• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.661-672
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• 2015

In this study, nine scarf designs expected to be effective for accent design for the fashion style of new senior women were suggested by reflecting purchase behavior and scarf preference after conducting surveys and an analysis by targeting 136 new senior women in order to propose scarf design-matching with the preferences of new seniors. As a result of the study on the scarf purchase features of new seniors, it was revealed that the purchase time for scarves was mainly autumn and winter, even though it is regardless of season, and in spring and summer, they seldom purchased scarves. The purchase frequency was four times a year, and what they first thought of at the time of purchase was represented in the order of color, design, and the material of the scarf. They most preferred department stores, mixed and achromatic colors, cotton and silk fabrics, natural and geometric patterns, and long scarves of a rectangular shape. In the case of the consumer attributes of scarves, it was revealed that $50^{th}$ desired more individuality-oriented, unique scarf designs than $60^{th}$, and $60^{th}$ desired scarf designs with convenient management considering others' attention compared with $50^{th}$. As concepts for scarf designs, the aspects of individuality, co-existence, and maturity were extracted by reflecting the features of new senior women, and a total of nine scarf designs were suggested by developing three sub-designs for each concept.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1254-1264
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• 2002

The purpose of this study was to suggest a direction for golfwear design targeting young female golfers, based on the analysis of their preference of recent sportswear trend. Total 197 respondents, female golfers, were sampled for data gathering, who were asked to answer to the self-report questionnaire with the stimuli of five trendy golfwear styles [i.e., representing recent sportswear trend]. In summary, the results of this study were as follows: 1) The female golfers showed significant difference in their preference of recent sportswear-trend sues, according to their age or marital status. 2) Among the five trendy styles, each of which corresponded to five themes in 2002 S/S sportswear trend, the style of "Retro Chic", a type of retrospective trend theme, was most favored. 3) The female golfers in their twenties residing in Kangnam, were found to have ① relatively higher fashion leadership, and ② higher preference of maximal and kitsch trends, when compared with the rest of the respondents. 4) The most influential design elements in each trendy style, dominating the golfers' preference, varied with the feature of trend themes. 5) Based on the analysis of the young female golfers′ preferences of recent sportswear trend, a direction for golfwear design were suggested.

• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.677-684
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• 2016

This study was done for the proposal for improvement for junior sportswear which is substitutable as uniforms in the form of elementary school and physical education uniforms by analyzing detailed features through investigation. Accordingly, we developed a prototype design for physical education uniforms as a symbol of the school to enhance the aesthetic and functional satisfaction. The results are as follows. When we developed physical education uniforms, we put activity on our first priority while taking the improvement in both aesthetic and functional aspects into consideration. In addition, we tried to make sure the uniforms reflect the refined and trendy elements to meet students needs to satisfy their aesthetic sense in dress. Reflecting the improvement proposals and preferences of the students, six different prototype designs were developed and evaluated on the basis of two concepts of "new basic" and "trendy". The highest ranking, the physical education uniforms design 1 is based on new basic concept and characterized with slim fit considering activity which will be worn as fall/winter physical education uniforms. Design 1 uses ottoman functional knit as a fabric material which is not only students favorite but also good in both flexibility and warmth. Top with style of high-neckline collar and full open zip-up is simplified with the incision lines and detail. It is a set-in sleeve design in which blue and yellow collars signifying school color are properly placed along with the incision lines in harmony.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.363-364
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• 2021

Search technology is applied to various applications using artificial intelligence technology. It is used in many ways, from identifying customer preferences to personalized recommendation systems. The purpose of this study is to develop a system for detecting adult males mainly in children's living spaces. This will prevent dangerous situations of adult intruders in advance and can be used for outsider control system. In order to develop such a system, information about clothes is used, and adult detection system is developed using various factors such as color, pattern, fashion style, and size of clothes.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.51-65
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• 2012

This research was conducted to provide basic data for the formulation of marketing strategies suitable to the increasingly globalizing clothing market for the elderly in the fashion industry, by comparing the clothing behavior and preferences of elderly women aged over 70 years in Korea with those of women in the U.S. The 106 questionnaire responses that were collected in the U.S. and the 235 responses that were collected in Korea were used for the analysis, The major objectives of this study were as follow; 1. It was found that the elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas women of U.S. utilize mostly media information. Comfort was found to be most important factor both countries, but the Korean women considered the aesthetic aspect of clothing more important than did American women. 2. The clothing preference of Korean elderly women aged over 70 years was concentrated in young and feminine images regardless of items, so it could be seen that they had strong desire for looking young. But American elderly women showed different preference depending on items, so it could be seen that they pursue diverse images depending on clothing items and personality without concentrating in one image. The comparison of the preference style by item of elderly women over 70 years of age between Korea and the U,S. showed significant difference. Accordingly, the designs of the clothes of the Korean and American women should be differentiated and developed according to the clothes item and country.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.1093-1101
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• 2009

To provide basic data to manufacture superior brassieres, we performed a survey on the wearing and buying habits, and preference of functions and materials of brassieres for 189 women subjects in their twenties. The results of this research are as follows; Style and size are the most important in purchasing brassieres. Flat breasted and sagging breasted subjects were dissatisfied in the fit of the upper cup. 70% of the subjects were ignorant of their brassiere size. Sagging breasted subjects were less satisfied with smoothness, softness, and weight when wearing their bras in comparison with the other types. Conical type breasts were common amongst women in their 20s. They are more likely to wear size 75A and 80A where the full bust girth is 10cm larger than the under-bust. They preferred demi cup brassieres with thin or moderate padding to full cup brassieres with thick padding. On the other hand, 56.8% of subjects wore brassieres all day. The subjects were dissatisfied with the slipping down of the shoulder straps. Large-breasted subjects were concerned more with dampness and the fit on the center front of the brassiere, and brassieres with too thick padding had a poor fit on the center front. Sports-brassieres which fit close to the skin and used stretchable fabric caused more itching and dampness and dissatisfaction in removal of the brassiere.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.15-28
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• 2010

This study was intended to present basic materials for the direction of product planning and marketing strategy to increase the market share of men's underwear. For this purpose, it attempted to classify the groups according to the benefit of pursuing men's underwear and analyze the differences in purchase behavior among the segmented groups. The specific purposes of the study were to investigate the purchase behavior of men's underwear, to segment the consumers into groups according to underwear benefits sought, to investigate the differences in purchase behavior among the groups, and to investigate the differences in demographics among the groups. The questionnaire was distributed to men aged the 20s to the 40s living in Seoul. A total of 297 questionnaires were used for the final analysis. As a result, the following findings were obtained. It was found that 84.8% of the respondents showed there was no favorite underwear brand. They showed the favorite color of translucent color, the favorite style of trunk and brief, the favorite post-processing of silver nano, deo processing, and the favorite material of charcoal. In purchasing men's underwear, the respondents showed a preference for simple image, and the discount store as the place of purchase. The results also showed that there were four groups of underwear benefits sought: sex appeal/individuality, comfort, practicality, and fashion/brand groups. In regard to the group differences, there were significant differences in underwear purchase motives, underwear preferences, store selection criteria, and demographics.

• Fashion & Textile Research Journal
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• v.24 no.4
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• pp.418-430
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• 2022

This study aims to analyze consumers' purchase decision-making process of buying avatar fashion items on the Metaverse platform. Drawing on the connection between the self-expression tendency of the MZ generation and that of avatars in the Metaverse, this study uses a qualitative research method to analyze how consumers express their self-image through the appearance of their avatars. Unlike previous studies on the clothing purchase decision-making process, this study shows that purchasing and consumption behavior involve the following six stages: recognizing desire, collecting information, evaluating alternatives, making purchases, evaluating the consumption, and post-purchase action-taking. In the first stage of the purchase decision-making process, consumers' desire arises with self-image expression and confirmation. In the second stage, consumers have a high tendency to shop in the best item category. In the alternative evaluation stage, consumers tend to seek items that match their highest standard while considering their personal preferences. In the fourth stage, when making actual purchases, unplanned purchase behavior often occurs along with an active practice of alternative evaluation. In the fifth stage, the evaluation of the consumption shows that consumers achieve satisfaction by applying a style to their avatars that they are unable to try in the real world. In the last stage, consumers often use their purchases to communicate their various styles with other online consumers. Therefore, we conclude that the online purchase decision-making process differs from the offline process as it is divided into six stages.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.81-92
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• 2015

The purpose of this study was to investigate the emotion and preference for shoes styles through empirical research, in accordance with personality type, age and fashion innovativeness of female students. This study was a survey research through convenience sampling of 224 college students. In order to select shoes style, a pre-classification through dictionary and online search was done to choose the representative eight styles of shoes to college students. Personality types was determined from the modified measures of the brief MBTI to fit this study, and the emotional scale of sensibility was revised from the previous studies. SPSS statistical analysis were executed as follows: First, preference and emotion on shoes styles were significantly different in accordance with the shoes type and the diagram from the results of correspondence analysis showed some relationship between the sensibility and shoes styles showing 4~5 clusters. Second, the sensibility and preference had significant difference in some type of shoes according to the personality types of college students. Third, there was a significant difference in the shoes preference and sensibility by accordance of the degree of fashion innovativeness. And there was a significant difference in preference of shoes according to the purchase frequency of consumers. We hope this data is useful to this current dynamic market of shoes to the both sides of producer and consumers.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.425-436
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• 2012

This research aims to investigate the life-style and types of leisure experienced among airline flight attendants during temporary stays abroad. In this study 2 hypotheses based on literature reviews were employed. Questionnaires were also developed based on data collected from previous studies. Subjects of the study were focused on flight attendants in Legacy Airlines. Factor analysis and reliability coefficients were used to examine the internal consistency among variables. Seven dimensions of leisure, which are cultural experience, pursuit of success, social orientation, humanity, pursuit of fashion, shopping preferences and health-orientation were identified from factor analysis. Three dimensions of leisure, which include type of rest, type of sports, and activity of tourists, were identified from factor analysis accordingly. Lifestyle factors were extracted from a result of cluster analysis, cluster 1- Passive lifestyle, Active lifestyle community type 2, and Cluster 3 analyzed Self-satisfied lifestyle types. Airline cabin crew workers involved in the life style analysis can make good use of leisure time.