• Fashion & Textile Research Journal
• /
• v.7 no.5
• /
• pp.509-518
• /
• 2005

In recent years retail competition has intensified, generally as a consequence of technologies, more sophisticated management practices and industry consolidation. An understanding of current customers' loyalty intentions and their determinants is an important basis for the identification of optimal retailer actions. The focus of this study is to examine the links between patronage intention and the effects of various antecedents of current customers' store loyalty intentions in fashion store. 340 female universities students living in Seoul were analyzed by utilizing multiple regressions to investigate the predictability of each of the 4 different sets of variables(consumer value, source of information, clothing benefits, importance of store attributes) on four patronage intentions of apparel shopping(discount store, speciality store, conventional market, Fashion shopping mall). Four factors were significant in predicting conventional market patronage intention. Brand had a negative coefficient, while price, social affiliation, store fashion service/promotion had positive coefficients. Fashion shopping mall were predicted by five factors:brand had a negative coefficient, while media, social affiliation, price, uniqueness had positive coefficients. For specialty store, four factors were significant: brand had a negative coefficient, while store fashion service/promotion, personal sources, uniqueness had positive coefficients. Four factors were significant in predicting discount store patronage intention :price, store fashion service/promotion, social affiliation, variety of price & product had positive coefficients. Despite the relatively low $r^2s$, all four variables appeared to have, to some degree, predictability of choosing among four different types of store for apparel shopping. Based on the results, patronage intention profiles for four retail stores were developed. Marketing implications are discussed.

• The Research Journal of the Costume Culture
• /
• v.4 no.2
• /
• pp.157-171
• /
• 1996

The purpose of this study was to find out the effect of fashion information source in the stage of purchase decision-making and difference by stage of purchase decision-making and difference by stage of the effect extend, and to analyze the difference by fashion information source. For this study, the data were collected through the questionnaire distributed to 337 female students from five universities. The results are as follows: 1) There was significant difference among the effect to fashion information source according to the purchase decision-making stage. At the adoption stage, fashion information source have the most effect on clothing purchase. 2) The effect of Impersonal Source in the purchase decision-making stage was gradually decreased fro the initial (awareness, interest) sage to the late stage. 3) The effect of Personal Source in the purchase decision-making stage was gradually increased from the initial (awareness, interest) stage to the late stage. 4) Addition stage was highly influenced by friend and family that was Personal Independent Source than other fashion information source. However the final selection on clothing purchase was not influenced by friend and family. 5. There was significant difference among the effect of fashion information source according to the grade. Low garde students were highly influenced by Personal Source on clothing purchase, but high grade students were highly influenced by Impersonal Sources on clothing purchase. 6) There was significant difference among the effect of fashion information source according to the major. The students a majored clothing & textile-design were highly influenced by Impersional Source. These results suggest that fashion information source was significantly different according to purchase decision-making stage and was influenced by grade and major of subjects.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.7 s.155
• /
• pp.1135-1145
• /
• 2006

The purpose of this study was to identify the desired seIf-images of male college students according to situations, and to construct fashion product unities bought by male college students for different situations. Empirical data were collected by self-administered questionnaires distributed to male students at 4 universities and 2 colleges in Daegu and Gyeongbuk area during June 2005, and 346 were analyzed, eliminating incomplete ones. Subjects were required to respond to 32 desired image words in 4 different situations respectively: school, meeting girlfriends, ceremonies, and exercises. As a result of factor analysis on desired self-image words, 5 factors were determined: refined image, sporty image, classic image, natural image and simple image. Based on the desired self-image factors, male college students were classified into 3 groups: selective image management group, passive image management group, and active Image management group. Fashion product unity of male college students for the school setting was consisted of round shirts, jeans, running shoes, bags and watches. Aloha shirts/knitted shirts/V-neck shirts, cotton pants/jeans/semi -formal pants, formal shoes/running shoes and watches were the fashion product unity for the setting of meeting girlfriends. For the setting of ceremonies, the fashion product unity included Y-shirts, formal dress, formal shoes, neckties and watches. And for the setting of exercises, the fashion product unity included cotton shirts, training suits, running shoes/jogging shoes/basketball shoes, armguard and caps.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.11
• /
• pp.1399-1408
• /
• 2011

This study analyzes the current educational curricula in the field of clothing construction to provide some fundamental information for developing more appropriate educational courses and to activate the fashion business. A total of 82 different departments related to fashion and apparel were selected from four-year domestic universities and the curricula recently posted on their internet websites were analyzed by descriptive statistics. More than half (53.7%) of the 82 departments were offering classes in the clothing construction field for 3 credits and 4 class hours. College affiliation of the departments that offered curricula in the clothing construction field was classified into 5 categories: the arts (34), human ecology (22), natural sciences (14), humanities/culture (9), and others (3). Human ecology category showed the highest results in the average class hours (3.9), the number of classes in the clothing construction field (7.6), and the percentage of the classes in the clothing construction field out of all major classes offered by the clothing department (19.9%). All 82 departments were classified into 3 categories of: fashion design (32), clothing (28), and fashion business (22). The clothing category showed the highest results in the average credits (2.8), class hours (3.8), the number of classes offered by the clothing construction field (7.6), and the percentage of the classes that offer clothing construction education out of all major classes offered by the clothing department (19.9%). The educational contents of clothing construction area were classified into 8 different categories of: basic theory and sewing, clothing construction, flat pattern, draping, tailoring and advanced clothing construction, pattern CAD, sewing science and apparel manufacturing process, and clothing construction for special needs. Among these categories, the draping category constituted 21.7% as the largest part. In addition, the distribution of classes offered by 4 academic years were analyzed into 8 different categories.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.21 no.1
• /
• pp.131-148
• /
• 2019

In this study, the purpose of the research is to present a cooperative convergence education Capstone design operational model that can promote community relations by spreading excellent practices through governmental, academic, and civil cooperation, ultimately contributing to the development of systematic plans among cooperative groups for successful promotion, and the production high effects in the fashion sector. The case study presented a new model that combines convergence in interdisciplinary studies, focusing on the case study of the "Fashion Capstone Design" textbook. The characteristics of the proposed model suggested three types of convergence- the convergence of government, academia and private cooperation, and the convergence of academic and civil organizations, depending on their role. The proposed educational model has the advantage of complementing and dealing with the difficulties presented by interdisciplinary education. It also has the effect of activating community linkages with colleges in the community. In addition, the effectiveness of community colleges and community links can be optimized. Through the example of this study, we look forward to being used as a references for a variety of cooperative convergence education capstone design projects.

• The Research Journal of the Costume Culture
• /
• v.20 no.6
• /
• pp.838-853
• /
• 2012

The purpose of this study is to identify adult learners' decision making variables, satisfaction, and evaluation toward fashion education as a university lifelong education program. As decision making variables, this study included participation purpose, information source, and selection criteria for lifelong education center and program. Regarding satisfaction toward fashion education, this study included satisfaction toward program and satisfaction toward education condition and administrative services. Data were gathered by both questionnaires and focus group interview(FGI) with 12 adults who completed the program. While questionnaires were used for decision making variables and satisfaction, FGI was used for evaluation. Frequency was used to analyze the questionnaires and content analysis was used to analyze the results of FGI. The findings showed that respondents participated mostly because of hobby or interest and got information mostly from acquaintances. They regarded program contents as the selection criteria for lifelong education center. They also regarded lecturers' professionality as the selection criteria for the program and showed high satisfaction toward lecturers' passion. Regarding education condition and administrative services, they showed high satisfaction. FGI also showed the importance of individual competence, career development, a work-study program, a on-site study program, and lecturer. The results suggest methods to make university lifelong education programs more appealing to adults who want to attend universities for non-degree university programs.

• Fashion & Textile Research Journal
• /
• v.10 no.6
• /
• pp.864-872
• /
• 2008

This study investigated store attributes, VM factors, and store loyalty for store choice behavior by G sensibility types. A total of 425 usable questionnaires were obtained from students who enrolled at universities in Busan, Korea. For data analysis, factor analysis, cluster analysis, ${\chi}^2$-test, and ANOVA were conducted by using SPSS 10.1. The major results were as follows: First, G sensibility was classified into five types: G1(My pace type), G2(Active type), G3(Whimsical type). G4(Mania type), and G5(Sensational type). Particularly, G3 was most highly observed in male and female groups. Second, there was significant difference in the importance of store attribute, such as merchandise assortment among G sensibility types. Third, there were significant differences in VM factors of store image, physical facilities, and display and layout among G sensibility types. Especially, G5 type consumers considered store image, physical facilities, and merchandise display and layout more importantly, than did the other types. Fourth, there was significant difference in store loyalty among G sensibility types. This study discussed managerial implications of visual merchandising strategy for apparel retailers.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.26 no.1
• /
• pp.33-44
• /
• 2024

This study developed e-book content in order to use e-books as a tool to provide more efficient classes to learners who are familiar with smart devices and online spaces. E-book contents were produced using Sigil-0.9.10. The development process is as follows. Before e-book development, it is necessary to prepare manuscript files, image files to be inserted, fonts to be used, and e-book covers. After inserting the book cover images, it is necessary to register the table of contents using the title tag and register the free fonts. Also, a style must be created for text or images used in the main text connected to a file containing the entire text. Then, after separating the entire text file into separate files according to each chapter, the text is completed in turn. E-books were produced focusing on hyperlink functions so that educational content and various example images could be accessed. Currently, there is a lack of research on e-books as textbooks in universities within the fashion design major. In the future, if e-book contents are developed according to the characteristics of courses and the level of learners, they can be used as effective teaching tools.

• The International Journal of Costume Culture
• /
• v.9 no.2
• /
• pp.149-159
• /
• 2006

The purpose of the study is to compare the clothing purchasing behaviors between Korean and American college women and to gather a basic data to establish a clothing marketing strategy and effective world marketing strategy in the fashion marketing. 1,150 questionaries were distributed to 3 universities in Korea and 3 universities America from March, 15 to 30 in 2006 and a total of 800 questionnaires, 466 from Korea and 334 from American, were utilized in the final analysis. The SPSS 12.0 was used to analyze the technical statistics like average and frequency, t-test, X$^2$, factor analysis and multi-variate analysis of variance.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.1
• /
• pp.763-770
• /
• 2023

In today's modern fashion industry, along with the Fourth Industrial Revolution, the digital fashion industry using new technologies such as AR (Augmented Reality), VR (Virtual Reality), and Metaverse is gradually expanding. Accordingly, in the field of fashion design education, a new form of fashion illustration using VR technology is attracting attention as a new expression method. Recently, the use of digital tools such as iPads is gradually increasing in the field of education at universities majoring in fashion design, and students' interest in new digital tools is continuously increasing in the process of fashion illustration work. Therefore, this study implements fashion illustration using VR technology, which has been commercialized and popularized in the fashion industry, analyzes the differentiated characteristics compared to fashion illustration completed with iPad, and explores the possibility of using VR technology for fashion illustration as a new expression tool. We looked at the limitations. Through this study, it was found that VR is a positive help to fashion illustration to express the conception and overall connectivity in the three-dimensional aspect of fashion design, and the iPad was found to be suitable for specific and delicate fashion illustration expression. The results of this study are intended to provide basic data for fashion illustration education that can increase students' interest and achievement.