• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.3
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• pp.52-58
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• 2004

This study investigated the influence of package design of female cosmetics on the purchasing preferences of view The subjects of this study were the consumers of female cosmetics from their twenties to the forties, and were 195 consumers who dropped into beauty counters to buy their cosmetics. With this study, it can be said that package design Is an effective factor on purchasing of female cosmetics. In general, most consumers prefer to practical and useful package design. But the younger consumers tend to be more influenced by luxury and expensive package design than an elderly consumers on purchasing cosmetics. And it made a little difference in purchasing preferences by academic background.

• Journal of Fashion Business
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• v.15 no.5
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• pp.28-42
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• 2011

The purpose of this study was to classify cosmetics shopping propensity and analyze the relationship between cosmetics shopping propensity typology, cosmetics behavior, and purchasing behavior of female cosmetics consumers. Questionnaires were administered to 455 famale consumers living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Duncan-test. The findings are as follows. Cosmetics shopping propensity typologies of female consumers were classified into four groups such as economic, band loyalty, passive, and impulse display shopping. In the relationship of the cosmetics shopping propensity was related to the sub-variables of cosmetics behavior. Cosmetics shopping propensity groups showed different all the sub-variables of cosmetics behavior factors. Cosmetics shopping propensity groups showed connected with the sub-variables of cosmetics purchasing behavior factors.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.49-62
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• 2012

The purpose of this study was to investigate the relationship between well-being lifestyles and herbal cosmetics benefits sought of female consumers. The data were collected from 301 women living in Seoul, Gyeonggi, Gwangju, Busan, and Gyeongnam province in June, 2011. Statistical methods including frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression were used for this study. The results of this study were as follows.: The well-being lifestyles were composed of five factors, 'health pursuit activity', 'eco-friendly product interest', 'eco-friendly dietary', 'eco-friendly clothing', and 'eco-friendly housing'. The herbal cosmetics benefits sought were composed of seven factors, 'special function pursuit', 'skin 'fitness pursuit', 'brand pursuit', 'nutritional reinforcement pursuit', 'economy pursuit', 'fragrance pursuit', and 'scarcity pursuit'. The well-being lifestyles and herbal cosmetics benefits sought according to female consumers's demographic characteristics showed a difference. Female consumers's well-being lifestyles showed that correlation with the herbal cosmetics benefits sought. Female consumers's well-being lifestyles had a influence on their herbal cosmetics benefits sought. The study results are highly expected to be used as valuable sources in marketing strategies for herbal cosmetic industries.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.37 no.2
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• pp.177-189
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• 2011

Women starts to make up after high school graduation. They have low economic power. But they select cosmetics by themselves and have high demand. Therefore, they can be major customers of low-priced cosmetics and it can be regarded as independent cosmetics market. Thus, this study analyzes the purchasing propensity of lowpriced cosmetics in female undergraduates, who are main targets of low-priced cosmetics, satisfies the more customers desire through further segmenting the targets, suggests a continuous developmental plan for low-priced cosmetics through securing potential customers and segmenting market, and analyzes and typologizes female undergraduates lifestyle. The aim is to grasp the actual condition of using the low-priced cosmetics and the satisfaction with purchase, and to utilize it as basic date of inducing right consumption culture of female undergraduates. For this study, 305 reliable questionnaires are analyzed from the total 320 questionnaires and spss win 15.0 program was used. The results were as follows. About 90.1 percent of female undergraduates had experience using low-priced cosmetics and standard of priority selection was the quality of low-priced cosmetics. The main reason not to use was low price image.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.131-144
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• 2015

The object of this study was to find out the influence of female consumers' cosmetics purchase experience on image-making efficacy and cosmetics pursuit benefits. Total 405 surveys of women working at the industrial complex in Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, regression analysis, and ${\chi}^2$-test were used for data analysis. Our findings are as follows. Cosmetics purchase experience of female consumers had factors as recognition experience, relationship experience, emotional experience, visit experience, and sensual experience. The factors of image-making efficacy were self-confidence in displaying, ability of facial expression and display ability while those of cosmetics purchase experience turned out to be trend/brand pursuit, appearance improvement pursuit, functionality pursuit and economic feasibility pursuit. Cosmetics purchase experience was found to have significant effects on the factors of image-making efficacy, and cosmetics purchase experience on factors of cosmetics pursuit benefits. The differences by ages variable was examined with relation to the level of make-up and how they chose products when buying.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.511-529
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• 2016

The current study aims to segment Chinese female consumers using their lifestyle dimensions in the cosmetics market, and analyze their cosmetics purchasing behavior based on that segmentation. Specifically, lifestyle groups were examined to see if there is any group difference(s) in consumer behavior for Korean cosmetics. Lifestyle groups were examined based on: consumers' demographic characteristics, perceived brand attributes, loyalty toward Korean cosmetics, usage of Korean cosmetics products, preferred stores of shopping for Korean cosmetics, and use of information sources in purchase decisions. An online survey was administered to female consumers who live in Beijing and Shanghai. A total of 493 surveys were used for data analyses. The results of the study were as follows: First, factor analysis revealed 11 significant lifestyle dimensions. Second, using these 11 lifestyle dimensions, cluster analysis was conducted, which revealed four distinct groups of consumers: (1) "timid inactive group," characterized by having low scores in most lifestyle dimensions; (2) "showcase goers," who tend to be highly fashion/appearance-conscious and brand-oriented; (3) "practical buyers," who tend to be price-conscious, sensitive and timid; and (4) "sensible buyers," who enjoy finer meals and wellbeing lifestyles, as well as hardworking in everything and impulse-buy things. Third, consumer behavior of purchasing Korean cosmetics brands were examined; significant differences among the four lifestyle groups were found. The study concludes with a discussion of the results and practical implications.

• The International Journal of Costume Culture
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• v.9 no.1
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• pp.60-76
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• 2006

This study aimed to investigate buying behaviors of cosmetics for female university students in Korea, China, and Japan as related to their lifestyles. For data analysis, a survey was conducted to total 12,000 females university students in 4-year university in Seoul, Tokyo, and Beijing from March 11 to April 14 in 2002. A total of 1,165 were collected and 1,127 were finally used in the analysis (361 in Korea, 381 in China, and 385 in Japan). Data were analyzed by factor analysis, cluster analysis, frequency analysis, Cronbach's a, t-test and Duncan's Multiple Range test by using SPSS statistics package. The lifestyle segmentations identified 5 groups for Korea, 5 groups for China and 2 groups for Japan. Segments in each country showed significant differences in selected variables, the satisfaction with cosmetics and in places to purchase cosmetics.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.595-606
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• 2020

To find out the a Study on experiential consumption and development of the customized cosmetics on female university students in their 20s, this study conducted sampling using probability sampling from cosmetics major students in S City from September 1 to October 30, 2020. In this study, a study model was designed for a total of 30 people and studied as an Experience-Consume Experimentation. First, the result of the pre-purchase survey revealed that skincare cosmetics had the highest percentage for being selected by 30 people for "the preferred cosmetic type per the perception regarding customized cosmetics." Second, the result of the pre-purchase survey revealed that 11 people answered skincare cosmetics, 1 person answered shade cosmetics, and 2 people answered fragrance products (perfume, diffusers, etc.) for "the experience type for customized cosmetics." Third, the result of the post-purchase survey revealed that 29 people are willing to recommend the products, while 1 person is not. For the appropriateness of the price, 23 people answered yes; 7 people answered no. for the characteristics of the experience, 24 people (80%) answered that they selected ingredients according to their skin type; 9 people answered that the price is cheap considering they received 1:1 consultation; 18 people answered that they made a choice per their preferences (skin type) rather than per brands; 3 people answered that their self-esteem is stronger as if they received personal care. Therefore, customized cosmetics are expected to increase the attractiveness and purchase rate of female students in their twenties given that 'Human Touch,' genetic analysis, and 'hyper-customization technology,' which requires new development of customized cosmetics experience consumption for female college students in their 20s.

• Journal of the Korean Home Economics Association
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• v.46 no.4
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• pp.107-117
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• 2008

The aim of this study is to promote an appropriate consumption culture given the features of the segmented female college student group and to utilize these features as basic data at the level of consumer education. The lifestyle of female college students will be identified, along with the current use and customer satisfaction of low price cosmetics that are aimed at this group. The conclusion will be proposed on the basis of the results of this study: Firstly, low price cosmetics producers need to develop products that satisfy the needs of customers and to establish marketing strategies such as sales promotions according to the current trend. Secondly, in order to establish rational purchasing, it is necessary to promote an appropriate consumption culture by offering consumer education to college students. Thirdly, most consumers equate brands with quality. Therefore, companies need to continually produce quality products that may be differentiated from other low price cosmetics, not only in terms of price but also in terms of product quality, in order to enhance the reliability of their brand. Furthermore, it is necessary for consumers to be able to purchase products by considering product quality through searching for diverse information and not merely by depending on any particular brand.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.83-96
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• 2004

This study was attempted to examine female consumers' cosmetics purchasing behavior of subdivided groups according to cosmetics shopping orientation in cosmetics purchasing and to suggest basic information applicable to marketing. The sample was taken from 698 women who were aged twenties through thirties living in Korea. A total of 400 questionnaires were used in the final statistical analysis using factor analysis, reliability test, ANOVA , Duncan test, and χ²-test. The results of this study were as follows: First, The dimensions of cosmetics shopping orientation were composed of hedonic shopping orientation and utilitarian shopping orientation. Second, Evaluative criteria of internet shopping mall were composed of price and promotion, convenient shopping, reputation. Third, three groups were classified after group analysis of two factors in female consumers' cosmetics shopping orientation: consumers with high hedonic shopping orientation(46.5％), consumers with low hedonic and low utilitarian shopping orientation(29.0％), consumers with high utilitarian shopping orientation(24.5％). Additionally differences of the three groups were examined according to evaluative criteria of internet shopping mall, purchase intention and demographic variables.