• Title/Summary/Keyword: Film Market

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Analysis of the Distinction of the Korean Movies in the Japanese Market (일본에 수출된 한국영화 특성 분석)

  • Seo, Yu-Jung;Hwang, In-Suk;Ahn, Sung-Ah
    • The Journal of the Korea Contents Association
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    • v.8 no.1
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    • pp.386-397
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    • 2008

  • The purpose of the study is to identify the characteristics of films to be exported into a larger market abroad, especially the Japanese film market which occupies more than a half of the export costs of the Korean movies. Our analysis shows that the factors such as the reputation of a director and actors in Japan, the box-office record in Korea and genres have influence upon the export to the Japanese market. Among genres, comedy movies were less exported, while melodramas was more. We expect that this result will be helpful when film producers plan movies for export from the stage of pre-production.

  • https://doi.org/10.5392/JKCA.2008.8.1.386 인용 PDF