• 한국의류산업학회지
• /
• 제23권6호
• /
• pp.709-725
• /
• 2021

The study focused on the design features of Chanel and Fendi, directed by Carl Lagerfeld, creative director of Chanel and Fendi until his recent death. The range of the study was from the 2017 S/S Collection to the 2019 F/W Collection, which collected a total of 767 fashion photographs, including 483 Chanel, 284 Fendi, with tops, bottoms and dresses at VOGUE (https://www.vogue.com). According to the data analysis criteria organized based on prior research and related literature, it was classified in the order of form, color, material, pattern, decoration, fashion image, item and coordination, and content analysis was conducted based on statistical analysis. Overall, the design characteristics of the Chanel collection, directed by Karl Lagerfeld, were rectangle form, tone in tone coloring, combination of identical materials, geometric patterns, and classical images as the main design characteristics of the Chanel collection. The design characteristics shown in the Fendi collection directed by Karl Lagerfeld were rectangle form, tone in tone coloration, hard material combination, abstract pattern, and total coordination. Comparing the design features of Chanel and Fendi, directed by Karl Lagerfeld, is as follows. Chanel and Fendi's designs show a lot of rectangle form, tone-in-tone colors, hard-materials and combination of the same material.

• 한국실내디자인학회논문집
• /
• 제16권2호
• /
• pp.209-216
• /
• 2007

Some may call Peter Marine as 'an ego-less architect', or 'palace maker' due to his designs or attitudes that appearantly please world's most well known clients. However, his eclectic taste and artistic expressions combined with his minimal and abstract architectural approaches are being recognized in many places globally, especially in many fashion brand stores such as Channel, Louis Vuitton, Christian Dior, and Fendi. Born and educated in U.S., Peter Marino designs are influenced by two most famous designers of our modern art history Andy Warhol and Jean-Micheal Franks, that are obvious in his traditionally modern French style designs and abstract expressions. The current study introduces Peter Marine designs through analyses of Channel and Louis Vuitton. The objectives are to understand the designer and find patterns in his brand store designs that has made him now one of the most famous fashion store designers. Educational, social, and personal interest were found to strongly form his design characteristics and four main characteristics were identified by the researcher that are use of LED lightings, emphasis on vortical circulations, graphical application of brand identities, and repetition of simple geometric forms.

• 한국의류산업학회지
• /
• 제18권1호
• /
• pp.1-14
• /
• 2016

This study analyzes consumers' preference trend, positive and negative factors in regards to luxury brands by researching changes in the consumer awareness of luxury brands, preference trends and psychological awareness based on big data to suggest a creative business strategy for corporations that can help Korean brands enter global luxury brand markets. The study results are as follows. Preferred items (consumer) psychology, positive awareness and negative awareness were derived based on the last five years of social big data on Korean consumers' preferred brands. First, the Korean consumers' preferred brands for the recent five years indicated that Dolce & Gabbana (2013), ESCADA (2012), Gucci (2011, 2009) and Chanel (2010) were most preferred and Prada, Louis Vuitton, Hermes, Burberry, Fendi, Givenchy and Dior were also shown to be preferred brands. Second, bags (such as shoulder bags) were shown to be the most preferred items for luxury brand items that consumers wished to own. Third, it was analyzed that keywords for consumer psychology in regards to luxury brands included: diverse, new, outstanding, overwhelming, luxurious, glamorous, worldwide, famous, success and good. Fourth, consumers' positive awareness regarding luxury brands included: diverse, luxury, famous, outstanding, perfect, bright and luxurious. Fifth, negative awareness included: price factors of expensive, high price and excessive as well as factors to be improved upon such as old, bland, flashy, crude, unfriendly and fake.

• 한국의류학회지
• /
• 제32권1호
• /
• pp.12-23
• /
• 2008

The purpose of this study is in planning clothing and bag design and VMD. For this purpose, the pret-a-porter fashion collection is divided into the following sectors: brands, years, and seasons, focusing on the design elements. The results of this study are as follows: 1. It is these three ways that determine the relevance of clothing and bag design planning. first, we have analyzed design properties analogously with one design element, like Louis Vuitton. Second, we considered design properties analogously with two design elements, like Chanel, Gucci, Prada. Third, we examined design properties analogously with three design elements, like Christian dior, Fendi, Etro. 2. The comparison of clothing and bag design properties year by year shows that they were mainly designed with an analogous aspect with pattern and decoration. 3. Clothing does well to match a bag between analogous design properties of design elements to express similarity coordination and between contrast design properties of design elements to express plus one coordination or crossover coordination. 4. The aspect of coordination of clothing and bags year by year is different period. This is because of clothing and bag design's change according fashion trend. 5. S/S coordination of clothing and bags is effective to present plus one coordination or crossover coordination. And F/W coordination of clothing and bags is effective to present similarity in coordination.

• 패션비즈니스
• /
• 제27권6호
• /
• pp.66-84
• /
• 2023

Handbags are a part of fashion and while their significance and value are increasing, research on this topic is lacking. This study defines handbags and categorizes the materials used for making handbags, sewing methods, expression techniques, and terminologies related to accessories. A total of 1,743 handbags that were released from the Spring 2020 to Fall 2023, Ready-to-Wear collections by 8 selected brands (Hermes, Dior, Fendi, Chanel, Louis Vuitton, Prada, Gucci, and Alexander McQueen), were analyzed. Out of these, 732 unique designs, excluding those with only color variations, were studied. The most common sewing methods were 'Cut, sewing, and edge painting', 'Cylinder arm sewing', 'Cut, edge painting, and sewing', and 'Inverted seam', in that order. Slim strap designs primarily used the 'Cut, sewing, and edge painting' method, whereas the body, especially with narrow and hard leather, was best suited for the 'Cylinder arm sewing machine'. For expression techniques, the most frequently used methods were 'Quilting', 'Metal Eyelet', 'Embossing', 'Printing', 'Punching', and 'Weaving', respectively. The characteristics of each brand's production methods, expression techniques, and accessories were as follows: First, the exposure of logos and monograms is prominent. Unlike clothing, handbags often prominently feature the brand's logo or monogram. Second, signature quilting is a prominent feature. Quilting effectively conveys the brand's signature style, providing cushioning, volume, and pattern effects. Third, sustainable development is a growing trend. Brands are increasingly applying eco-friendly and socially responsible designs.

• 한국의류학회지
• /
• 제32권10호
• /
• pp.1487-1496
• /
• 2008

The purpose of this study is to provide guidance to plan bag design with an analysis of design properties of bags of famous overseas brands in a pret-a-porter fashion collection. For this purpose, the pret-a-porter fashion collection from 2001 S/S to 2005 F/W is divided into the following sectors: brands, years, and seasons, focusing on the design elements. The reference for the actual study was 773 pictures of bags that were collected of Chanel, Louis Vuitton, Gucci, Christian Dior, Prada, Fendi and Etro collections. The results of this study are as follows. With regard to the character of the bag design classified by brand, the design property was embossed with all design elements. Therefore, we can use design elements to express design property, like bag design of famous overseas brands. With regard to the changes of bag design year by year, it was changed with almost all of the design elements. Therefore, it is noted that bag design do well to reflect the fashion trends of the year with almost all design elements. With regard to design properties of seasonal bags, bag design properties which are popular in the S/S season are circle form, small size, lively colors and so on. On the other hand, bag design properties which are popular in the F/W season are common form, large size, quiet colors and so on. Therefore, it is noted that bag design do well to reflect the seasonal trends.

• 패션비즈니스
• /
• 제23권1호
• /
• pp.145-162
• /
• 2019

This study reviewed photos of women's jackets shown at Milano Collections from 2013 S/S to 2017 F/W to identify the variations and trends in their structural components and design elements with respect to year and season. 576 photos, which consist of 276 S/S jackets and 300 F/W jackets by renowned Italian luxury fashion brands; Giorgio Armani, Gucci, Fendi, Max Mara and Jil Sander, were analyzed. Some of the highlighted findings are as follows; in the structural aspects, the H-line silhouette, below waist to hip line length, natural shoulder line and single button closure were the most frequently appearing components among all the jackets. For the design elements, the largest number of jackets was made of woven fabric in single color, while fur was mostly used in F/W seasons for its warmth, heaviness and bulky appearance. From the results, it was established that variations were made to the jacket components and design elements to the extent that they convey predominant jacket styles with a certain level of practicality and performance. However, the study also found that some of the jackets demonstrated design diversity and innovation by adopting daring styles, bold materials and colors. As the findings of this study identified the variations and trends in women's jacket components in recent years, they can be applied towards developing high end women's jackets to meet the demands and distinctive needs of luxury clothing buyers and distributors.

• 지능정보연구
• /
• 제24권3호
• /
• pp.1-19
• /
• 2018

최근 딥러닝은 오디오, 텍스트 및 이미지 데이터와 같은 비 체계적인 데이터를 대상으로 다양한 추정, 분류 및 예측 문제에 사용 및 적용되고 있다. 특히, 의류산업에 적용될 경우 딥러닝 기법을 활용한 의류 인식, 의류 검색, 자동 제품 추천 등의 심층 학습을 기반으로 한 응용이 가능하다. 이 때의 핵심모형은 합성곱 신경망을 사용한 이미지 분류이다. 합성곱 신경망은 입력이 전달되고 출력에 도달하는 과정에서 가중치와 같은 매개 변수를 학습하는 뉴런으로 구성되고, 영상 분류에 가장 적합한 방법론으로 사용된다. 기존의 의류 이미지 분류 작업에서 대부분의 분류 모형은 의류 이미지 자체 또는 전문모델 착용 의류와 같이 통제된 상황에서 촬영되는 온라인 제품 이미지를 사용하여 학습을 수행한다. 하지만 본 연구에서는 통제되지 않은 상황에서 촬영되고 사람들의 움직임과 다양한 포즈가 포함된 스트릿 패션 이미지 또는 런웨이 이미지를 분류하려는 상황을 고려하여 분류 모형을 훈련시키는 효과적인 방법을 제안한다. 이동성을 포착하는 런웨이 의류 이미지로 모형을 학습시킴으로써 분류 모형의 다양한 쿼리 이미지에 대한 적응력을 높일 수 있다. 모형 학습 시 먼저 ImageNet 데이터셋을 사용하여 pre-training 과정을 거치고 본 연구를 위해 수집된 32 개 주요 패션 브랜드의 2426개 런웨이 이미지로 구성된 데이터셋을 사용하여 fine-tuning을 수행한다. 학습 과정의 일반화를 고려해 10번의 실험을 수행하고 제안된 모형은 최종 테스트에서 67.2 %의 정확도를 기록했다. 본 연구 모형은 쿼리 이미지가 런웨이 이미지, 제품 이미지 또는 스트릿 패션 이미지가 될 수 있는 다양한 분류 환경에 적용될 수 있다. 구체적으로는 패션 위크에서 모바일 어플리케이션 서비스를 통해 브랜드 검색을 용이하게 하는 서비스를 제공하거나, 패션 잡지사의 편집 작업에 사용되어 브랜드나 스타일을 분류하고 라벨을 붙일 수 있으며, 온라인 쇼핑몰에서 아이템 정보를 제공하거나 유사한 아이템을 추천하는 등의 다양한 목적에 적용될 수 있다.