• 복식문화연구
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• 제9권2호
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• pp.277-294
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• 2001

The purpose of this study is to examine characteristics of symbolism as an important trend of the end of centuries, by comparing the symbolic characteristics from two periods, modern(1880∼1910s) and comtemporary(1990s), based on the typical characteristics of symbolic art by Robert R. Delevoy. Af for the study method, the contents analysis is adopted to present an objective data analysis and interpretation accompanied by theoretical approach through literature survey. Delevoy classifies symbolism into three categories such as mysticism, eroticism, and decorativeness. This study is developed based on the Delevoy's three categories. symbolistic costume reflecting systems of the society and the phases of the times, became to contain all aspects of functional, symbolic, and practical. Especially, the costume I contemporary era adopted a new approach, philosophical factors controling human's sensibility, and a sincere and analytical attitude on progress of technology. This study provide the fact that costume is a part to create aesthetic of self-expression as a field of formative art. Contemporary costume allows vital power for daily life of human by pursuing new aesthetic value, and it expresses inner world of human and moves on future-oriented to regain humanity. The symbolistic characteristics will continue to influence varous aspects of our society and play a main role in shaping the purpose of fashion design in the 21st century.

• 복식
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• 제59권7호
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• pp.140-153
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• 2009

In the 21st century called an age of culture and art beyond the information and technology, many companies are developing various art marketings. Cases of the art marketing especially utilizing Korean features among art marketings are being increased recently. It is creating new values as a characteristic based on the cultures value of Korea. This thesis examined cooperative product development focusing on collaborative trends between designers, artists and companies through research on product and art marketing using Korean features. Additionally, by studying features of culture promotional event including exhibition and contest sponsorship, advertisement and packaging and the meaning of futures art marketing were discussed. Though, to date, academic researches have not been thoroughgoing enough in this field, it is considered that cultural product commercializing cultural particularity can strengthen the national image with acknowledgement of the global value as the art marketing using Korean features can contribute to improve recognition and the national image. Based upon this study, the value of Korean features on which custom culture of Korea dwells will be able to give a help to the designer and artist for progressing collaboration with companies as well as the companies for introducing new cultural characteristic to marketing, in the future-proof point of view. Additionally, it will be able to help the government planning the policy for intensifying the national image as a reference.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.202-209
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• 2023

In the 21st century, the dualistic worldview of the Cold War era collapsed and we entered an era of new creation and fusion. The fusion of different designs between East and West, the design activities of traditional clothing from the past, the use of new materials that are continuously being developed, and the mixing of unique items are being conducted in various fields. However, research is being conducted by combining fusion characteristics with hair. In addition, the period is short and the amount of research is small. Therefore, this study analyzed hairstyles of fusion images shown in hair collection using data of Juno Hair collection from 2013 to 2022 as analysis data and examined types of fusion images shown in the work of folk images, mixed images, and future images. Oriented images were divided into three categories and analyzed. In this study, we added Results of such research can be used not only as data for predicting future fashion trends, but also as basic data for exploring new design developments. In future research, it is expected that convergent research will be conducted, such as analyzing fusion images from an integrated perspective.

• 한국의류학회지
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• 제41권3호
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• pp.548-555
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• 2017

This study focuses on how clothing can increase in the age of the shared economy and as an alternative to the capitalist economy of the 21st century. This study investigates how infants and children use clothes as they undergo many changes based on physical growth, identifies use and disposal methods for surplus clothing from the perspective of a shared economy and explores plans to foster an environment for the healthy use of clothes. The objectives of this study are as follows. First, identify the need for new clothes based on physical changes in the human body; second, propose an alternative to permanent disposal by making used clothes appropriate for temporary disposal (renting and leasing). In sharing services, the condition and quality of the product were found to be the most important factors. The condition and quality of the product (70.0%) were the most important factors in sharing services. The sharing services for clothes and goods of infants and children could become popular quickly if there was a reliability guarantee offered by such sharing services. In addition, providing trial services and aggressive publicity for sharing services is urgent for the expansion of opportunities for general consumers.

• 감성과학
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• 제25권2호
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• pp.55-70
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• 2022

In the 21^st century, the demand for eco-friendly leather, such as eco-leather and vegan leather, is steadily increasing. This study examines the influence of eco-friendliness on consumers' purchasing intentions and the possibility of eco-friendly changes in the fashion accessory market, which is dominated by leather material and leather substitutes. This study administered a questionnaire survey to 227 males and females between 20 and 60 years of age in Korea. With a 5-point Likert scale, data were collected on evaluation criteria when purchasing shoes and bags and purchasing intention of various leather substitute materials according to the democratic variables. The eco-friendliness attitude was divided into eco-consciousness and green behavior. As the eco-friendly attitude increased, most purchasing standards increased, but the purchasing criteria, such as trends, brands, and prices, did not correlate with the eco-friendly attitude. The eco-consciousness of a consumer had a high correlation with the design evaluation criteria, while the green behavior of the consumer aligned with durability and comfort criteria when purchasing a bag. There was a preference for recycled leather, vegetable leather, synthetic leather, and chemical leather, and the fabric type was ranked as natural fiber, biodegradable fiber, and synthetic fiber. Consumers with both green behavior and eco-consciousness are more likely to purchase biodegradable textiles and vegetable leather for the material of shoes and bags.

• 복식문화연구
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• 제15권5호
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• pp.770-780
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• 2007

Caports is a fusion style which consists of mix and match and various T.P.Os. The expressive features of Caports style have been strengthened by the combination of functional and decorative design. This study aims to divide the images into categories and to study the decorative features of each category. It is classified into five groups according to its images, Healthy & Sexy, Athletic, Romantic, Girlish, Vintage. The following study has assorted the pictures of Caports style into categories and presents decorative design features in each category. Analyzed materials have been collected from fashion magazines, catalogs, and fashion related Internet sites from 2002 to 2006. The dominant feature of caports was sensitive fashionableness as a day wear based on sportswear. This feature was determined by every factor such as materials, structure and details. In other words, the usage of jersey that could give functionalities and elasticity, structure that exhibit one's silhouette and the decorative designs of functional details make it possible to have this kind of peculiar style. Decorative designs shown in sports wear, casual wear and women's wear were all applied in Caports style. They showed a moderate and coherent style rather than one that was richly ornate or magnificent. So, in the mesa trend of "sportism", Caports style could easily fit into the 21st century's consumers' demands for fusion. And this study of decorating methods of each category of Caports style may provide useful data to help develop the products that consumers demand.

• 복식
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• 제62권8호
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• pp.28-44
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• 2012

The aim of this research is to examine the tendency of national tastes reflected in global SPA brands based on the theories of Gans' taste culture and Bourdieu's cultural capital. In this study, the leading global SPA brands such as H&M, ZARA, GAP and UNIQLO can be considered as a representative taste culture as well as an icon of popular culture in the $21^{st}$ century global fashion and also the aesthetic taste of each brand differentiated from their national aesthetic values based on socio-cultural backgrounds. H&M represents fashionableness, practicality and environmental friendliness based on naturalism, democratic humanism, and functional practicality of Sweden. ZARA emerges as the most trend oriented brand as well as customer centered on the basis of cultural diversity, passion and glamorous artistic sensibility of Spain. GAP shows American iconic style, which is the functional sports casual wear, originated from American leisure culture and mass production. Lastly, UNIQLO represents high-tech functionalism and practical simplicity based on Japanese delicate workmanship and simple, concise lifestyle while relatively does not much follow the fashion forward trends. Consequently, the national taste has been proved as a solid foundation to identify each global brand. This should be the key component also applied to Korean global brands for developing their concepts and strategies more successfully based on our own national aesthetic taste.

• 패션비즈니스
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• 제9권6호
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• pp.160-174
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• 2005

Despite the decrease in the number of children due to low birth rate, the domestic children's apparel market has been achieving steady growth as family income is rising thanks to more opportunities for working women, parents spend more on their children, and they prefer brand products that make their children look special. In addition, the market is suffering from hard competition as large enterprises have joined the race. The present study purposed to survey the children's apparel market in Korea, which is in a transitional period, and to contribute to the development of the market with Korean brands. For this purpose, we analyzed the characteristics of children's apparel brands in the 21st century based on the current state of the domestic children's apparel market and, based on the findings, forecasted the future trend of children's apparel brands, suggested improvements for expected problems, proposed standards for coping with changes such as diversification, high quality and differentiation in the children's apparel market, and provided consumers with information on how to purchase products. According to the result of analyzing the characteristics of children's apparel brands in the 21st century, brands are categorized largely into four types - life cultural brands, functional product brands, character brands and brands advancing to China. Life cultural brands equipped with all necessities for children are expanding, and with the deepening social problems of environmental pollution and the reduction of the child population, functional products made of environment-friendly materials are spreading widely, targeting infants and children. Furthermore, for extending age targets and diversifying products, children's apparel is using characters. The use of characters is expected to have a considerable effect on the growth of brands because children are more subjective as consumers than before and they are more easily persuaded with characters. Domestic children's apparel brands advancing to China have a high expectation of success in overcoming the limitation of the local market that has reached its peak and growing into global brands. Korean apparel makers are struggling to overcome the depressed domestic market, to recover consumers' consumption, to cope with market opening, to pursue high value of sensibility and to expand the seniors' market, etc. In this situation, future trends of children's apparel brands will be the expansion of family brands, brand totalization, quality price, niche market (pre-teen market), etc. In response to these trends, we made the following suggestions for improvement. 1. Children's apparel brands are evolving into family brands as well as into total brands through voluming. Today, however, apparel makers are advancing to the children's apparel market with the concept of adults' apparel and, as a result, children's apparel is merely adults' apparel of reduced size, having problems in design, color and materials. Thus, apparel makers must develop design considering the wide range of size and the characteristics of children's apparel, strengthen sourcing abilities to create revenues, and make thorough survey of customers to find common denominators between adults' apparel and children's apparel considering that characteristic that the target class is different from the buyer class. Furthermore, they must make active investments in human resources, develop outstanding products through advanced planning and design, and support marketing techniques and management systems to stores. 2. As the declining birth rate will continue to have a negative effect on the market, it may be difficult to expand the market size but there is still a margin for growth through high-sensibility and high-quality products. The competitiveness of brands is determined by their market shares. Accordingly, concepts should be specialized according to lifestyle, customers' diverse needs should be satisfied, and cross-coordination should be achieved within a brand. 3. Considering Korean parents who do not spare investment in their children despite shrinking consumption, functional products must be high value-added goods that can enhance efficiency. However, in the current situation of the infants' apparel industry where a textile manufacturer supply its products to multiple brands, it is difficult to develop unique products only based on materials. Thus, it is considered urgent to appeal to consumers not by relying on materials only but by finding methods of applying their own characters to children's dress.

• 복식
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• 제55권1호
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• pp.25-42
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• 2005

Costume is a formative art expressed by active human unlike the field of other living formativeness, and an expression of social actions based on a style of culture in a period. Therefore, costume has a deep connection with a mode of living and is recognized as a 'culture for living', and is more characteristic culture than all metaphysical cultures including architecture, craft, painting, and sculpture. Therefore, it expresses wearer's status or social standing, and furthermore, ideas and values of the times with aesthetic features in their form, color, materials, and pattern, so it is expressed as a mirror reflecting the phases of the times as. Korean costume had been dressed until the period of the Joseon Dynasty without a great change and started to be simplified in a simple style on the grounds of inconvenience in behaviors with the opening of an interchange of Western culture in the civilized period. And, this movement had been continued and Korean costume had been applied as an everyday dress under the name of 'Reformed Korean Costume'. Since the middle phase of 1980s, it aroused many people's interests with the introduction of designs focused on activity and convenience. In 1990's, many people had taken a growing interest in Korean costume with development of various designs keeping pace with the internationalization period and Korean Costume had been revitalized under the name of 'The Modernized Korean Costume'. And, since the 21st century, the advanced communication and full-scaled import of Western fashion have made the introduction of many fashion information in the world into Korea, affected greatly the fashion market, led consumers' sensitivity on a trend to be increased. Therefore, a design accepting a trend 'The Modernized Korean Costume' with fashions has risen. Second, this study is an attempt to suggest a revitalization method of domestic casual Korean costume brands by developing and suggesting competitive and highly value-added products with connection of practicality, variety, and highly sensitive fashion styles. For theoretical study, domestic and foreign literatures, academic journals, professional monthly magazines, and newspapers were examined. And, a process of change and features of the Korean fashion since the civilization period, and concept, features and images of casual Korean costume were analyzed, On the basis of analyzing image, features, and consumers' preference of the modernized Korean costume, a design development plan was established and 10 suits of costume were designed and made.

• 조형예술학연구
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• 제11권
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• pp.5-35
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• 2007

예술을 논함에 있어 '과학의 진보'와 '인간의 정서'라는 두 가지 문제의 상충은 끊임없이 대두되었다. 과학의 편리성, 그 이면에 존재하는 인간본연의 감성인 '자연'은 점차 크게 자리잡아갔다. 20세기말부터 성행하던 다소 삭막하게 느껴지는 미니멀리즘을 벗어나 점점 인간과 자연이 하나가 될 수 있는 자연주의가 강조되었고, '자연'은 21세기를 살아가는 우리에게 주어진 가장 중요한 화두로 떠올랐다. 기계와 과학에 의해 삶이 양적으로 향상되어질수록, 삶의 질을 향상시키고자 하는 '자연'에 대한 향수가 인간에게 더욱 절실하게 되었다. 이에 '자연'을 좀 더 효과적으로 나타내고자 아르누보양식의 표현요소를 도입하여, '자연'을 현대적으로 표현한 조형적 특성을 연구하였다. 아르누보는 자연물의 유기적인 형태로부터 모티브를 찾아 이것을 양식화하여 장식미술로 적용하였다. 이는 과거의 양식에서 인용과 절충을 반복하는, 역사주의적 전통을 과감히 개혁함으로써 현대디자인의 문을 열었고, 더불어 미술을 모든 생활에 실용화하려는 점에서 커다란 역사적 의미를 갖는 양식이다. 신예술을 의미하는, 19세기말부터 20세기 초에 걸쳐 번성했던 아르누보는 한 세기가 지난 현재에 와서 재평가되고 수용되어 다양하고 새롭게 나타나고 있다. '자연주의'를 근본으로 하는 아르누보 양식은 현대에 오면서 내추럴리즘이 주류를 이루고, 여성스런 로맨티시즘이 유행하면서 패션, 가구, 유리 공예, 보석 공예 등의 다양한 장르의 예술에서 모티브로 부활하고 있다. 이에 본 연구에서는 아르누보에서 나타난 식물모티브를 적용한 다양한 분야의 아르누보작가들의 작품을 중심으로 형태적 요소와 표현요소의 특성을 다양하게 해석하고, 이를 바탕으로 나타난 공통된 조형미를 분석하고자하였다. 아르누보양식에서 나타나는 섬세하고 화려한 곡선의 장식미와 형태의 부드럽고 유려한 곡선표현의 효과적인 디자인적용가능성을 살펴보고, 이를 통해 창의적으로 분석된 조형이미지로의 아르누보 식물모티브를 디자인에 새롭게 시도하는 계기가 되고자 한다.