• 한국생활과학회지
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• 제17권1호
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• pp.81-93
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• 2008

Female college consumers are orientated toward vanity and fashion luxury products in consumer society. The purpose of this paper was to investigate the relationship of vanity type and attitude toward fashion luxury products. The data were collected from 517 female college students in Ulsan, Pusan, and Kimhai. For data analysis, descriptive statistics, factor analysis, cluster analysis, and MCA were used. Results of cluster analysis identified the vanity type of the female college students into non-vanity group, positive viewer, and vanity group. Above two third of the total sample were the vanity group and the positive viewer. The non-vanity group, was comprised the smallest proportion of female college students. Attitude toward fashion luxury products was classified into four factors; involvement for fashion luxury, superiority of the fashion luxury, hedonic and conspicious consumption, and negative response. The attitude toward fashion luxury products was significantly different across the 3 vanity type. The results of this study provide insights into female college consumers' increasing demands toward fashion luxury brands. Consumer education should be implemented for the vanity group, and personal financial management education program is needed in liberal arts curriculum.

• 패션비즈니스
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• 제13권6호
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• pp.12-19
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• 2009

Compulsive buyers are individuals who experience and routinely act on powerful, uncontrollable urges to purchase. The relationships that existed between compulsive buying behaviors among college undergraduates are associated with intended majors, self-esteem and fashion orientation for female college students between the ages of 18 and 24 were investigated. A random sample of 182 undergraduate students completed a questionnaire that contained measures of compulsive buying, self-esteem, and fashion orientation. Based on literature review, three hypotheses were proposed. For data analysis, descriptive statistics, t-test, Pearson Correlation, and Cronbach Alpha were used. The results found that the compulsive buying tendency is negatively related to self-esteem among college students among female college students. Also, the tendency toward higher levels of fashion-orientation was positively related to compulsive buying tendencies. Fashion major was more prone to have compulsive buying tendency when compared to business major. Based on these results, some implications for educators, marketers, consumers and would be suggested.

• 대한간호학회지
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• 제33권3호
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• pp.331-338
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• 2003

Purpose: The purpose of this study was to investigate the relationships among variables of body image, self-esteem and depression in college female students according to the normal and overweight. Method: The subjects of this study consisted of 245 college female students. The data was collected through personal interviews using questionnaires from May to June of 2001. The data was analyzed by the SPSS computer program, and it included descriptive statistics, x$^2$-test, t-test and the pearson correlation coefficient. Result: Demographics provided a significant difference in grade, household income, weight control experience. There was a perceived health status difference, according to the normal and overweight subjects. There was a significant difference in body image, self-esteem and depression between the two groups. There was a significant positive correlation between body image and self-esteem, and negative correlation between body image and depression, and self-esteem and depression in college female students. Conclusion: The Findings of this study give useful information to construct further studies in intervention program relating overweight control for college female students.

• 한국보건간호학회지
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• 제21권1호
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• pp.67-74
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• 2007

Purpose: The purpose of this study was to research the distorted self-perception of body image held by many college students. Method: The subjects in this study consisted of 189 female college students and 125 male college students. The data were obtained through self-reported questionnaires completed by the students between April 1 and April 10, 2005. The data were analyzed by frequency and a $x^2$-test in the SPSS/pc 10.0 statistical program. Result: While female students tend to perceive themselves as being more overweight than they actually are according to their BMI scores, male students consider themselves to be thinner than they actually are according their BMI scores. Conclusion: Many female and male college students have a distorted self-perception of body weight. These findings indicate that health care providers need to do a better job of educating college students about normal body weight.

• 대한가정학회지
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• 제33권4호
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• pp.89-106
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• 1995

The purpose of this study was to investigate food habits and food preference of 108 male and 123 female college students through questionnaires. The results were summarized as follows ; 1. Average height of male and female students were 171.8cm, 160.2cm and the average body weight of those were 64.4kg, 51.4kg, respectively. 2. Average PIBW of male and female students were 99.8, 95.3 and average BMI were 21.8, 20.1, respectively. 3. 25 percent of male and 17.1% of female subjects skipped breakfast almost everyday. 4. BMI of those who likes sweet taste was higher than other groups. 5. korean food was favored by college students and the preference of korean food was higher in male than female. 6. In staple foods, cooked rice was preferred most by the subjects, male liked cooked rice more than female. in side-dishes, Pork and beef dish were preferred most in male and Kimchi stew was preferred most in female. in snacks, fruits and bread were preferred most by the subjects.

• 여성건강간호학회지
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• 제14권3호
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• pp.181-188
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• 2008

Purpose: The purpose of this study was to investigate perceived stress and dietary habits of female college students and define the relationships between them. Method: A convenient sampling method was used at a university based In Seoul. Finally, 412 students participated in the study from May 1 to June 10, 2008. The questionnaires administered consisted of a Stress Scale for college students and Dietary habit scale questionnaires. The students filled out the questionnaires by themselves. The collected data was analyzed with the SPSS Win 14.0 statistics program, which was used to calculate the frequencies, percentages, ANOVA, and Pearson's correlation of the variables. Result: The major findings of this study were as follows; In general, female students were mostly stressed by 'schooling.' Stress scores were significantly different in accordance with religion. Overall, dietary habits of study participants were normal. Significant differences were observed in the dietary habits between type of residence, major, and spending money per month. There was a significant relationship between perceived stress and dietary habits. Conclusion: Stress management for female college students should be developed and nutritional education programs should be reinforced.

• 패션비즈니스
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• 제13권3호
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• pp.1-11
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• 2009

This study was intended to look into the actual status of using their own traditional clothes, by Korean and Japanese female college students, and to compare the differences of their perceptions about the traditional clothes of their own and the other countries, and thus to present the ways beneficial for Korean female college students to establish their positive recognition toward traditional clothes. For the study, the questionnaire method was used, by which a total of 375 sheets was collected; Frequency analysis and t-test were conducted with a SPSS 12.0 statistic program. The findings were as follows; Korean female college students, in comparison with their Japanese counterparts, owned less traditional clothes suitable and wearable for their body, and so they had a less number of wearing and renting experiences. In addition, they indicated a low level of realization about the suitability of traditional clothes to the wearers in their 10's, 20's and 30's. While they thought highly of their traditional clothes in the item of 'pride,' they had a low level of recognition in the item of 'knowledge,' and they considered the traditional clothes to be inconvenient. Korean college students revealed a lower level of favorable interest in the other country, but they had a higher level of evaluation for the items of 'design applicability' and 'popularity' than the Japanese college students did.

• 한국지역사회생활과학회지
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• 제12권1호
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• pp.51-62
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• 2001

The purpose of the study were to investigate the differences of Image on male and female\\` The purpose of the study were to investigate the differences of Image on male and female´ Contemporary folk costume of Female College Students according to their life styles and their major. The data were collected from 300 female college students in Cheongju city through self-administerd questionnaires, and were analyzed by frequencies, Cronbach´s $\alpha$, F-test, Factor Analysis, Cluster Analysis, one way ANOVA and Duncan Test. The results of the study were as follows: The image on male and female´ Contemporary folk costume were found to include four different dimensions- fashion, activity, gracefulness, ability. There were not significant differences between dimensions of image on male and female´ contemporary folk costume according to student´s major. Life styles were classified five types. There were significantly different at dimensions of fashion and gracefulness, ability between life style dimensions and image on males´ contemporary folk costume. There was significantly different at dimension of gracefulness between life style dimensions and image on females´ contemporary folk costume.

• 패션비즈니스
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• 제14권4호
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• pp.102-110
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• 2010

The purposes of this study were to examine the relationship between brand sensitivity and public self-consciousness, and the effects of gender and age on brand sensitivity and public self-consciousness. The subject used for this study were three hundred and thirty-five college students (118 male students and 217 female students). For data analysis, descriptive statistics, Cronbach's alpha, multiple regression, and t-test were used. As the results, first, there were the significant differences between male students and female students on brand sensitivity and public self-consciousness. Female students had higher scores on brand sensitivity and public self-consciousness than male students as expected. Second, there were the significant differences between younger college students and older college students on brand sensitivity and public self-consciousness. Older college students had higher scores on brand sensitivity and public self-consciousness than younger college students. Finally, public self-consciousness influenced on brand sensitivity the most significantly, followed by age variable. Based on these results, brand management marketing strategy of fashion products would be provided.

• 한국생활과학회지
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• 제23권3호
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• pp.483-500
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• 2014

Survey was conducted on 201 female college students who in at the university to analyze perceptions and satisfaction levels about their body shapes. Results revealed that the Chinese female students recognized that they had broader shoulder angles, bigger breasts and longer calves and legs than Korean female students whereas the Korean female students had larger hip and thigh circumference than Chinese female students. It was found that the Chinese female students had preference for drooping shoulders while the Korean students perceived themselves as thinner and have longer arms, fingers, waist measurement, torso thickness, calves, feet and legs are ideal body shapes. The results of this study show that body weight, height and chest size have a lot of influence on it and the Korean female students were less satisfied their body shape compared with the Chinese female college students. The correlation analysis indicated that body shapes were an important indicator of satisfaction and the thinner the body shape, chest, thigh, waist, finger, arms, the greater the satisfactions.