• 경영과학
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• 제26권3호
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• pp.11-21
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• 2009

In this paper, we proposed some valuable analysis results of cultivation campaign marketing in A mobile telephone company. The cultivation campaign marketing is a new outbound TM campaign strategy composed of 4 steps for new subscribers. During the analyses, attrition rate of A mobile company, outbound TM rejection rate, contact rate/call success rate and additional service attrition rate after subscription are measured as an effect of cultivation campaign. The results showed that there were no statistical significance in improving retention rate between customers experienced 4 step cultivation campaign and control group. However, the cultivation campaign had a better effect on improving response rate and success of selling additional service product of mobile company compared to general selling campaign. This is because cultivation campaign group had been taking care of from subscription time. It is suggested that cultivation campaign had better confined customers more likely to buy additional service to outbound TM for the sake of financial efficiency.

• 한국항해항만학회지
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• 제44권5호
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• pp.414-422
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• 2020

In this study, an empirical analysis of 55 ship finance cases executed by a specific ship finance bank from 2009 to 2016 during the recession period was conducted. The purpose of this study was to find the factors affecting changes in the debt performance of Korean shipping companies. The main factors were the loan nature (investment purpose, loan-to-value (LTV), syndicated loans, loan terms, put-option, balloon, and spread), financial nature (total assets turnover, net profit-to-sales ratio, debt ratio, quick ratio, total borrowing, bonds payable to total assets, interest expenses-to-sales ratio, debt service coverage ratio (DSCR), and total assets), and the company nature (company age, chief executive officer's (CEO's) shares, and listing status). In this study, the factors affecting the debt repayment capability of domestic shipping companies (loan nature, financial nature, and company nature) were verified. The credit rating was used to measure the dependent variable, debt repayment ability. The variables of investment purpose, put-option, balloon, and spread in the loan nature, debt ratio in the financial nature, and the CEO's shares and company age in the company nature were found to be significant.

• 품질경영학회지
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• 제45권4호
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• pp.903-916
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• 2017

Purpose: The paper analyzes empirically the causal relationship between customer-oriented Quality circle activities and Business Performance for Korean service firms. We compare the operational characteristic behavior of the service firms and business performance. Methods: In this study, we used 3 variables, QC activities, Employee commitment and business performance. Especially, Service SME's QC Circle activities were analyzed in related with growth of company on the basis activities such as Leadership(team), improvement activity, Organizational learning, customer-focus activity and employee suggestion. Results: The result of analysis showed that employee commitment affected significantly on financial performance and non-financial performance and in turn, improvement activities, Organizational learning and customer-focus activity affected significantly on business performance (financial and non-financial). Conclusion: In the summary of the characteristics of this study based on the research results, first, segmenting the QCC activities in the service business into 5 elements can be considered to be differentiated from the existing researches in the aspect of utilizing the organization's objective-oriented variables differently from the researches utilized the variables related personal characteristics. Second, this study suggested the recent research results that suggested the problems of the QCC clearly, through which what new QC story approach was suggested has working level value in the aspect of activating the service QCC.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.531-541
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• 2020

This study aims to determine the nature of the association between dividend policy and a corporation's financial performance in emerging countries, as well as the main variables that may have an effect on financial performance. The study included 92 industrial and service sector companies listed on the Amman Stock Exchange (ASE) during the period from 2015 to 2019. The study used Panel Data Analysis and cross-sectional time-series data and simple and multiple linear regression models. A multiple regression model was also developed in order to test whether guess factors may have a possible impact on financial performance (such as Dividend Yield, Dividend Pay-out Ratio, Firm Size, Leverage Ratio, Current Ratio). The data was collected from the annual reports and information that was available on the ASE website covering the period from 2015 to 2019. The results detect a strong relation between DY, DPR, and FSIZE variables that explain firm performance. Also leverage ratio is negatively and significantly associated with ROA and AOE. Moreover, no relations were detected between current ratio and financial performance. The study's conclusion is that dividend policy explains a lot of a company's financial performance, meaning that the dividend policy has a statistically significant impact on company financial performance.

• Asia pacific journal of information systems
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• 제16권3호
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• pp.177-192
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• 2006

Following the idea of "what you measure is what you get," this paper discusses the necessity to improve the plan and management of Application Service Provider (ASP) service based on performance evaluation. The Balanced Scorecard (BSC) has been used as a tool for suggesting the measures that can evaluate performance of a company by considering both financial and non-financial perspectives. The current BSC does not provide techniques to formally define, verify, implement and analyze the performance measures of ASP. Therefore, we developed a methodology for strategy development of ASP service by analyzing the BSC performance measures. This methodology provides a strategy for improving ASP service. The methodology proposed in this paper provide executives with core parts for achieving vision as well as the corresponding interpretation model for developing strategy. The methodology consists of the following two phases: BSC and Importance-Performance Analysis (IPA) phase. The methodology is illustrated through a case study in each phase. The case study shows practical deployment of our methodology.

• 한국IT서비스학회지
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• 제22권5호
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• pp.17-30
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• 2023

A company's sustainable growth is a very important goal, and for this purpose, the company's business model is changing into a convergence of products and services. The purpose of PS-Offering is to maintain a long-term relationship with customers, and customer experience management is necessary for this. This study presents a service design methodology that can support customer experience management of the PS-Offering business model. The experience management portfolio analysis methodology consists of four steps: 1. Deriving service encounter through customer journey maps; 2. Identify the service structure of each service encounter in three forms (FFC, FSC, FSE). 3. Analyze the customer's emotional variables, that is, customer experience, at each service encounter, Finally, 4. After plotting the level of customer experience at the service encounter, the analysis is conducted with a customer experience management portfolio that seeks future strategic plans for this. The methodology presented in this study will help in the service design of the service encounter unit centered on customer experience. And it will improve the financial performance of the company by raising the service level of the business model.

• 지능정보연구
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• 제29권3호
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• pp.361-381
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• 2023

기업 부도 예측에 관한 연구는 재무정보를 중심으로 연구되어 왔다. 기업의 재무정보는 분기별로 갱신되기 때문에 실시간으로 기업의 폐업 가능성을 예측하는 데 있어 적시성이 부족하게 되는 문제가 발생한다. 이를 개선하고자 하는 평가 기업에서는 대상 기업의 건전성을 판단하기 위한 재무정보 외의 정보를 활용한 기업의 건전성을 판단하는 방법이 필요하다. 이를 위해 정보 기술의 발달로 기업에 대한 비재무정보 수집이 용이해지면서 기업 부도 예측에 재무정보 외의 추가적인 변수와 여러 가지 방법론을 적용하는 연구가 진행되어 왔으며, 이 중에서도 어떤 변수들이 기업의 부도를 예측하는데 영향을 주는지를 밝히는 것이 중요한 연구 과제가 되었다. 본 연구에서는 전자결제서비스를 이용하는 사업자의 폐업을 예측할 때 비재무정보를 구성하는 전자결제 정보들이 얼마나 영향을 미치는지를 살펴보았으며, 재무정보와 비재무정보 결합에 따른 폐업 예측 정확도 차이를 살펴보았다. 구체적으로, 재무정보 모형과 비재무정보 모형, 그리고 이를 결합한 모형으로 구성된 세 가지 연구 모형을 설계하였으며 Multi Layer Perceptron(MLP) 알고리즘을 포함한 여섯 가지 알고리즘으로 폐업 예측 정확도를 확인하였다. 재무정보와 비재무정보를 결합한 모형이 가장 높은 예측 정확도를 보였으며, 그 다음으로는 비재무정보 모형, 재무정보 모형의 순서로 예측 정확도가 확인되었다. 알고리즘별 폐업 예측 정확도는 여섯 가지의 알고리즘 중 XGBoost가 가장 높은 예측 정확도를 보였다. 사업자의 폐업 예측에 활용된 전체 87개의 변수를 대상으로 상대적 중요도를 살펴본 결과 폐업 예측에 중요하게 영향을 미친 변수는 상위 20개 중 70% 이상이 비재무정보인 것으로 확인되었다. 이를 통해 비재무정보의 전자결제 정보가 사업자의 폐업을 예측하는 중요한 변수임을 확인하였으며, 비재무 정보가 재무정보의 대안적 정보로서 활용할 수 있는 가능성 역시 살펴볼 수 있었다. 본 연구를 기반으로 사업자의 폐업을 예측할 수 있는 정보로서 비재무정보의 수집과 활용에 대한 중요성을 인식하고 기업의 의사결정에 활용할 수 있는 방안에 대해서도 다루었다.

• 지식경영연구
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• 제9권3호
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• pp.173-194
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• 2008

Conventional financial accounting system has overseen the significant roles of the non-financial facets of the activities of the company, especially whose value creating abilities are based on knowledge assets. In the knowledge-based economy, telecommunication service companies must recognize the changes from the tangible assets to the knowledge assets as value creating resources, understand the dynamic processes in which the knowledge is converted to financial profits and seek the method to measure and report knowledge assets to sustain the competitive advantage continuously. This study proposes the indicators and measures of knowledge assets of Korea Telecom. Through the analysis and application of tile knowledge assets report of the Korea Telecom, this study shows the usefulness of the knowledge assets report.

• 한국조리학회지
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• 제11권4호
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• pp.134-149
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• 2005

First, generally the more business employ the financial and non financial outcome analysis for evaluation process, the higher the success rate of new product development becomes in the domestic restaurant market. Second, the study shows that the financial outcome tends to be considered more than non financial outcome on deciding success of the new product development. Third, it is indicated that although detailed plans have a large impact on the outcome of new product development, communication between departments within a company is not a considerably important factor for deciding success of the new product. Fourth, 'market environment' has significant influence on deciding adoption level of financial and non financial outcome analysis, organizational resources and culture.

• 통상정보연구
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• 제9권2호
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• pp.41-64
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• 2007

A life insurance industry's market is reaching a state of saturation recently, and the competition is as time goes by intense among the non-life insurance industry. Consequently, the insurance companies must grope a new source of revenue and develop a new business model for a stability growth. At the forked road, the insurance companies must group the existing and new customers in order to find the royal customers, and develop a new service with them. Accordingly, it is the time to study the advance of PB field and the royal customer management that will maintain and expand the new relations with them. Besides, the PB was the service to begin in needs of the specific group, but now it is regarded as a new source of high profit in the age of universal financial service among the financial circles. As a consequence, the PB marketing is introduced in haste, and such trend seems to be continued. Therefore, the plans that help the domestic insurance company reflect the characteristic of the insurance and expand the scope of business into the scope of property management according to the needs of customers under a universal financial service trend will be studied.