• 제목/요약/키워드: Favorable Attitudes

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대중매체와 개인적 변수가 대학생 소비자의 성형태도 및 성형행동에 미치는 영향 (Impacts of Mass Media and Personal Factors on Attitudes towards Plastic Surgery and Plastic Surgery Behavior of College Students)

  • 허은정;이아름
    • 한국생활과학회지
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    • 제20권3호
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    • pp.625-636
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    • 2011
  • The purpose of this study was to investigate the effects of mass media and personal factors on attitudes towards plastic surgery and plastic surgery behavior. For this study the personal factors included concern for appearance, self-esteem, and body satisfaction. Subjects were 472 college students in Ulsan. The results showed that favorable attitudes towards plastic surgery were a little higher than the median, meaning that the respondents had a slightly positive attitude towards plastic surgery, and only 20% of the respondents had had an experience with plastic surgery. A multiple regression analysis was computed and indicated that a more positive attitudes towards plastic surgery was related to high levels of concern for appearance, more time watching TV, a higher household income, and being a female student, in terms of gender. The results of logit analysis indicated that a more positive attitude towards plastic surgery and being a female student related to a higher probability of having had plastic surgery.

유행 태도에 따른 여고생의 의복구매행동에 관한 연구 (A Study of Apparel Purchase Behaviors for High School Girls as determined by Attitudes toward Fashion)

  • 최윤정;김미숙
    • 복식문화연구
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    • 제7권4호
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    • pp.111-126
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    • 1999
  • Apparel purchase behaviors were investigated for the high school girls grouped by attitude toward fashion. Differences in attitudes toward fashion were also investigated among the groups determined by demographic characteristics. Data were collected by a self-administered questionnaire survey to 600 high school girls living in Seoul, and 480 were used for the data analysis. Cluster analysis, Chi-sguare analysis, ANOVA, and Duncan\`s multiple range test were used for data analysis. Technical school students and those who spending higher amount of monthly allowances showed favorable attitudes toward fashion. Based on the attitudes toward fashion, respondents were classified into 3 groups : fashion-oriented(32.3%), fashion-conformed(47.3%), and unconcerned(20.4%). Among the 3 groups, the Fashion-oriented tended to make purchase decision for clothing based on there own, or peer\`s opinions, to use personal sources for information search, to spend more money for clothing, and to consider design and brand names as the most important criteria when purchasing apparel products than the less fashion-oriented did. Among clothing styles popular to students, the most appropriately perceived for student wear were semi-formal style, and the least appropriate ones were wearing bold colored and patterned underwear for the purpose of showing out. Most of the popular styles among high school girls were perceived less than appropriate student\`s attire.

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Touch Effect of Mental Simulation in Online Fashion Shopping -The Role of Instrumental and Autotelic Needs for Touch-

  • Lee, Ha Kyung;Choi, Dooyoung
    • 한국의류학회지
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    • 제45권2호
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    • pp.376-389
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    • 2021
  • This study investigates the effects of the interplay of device types and the need for touch (NFT) on product attitudes and determines how the mental simulation of touch mediates such relationships. Specifically, we test the roles of instrumental and autotelic NFT in the moderated mediation effect of mental simulation of touch. We instructed the potential participants to shop for a leather jacket on a webpage. With a total of 152 data points from the responses of participants who used a laptop and a touch device that uses a direct-touch interface (e.g., tablets), we conducted descriptive statistics, analysis of variance, and PROCESS procedures using SPSS 20.0. The results show a greater mental simulation for touch when using a touch device than a laptop. When individuals' instrumental NFT is low, using a touch device while shopping online heightens mental simulation of touch, which impacts product attitudes. In particular, such a moderated mediation effect strengthens as the value of individuals' autotelic NFT increases. However, when individuals' instrumental NFT is high, a touch device cannot drive mental simulation for touch, increasing favorable attitudes toward the product.

윤리소비신념이 친환경 인조피혁 의류제품 태도에 미치는 영향과 지각된 소비자 효율 및 의류환경지식의 매개효과 (Impacts of Ethical Consumption Beliefs on Attitudes toward Eco-Friendly Faux Leather Apparel Products and Mediating Roles of Perceived Consumer Effectiveness and Apparel Environmental Knowledge)

  • 정혜정;오경화
    • 한국의류학회지
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    • 제37권2호
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    • pp.125-137
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    • 2013
  • This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

소도시지역 중학생의 식습관 , 식생활 행동 및 영양지식 (The Study on Dietary Habits , Dietary Behaviors and Nutrition Knowledge of Middle School Students in the Small City)

  • 진영희
    • 대한영양사협회학술지
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    • 제7권4호
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    • pp.320-330
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    • 2001
  • This study was to obtain information about the dietary habits, the dietary attitudes, nutrition knowledge, and the food consumption of middle school students and to assess relationships between the dietary habits, the dietary attitudes, and nutrition knowledge of middle school students. Data were collected from 390 middle school students in Kimcheon. In the dietary habits, the regularity of breakfast showed the highest point and the snack consumption showed the lowest point. Female students were lower in the regularity of breakfast, and male students were higher in overeating of dinner and night. In the dietary attitudes and the perceived importance of nutrition, male students showed more favorable attitudes and perceived more importance of nutrition. In the nutrition knowledge, the responses to items 'Cola or cider doesn't have calories' and 'An egg contains lots of cholesterol' were the lowest point. Female students had higher knowledge than male students. In the food intake, grains, milk.yogurt.cheese, and fruits were always eaten or frequently eaten. While fast food, spicy and salty food, seaweeds, carbonated drinks, and yellow or green vegetables were eaten in lower frequency than other foods. Male students consumed more meat.ham.egg.fish, fried.stir-fried food, fast food, carbonated drinks, and spicy and salty food than female students. The correlation between dietary attitudes and dietary habits was statistically significant. The correlation between dietary attitudes and the perceived importance of nutrition was statistically significant. But the correlation between dietary attitudes and nutrition knowledge was statistically significant for female students, not significant for male students. Nutrition knowledge was related to the perceived importance of nutrition. It might be suggested that effective nutrition education program might be developed and implemented to ensure the good eating behaviors of middle school students.

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한국과 일본 소비자의 웰빙의식과 외모관리에 따른 한방화장품 태도 연구 (The Effects of Well-being Consciousness and Appearance Management of Korean and Japanese Consumers on Attitudes toward Korean Herbal Cosmetics)

  • 이유리;정혜정
    • 복식
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    • 제62권2호
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    • pp.87-102
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    • 2012
  • The purpose of this study is to identify conceptual constructs of well-being consciousness and appearance management behaviors, and to examine the effects of these two variables on attitudes toward Korean herbal cosmetics for Korean and Japanese consumers. A survey was carried out among female consumers between the ages of 20 and 50, and a total of 500 responses were analyzed by descriptive analysis, reliability test, t-test, and confirmatory factor analysis, structural equation modeling and multi group analysis. The results of this study were as follows: 1) The result of CFA and the reliability test on well-being consciousness and appearance management of Korean and Japanese respondents clearly showed factorial structures on each of the variant assessments. 2) In regards to the well-being consciousness, Korean and Japanese respondents highly tended to perceive well-being as a benefit to the physical health and an eco-friendly lifestyle respectively. In the area of appearance management, Korean and Japanese respondents had similar patterns that showed high scores of skin care and weight control. Both Korean and Japanese consumers showed favorable attitudes toward Korean herbal cosmetic products. 3) The consumers' well-being consciousness revealed to have positive influences on appearance management behavior. Both well-being consciousness and appearance management positively influenced attitudes toward Korean herbal cosmetics. 4) As a result of MGA, the well-being consciousness had more positive impacts on Korean respondents' attitudes toward Korean herbal cosmetics than the appearance management variable when compared to the Japanese respondents. On the other hand, appearance management had more positive impacts on Japanese respondents' attitudes to-ward Korean herbal cosmetics than well-being consciousness when compared to the Korean respondents. These results suggest that differentiated marketing strategies for Korean herbal cosmetics are crucial when targeting Korean and Japanese consumers.

중학생들의 체격에 따른 식습관과 식생활 태도에 관한 비교 연구 (A Comparative Study on Dietary Habits and Dietary Attitudes among Middle School Students with Different Obesity Indexes)

  • 진영희
    • 대한지역사회영양학회지
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    • 제7권2호
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    • pp.156-166
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    • 2002
  • The object of this study was done to assert the dietary habits, food intake, and dietary attitudes of 332 middle school students in a small city. The subject were divided into doe groups based on weight length index (WLI). Anthropometric data showed that the mean height and weight were 169.5 $\pm 8.2 cm and 55.1 $\pm 11.5 kg in the male students and 158.9 $\pm 5.9 cm and 48.1 $\pm 7.6 kg in the female students. The mean WLIs for male and female students were 103.0 $\pm 19.7 and 96.3 $\pm 12.8, respectively. Of the male students 27.9% and of the female students 32.1% were underweight, and of the male students 28.9% and of the female students 13.0% were overweight based on WLI index. Lack of good dietary habits in the overweight group tended to be the highest, the normal group was the second highest, and the underweight group was the lowest. The regularity of eating breakfast and flood prejudice scores in the overweight group were significantly higher than those in the normal and underweight group. With respect to flood intake, the normal group tended to consume grains, yellow or green vegetables, vegetables with light color, fruits, milk, yogurt, cheese, seaweeds, fat-floods, instant floods, sweet floods, carbonated drinks, and spicy and salty floods more frequently. The underweight group tended to consume meat-ham, eggs, fish and fried, stir-fried flood more frequently In dietary attitudes, the overweight group tended to have more favorable dietary attitudes, and the normal group tended to have negative dietary attitudes. The underweight group showed more negative responses to trying to eat/drink milk, yogurt, or cheese everyday than the overweight groups. It might be suggested that more effective nutritional programs should be developed and implemented to ensure good dietary habits in middle school students, including the overweight, as well as the underweight group. Further research on the comparison of dietary characteristics is needed, with consideration of the subjects WLI.

타과 의사들의 정신과에 대한 태도 (Nonpsychiatric Physicians' Attitudes toward Psychiatry)

  • 고경봉;이희상
    • 정신신체의학
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    • 제6권1호
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    • pp.13-21
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    • 1998
  • 본 연구의 목적은 타과 의사들의 정신과에 대한 태도를 알아보기 위해 시행되었다. 타과의사 129명을 대상으로 설문을 이용하여 알아본 결과는 다음과 같다. 대부분의 의사들은 정신과교육, 정신과자문, 정신분석학, 학생들의 정신과선택, 정신과의사에 대해 긍정적인 반응을 보였다. 스탭들은 전공의들보다, 상급 스탭들은 하급 스탭들보다 정신과에 대해 더 긍정적인 견해를 보였다. 한편 내과계 스탭들이나 전공의들이 외과계 스탭들이나 전공의들보다 일부 정신과에 대한 태도에 있어서 더 호의적인 반응을 보였으나 전체적으로 내과계와 외과계의사들 간의 정신과에 대한 태도는 유의한 차이를 보이지 않았다. 한편 과거 정신과에 대한 관심도가 높을수록 학문으로서 정신과에 대한 매력 및 발전에 대한 인지도가 긍정적인 것으로 나타났다. 연령이 많을수록 정신과의 위치 및 효율성, 정신과의사의 역할과 기능에 있어서 긍정적인 반응이 더 많았다. 이상의 결과들은 과거 정신과에 대한 관심도, 연령 및 오랜 임상 경험이 정신과에 대한 태도에 긍정적인 영향을 미치는 요인들임을 시사한다. 또한 향후 타과 의사들의 정신과에 대한 태도를 향상시키기 위해서는 이들을 위한 정신과 교육에 관한 모형을 개발할 필요가 있을 것이다.

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교사-어머니의 의사소통과 어머니의 유아교육기관 만족도 및 양육스트레스 (Teacher-Mother Communication : Its Effect on Satisfaction with Early Childhood Educational Institutions and on Parenting Stress)

  • 이미자;문혁준
    • 아동학회지
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    • 제29권1호
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    • pp.1-14
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    • 2008
  • This study reviewed communication between mothers and teachers of early childhood educational institutions and the effect of communication on mothers' satisfaction with the institution and on parenting stress. Results showed that (1) the most discussed topic pertained to children's friendships at the educational institutions. (2) Attitudes during communication were comparatively favorable. (3) Increased communication of mothers with the teachers showed increased satisfaction with the early childhood educational institution. (4) Mothers with positive understanding of communication and understanding of teachers showed higher satisfaction rate towards the early childhood educational institution. (5) Mothers showing higher satisfaction towards early childhood educational institution and positive attitudes during communication with teachers exhibited less parenting stress.

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마이크로컴퓨터의 네트워크화 여부가 보안 위협 인식에 미치는 영향 : 군조직을 대상으로 (The Effects of Microcomputer Networking on the Perception of Threats to Security : the Military User크s Case)

  • 이찬희;김준석;서길수
    • 정보기술과데이타베이스저널
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    • 제6권2호
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    • pp.1-18
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    • 1999
  • The purpose of this study was to identify the effect of microcomputer networking on user perception of potential threats to security employing user attitudes as a moderating variable. A research model consisting of microcomputer networking as the independent variable, user perception of potential threats to security as the dependent variable, and user attitude toward security control as the moderating variable was developed through literature review. The results of this study provide an empirical evidence of the importance of environmental change(information systems networking) on user perception of potential threats to security. Further-more the result imply that in order to improve security performance through the reinforcement of user perception of threats to security in the organization, user attitudes should be made favorable.

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