• Title/Summary/Keyword: Fine Art and Design

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Using Colours to alter Consumer Behaviour and Product Success

  • Page, Tom;Thorsteinsson, Gisli;Ha, Joong-Gyu
    • International Journal of Contents
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    • v.8 no.1
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    • pp.69-73
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    • 2012
  • This paper aims to present colour theories and show how they can be used to explain consumer's preferences of some products over others. It will, furthermore, attempt to link these theories to the design industry and look at how colour associations determine product success. Due to associative learning and personal preference, the colours of objects can cause consumers to either favour or dislike products over those with identical functions and efficiency. Age and gender affect the preferred colour choices of the individual, making some products more popular to particular groups of potential consumers. Designers can utilise colour theories to ensure that they use the most appropriate colour schemes to maximise and appeal to their targeted market successfully. A survey was conducted with 100 participants. It demonstrates the associative links between colours, emotions and product categories. It can be shown that the colour of an object can contribute to its success or failure in the market based on a number of different criteria. The design must use colour confidently to evoke certain emotions or connotations and must be carried out appropriately. The designer also has to consider whom it is that be viewing it and making the decision of preference.

Expression of Chinese Painting Style in Management Simulation Games from the Perspective of 'Woyou' - Taking Peach Blossom Wonderland as an Example ('와유'의 시각에서 본 중국화 스타일의 경영 시뮬레이션게임에서의 표현--도원 깊은 곳에 인가(人家)를 중심으로)

  • Shan Miao
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.5
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    • pp.437-444
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    • 2024
  • Video games, recognized as the "ninth art," carry not only entertainment functions but also the significant responsibility of disseminating ideas and culture. Increasingly, game developers are integrating specific cultural elements into their games, aiming to foster cultural heritage and emotional resonance. This study explores the modern transformation of traditional artistic concepts in the digital gaming field, starting from the Chinese painting theory of 'Woyou'. By examining game examples, the study analyzes the forms of expression of 'Woyou' in virtual landscape spaces and how player identity influences the 'Woyou' experience. The findings suggest that digital games offer new forms of traditional aesthetic wisdom and that Chinese traditional painting theory can gain modern interpretation in the context of digital game design. This provides theoretical support for optimizing game visual design and promotes the expansive development of traditional art concepts in the new media era.

The effects of science·job competence through STEAM education based on a Fine Arts among Secondary School Students - Focused on the food design class using 3D printer - (미술교과 중심의 융합인재교육(STEAM)이 중학생의 과학·직업역량에 미치는 영향 - 3D프리터를 활용한 식품디자인수업을 중심으로 -)

  • Kim, Hyo-jung
    • Journal of Communication Design
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    • v.55
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    • pp.20-30
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    • 2016
  • This study was to verify the effect of art-education-oriented integrated human resource education (STEAM) on scientific competence and job competence of middle school students. The theme of the program developed for this study is "food design" using a 3-D printer. The 5 mockup lectures were developed for 237 students in ninth and tenth grades of Y Middle School in Gyeonggi-do Province, and the pre-/post-results were analyzed. As a result of analyzing the competence of STEAM education before and after the program, the job competence of general, science, and food science of students was improved after the program in general. Especially among three sub-areas of scientific competence, the change in component of research shows the most significant change in test statistics. The result of test statistics of food science job competence showed the most significant change among three sub-areas: general, scientific, and food science. This program was developed for on-site to be used for a school lecture, and the program may be reformed or used for different themes.

Phenomena of Nonlinear Dynamics in Space Design (공간조형에 표현된 비선형 동력학 현상)

  • 임은영
    • Archives of design research
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    • v.15 no.4
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    • pp.379-390
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    • 2002
  • Science Revolution, which stands for new paradigm in an era as a transfer, usually is accompanied with a change in intellectual sphere. Futhermore, as there is an indissoluble connection between science and an, so the correlation of two realm lead to mutual prosperity in coexistence. Recently, concerns for the phenomena of non-linear dynamics in science and its quick adaptation in art made .it possible. What is important agenda for science and art is to suggest the process of creative evolution and its method, I believe. In order to attain these, different and contra way of thinking, spirit of research and venture for unpredictable things out of daily routine should be indispensible. In this study, I am offering and reviewing the space design based upon phenomena of nonlinear dynamics, drawn from concept of chaos in physics and mathematics. This study places a great emphasis on nonlinearity which should be understood as a whole, not partially, that enable a designer to find new cosmos and principles of creation. In addition to these, I wish that a designer would stop trying partial apply in nonlinear space. In fine, I hope this study enables a designer to adapt and generate nonlinearity as creative attribute in space by understanding of phenomena of nonlinear dynamics and its process as a whole.

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A Brief Research on the Ten Years of China Fashion Week

  • Luo, Yuexi;Lu, Yue;Geum, Key-Sook
    • International Journal of Costume and Fashion
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    • v.6 no.2
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    • pp.55-61
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    • 2006
  • China became the largest costume industry and export country since 1994. The fashion market in China has been changed from seller's market to buyer's market. During this period, brand has taken an important part. The fashion industry in China is developing on outlook, function, materials and categories. I want to do this brief research on the ten years of China Fashion Week to review the development of China Fashion Week, which is the symbol of China fashion industry. I hope it can be reference for being comprehended by Chinese and other foreign countries. In 1997, China Fashion Week was called Fashion Design exhibition. The title was modified to be China Fashion Week in 2000. In 2003. the title was developed to China Fashion Week (Spring/Summer Collection) and China Fashion Week (Autumn/Winter Collection). In the past ten years, there have been 300 fashion collections, with 600 fashion designers who joined in the competitions, and thousands of models, reporters and photographers, who took part in China Fashion Week. Recently 200 login fashion brands, 300 fashion designers, more than 500 reporters and 50 model management companies have made a relationship with China Fashion Week. The first moment of China Fashion Week- "famous designer project": paying attention to the relationship between the level of fashion designers and the style of brands. Quite a good deal of fashion design became more practical. The second moment of China Fashion Week- "improving Chinese fashion brands ": fashion show was not a kind of stage art but the business dealing for brand during that period. The situation of China Fashion Week now: Chinese Haute Couture is showed wonderfully during China Fashion Week. Fashion contest became the character of China Fashion Week. The contests were for adult fashion designers, new designers, models, and photographers. According to the development between different countries on fashion, the international communication of China Fashion Week became more and more popular and wide. Fashion designers from France, Italy, New York, Korea and Japan had fashion shows in China Fashion Week. The Chinese top fashion designers were showing their work during Paris, Milan and New York fashion shows.

Interaction Design Type in sensor-based meida installation Artwork (센서 기반 미디어 설치 제작에서의 인터랙션 설계유형)

  • Seo, Sang Hee;Lee, Jung Eun
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.747-752
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    • 2023
  • This study is about interaction design types in the production of sensor-based media installations combining Arduino, an open source platform. By typifying the realized media installation works, we seek to explore the diversity and meaning of new media art expression methods. Based on the understanding of the interaction method of media art, the interaction design type in the production of media installation using sensors was divided into physical movement through motor control, 'artificial plants using ultrasonic sensors and motors', and 'virtual garden using light and sound sensors'. 'Moving images using tilt sensors' are classified into four types. Through this, it is expected that media software can be selected as an appropriate technology for the work and can be presented as an example of artistic expression that is evolving into various expressions.

A Study on a Reform Measure and Present Situation of Color Education in Fine Art and Design College (국내 미술.디자인 계 대학의 색채교육 현황과 개선방안 연구)

  • 곽대웅
    • Archives of design research
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    • v.14
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    • pp.163-178
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    • 1996
  • "Color" education aimed at cultivating creativeness and expressive techniques in the education of visual art, in the college of art and design, should be balanced with "form" education; nevertheless, the present situation at Korean universities is such that the overall environments of "color" education are far too inferior to those of "form" education.The problem is, among other things, that the curriculum of visual art education is centered around formal education; in addition, color education courses consist mostly of theoretical issues, not experimental, first-hand-experience-oriented activities that are best suited for the characteristics of the language of color as a visual language, thereby making it difficult to expect the efficiency of education.Particularly, it is a serious problem that the courses dealing with color are not offered in a step by step fashion, from the most elementary, to the intermediate, working up to the most advanced level. Another problem is that those people involved in color education seldom have an expertise in their area; furthermore, the educational environment, educational tools, and the content of the texbooks are far from being ideal.Moreover, it is a grim reality that most color theory courses that have been offered end up being a lecture of "general, basic" color theories, ignoring the students' diverse specialization areas.As a way of normalizing color education, rationalizing the curriculum and initiating the professorship exclusively teaching color education have to be introduced, so that we can increase the depth of color education and individualize the contents of color education according to the students' needs. It is believed that the introduction of the "color-education-only" professorship will greatly facilitate our effort to devise an efficient educational method, to determine the scope of individualized color education, and to improve the ovarial educational environment (such as facilities, instruments, and teaching materials) necessary for an in-depth education.ments, and teaching materials) necessary for an in-depth education.

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Study on the Fashion Design Applying Pictures of Butterfly in the Korean Folk Paintings (조선 민화 나비를 응용한 의상 디자인 연구)

  • Lee, Jong-Min;Lee, Mi-Ryang
    • The Research Journal of the Costume Culture
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    • v.14 no.5
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    • pp.828-839
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    • 2006
  • These days, by the accelerated developments of science and industries and the menaces of war and terror, humans have come to have instinct to recur and nostalgia to nature and thereby many art works and designs with natural objectives have begun to be produced. Also the design in 21st century requires creative products based on cultural speciality of the countries. As the examples, we may easily find the images of the countries from visual expressions or products when we get in touch with the products of so called advanced countries in design i. e. U.S.A. Japan, Germany, France, Italy, countries of Scandinavian peninsular. This study, in such stream of the times, was to express our culture's own originality on clothing design with butterfly that is one of natural thing as the material but limited the boundary to realistic butterflies in folk drawings of the times of Chosun. As for the technique of expression, used digital textile printing for best expression of the fine lines, realistic shapes and peculiar colors of the butterflies in Chosun folk drawings and used diverse materials as materials for printing for diversity of the designs. Thereby this thesis is purposed to grope the products with superior competitiveness in the world market by presenting the realistic butterflies in Chosun folk drawings as motives with cultural value native to Korea and applying them to clothing designs.

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Design Transition of Eyeglasses (안경 디자인의 시대적 변천)

  • Lee, Kyunghee
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.90-106
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    • 2013
  • This study investigated the development of eyeglasses and design transition in materials and types through literature survey. The scope of this study on the basis of the 15th century, for this study survey reaches from the 15th century to modern. The result of this study were as follows. Real magnifying glasses was first mentioned by the Arab physicist al-Hazen who was famous of his treatise on optics. The oldest documents which explicitly refer to the art of making lenses for eyeglasses and magnifying glasses were the Venetian artisans of 1300. In the 15th century someone thought to remedy the unstability of glasses by securing the bridge on the forehead. But it was only in the 17th century that someone contrived to stabilize the frame by strapping it on the face by means of fine cords that reached behind the ears. Eventually in the early years of the 18th century the English optician Edward Scarlett invented the rigid earpieces which solved once and for all the problem of holding the eyeglasses firmly in place. In the 19th century, eyeglasses' fashion were monocle and pince-nez. In the 20th century, various lenses and frames were appeared. Therefore eyeglasses to correct defective sight, sun-glasses, as well as a most succesful item among modern fashion accessories.

A Study on the Construction and Deconstruction of the 'Grid' : The Historical Context and Interpretation ('그리드'(Grid)의 형성과 해체 -서양회화의 사적맥락과 그 해석을 중심으로 -)

  • Kim Jai-Kwan
    • Journal of Science of Art and Design
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    • v.1
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    • pp.125-164
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    • 1999
  • The Grid, a lattice structure adapted in paintings, is one of thesimplest plastic structures based on the intersection of horizontal and perpendicular lines. Though mankind has, from the pre-history to the present day, put it to good use in everyday life as a traditional practice or a magical, esoteric, religious emblem in the case of the teciform of primitve art, it was in the paintings of Piet Mondrian that the Grid showed its modern, artistic transformation. As we suggest in the title, before I state the Grid as a plastic construction of modern painting, this dissertation inquires the Grid structure that extends over paintings through the ages as a painterly conept, especially focused on their formation and deconstruction. To begin with, my dissertation investigates, as a historical background, a general idea of the geometrical structure and phases of its transition in art, prior to dealing with the Grids as plastic strures in modern painting. the core of my study on formal Grids is permeated through the third chapter. The first chapter concentrates on, firstly, difining the notion of the Grid and geometrical structure, secondly, searching for a historical backgrounb with whict the so- called modern Grid-paintings come in, inquiring into the formation of the illusion-Grid as aresult of discovering the linear perpective and the situation of the conflict and reconciliaton between reality and illusion. Based on these considerations, the second cecond chapter will examine the various sitations of formation and adaptation of the paintery Grids in the Literalism-Grid, as we have already seen in the chapter one. And the cardinal third chapter devotes itself to the process of the formation of the so-called Object-Grid and Literal-Grid in the Literalism or Minimalism as its logical extension of the Painterly Grid. With it we can get to an interpretation and understanding of the meaning and qualites of Grid dwelt in Modernism thst transformed the structure of Painterly Grid originally as a plane concept to the third dimentionl structure. And then, the fourth chapter, we try to draw a new meaning andre-interpretation of the Formal-Grid as a representatuinnal structure appeared in the post-modernist paintings, going with its deconstructional situation. Therefore, we can, in our study on Grids, see the various points of view in the interpretation of them as illusion-structure, as plane-structure, and as cubic-structure; its concept differs form times, oscillating between its formation and deconstruction. The Grid, as we have seen in my dissertation, contains various problems and significations in art that deserve to investigate throughly, including some important plastic problem such as space and plane, and, in the case of do-grid, time. We may expect new concepts of it that will have difference meanings. 1 hope my study makes some contributions to understanding the coordination of the abstruse modern and contemporary art.

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