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A Study on the Localization and Efficiency in Chinese Advertising Industry (중국 광고산업의 지역화와 효율성 분석)

  • Kim, Sang-Wook;Jung, Sang-Chul
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.171-193
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    • 2016
  • China's advertising industry has rapidly increased owing to economic growth and big market size. This paper covers the localization and relative efficiency in the Chinese advertising industry. To analyze localization level and efficiency of advertising industry, this paper uses Location Quotient(LQ) and Data Envelopment Analysis (DEA) respectively. According to the results, the first finding shows that the higher regional development level have the relative efficiencies, the higher regional development level also have regional specialization degree. The second finding indicates that Chinese advertising industries are multipolalized region by region. The last finding reveals that advertising industry of middle and west regions has long term development potentiality owing to high specialization degree with low relative efficiencies.

Effect of Education on Knowledge, Attitude and Behavioral Intention in Family Relative with Colorectal Cancer Patients Based on Theory of Planned Behavior

  • Baghianimoghadam, Mohammad Hosein;Ardakani, Mojtaba Fattahi;Akhoundi, Mohsen;Mortazavizadeh, Mohammad Reza;Fallahzadeh, Mohammad Hosein;Baghianimoghadam, Behnam
    • Asian Pacific Journal of Cancer Prevention
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    • v.13 no.12
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    • pp.5995-5998
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    • 2012
  • Background: Colorectal cancer is one of most common cancers in women and men and one of the major causes of death due to neoplasia. Colonoscopy is considered as the most accurate diagnostic procedure to detect colorectal cancer at the earlier stages. Objectives: The current study aimed to evaluate the effects of an education program using the Theory of Planned Behavior on promoting behavioral intention among first degree relatives of colorectal cancer patients. Materials and Methods: A quasi-experimental study conducted to evaluate the effectiveness of an educational program to promote attitudinal factors associated with early detection of colorectal cancer in 99 first degree relatives of colorectal cancer patients aged more than 20 years in Yazd city, Iran. A researcher made questionnaire forwhich validity and reliability were confirmed by expert point of view and pilot testing was employed for data collection. Questionnaires were filled in before and after educational intervention. The registered data were transferred to SPSS 19 and analyzed by paired T-test, Man-Whitney and Wilcaxon. Results: Mean scores of knowledge, attitude, perceived behavioral control and intention regarding colorectal cancer increased after education significantly (P<0.05). Conclusions: Application of the Theory of Planned Behavior has positive influence on promoting intention behavior. It is therefore recommended to apply educational programs to promote behavioral intention.

Breast Cancer Risk Assessment Using the Gail Model: a Turkish Study

  • Erbil, Nulufer;Dundar, Nursel;Inan, Cigdem;Bolukbas, Nurgul
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.1
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    • pp.303-306
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    • 2015
  • Purpose: This study was conducted to determine risk of developing of breast cancer among Turkish women. Materials and Methods: Using a descriptive and cross-sectional approach, data were collected from 231 women. Breast cancer risk was calculated using the National Cancer Institute's on-line verson of called as the Breast Cancer Risk Assessment Tool or the Gail Risk Assesment Tool. Results: The average age of women was $45.0{\pm}8.06$ years. It was revealed that 6.1% of participants reported having first degree relatives who had had breast cancer, with only four women having more than one first-degree relative affected (1.7%). The mean five-year breast cancer risk for all women was $0.88{\pm}0.91%$, and 7.4% of women had a five-year breast cancer risk >1.66% in this study. Mean lifetime breast cancer risk up to age 90 years was $9.3{\pm}5.2%$. Conclusions: The breast cancer risk assessment tool can help in the clinical management of patient seeking advice concerning screening and prevention. Healthcare providers in Turkey can use this approach to estimate an individual's probability of developing breast cancer.

Image Making As a Planning/Design Principle: A Case Study of Andong Municipal Museum Complex (AMMC)

  • Lee, Do Young
    • Architectural research
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    • v.3 no.1
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    • pp.21-27
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    • 2001
  • This study addressing the underlying strategies for Andong municipal museum complex development is in timely view that Andong has obtained a worldwide reputation as a treasury of traditional Korean Confucian culture. Thus far, there has been a tendency that various local museums are proposed to meet architectural aspirations architects and users commonly hold. Overall, though, the major role they play in making overall city image has not been considered in a systematic manner. Based on Lee's (2001) two previous studies, this study summarized the utility of cognitive distance and cognitive map concepts, which are proposed by Kevin Lunch (1976) to evaluate city image, in planning Andong municipal museum complex (AMMC). Sample is stratified into city residents and outsiders, and also into the general public and design-related professionals to see if there is any group difference in constructing their mental image. Three major findings are obtained. First, familiarity, so-called the degree of knowing, is the function of the length of stay in a designated area. That is, the longer people stay in Andong, the more likely they are familiar with its overall environmental aspects. Second, mental proximity of Andong municipal museum complex relative to existing cultural landmarks is closely related to the degree of how people value those landmarks in terms of their significance. Dosan Seowon and Hahoe folk village are most highly valued, which means higher proximity. Third, functional diversity turned out to be the most important design dimension, while display mechanism are least valued. Cognitive simulations of this sort are meaningful in that projected composite image might be a rough first approximation of true public image.

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Analytical Study on the Priority in Hospital Administrative Strategy for Improvement of Medical Service (의료서비스 향상을 위한 병원 행정전략의 우선순위 분석)

  • Kim, You Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.10
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    • pp.259-266
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    • 2019
  • The purpose of this study was to examine the need for changes in the administration strategies of hospitals which would be vital for building up competitiveness of hospitals amid the changes in medical market. For that, 20 experts with doctoral degree in public administration and business administration related to the field of hospital administration were selected as the sampling group in the survey. Regarding the method of AHP survey as in this survey. The results showed that the factors were important in the order of medical staff factor(ranked first), overall facility factor(ranked second), staff service factor(ranked third), and access factor(ranked fourth). Second, the relative importance was in the order of medical staff specialization(ranked first), medical staff diversity(ranked second), and medical equipment level(ranked third), regarding the relative importance for general hospital development strategy and the complex weighted value for relative importance.

Analysis on the Thermal Comfort Aspect of a Locally-Cooled Room in Warm and Humid Environments : PPD-Based Evaluation of Human Responses (중온 고습 환경조건에서 부분적으로 냉방되는 실내의 열쾌적성에 대한 분석 : 인체반응에 대한 PPD 기준의 평가)

  • Kim, Bong-Hun;Seo, Seung-Rok
    • Journal of the Ergonomics Society of Korea
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    • v.17 no.3
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    • pp.41-59
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    • 1998
  • Thermal comfort aspect of a locally-cooled target space in warm and humid environments(typically in the rainy summer season) was studied in view of PPD index. First. theoretical analyses were conducted to examine the effect of the governing parameters(such as air temperature, relative humidity and air velocity, etc.) using a computer model. Secondly, experimental investigations were also performed in a climatic room designed to simulate corresponding thermal conditions of outdoor environments. During the tests, temporal variation of PPD was recorded as functions of climatic variables(outdoor and indoor temperatures, relative humidity and air velocity) for the given human factors(metabolic heat generation and clothing). From both theoretical and experimental investigations, air temperature and air velocity were found to be the most dominant parameters affecting PPD of the target space. Results were summarized as: 1. Relative humidity of the locally-cooled target space tends to approach that of outdoor's as the space is subjected to an ON-OFF mode of cooling, since moisture potential of the two rooms reaches an equalized state as a result of moisture diffusion. 2. It was recognized that changes in relative humidity did not show any significance in view of thermal comfort as was reported in the previous studies, while variations of both temperature and air velocity caused relatively large changes in the degree of thermal comfort. 3. In-door environment should be evaluated in terms of PPD instead of relative humidity commonly recognized as an important climatic variable particularly in warm and humid environments.

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Risk Factors for Premenopausal Breast Cancer: A Case-control Study in Uruguay

  • Ronco, Alvaro L.;Stefani, Eduardo De;Deneo-Pellegrini, Hugo
    • Asian Pacific Journal of Cancer Prevention
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    • v.13 no.6
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    • pp.2879-2886
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    • 2012
  • In order to thoroughly analyze risk factors of breast cancer (BC) in premenopausal Uruguayan women, a case-control study was carried out at the Pereira Rossell Women's Hospital, Montevideo, where 253 incident BC cases and 497 frequency-matched healthy controls were interviewed on menstrual and reproductive story, were administered a short food frequency questionnaire and undertook a series of body measurements necessary to calculate body composition and somatotype. Odds ratio (OR) coefficients were taken as estimates of relative risk derived from unconditional logistic regression. Among the classical risk factors, only the family history of BC in first degree relatives was significantly associated with risk of premenopausal BC (OR=2.20, 95% CI 1.33-3.62). Interestingly, this risk factor was found to be stronger in women of ages >40 (OR=4.05, 95% CI 2.10-7.81), late menarche (OR= 2.39, 95% CI 1.18-4.85), early age for their first delivery (OR=3.02, 95% CI 1.26-7.22), short time between menarche and first delivery (OR=3.22, 95% CI 1.29-8.07), and with high parity (OR=4.10, 95% CI 1.79-9.36), although heterogeneity was detected only for age and parity. High consumption of red meat was positively associated with the disease risk (OR=2.20, 95% CI 1.35-3.60), in the same way as fried foods (OR=1.79, 95% CI 1.12-2.84). Conversely, a high intake of plant foods displayed a protective effect (OR=0.41, 95% CI 0.26-0.65). Except for hypertension (OR=1.55, 95% CI 1.03-2.35), none of the analyzed components of metabolic syndrome were associated to BC risk. Particular increases of risk for premenopausal BC were found for family history in first degree relatives in certain subsets derived from the menstrual-reproductive history. Preventive strategies could broaden their scope if new studies confirm the present results, in view of the limited prevention measures that premenopausal BC currently has.

University Enrollment Policy in the Capital Region and Its Impact on Population Dispersal (수도권 대학정원정책의 수동권 인구분산교과에 관한 연구)

  • 임창호;구자훈;안근원
    • Journal of the Korean Regional Science Association
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    • v.9 no.1
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    • pp.45-63
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    • 1993
  • University enrollment has long been regarded as one of the major factors inducing population concentration in Seoul and the Capital Region of Korea. Consequently, since early 1980's increases in enrollment and new establishments of extention universities beyond the boundary of Seoul, has been promoted, while university enrollment quota in Seoul has been strictly controlled. The degree of actual population dispersal, however, resulting from such a university enrollment policy has not been empirically tested. This paper aims at: First, identifying the trend of population growth and evolution process of the university enrollment policy in the Capital Region; Second, comparing the degree of influence of university enrollment on population concetration factors; Third, measuring actual effect of the enrollment control on population dispersal out of Seoul and the Capital Region. Major findings are as follows: First, only a week correlation between population and university enrollment growth trends was found; Second, the relative degree of influence on population concentration in the Capital Region, were order, in the order of magnitude, the physical amenity factor, the socio-cultural amenity factor, the employment climate factor and the educational factor. Third, and most improtant, based on the comparison of spatial distribution of graduated high schools and current residence of the selected university students, the gap between the two distributions was revealed and the inter-regional student population movement was estimated. The result shows that in Seoul's case about one-half of and in Kyunggi Province's case about one-fifth of university enrollment size, contributes to population concentration into Seoul. Fourth, as to the universities outside of the Capital Region, little effect in the case of universities located within the commuting distance, and a little effect on population dispersal in the case of universities located beyond commuting distance, were found. In sum, it seems clear that university enrollment policy in the Capital Region, especially in Inchon/Kyunggi Province has not been effective on student population dispersal out of Seoul and the Capital Region. Therefore, it is strongly recommended that university enrollment policy be throughly re-examined from its goal to the implementation means.

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A deformable section model for the dynamics of suspension bridges -Part I : Model and linear response

  • Sepe, Vincenzo;Augusti, Giuliano
    • Wind and Structures
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    • v.4 no.1
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    • pp.1-18
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    • 2001
  • The classical two-degree-of-freedom (2-d-o-f) "sectional model" is currently used to study the dynamics of suspension bridges. Taking into account the first pair of vertical and torsional modes of the bridge, it describes well global oscillations caused by wind actions on the deck and yields very useful information on the overall behaviour and the aerodynamic and aeroelastic response, but does not consider relative oscillation between main cables and deck. The possibility of taking into account these relative oscillations, that can become significant for very long span bridges, is the main purpose of the 4-d-o-f model, proposed by the Authors in previous papers and fully developed here. Longitudinal deformability of the hangers (assumed linear elastic in tension and unable to react in compression) and external loading on the cables are taken into account: thus not only global oscillations, but also relative oscillations between cables and deck can be described. When the hangers go slack, large nonlinear oscillations are possible; if the hangers remain taut, the oscillations are small and essentially linear. This paper describes the model proposed for small and large oscillations, and investigates in detail the limit condition for linear response under harmonic actions on the cables (e.g., like those that could be generated by vortex shedding). These results are sufficient to state that, with geometric and mechanical parameters in a range corresponding to realistic cases of large span suspension bridges, large relative oscillations between main cables and deck cannot be excluded, and therefore should not be neglected in the design. Forthcoming papers will investigate more general cases of loading and dynamic response of the model.

A Study on Air Pollution in Indoor Gymnasiums (실내체육관에서의 공기오염에 관한 연구)

  • 윤승욱;김윤신;이종대;이철민;조용성
    • Journal of Environmental Health Sciences
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    • v.26 no.3
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    • pp.32-37
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    • 2000
  • Nowadays, a new word called SBS(sick building syndrome) has been come into existence. At the point of time when an interest about indoor air pollution and, according to this, countermeasure plan are internationally. Moreover institutional countermeasure should be attended at national level since indoor air quality in public places where many people gather is directly connected with national health. Especially indoor pollution of indoor stadia where all sorts of sports are held can give rise to every kinds of respiratory ailments to players as well as audiences. So it is presented as a main factor that indoor space of stadia is crowded with players and audiences compared with other kinds of indoor space. Therefore, in this research to analyze pollution degree of indoor circumstance for gymnasium and exercising room of folk wrestling. basketball, judo, wrestling, hapkido, swordsmanship and boxing making indoor gymnasium and exercising room an object, when 7 items were measures such as thermocircumstance(temperature, relative humidity, air current, intensity of illumination), dust, carbon monoxide, and carbon dioxide being based on the indoor environmental standard of the first clause of Article 45 of public utilization service which is showed at public hygiene of the Ministry of Health and Social Affairs, it was showed that indoor temperature, relative humidity, air current and intensity of illumination were over standard amount at the most of folk wrestling gymnasium and exercising room. Indoor density of carbon monoxide was preserved to the extent of standard amount (10ppm) at all gymnasiums but carbon dioxide was not in excess of standard amount(1,000 ppm) at most of gymnasiums. Indoor density of dust induced from respiration exceeded the standard amount (150 $\mu\textrm{g}$/㎥) at all gymnasiums of the folk wrestling. Since the folk wrestling players and participants feel physical subjective symptom seriously, in other words the degree of indoor air pollution at gymnasiums and exercising rooms of the folk wrestling is very high, fundamental solution and countermeasure plan should be presented.

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