• Title/Summary/Keyword: Five point likert scale

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Gift Giving: The Interaction between Gender, Gift Recipient, and Group Identity Importance by Product Category (선물증여: 선물 품목에 따른 성별, 선물 수령자, 대상 중요도의 상호 관계)

  • Jackson Vanessa P.;Kwon, Hyun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.12
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    • pp.1759-1767
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    • 2006
  • The purpose of this study is to examine the relationship between gender, gift recipient, and group identity by product category of Korean consumers. 672 usable questionnaires from South Korea completed a self- administered survey with a five-point Likert scale. This questionnaire evaluated the perceived importance of group identity when buying apparel and electronics as a gift for kin, nonkin, and co-workers. The interaction between gender, gift recipient, and group identity were statistically significant. The results suggest that the importance of group identity may vary when gender and gift recipient differ by product category. Recommendations for future research are discussed.

Patient Satisfaction as an Outcome Indicator (결과지표로서의 환자 만족도에 관한 연구)

  • Hwang, Jeein;Park, Hyeoun-Ae
    • Korean Journal of Adult Nursing
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    • v.13 no.1
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    • pp.29-39
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    • 2001
  • The purpose of this study was to identify factors influencing patient satisfaction and to evaluate the utility of patient satisfaction as an outcome indicator. The study was conducted by mailed questionnaire. The subjects were 900 patients discharged from adult nursing units in a tertiary teaching hospital. On the discharge date, questionnaires were distributed by two trained research assistants. The questionnaire developed by the researchers was based on Larson(1996)'s study, and consisted of 71 items with the following components: overall satisfaction, domain-specific satisfaction(administration process, hospital facility and environment, nurses, and doctors), patients' loyalty(intention to use the health care service of the hospital in the future), recommendation to others, health benefits, and demographic characteristics. Each item was rated using a five point Likert scale ranging from '1=strongly disagree' to '5= strongly agree'. The response rate was 43%(387/900). The satisfaction level with the health care service was generally high. Perceived health status was the only significant factor influencing satisfaction level. Satisfaction with doctors contributed the most to explaining overall satisfaction. Overall satisfaction was significantly correlated with patient loyalty, recommendation, to other and perceived health benefit. It was found that the score of satisfaction was positively correlated with the score of loyalty, recommendation, and health benefit. Therefore, patient satisfaction seems to be a good outcome indicator.

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The Effect of Clothing Cues and Perceiver's Self-Monitoring on Perception of Occupational Suitability- (남성정장의 의복단서와 관찰자의 자기모니터링이 직업적합성 지각에 미치는 영향)

  • 고애란
    • Journal of the Korean Home Economics Association
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    • v.33 no.1
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    • pp.211-222
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    • 1995
  • The purpose of this study was to investigate(1) the effects of clothing cues of 20s young man in business suits on the perception of occupational suitability in an office setting and (2) the effect of Perceiver's self-monitoring and sex on the perception of occupational suitability formed by the function of clothing cues. The experimental design of this study was between-subjects 23 factorial design. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli consisted of 8 color photographs of a young man wearing business suits which were manipulated at two levels for each of three clothing cues (suit color, suit style, necktie color). Each one of eight sub-samples included 14 subjects from 2 perceiver groups by sex. The questionaires used to measure perceivers' responses to the stimuli were constructed in 12 five-point likert scale representing occupational suitability and self-Monitoring was measured by the self-Monitoring Scale by Gangestad adn Snyder. The subjects consisted of 224 male and female college students in Seoul. The data was processed by ANOVA and MCA(Multiple Classification Analysis). The result were as follows: (1) The Clothing cues of young man in business suits(suit color, suit style) partially influenced the occupational suitability. (2) The perception of occupational suitability formed by the clothing cues of a young man in business suits was partially influenced by the perceiver's self-monitoring and sex. Female high self-monitoring group were more affected by the clothing cues than any other groups.

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The Relationship between Patient Characteristics and Satisfaction with Hospital Care (환자특성에 따른 의료이용에 대한 환자만족도 비교)

  • Son, In-Soon;Hwang, Jee-In
    • Journal of Korean Academy of Nursing Administration
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    • v.13 no.3
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    • pp.345-351
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    • 2007
  • Purpose: The purpose of this study was to identify the relationship between patient characteristics and patient satisfaction. Methods: A cross-sectional questionnaire survey was conducted in an acute care hospital. The subjects were 317 patients discharged from general medical and surgical nursing care units during September, 2005. Patient satisfaction was measured using the short-form satisfaction scale of Hwang and Park(2001). Additional information about patient characteristics, including general demographics and health care utilization variables, was collected from the hospital information systems. Multiple regression analysis was performed to determine patient characteristics influencing patient satisfaction. Results: Patients were satisfied with hospital care with an average of 4.10 on a five-point Likert scale. Patient characteristics explained 13.5% of the variance of patient satisfaction. The significant factors influencing patient satisfaction were patients' age and perceived health status. There was no significant relationship between structural variables and patient satisfaction. Conclusion: This study showed that patients' characteristics were significant factors explaining patient satisfaction. Therefore, these characteristics should be adjusted in reporting patient satisfaction as an indicator for hospital-level or department-level rating.

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The Relationships among Service Quality and e-Marketing with Trust and Loyalty to Brands of Mobile Telephone Operators in Kosovo

  • UKAJ, Fatos;MULLATAHIRI, Vjosa
    • Journal of Distribution Science
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    • v.17 no.10
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    • pp.27-39
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    • 2019
  • Purpose - This study explores the relationships between e-Marketing and perceived service quality with brand trust and loyalty towards the brand of mobile telephone operators in Kosovo. Research design, data, and methodology - The conceptual model of four constructs was developed, while each construct consisted of the set of variables measured by using five-point Likert scale. The primary data was collected via an online survey through SurveyMonkey, distributed via Facebook and email. The collected data were cleaned, validated and tested for its consistency through Cronbach's Alpha; ensured that five assumptions of multiple linear regression are met. To assess the relationships between outcome variable and dependent variables of the model, performed the bivariate correlation, simple, multiple linear and hierarchical regression. Results - Perceived service quality has a positive significant effect on brand trust and loyalty. e-Marketing presents moderating direct effect on brand loyalty, and slightly higher effect through brand trust of the mobile telephone operators in Kosovo. Conclusions - The perceived service quality and brand trust are key determinants in achieving brand loyalty in telecommunication industry, followed by e-Marketing as means to creating expectations, delivering on promise to meet customers' perceptions for service quality with a purpose of building trust, that leads to loyalty towards the brands of mobile operators in Kosovo.

An Empirical Study on a Mediating Role of Brand Image between SNS Marketing and Purchase Intention (SNS 마케팅과 구매의도 간 브랜드 이미지의 매개역할에 대한 실증분석)

  • Joo, Jaehun;Kim, Chung-Lo
    • The Journal of Information Systems
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    • v.29 no.2
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    • pp.111-130
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    • 2020
  • Purpose SNS (Social Network Service) is one of new promising marketing tools which allow marketer to do two-way communication and social interaction. Three characteristics of SNS marketing including informativeness, interactivity, and playfulness are distinguished from traditional marketing. The purpose of this study is to examine the relationships between three characteristics of SNS marketing, brand image, and purchase intention. Design/methodology/approach The present study proposed a research model integrating SNS marketing characteristics, brand image, and purchase intention represented by structural equation modelling and four hypotheses. A total of 20 questionnaire items for five variables were developed and measured by using five point Likert scale. 199 valid data were collected and used to test four hypotheses using SmartPLS. Findings Three hypotheses that the characteristics of SNS marketing such as informativeness, interactivity, and playfulness have a positive influence on brand image were supported at the significance level of 0.05 and 0.001 respectively. The hypothesis regarding the relationship between brand image and purchase intention was also supported at the significance level of 0.001. Brand image plays a significant mediating role in the relationship between SNS marketing and purchase intention. In particular, the result of research that playfulness of SNS marketing affects brand image significantly suggests a new future research theme regarding spiritual marketing. Implications for academics and practitioners were suggested.

Clinical Study on Immediate Response after Acupuncture on Local Acupoints and Distal Acupoints for Neck Pain Patients (경항통 환자에 대한 원위취혈 및 근위취혈의 침치료 직후 효과에 대한 비교 연구)

  • Lee, Hwi-Yong;Song, Beom-Yong;Yook, Tae-Han;Kang, Ji-Sook;Hong, Kwon-Eui
    • Journal of Acupuncture Research
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    • v.25 no.6
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    • pp.183-192
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    • 2008
  • Objectives : The purpose of this study was to compare immediate response after acupuncture on Local Acupoints group and Distal Acupoints group for neck pain patients. Methods : From January 2nd 2008 to August 31th 2008, 10 neck pain patients were divided into 2 groups. One group(test I group) was taken Local Acupoints, and the other group(test II group) was taken Distal Acupoints. To check immediate response and satisfaction of needling, visual analog scale(VAS), range of motion(ROM), clinical evaluation grade and five-point likert scale were used before and after treatment. Results : Both acupuncture therapy showed immediate response and good effect on neck pain. And test I group showed more immediate response than test II group on all categories. Conclusions : Local Acupoints group can be recommended as an immediate and useful therapy to treat neck pain.

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Influential Factors of Social Entrepreneurial Intention in Bangladesh

  • AKHTER, Ayeasha;HOSSAIN, Md. Uzzal;ASHEQ, Ahmed Al
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.645-651
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    • 2020
  • The concept of social entrepreneurship (SE) is gaining attention in developing economies for the purpose of greater societal welfare maximization. Still, findings in the field of SE studies have been riddled with conflicting results and counterstatement. Also, the determinants of developing SE are not robustly investigated in developing economies like Bangladesh. This context has mobilized the authors of this current study to focus on determining student's intention to pursue SE as their career choice. Hence, the study aims to examine the predictive determinants of social entrepreneurial intentions (SEI) among Bangladeshi students. The study has investigated the influence of entrepreneurial self-efficacy, social support, prior experience, and educational support on SEI. The survey was conducted from a public university of Bangladesh, and 231 students participated in the study. Questionnaire items under each construct variable have been adopted from pre-tested research studies. Five-point Likert scale questionnaire was applied to measure the variables. SPSS version 23.0 has been used for statistical analysis through which correlation and multiple regression analysis were conducted to measure the impact of the independent variables on SEI. Results exhibited that self-efficacy, social support, and educational support positively and significantly predicted SEI, while prior experience does not influence SEI.

Understanding the Entrepreneurial Intention in the Light of Contextual Factors: Gender Analysis

  • RAHAMAN, Md. Atikur;ALI, Md. Julfikar;MAMOON, Zahidur Rahman;Al ASHEQ, Ahmed
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.639-647
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    • 2020
  • Entrepreneurial intention is receiving immense recognition in entrepreneurship researches, as it motives an individual to become an entrepreneur. Still, the interplay between gender perspective and contextual factors (i.e., access to capital, business information, social network, educational support, structural support) are not fully investigated in understanding the entrepreneurial intention in developing countries like Bangladesh. Therefore, the paper aims to examine the gender difference and educational discipline difference in the university's students' entrepreneurial intention in relation to contextual factors in Bangladesh. In this study, sample has been particularly taken from the different disciplinary students of private universities. Five-point Likert scale-based survey questionnaire was developed based on past researches. 280 online survey forms were distributed among the university students and finally 225 students' response were found correct as the study sample size (final survey response rate = 80%), after eliminating the incorrect survey responses. For statistical analysis SPSS 23.0 version is used. One-way ANOVA is used to measure the gender and discipline difference on entrepreneurial intention among male and female students. The results show that business information and social network will have more influence on male students' entrepreneurial intention, and comparatively, business students have more willingness to become entrepreneurs than other departmental students.

Identification of Nursing Activities for Determination of Nursing Cost (간호수가 산정을 위한 간호행위의 규명 연구)

  • 박정호;황보수자;이은숙
    • Journal of Korean Academy of Nursing
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    • v.22 no.2
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    • pp.185-206
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    • 1992
  • In this study nursing activities were examined to determine the nursing cost. A professional nursing group developed a tool for the investigation. 128 nursing activities were identified by the tool in 16 nursing care areas as referenced in the literature. Each activity was examined for four essential factors to define nursing cost ; time consumed for the care, level of professional skill, degree of independency and performer of the care. The activity was rated by a five point Likert scale. This investigation was conducted with the nursing staffing working in the 21 university hospitals in Korea and having more than four years experience especially in medical or surgical wards. The participating nursing staff were screened on the basic of the recommendation of the nursing director. The data were gathered from June 12th to August 12th, 1989. All the data were analyzed for mean, standard deviation, percent, and correlation coefficients between items. The results are summarized as follows : 1. Direct nursing care was classified into 16 large areas and 128 small activities. 2. No significant correlation was found between the study items of each activity. 3. Among 128 nursing activities, Those performed less than 50% of the time by a nurse were excluded from the nursing cost. Also excluded activities which were given less than 9 marks in all three items, time consumed, level of professional skill, and degree of independency. As a result, 83 activities in 14 nursing care areas were selected for the proposal to estimate nursing cost.

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