• 한국의류학회지
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• 제39권1호
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• pp.15-29
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• 2015

This study analyzes the mechanism that explains how various service quality factors are related to consumer satisfaction when plus-size and regular-size women are engaged in fashion shopping. We constructed and tested service quality- perceived value-satisfaction model with size as a control variable. We defined plus-size women as those with a BMI over 25 and regular-size women below 25. Data were collected during April and May, 2012 and responses from 189 plus-size women and 246 regular-size women were used in the final analysis. The results are as follows. First, among service quality factors, attention was significantly related to perceived service value for both plus-size women and regular-size women. However, store facilities were significantly related to perceived service value for only plus-size women and kindness was significantly related to perceived service value only in the case of regular-size women. Second, perceived service value was significantly related to product satisfaction and service satisfaction for plus-size women and regular- size women. However a moderating effect was found between the groups where the influences of perceived service value on product satisfaction and service satisfaction in the case of plus-size women were greater than regular-size women. Third, in the case of regular-size women, service satisfaction was positively affected by product satisfaction. However, the relationship between them was not found in the case of plus-size women.

• 한국의류산업학회지
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• 제16권1호
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• pp.79-90
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• 2014

With the development of modern society, not only have the Internet and e-commerce been progressed but they also made 'consumption patten' diverse. Despite the internet clothing market growth, there is critical a disadvantage, which is consumers is not able to wear the products presented via online pictures. Thus, pictures on the internet are the only information customers can get, which has caused consciousness on the importance of dealing with 'customer review'. In spite of the fact that 'customer review' has undeniably evolved to be one of customers' essential requisites, the research on this subject is very limited. Until now, the studies on the internet shopping consumers' behavior mostly has to do with the features of 'customer review' such as 'a sense of exaggeration', 'usability', 'duality', 'purity', 'professionalism', 'reliability', and the 'similarity', etc.) Therefore, this study categorizes the characteristics of online shopping reviews to 'the number of reviews', 'the article-length', 'the existence of photos', 'the rewards for reviews', 'the contents of the reviews' and 'the freshness of the reviews' and reviews the impact of an features of 'customers' reviews' affecting the internet shopping sales promotion. Moreover, it is to contribute to the marketing strategies of a shopping mall by analyzing consumers' 'purchasing satisfaction', 'the intention of repurchasing', and 'the factors of viral marketing'.

• 대한가정학회지
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• 제42권7호
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• pp.103-118
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• 2004

The purpose of this study was to investigate the discriminative factors of on-line consumer satisfaction. Data were obtained from an online questionnaire survey with 1089 online shoppers who had the experience of either purchasing or visiting a fashion on-line shopping mall from the panel of an online survey agency(www.inr.co.kr) and 1049 responses were analyzed. For analysis of data, descriptive analysis, Cronbach's ${\alpha}$, $\chi$$^2$-test, one-wav ANOVA, Ducan test and stepwise regression analysis were applied. The results of this study were as follows: Firstly as a result of differences of purchasing experience and future purchasing intention via internet, 4 consumer groups were generated: internet patronizing group, trial and unsatisfied experience group, future purchasing intention group, and internet carelessness group. Secondly each group differences was found in demographic variables such as age, marital status, income and employment status. Croup differences were also found in personal, product, and store variables except tangibility. According to consumer groups, different factors were directly impact on consumer satisfaction.

• 한국의류학회지
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• 제26권7호
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• pp.1066-1077
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• 2002

The Purposes of this study were 1) to identify the effects of clothing involvement on deal Proneness, store images related to promotions and perceived shopping value, and 2) to reveal the effects of antecedent variables on the consumer satisfaction. The data were collected from 624 female consumers living in Seoul, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, multiple regression analysis and path analysis. The results of the study were as follows : (1) Among the factors related to clothing involvement deal proneness, store images of promotions and perceived shopping values, Clothing importance, Shopping interest Fashion interest and all three factors of deal proneness had the effect on perceived hedonic shopping values. Clothing importance, Prudent purchase, Shopping interest store images related to promotions had the effects on perceived hedonic shopping values. And Prudent purchase had the positive effects and store images related to Display had the negative effects on perceived negative shopping values. (2) From the resulted of analyzing the effects of antecedent variables on consumer satisfaction, Sweepstakes/gifts proneness, store images related to Price discount/events and Display, perceived hedonic and utilitarian shopping values positive]y influenced the consumer satisfaction. Store images related to Price discount/events had the most significant effects on consumer satisfaction. From the results of path analysis, clothing involvement had the effects on consumer satisfaction indirectly through deal proneness, store images related to promotions and perceived shopping values.

• 마케팅과학연구
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• 제19권4호
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• pp.57-63
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• 2009

随着电子商务指数式增长(电子商务), 营销人员正试图获得通过强调服务质量和服务方面的相互作用而导致客户满意度或行为后果的竞争优势. 特别是对于服装, 服务质量是鼓励客户电子忠诚的关键因素之一, 并增加电子商务中服装零售的成功. 因此, 本研究探讨电子服务质量(电子SERVQUAL)的因素和根据Parasuraman等人(2005)的研究框架对网上服装购物的电子忠诚度的独特影响. 这项研究的具体目标是确定的基本层面的E - SERVQUAL, 分析有关在网上服装购物中电子SERVQUAL对点在忠诚度的影响的结构模型. 对于服务质量, 在网上购物方面的理论框架, 我们比较分析了有关传统和电子服务质量的因素的文献并确定了核心的两个方面和恢复服务. 这项研究的假设是电子SERVQUAL对电子忠诚度的影响. 客户满意度对电子服装网上购物服务的忠诚度有积极影响和客户满意度在电子SERVQUAL对服装网上购物电子忠诚度影响中的中介作用. 根据文献我们制成了一份自填式的问卷. 我们在美国从居住在大城市的有在网上购买服装产品的在线消费者中获得了252份有用的问卷. 通过因子分析(例如, 探索, 验证)评估了有效性和可靠性, 结构方程模型, 包括测量和结构模型, 通过线性结构8.8程序评估了包括测量和结构模型的结构方程模型. 结果显示, 网上购物网站的电子SERVQUAL的五个因素: 赔偿, 执行, 效率, 系统可用性和反应能力. 这支持在网上服装购物方面Parasuraman(2005)的E-S-QUAL包括两个方面的核心服务(如满足, 效率, 系统可用性)和恢复相关的服务(例如, 补偿, 回应). 在结构方程模型中, 有5个电子SERVQUAL因素的外生潜变量, 两个内生潜变量(例如客户满意度, 电子忠诚度). 对于测量模型, 各代表概念的因子载荷有显著的统计学意义, 比 0.60大, 内部一致性信从 0.85 至 0.8 8 不等. 在估计电子SERVEQUAL因素的结构模型, 系统的可用性对电子忠诚的直接和积极的作用, 而效率对网上服装购物的电子忠诚度有负面影响. 然而, 满足不是解释网上服装购物的电子SERVQUAL结果的重要指标. 这一发现意味着, 可被理解为系统提供服务的质量可能会增加对服装网上购物的客户满意度. 然而, 电子忠诚取决于服务质量没有被支持, 因为在网上服装购买中, 通过价值或满意度的中介作用, 服务质量对电子忠诚度(例如再购买意图)有间接影响. 此外, 获得赔偿和回应被发现对客户满意度有显著影响, 会影响网上服装购买的电子忠诚度. 因此, 获得赔偿和回应对电子忠诚度有显著的间接影响. 这表明, 恢复特定的服务因素在客户满意度最大化方面的重要作用, 以及维护客户对网上服装购物网站的忠诚度方面的重要作用. 研究结果在管理和研究方面都有启示. 时装营销者可以在建立与客户的长期关系的基础上, 不断测量顾客感知与恢复服务有关的服务质量等问题, 例如对问题和返回的迅速反应, 客户购买之后的问题赔偿. 为了保持电子忠诚, 在消费者购买服装中恢复服务对消费者第一次选择网站起到重要作用. 由于网上购物的消费者可以在任何地方购物, 提高竞争优势的营销策略是为消费者提供更好的服务质量, 最大限度地满意, 并把创造客户网上服装购买的电子忠诚度. 从研究的角度来看, 解释这些结果时, 本研究的一些局限需要被考虑. 对于未来的研究, 调查结果为这一重要主题理论和实证方面的进一步的研究提供了依据. 根据研究结果, 更全面的模型预测电子SERVQUAL的结果可以被开发和测试. 对全球时装市场, 这项研究可以扩展使用多国样本的跨文化的方法来研究服装的电子服务质量.

• 한국의류학회지
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• 제38권4호
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• pp.467-481
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• 2014

This study examined consumer responses of photos used in Internet shopping malls. The content analysis conducted a preliminary study of the top 100 online shopping malls to investigate current website practices. Stimuli based on the preliminary study. The present study was a $2{\times}2$ factorial design that evaluated two independent variables of product presentation and background. We analyzed 410 responses derived from the descriptive analysis, factor analysis, and covariance analysis through SPSS 20.0. The results showed that a product presentation was significantly different in attractiveness, informativeness, satisfaction, and repurchase intention after controlling apparel items and model. This product presentation in everyday life had greater mean values than product presentation with the posing model. The background had a significant mean difference in all consumer responses expect for attractiveness. Overall product presentation in everyday life and indoor cases were evaluated as most positive by the respondents. The findings provide practical implications for online shopping malls integrating product presentation.

• 한국의류산업학회지
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• 제9권3호
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• pp.312-318
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• 2007

Changing demographics and social values suggest that marketers will see an increase in the number of solo customers. Solo consumer often have different reasons for their solo consumer shopping experience. Proper offer of the shopping environment or services and proper training of the service provider to recognize these different motivation will result in a higher level of satisfaction for all solo consumer. The purposes of this study are to identify the demographic characteristics of solo consumer and investigate the difference of solo consumer' shopping orientation in clothes shopping process. To test research problems, Data were collected by means of a survey questionnaire, which was sent to 250 single in Pusan and Ulsan. In total, 224 were returned and 25 were unusable because of unacceptable levels of missing data. The Results were summarized as follows: First, solo consumer had higher incomes, and higher education experience. Second, solo consumer and non-solo consumer (companion consumer) group had significantly different shopping orientation about ostentationbrand, convenience, and hedonic.

• 한국의류산업학회지
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• 제10권6호
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• pp.917-925
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• 2008

The purpose of this study was to find out the relationship between consumer's perceived risks and return behavior on internet clothing shopping. Questionnaires were distributed to the consumers, total 517, males and females, aged from 20 to 39, who had experience of clothing purchasing through internet shopping malls. The results showed that consumer's return factors related to the perceived risks on internet shopping process. The results were as follows. First, factors of perceived risks in internet clothing shopping were categorized into product performance, account-related, delivery, economic, and social psychological risk. 5 consumer types of perceived risk were segmented by low-perceived risk group, product performance/delivery-perceived risk group, account related-perceived risk group, harmony with oneself/account related-perceived risk group, and harmony with others/economic-perceived risk group. Second, the consumer's perceived risks on internet shopping process affected one's return behavior. The factors of return was differentiated on the types of consumer's perceived risk. The relation between consumer's perceived risks and return behavior on internet clothing shopping was significant. Therefore company had better draw various strategies to manage consumer's perceived risk, in order to reduce the returns and improve consumer's satisfaction.

• 한국생활과학회지
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• 제12권4호
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• pp.497-508
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• 2003

This research was conducted to activate the horne shopping by providing the basic data about demographic characteristics, purchase practices and satisfaction degree of women consumers. The subjects were 328 women consumers residing in Cheongju who had purchased apparel products through home shopping. Collected data were analyzed by frequency analysis, t-test, analysis of variance, and cross-tabulation analysis using SPSS. The results were as follows: 1) When purchasing formal wears, casual wear and furnishing textile products through home shopping, respondents considered the design and fiber content seriously, and when purchasing underwear, the fiber content and size. 2) When purchasing apparel products, most of respondents confirmed apparel labels, and married women confirmed more than single women did. Among apparel labels, fiber content, care symbol, and size were the items that respondents considered most. 3) The single women managed internet and knew the value of internet in searching information or purchasing apparel products better than married ones. 4) When purchasing apparel products via home shopping, respondents used TV, catalog, and internet in order. 5) Degree of satisfaction for clothing purchased via home shopping was in ordinary level, high for furnishing textile products and low for formal wears.

• 한국의류산업학회지
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• 제24권3호
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• pp.289-302
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• 2022

This study aimed to provide information to establish a service strategy in cross-border e-commerce through an assessment of consumer satisfaction with a cross-border shopping channel and "amazon global store" managed by 11street, a domestic e-commerce corporation. The influence of brand familiarity with amazon as a global retail brand was tested. The mediating roles of the perceived value and risk of both cross-border shopping and amazon global store were investigated; the moderating role of the domestic e-commerce corporation was also studied. An empirical study was conducted on consumers who had experience using the amazon global store managed by 11street. To verify the hypothesis, data from 200 people was analyzed using PROCESS macro 4.0. The results indicated that familiarity with global brands did not have a direct effect on consumer satisfaction; the effect of global retail brand familiarity on consumer satisfaction was mediated only by the perceived value of cross-border shopping and amazon global store, not by the perceived risks. E-commerce corporate credibility showed a moderated mediation effect by mediating functional values of the amazon global store. For consumer groups with a credibility level of medium and above, the interaction effect of brand familiarity and corporate credibility was significant.