• Journal of the Korean Home Economics Association
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• v.41 no.5
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• pp.179-191
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• 2003

The study is to suggest easier making method of skirts and slacks as to compare production process between manufacturers and references of clothing construct in universities. Skirts and slacks have simple production process and they are basic subjects in clothing construct class. But most references have just contents which are to make basic styles of skirts and slacks made basic materials. Continuous development of new material and variety of style request more efficient and easer making method in the reference of clothing construct. So the making methods of references and manufacturers are compared and analyzed in this study In references, there are many hand work and sub-work because they are for a person who make own clothes. In contrast, manufacturers have to product many variety clothes of good quality for many people and think the production cost of clothes. They use more simple and efficient method that include their know-how to meet changing fashion situation. In making methods of skirts and slacks, differences between references and manufacturer are in sewing of waist band and zippers and location of interlining. Manufacturers use variedly sewing method of waist band according to material and their experience. Especially handling for wrong side inseam of waist band is distinct between references and manufacturers. References have basic and detail work and manufacturers know processing order having even grade work to keep continuous production. The making method of clothes have to change and improve according to the situation. The more useful making method get to include their merits and references need to add more practical method and knowledge.

• Korean Journal of Human Ecology
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• v.6 no.2
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• pp.187-198
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• 1997

The purpose of this study is to find some directions for students' future and Home Economics Education. Juniors and Seniors majoring in Home Economics were selected from 4 Universities in Chungbuk Province and the questionnare survey was used. The results of this study are as follows : 1. Most of respondents were defined the H.E. as the academic subject, and 50.2% of them regarded H.E. as a necessary subject regardless of whether it is their major or not. 2. Though the most general motives of choosing H.E. as their major were recommendation of their parents/neighbors or their school record, they are satisfied with their major. 3. The strongest reason majoring in H.E. was that it is helpful to living, and some students didn't show any interest because H.E. was not considered as a realistic study. 4. Many respondents answered that male students have to learn H.E., and thought that H.E. Education is much influential to one's living. 5. 59.6% of respondents replied that cultural studies related to H.E. are opened at the universities, and 90.6% of them thought subjects related to H.E. should be opened as cultural studies. 6. After graduation, 48.3% of respondents will choose their jobs related to their major, and they prefer to be a teacher, a dietition and a fashion designer in its order. 7. 44.3% of respondents thought that H.E. is neglected and 50.7% of them answered that the research by industrial-educational cooperation is necessary. 8. Many students majoring in H.E. took an optimistic view about H.E.'s future as a study.

• Journal of the Korean Society of Costume
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• v.51 no.8
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• pp.93-110
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• 2001

The present study attempted to compare the behavioral patterns and attitudes of American and Korean female students toward apparel ads in magazines in relation to their physical self-concept. The study used a self-administered questionnaire. The sample consisted of 730 female students majoring in the fields related to clothing and textiles : 310 American students at six colleges and universities located in the west, northeast and southwest parts of the U.S., and 412 Korean students at four Seoul-based universities. Likert scales were used for most measures with 1=never or very unimportant and 5 =always or very important. Physical self-concept was measured on the basis of W. S. Jung's Standardized Self-concept Test and Tennessee Self-concept Scale. Surreys were back translated for validity. Percentage, t-test, Contingency Tables and Chi-square were used for the analysis of the data. Results are as follows : (1) Korean students read more magazines than U.S. students, however, Vogue was the most popular for both groups. (2) Those with a high sense of Physical self-concept read more magazines. for both countries. (3) American students'attitudes toward apparel ads in magazines were similar, regardless of whether their sense of physical self-concept was high or low. For Koreans, those with higher sense of physical self-concept showed greater interest in magazine ads, consulted magazines for fashion trends, found ads more useful, and more often expressed satisfaction with the ads, than the lower self-concept group. (4) Korean students cited a lack of information in ads while American students felt body types of models were unrealistic. Both Koreans and Americans in the higher self-concept group expressed a greater level of dissatisfaction with apparel ads in magazines. (5) Advertisers should attempt to again a deeper understanding of the socio-psychological characteristics of their readership as self-concept appears to be related to several magazine readership attitudes and behaviors. Magazines targeting Americans might consider the importance of coordination and merchandising. Apparel ads targeting Korean should consider the importance of company ads.

• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.791-802
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• 2012

This study promotes education, purchase, and advertisement activities related to eco-friendly apparel products. The study examined college students and their demographic characteristics, their recognition of and interest in, knowledge, purchase, and attitude towards advertisements related to eco-friendly apparel products. In this study, 337 students from various universities in Daejeon participated in a questionnaire survey from March 7 to March 25, 2011. The collected materials were analyzed by frequency analysis, factor analysis, cluster analysis, cross tabulations analysis, and t-test using SPSS 18.0 software. The results of these tests revealed that more students from the upper grades belonged to the Environmentally Friendly Group compared to those in the Non-environmentally Friendly Group. It was also found that students in the Environmentally Friendly Group had a higher level of consciousness and expressed a greater interest in eco-friendly apparel products as well as towards the launch of educational programs. Additionally, this group was more supportive of the need for new courses and had a higher likelihood to enroll in these courses. The research results revealed that (compared to the Non-environmentally Friendly Group) the Environmentally Friendly Group exhibited a greater satisfaction with the designs of eco-friendly apparel products and had more experience to examine advertisements about eco-friendly apparel products; in addition, they expressed a higher likability and reliability to these advertisements. The results also showed that the Environmentally Friendly Group believed that advertisements had persuasive power and were quite impressive in recalling the advertisements.

• Journal of the Korean Society of Costume
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• v.66 no.8
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• pp.98-108
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• 2016

Knitwear has been used as an active and functional clothing item due to its flexible and soft nature. Diverse design expressions have made knitwear into an essential fashion item for people today, who are constantly seeking for ways to display their individualism. The purpose of this study is to analyze the actual wearing conditions, and the preferred designs of knitwear for female college students in order to provide a baseline data, which can be used to develop knitwear designs for the subjects of the study. Survey by questionnaire of 135 female college students in 3 universities in Seoul were analysed. The results of the study are as follows: First, the most owned knitwear were sweaters and cardigans. Knitwear was viewed as soft and warm, as well as versatile. It was not restricted to certain sizes, and was comfortable to wear for different activities. Seound, the most preferred items were sweaters and cardigans. The most preferred styles were round neckline sweaters and open V-neckline cardigans. Third, the most preferred designs were plain designs with achromatic colors and wool-blended fabrics. The most preferred images were simple images. The most preferred fit was loose enough for little bit of room inside. Fourth, appropriateness and design of the knitwear were assessed during the purchasing stage. the most preferred method of purchase was purchasing via online stores after researching the knitwear through various channels, such as store visits and the Internet. The preferred price of knitwear was below 100,000 KRW. Fifth, the most common complaints were as follows: changes in the shape and quality of the knitwear after a wash, appearance of nap, and loose threads. In short, it is necessary for female college students to develop high quality knitwear with designs that can display individuality, while being simple.

• Journal of Fashion Business
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• v.22 no.4
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• pp.59-75
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• 2018

The purpose of this study was to investigate the relations and differences in Korean national image, Korean wave (Hanryu) interest, and Korean beauty service satisfaction of Korean, Chinese, and Vietnamese living in Korea and to lay the foundations for the export of various contents, especially beauty services, through the enhancement of Korea's national image. The present study was conducted from $10^{th}$ June to $10^{th}$ August 2017, by presenting 523 questionnaires to Koreans living in Seoul and another metropolitan area, and to Chinese and Vietnamese students studying in different Korean language Institutes in Seoul and other areas' universities. The basic questionnaire items were analyzed based on frequency analysis. The data on the national image, Korean wave interest, and Korean beauty service satisfaction were reduced by the factor analysis. The effects of each items were analyzed by regression. The differences in three factors were analyzed by ANOVA, and the differences were calculated by mean values. Consequently, it was observed that three factors are mutually affected each other. Therefore, it is necessary to establish a synergetic relationship between the individual factors. In addition, the individual items exhibited higher mean value in Vietnam, China, and Korea in a descending order. This indicates that Koreans are more likely to de-evaluate their cultures than others. Therefore, Koreans should be aware of the excellence of their culture and try to spread Korean culture and technology to the rest of the world with pride.

• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1185-1198
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• 2012

The purposes of this study were to investigate the relationships between e-loyalty formation process and satisfaction for apparel products by testing the research model developing upon prior researches, and to analyze the differences of the structural model between two groups (high satisfaction group and low satisfaction group). A total of 356 respondents participated through a convenience sampling at universities in Busan. Data were analyzed by a structural equation model analysis. The results were as followings: First, for the structural model, the attributes of shopping malls (e.g., e-store attributes and product attributes) affected consumer satisfaction which influenced the e-loyalty of shopping malls, mediated by value perception. Second, high-satisfaction group evaluated more importantly the attributes of shopping malls, higher perceived the value of products and web sites, more satisfied the mall, and had greater loyalty of online shopping malls than low-satisfaction group. Third, there were significant differences between high-satisfaction group and low-satisfaction group in the e-loyalty model for apparels. Specifically, for high-satisfaction group, the e-store attributes were more likely to influence the value perception of products and web sites than low-satisfaction group, while low-satisfaction group was the higher perceived the value of products, the more they satisfied and then the greater e-loyalty respectively. According to the findings, the implications and future suggestions related to e-loyalty of shopping malls for apparels are provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.2
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• pp.37-44
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• 1983

The purpose of this study was to investgate the relationship between two aspects of sex role and two aspects of clothing behavior. For Sex Role: Sex role attitude was measured by Smith, Ferree, and Miller's Feminism Scale, and sex role personality was measured by Bem's Sex Role Inventory. For Clothing Behavior: a unisex clothing behavior questionnaire was developed for this study, and general clothing behavior was assessed with Lee; Kahng; Kim; and Kim's questionnaires dealing with fashion and modesty. The questionnaires were administered to a sample of male and female college students attending universities in Seoul. The data for 349 respondents were analyzed by correlation, analysis of variance and t-tests. The results were: 1) Liberal attitudes toward sex role were positively related to unisex clothing behavior for female college students. 2) The androgynous female group exhibited significantly higher 'interest in unisex clothing behavior' attitude than non-androgynous female students. 3) Feminine personality in men was positively related to a positive attitude toward unisex clothing. Masculinine personality in women was positively related to unisex clothing behavior that is they were more likely to be interested in, to wear, and to agree to others wearing unisex clothing. 4) Liberal attitudes toward sex role were not related to modesty in clothing. 5) Scores of women on positive attiudes toward liberal sex roles, unisex clothing behavior, fashion, and modesty were significantly higher than these of men.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.193-206
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• 2017

The Seongsu handmade shoes street consists of subsidiaries, leather shoe manufacturers, and shoe stores associated with the business as a domestic shoe business cluster. Since its development in the 1980s, the shoe industry has been a center of shoe manufacturing but since the 2000s, it has lacked a fully developed environment, a uniform distribution system, market-oriented brand, marketing and design, and also suffers from an aging workforce. Seoul officials and Seongsu-dong small business owners must overcome these difficulties through town enterprise development, brand creation and marketing co-promoting composition of the characterization and distance, but the situation is still insignificant. The purpose of this study is to determine the actual situation as targeted at small merchant handmade shoes Seongsu-dong Street, to determine the factors in the problem, and to propose substantial improvements for Seongsu handmade shoes street. This study was a survey of street sales outlets in Seongsu handmade shoes street in Seoul. The spatial extent of the study was to set up the scope by reference to the directions given through the Seongsu handmade shoes street site. To build infrastructure facilities and distribution systems for the betterment of handmade shoes Seongsu-dong street, it is important to gain a competitive edge through a specialized industry such as a marketing strategy to establish branding as a specialized company. Shoemakers should also seek their own activation measures in areas such as training professionals, universities and corporate projects for joint participation in the ongoing development of new content. To pioneer the domestic and international sales channels, it is important to broaden the sales infrastructure. These areas will ultimately enable a significant contribution to strengthening national competitiveness.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.86-100
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• 2005

The purpose of this study was to investigate lifestyle of male college students and their preference of casual wear style. A questionnaire consisted of 60 lifestyle items, 1 casual wear style-preference question and demographic variables was developed. Data were collected from questionnaires distributed to male college students of 7 universities located in the Daegu${\cdot}$Gyeongbuk area during August 2003. After eliminating incomplete questionnaires, 303 were analyzed by descriptive statistics, factor analysis, cluster analysis, one-way ANOVA, and $x^2-test$. As a result of factor analysis on lifestyle items, 8 factors were determined: consumption and fashion orientation, future preparation, social concern, a wide range of thought and experience, health orientation, independent spirit, masculinity, and family orientation. 4 groups were identified on the basis of these 8 factors and named as active pragmatic group, liberal empirical group, prospective self-supporting group, and social accommodative group. Their component ratio were $30.2\%,\;33.2\%,\;19.6\%,\;and\;16.9\%$ respectively. The most preferred casual wear style by male college students was determined as basic casual wear, followed by adult casual wear, fashionable casual wear, and sporty casual wear. Other than the most preferred style, basic casual wear, by every group, the preference of casual wear styles differed among 4 lifestyle groups.