• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.6
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• pp.913-927
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• 2010

This study investigates the influence of Likert scale formats such as the number of response categories and the inclusion of a mid-point from a methodological point of view using instruments that measure a fashionmarketing-related subject. Using a self-administered questionnaire, 201 respondents rated their economic clothing shopping orientation on three formats of scales that differed only in the number of response categories (ranging from 5 to 7) from February 8 to February 12, 2010. Descriptive statistics, Spearman's rank order correlation, t-test, exploratory factor analysis, confirmatory factor analysis, Pearson's correlation, and Cronbach's alpha were used in the analysis. The results are as follows. First, three scale formats were generally suitable for use due to validity and reliability. Second, the response results varied with the number of categories and the inclusion of a mid-point, although the differences were statistically insignificant (with only a few cases that differed). Third, construct validity was more secure in scales with fewer categories, whereas convergent and discriminant validity was generally good in all scale formats. Fourth, reliability coefficients were higher in scales with more categories. Fifth, the number of categories was of greater importance to instrument design than the inclusion of a mid-point. Implications for appropriate scale designs are suggested in this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1321-1332
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• 2007

The purposes of this research were to investigate the influences of shopping value, brand awareness, and the types of sales promotion on the purchase of bundled cosmetics. In experiment, 1) shopping value 2) brand awareness 3) types of sales promotion were manipulated as independent variables, and consumer preference and purchasing intention of bundle of cosmetics were measured as dependent variables. This research was an experimental design which was $2{\times}2{\times}2$ mixed factorial design. For the data analysis, factor analysis, cluster analysis, three-way ANOVA were used by utilizing SAS program. The main results of the study were summarized as follows: First, the results indicated that the consumer of hedonic shopping value have a positive effect on preferring price-cut sales, especially if brand awareness is high. Second, the consumer of utilitarian shopping value preferred price-cut sales to special offer, irrespective of brand awareness. This result indicates that consumers who gets more involved in and enjoys shopping are likely to have more brand awareness than others. This. seems to be the important characteristics of shopping. Consumer who have utilitarian shopping value concerned in price. The result showed the 3-way interaction effects on the consumer preference of bundle of cosmetics.

• Journal of the Korean Institute of Landscape Architecture
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• v.19 no.1
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• pp.31-43
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• 1991

In considering the relationship between natural beauty and the human frame of mind, or the interconnections between the Landscape and the point of view, we are concerned primaily with the external factors. Historically, certain physical features tended to cause shifts in human attitudes toward landscapes; We concentrate on this phenomenon of changeful scenery rather than on what psychological factors caused certain landscapes to be regarded as remarkable or unique. In a similar fashion we must ask ourselves what the basic elements in landscape are and attempt to ascertain their visual and spatial characteristics before we attempt to desingn environments that are fundamentally, physical in character. Futhermore, the experience of meanings, a part of literatual association process, appeared through the intension of nature study looking for the best landscape phenomena out of simple naturelooking. Of course, as the variable degree of landscapes changes, the dualistic relationship between humans and objects shows the different experience of meanings as the time changes even in landscapes which possess variable factors in same season. The study is conducted by defining the nature of recognizing and appreciating the logical structure of the concept "Landscape" after analysis of meaning context appeared in 'Kyung' which is consists of time, space and elements in landscape.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.488-498
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• 2010

This study was intended to develop a multi-purpose, multi-functional design for safety vest to enhance the safety and user's availability. With a limited scope to LED-applied safety vest, this study contemplates on the problems of safety vest on the market and directions for design development with a view to develop its prototype. This is a significant study because it has been conducted concerning a prototype, a cut above the study method of constructing a basic theory. For study method, theoretic considerations on LED and safety vest are followed by case study for LED-applied safety vest currently on the market to draw out problems. Then, solutions for problems with LED safety vest will be found, while planning for a design direction in consideration of safety, functionality and beauty. Scope of study was limited to cases of LED safety vests currently on sale online and offline, excluding cases of common-form luminosity such as HB luminous vest without LED. Accordingly, results of study will help develop the prototype for LED safety vest with an increase of the wearer's safety, and be used as a basic data for developing high-value-added fashion prodcts to meet his aesthetic sense and functionality. This study has limitations. Restricted scope for LED-applied safety vest should be extended to an outdoor wear in follow-up research for the foundation of higher value added.

• Journal of the Korean Society of Costume
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• v.37
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• pp.149-162
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• 1998

This study is thed Embroidery, Cross-stitchery, Weaving, Wax-Printing of technique and design appeared in textile of Miaos dwells in south-west among the minority people of china. The study is as follows. First, the technique of textile1) satin stitch, couching stitch, french-knot stitch, etc. using anther silk thread or cotton thread color 2) cross-stitchery 3) hand-weaving technique which is shaped other warp or weft using simple loom 4) the technique of dyeing of pattern using effect with wax. These methods are singly used mixing together, therefore doubled beauty. Second, these technuque of ornament have other independence, specially ornament apron, sling, sleeve borders, slack borderss, edge of upper garment, take off and put on easily, heighten effect of various ornament, can preserve many years. Third, Maker, female born in this country fashion by need of herself, used liberal method shown in unique creativity of life. This texture make standards capable female proud of intelligent and skill of herself. Fourth, Design appeared in textile like as pattern flying bird in the sky, strolling beast in the field, lion rolling gem, laughing dragon winding snake at gem, birks, flowers, fish, butterfly is used as the wish of long life, a lucky sign. They expressed creativity and unique conception using formation : the technique transform other shape using by omitting or adding or overestimating. Geometric pattern of tartan, revealing, Fifth, composition structure having balance and symmetry or contradiction towards center and circumstance of the center harmonized repeatedly method, expressed unique artful attraction by full composition.

• The Research Journal of the Costume Culture
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• v.4 no.1
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• pp.93-109
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• 1996

Madeleine Vionnet, a representative designer of the 1920′s, who made prefectly organized clothes with unique formativeness was the first to express fabric in a modern method and was called "The architect of fashion". This is because she developed a three dimensional design by expressing cloth-she rejected corset, should pad, etc-into elegant curved lines that do not stick to the body. By granting meaning to the beauty of the body and its movement in her own unique ways, she emphasized the formativeness in her work and gave shape to creative artistry. Expecially with the "Bias-Cut" she could express the lines of the body more flexibly and could make geometrical styles like the diamond shape dress or the triangle dress more effectively. Using the "Tired Bias cut" and "Handkerchief point" she let the skirt hemline dangle irregularly in geometrical forms, thus showing modern formative sense which forms a three dimensional solidness along the movement of the human body. Thus far, analyzed how the contemporary trend of art was reflected in her designs by studying her work; also investigated through her artistic characteristics and pattern method. Also be tried to find out what can be learned through her artistic view and superb formativeness as a designer.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.780-793
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• 2011

This study investigates the breast cathexis and brassiere design preferences of Chinese citizens living in Hong Kong in order to provide marketing intelligence for bra manufacturers whose target customers are from this group of potential customers. A questionnaire composed of questions concerning breast shape evaluations, brassiere design preferences, and brassiere purchase and wear practices was administered to 165 Hong Kong Chinese female undergraduates(N=165). For an analysis of our data, we used the SPSS program(version 14.0). The results indicate that a majority of Hong Kong Chinese female undergraduates perceive their breasts as 'slightly smaller than normal' (n=59, 35.8%) or 'normal'(n=78, 47.3%) in volume, and 'conical'(n=77, 46.7%) or 'flat'(n=46, 27.9%). The results also suggest that Hong Kong Chinese women possess positive breast cathexis, with only a third of the respondents reporting dissatisfaction with their breasts. Women with dome-shaped breasts expressed the most positive breast cathexis, followed by those with cone-shaped breasts. The results also show that Hong Kong Chinese typically purchase 2 brassieres per year, which is a lower purchasing rate than their counterparts in Korea(Cha & Sohn, 2010) and Taiwan(ICT Life Style Research Center, 2004). The findings also demonstrate that the preferred brassiere color is black(57%), unlike in Korea, where women prefer skin-colored brassieres.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1322-1332
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• 2011

This study investigates the influence of social desirability to questionnaire response and data analysis in order to identify the need for social desirability control in clothing consumer research. A questionnaire measuring social desirability, social face sensitivity, clothing shopping behavior, and demographic characteristics was developed. Responses of 234 respondents were analyzed using factor analysis, simple regression analysis, hierarchical regression analysis, descriptive analysis, and Cronbach's alpha analysis. The results were as follow. First, respondents were influenced by social desirability when they responded to items measuring other-conscious social face. Second, the result of regression analysis (that the independent variable was social formality) was less influenced by social desirability control because the influence of social desirability to social formality was insignificant. Conversely, the result of regression analysis (that the independent variable was other-conscious social face) was more influenced by social desirability control because the influence of social desirability to other-conscious social face was significant. This study is an initial study that notices the need for social desirability control in clothing consumer research.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.1115-1122
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• 2009

The purpose of this research was to measure the effects of a health management program through a school homepage on Obese Female College Students. The subjects were confined to 70 Obese Female College students from S University, located in C area. They voluntarily participated in this study. The subjects were divided into two groups by the BMI (Body Mass Index) classification: overweight or obesity program group(PG, n=35), and overweight or obesity comparative group(CG, n=35). The results obtained are summarized as follows: First, compared with the CG, there was a significant decrease for waist circumference in PG, and a significant decrease for the variables such as fat mass, weight, %fat, and BMI in PG. Second, in the investigation of blood lipids change of PG, there was a significant decrease for TC, TG and HR-rest. On the other hand, there was a significant increase for HDL-C.

• Journal of Physiology & Pathology in Korean Medicine
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• v.18 no.1
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• pp.260-264
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• 2004

The effects of bioactive fractions from Brachyglottis monroi on biological activity were investigated. this bioactive subfraction 6-5 is the most cytotoxic to P388 murine leukaemia cell lines. A comparison of IC/sub 50/ values of these subfraction in cancer cell lines showed that their susceptibility to these subfractions decreased in the following order; Fr. 6-5 > Fr. 6-3 > Fr. 6-6 > Fr. 6-1 > Fr. 6-2 > Fr. 6-4 by the MTT method. Silica gel flash column chromatography concentrated the cytotoxic activity in subfraction 6-5 which eluted with 30% and 40% ethyl acetate : hexane gave a major bioactive (51 mg, P388 IC/sub 50/ 8,286 ng/mL at 7.5 ㎍/disc).