• 한국패션뷰티학회지
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• 제5권1호
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• pp.34-50
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• 2007

This study was designed to measure customer awareness about their own scalp and hair treatment based on survey, through the theoretical background of scalp physiology field by considering scalp and hair treatment. This was to provide a principal data about scalp and hair treatment for the beauty industry. Also, the data about the awareness of customers will be used to search for a direction far basic beauty services in the scalp and hair treatment field. Four hundred customers in beauty parlors, dermatology clinics, skin care institutes, and scalp institutes, living in the North Cheolla Province were surveyed. They were 25 years old and over. The surveys were performed over a period of ten days from November 18th to 28th in 2005. The collected data was analyzed by SPSS. Frequency and percentage were used to draw typical feature of subjects. Chi-square test, frequencies, t-test and One-way ANOVA were performed to consider awareness of customers for hair treatment as well as hair character and scalp hair. This study was able to estimate the awareness of customers by putting together between the recognition of scalp based on the special quality of hair and the recognition of hair and scalp treatment. In conclusion, the scalp and hair did not act independently. In order to have healthy hair, one must posses a healthy, and physiologically sound scalp. In order for beauticians to properly serve their clientele who require hair and scalp treatment, one must be able to comprehend and understand the field of scalp and hair treatment.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.51-59
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• 2006

Today, SPA fills many of the same needs as they did thousands of years ago, including relaxation, wellness and stress relief by incorporating many of the same methods embraced by the ancients such as a multitude of hydrotherapy treatments, thalassotherapy and massage therapy, one of the most widely used SPA treatments. The definition is as follows: SPA is entities devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit. It was from here that the concept of modernday SPA evolved, incorporating full health and beauty services along with sport, aquatic and rest facilities. Todays SPA, a absolute concept, is being specialized and spread as fast as undefinable just in a word. Thalassotherapy, a kind of SPA therapy, contains minerals and trace elements. Born more than 4,000 years ago in ancient Egypt, thalassotherapy comes from the Greek words for thalasso(sea water) and therapeia(to heal). Thalassa was the Greek personification of the Mediterranean Sea that surrounded them and gave them so much of their sustenance. It helps to nourish, hydrate and refine skin texture and also eliminate metabolic waste and toxins in the body. Thalassotherapy is recommended for post-natal and postsurgery recovery period, chronic fatigue, circulatory problems, cellulite control and dermatological problems. It's also possible to enjoy the thalassotherapy SPA as a day guest. Be sure to try the jansu massage, given in the heated sea water pool. As a trained therapist gently whisks clients through the womb-warm water, clients can practically feel the toxins leave their body. Many women from all over the world have been kept up beautiful skin with applying thalassotherapy to their faces and bodies since long times and these days in France, they are getting great curative clinical effects from renovative and scientific technological combination. Thus thalassotherapy will be absolutely ultimate form of natural healing which can keep and recover human's health and beauty.

• 한국패션뷰티학회지
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• 제3권3호
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• pp.64-70
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• 2005

The purpose of this study was to give help for more activation to the area of spa industry appropriate to the emotion of our country based on the spa of recognition of massage specialist. Aroma Essencial oil bath was the first favorite of the customers when they're going to have bath in Hydro-therapy or with some other material in their bathtub according to the general results of the previous study. The most high voice of discontent of customers was the high price and the main customer's ages on the spa-therapy were the ages 30s and 40s. The method for activation for future spa-therapy were showed as the better facilities and advertising, reasonable price, systematic education programs, professionalists as an order. The proper care hours for spa-therapy that customers like most was 1:30-2:30 and the resonable price of one time care of that was shown as 100,000-200,000 won. The priority actions for the competition with foreigners on this area of spa-therapy will be the various and nation-wide advertisement of the effectiveness on spa-therapy to the customers to use easily and to be made being generalized on their lives. And the our inland spa-therapy must have main position at the center of cities, the various programs to satisfy the Korean traditional culture of them should be studied and introduced. And at that time future inland spa-therapy industry will have power for the competitions with similar foreign industries.

• 한국의류학회지
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• 제29권1호
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• pp.79-90
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• 2005

The purpose of this study is to find out the wearing conditions and cause of discomfort with shoes for male college students which will provide useful information fur the shoes manufacturer. The questionnaire survey was conducted on 346 male college students on purchasing practices, wearing conditions, and overall satisfaction with shoes. The results were as follows: Male college students have a tendency to have longer buying cycles and buy more expensive shoes compare to high school students. The order of criteria considered fer purchasing was shape, price, style coordination with clothing. The order of criteria considered for purchasing differed according to their major, economic status and purchasing place. Most of them have two pairs of white or black sports shoes and one pair of either black or brown dress shoes. The most popular material was man made leather but college students have more leather shoes than high school students. There were differences between high school students and college students in wearing conditions, how many they have, material and color. The varieties of shoes differed by season. They were satisfied with their shoes' design and color but unsatisfied with qualify or the material and durability of the shoes. Due to the pressure of the shoes, they experienced discomfort such as numbness, blisters on the feet and red skin. They experienced discomfort on the soles of the feet. The causes of discomfort were shape, width, hight of the heel, material and length in order. Dress shoes cause more discomfort than sport shoes due to the hardness of material, and flexibility of the sole. Since the material differed by the price, the degree of discomfort significantly differed by price too.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.93-102
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• 2004

The purpose of this study is to examine the effect of massage therapy and exercise therapy on body composition and blood cholesterol in the obese women. Sixteen college women were randomly assigned to aged $20.1{\pm}2.7$ years who had not exercised regurlarly, volunteered to participate in the present study as subjects. They completed a 12 weeks massage therapy and exercise therapy performed 3 times/week, for 60min/session. Massage put in exercise treatment effect of 12 weeks in BMI has shown a significant decrease those are before test $25.1{\pm}2.2$ to after test $23.7{\pm}3.2$(p<0.05). The waist measure/height has a difference by before test r=0.5 to after a test r=0.47, and waist measure/hips measure by before test r=0.8 to after test r=0.75. A total cholesterol(TC) average value has $187.6{\pm}36.9$ before test to $168{\pm}32.4$(p<0.05) after test, a significant difference. Also average value of LDLC has $114{\pm}33.8$ before test to $99.2{\pm}30.4$(p<0.05) that shows a difference, but HDLC was $52{\pm}7.5$ before test to $52.3{\pm}7.7$(p<0.05) after test which means a none difference. HDLC does not have any difference but total cholesterol and LDLC were significantly different. It was a short program of 3 times a week, 60 min/session but, a dance meditation exercise program with high strength self massage had given a big effect in consideration. Using these scientific studies data, wish a program related by obese could make an activation in a beauty part.

• 한국의류산업학회지
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• 제11권1호
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• pp.103-111
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• 2009

This study is to help make-up and coordination for image-making after analysis of facial color and shape of elderly women. The data was analyzed 55-75 years old 212 elderly women's face color and pictures by means of SPSS 12.0 statistics package. On the basis of the colorimetric data on face by Minolta CM2500D, this research considered the analysis of facial color, patternization of facial color and its analysis by age group; for the analysis of facial shape, this research patternized facial shape and analyzed its characteristic using both contour-based facial shape analysis and Kamata facial shape analysis. As for facial color, it was found that the lower age bracket has bright and reddish face, looking fine, while the higher age bracket has a conspicuously yellowish face, looking bad. The community of facial color is classified as 3 types and it was found out that the facial color of the subjects belonging to Type 3, whose L value is the largest, looked the brightest; the face of the subjects belonging to Type 2, whose a value is the largest, was much tinged with red, and the face of the subjects belonging to Type 1, whose b value is the largest were tinged with yellow. According to the analysis of facial shape, there appeared oval & long forms in the classification by contour, while there appeared a lot of downward-directed power and inner-directed power in the classification by Kamata, which is believed to reflect the phenomenon that their chin line becomes roundish and the facial length also tend to be longer due to aging.

• 디지털융복합연구
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• 제13권1호
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• pp.515-523
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• 2015

본 연구는 오늘날 웨딩스타일링의 근간이 되고 있는 한국 웨딩스타일링의 변천사를 살펴보고 웨딩스타일링의 유행경향과 스타일 및 특징을 분석하여 개인의 취향, 개성, 정체성 등이 내재된 웨딩스타일링이 미혼여성 뿐 아니라 세계가 주목 하고 선호하고 있는 유행 아이템으로 받아 들여지고 있는 시점에 한국 웨딩스타일링의 특징이 어떠한 형태로 변화 되어 왔는지 년대별로 제시하였다. 연구결과 1960년대부터 현재까지 50년 동안의 한국 웨딩스타일링의 변천사는 결혼식 때 착용한 웨딩드레스의 형태가 시대에 따라 실루엣, 색상등 디테일의 변화가 있었으며, 개성에 따라 선호하는 스타일이 확연히 구분되어지고 있음을 알 수 있었고, 메이크업, 헤어스타일, 액세서리도 시대와 트렌드에 따라 선호하는 경향이 다르게 나타나 시대별 웨딩스타일링의 유행경향을 파악할 수 있음을 확인시켜 주었다. 이러한 웨딩스타일링은 신부의 외모에 뚜렷한 분위기 또는 의미 있는 특징을 부여하고 있음을 알 수 있다.

• 패션비즈니스
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• 제18권5호
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• pp.15-24
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• 2014

The aim of this study is to examine the patterns of expressing contemporary beauty from the perspective of Laotzu's philosophy in order to suggest its concept and characteristics and to suggest specific cases through cosmetics advertisement. In doing so, the study attempted to understand that contemporary beauty is more humanistic and liberal in terms of expression patterns than in any other time period. The research results are as below. The frame concept of Laotzu's philosophy includes 1. Naturalness, 2. coexistence in Conflict, and 3. Non-otherness. The characteristics of contemporary beauty are natural and healthy, People can foresee changing beauty by the cycle of life and, by admitting this philosophy, people can understand one's individuality and discover self-esteemed beauty. Also, the results from the cases of cosmetics advertisement are as below: 1. Naturalness was remarkable. Such phenomenon was common in representative brands of the research subjects. Expression pattern was based on soft, natural make-up and hair style. 2. For conflict and coexistence, they introduced the ancient image of the situation, and the situational image using food and herbs demonstrated a functional, situational image, which was used for the cosmetics advertisement based on the mutual coexistence concept instead of dichotomy of period or material. 3. Non-otherness advertisement, of which there was none, we expected that maximized marketing effect would be achieved if non-otherness cosmetics advertisement expressed the contemporary beauty because it could solicit sympathy form many consumers.

• 한국패션뷰티학회지
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• 제2권3호
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• pp.36-43
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• 2004

This is a research on the effect of formula containing of vitamin A and vitamin E(Frie of oil, Wlter Bouhon GmBH, Germany) on the strech mark. The participants of this study were 20 women at the age of early 20s through middle 20s, who had strech marks that had been over 1 year at the minimum and at less than 5 years at the maximum. Formula containing of vitamin A and vitamin E was applied with typical massage to strech marks for 4 months and twice per day. Improvement resulting from the application was evaluated through observation with the naked eye, questionnaire survey, and the equipment used was DermaScan C Ver3(Cortex Technology, Denmark). The experiment showed that parts cared with formula containing of vitamin A and vitamin E had less strech marks than those control site(treated with jojoba oil).In around 2 months since the use of the formula containing of vitamin A and vitamin E, the tensile of the skin increased and deep wrinkles on the chapped surface became unclear, and in around 4 months the tensile force again decreased and the resilience of the skin increased, and the ultrasonic image showed the decrease of echo pore-zone, which indicates the degree of tissue damage. According to the result of the questionnaire survey, strech marks of less than red strech marks of primary stage were improved more quickly than white strech marks and all participants appeared to experience improvement. The result shows that if this formula is used continuously over 4 months, it reduces strech marks and increase the resilience of the skin. It is considered necessary to continue objective measuring and research concerning strech marks.

• 한국패션뷰티학회지
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• 제2권3호
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• pp.1-10
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• 2004

The purpose of this study is to find out the operant factors, or types of skin care, and, more importantly, to propose the intervention for more effective skin care and marketing strategies in this business. That is the main reason that the study employes Q methodology which measures human subjectivity objectively and scientifically. This study finally revealed three distinctive factors : Type I, The Passive Follower, Type II, The Active Needs, and Type III, The Independent Judgment. The first type includes people who show passive recognition. They want to be put in charge of experts in the skin care center and to buy cosmetics recommended by experts, and are deep interest in the reaction of other people. The second type contains people who desire things actively. To live delightfully and fashionably, they think of the necessity of skin and body care as an important thing, and feel that it is necessary to take care of the skin beauty actively and regularly for the aging resistance. The third type includes people who judge independently. In general, they recognize and desire the necessity of the skin care, but they think of the skin care as a part of the health care more widely rather than a special thing. These three types are not fixed, but continuously changed in the accordance with the condition and interaction with the circumstance, the results will be utilized as basic materials for the skin and health care through the application according to the characteristic of each type they belong.