• 한국의류학회지
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• 제27권9_10호
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• pp.1026-1035
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• 2003

The purposes of this study were to analyze the new lifestyle of female consumer of age in the range of 19∼35 and to investigate their clothing-purchasing behavior and preferred sensation by lifestyle group. The questionnaire survey was carried out on 402 subjects with 31 lifestyle questions, 32 questions of clothing purchasing behavior and 18 questions of preferred sensation. Through factor, cluster analysis and anova using SPSS, we found that the female consumers were composed of 6 lifestyle groups; Traditional Appearance Pursuit(19.4%), Personal Life Pursuit(15.7%), Outer Beauty Pursuit(15.9％), Active Practical Pursuit(11.4%), Digital Leisure Pursuit(13.4%) and Unconcern(21.6%). The location of 6 lifestyle group were visualized in 2-D as the horizontal axis of 'Internal↔Appearance' and the vertical axis of 'Personal↔Collective'. Six groups by lifestyle showed different clothing-purchasing behavior and preferred sensations, and had different socio statistical parameters, such as age, income, job and education.

• 대한가정학회지
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• 제27권2호
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• pp.1-19
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• 1989

Dress is an expressive art form which involves a human activity; utilizes techniques under sufficient technical control that results in the production of typical forms on the basis of aesthetic standards. This study was conducted to clarify a relationship of Impressionism and it's image in dress-Bustle style. Artists such as Manet, Renoir, Cezanne, Gogh, Gauguin, and Rodin were reviewed. Impressionism was a method of painting that consists in repoducing an impression exactly as it is experienced from contemplation nature. The Impressionists used a technique of separate, fragmented brush strokes and pure prismatic colore, aiming at rendering changing effects of light. Fashion designers such as Charles Worth, Givency, Cardin, Ungaro, and Lacroix were examined. Throughout their fashions, they focused on the naturalism of feminine and seductive image-the touch of Vegetable Venus depicted on the paintings of Manet and Renoir; expressed "unmitigated sexiness" in various forms of Bustle sytle creating a seductive beauty, revealing body contour, breast and legs, and using a fragmented motif and flowers with vivid color.

• 복식
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• 제61권6호
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• pp.101-112
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• 2011

The purpose of this study was to investigate the relationships among clothing image, make-up image, and hair image. The Data were collected from 306 women living in Gyeongnam province in June, 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows.: Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The clothing image, make-up image, and hair image according to the demographic characteristic of women showed significant difference. The clothing image resulted in correlation with the make-up image and hair image. The clothing image had a influence on the make-up image and hair image.

• 디자인학연구
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• 제21권
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• pp.233-243
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• 1997

In 1970s, Computer Graphics of still and geometry changed computer Animation of image, and Computer Animation has diversely been used in movie, TV, fashion, sports, education, basic science, medical science, etc. by the development of LSI technology and the large size of computer in 1980s. Since Computer Animation was first used by movie of Futureworld in 1973, we easily experienced the essence of Computer Animation made of the Little Mermaid. Beauty and the Beast, the Lion King, Aladdin, etc. in Disney Animation and Terminator. Jurassic Park, the Mask, etc. in movie. And in other countries that have got the diversely special effect and knowhow in technology are effectively using the Computer Animation now. What situation we Korea are in now, if we compare the Computer Animation with that of other country using the progressive movie\ulcorner Although we first producted the movie title of Ticket, 10years ago, we have rarely been used it in movie, yet. Therefore, we know that it is very important for us to examine the historical and technical side for the purpose of overcoming the technological gap.

• 한국의류학회지
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• 제21권2호
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• pp.302-313
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• 1997

The purpose of this study was to investigate the meaning structure of Korean costume image in contemporary Korean fashion design expressed beauty of traditional dress. This study compared Korean and American regarding the evaluation of Korean costume image. The result was as follows; 1. The constructing factors of Korean costume image were found out as elegance, simplicity, neatness, femineity, looseness. (total variance; 62%) 2. The visual evaluation between Korean and American were sinificantly different regarding 5 factors. 3. Korean costume design were classified 4 clusters. Korean traditional fabrics and colors were commonly used in the 4 clusters. Difference of design were found in the structure of form. Formation of Korean costume image were influenced by silhouette and pattern of fabric. 4. Image of 'Would like to purchase' were influenced by image of taste.

• 복식
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• 제32권
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• pp.83-100
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• 1997

The purpose of this study was to identify the change and characteristics of 20th Korean women's make-up the result of the study as follows: In the period 1920's 1. The drastic social changes such as civilzation and revolution together with the in troduction of western culture affected make-up and clothes. New women and high school girls wore the modified costume make-up hair style But general public women keep to traditional skin care style and white skin colour was popular. 2. In recent year after 1960's economic de-velopment the women's social status were pormoted after 1970's various colour em-phasize lip eye there by resulting in remark-able modification in the Korean women's apperance. In those days there was the large cosmetic producst of vavious colour 3. The result of this study indicated that the value of recognize the importance of total fashion is the harmonization of clothes and make-up 4. It was also suggested Korean beauty in the future should be achieved in accordance with tradition and modern sense.

• Asian Journal for Public Opinion Research
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• 제7권4호
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• pp.226-250
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• 2019

The purpose of this study is to explore whether the perceptions of materialistic realities of South Korean university students can be explained by individual experience and media use. We examined: 1) relative consequences of awareness of discrimination experience and amounts of time spent on genre-specific media on perceptions of materialistic realities, 2) whether cultural orientation (allocentrism, self-monitoring, and masculinity) influences explanatory factors of awareness of discrimination experience, 3) conditions of countervailing responses to materialistic reality. As a result of analyzing the online survey data of 330 university students in Seoul, the amount of time spent on the beauty or fashion genre and awareness of discrimination experience explained the perceptions of materialist reality in Korean society. Although the perceptions that affected the accommodative response did not affect countervailing response, innovativeness had an interaction effect with perceptions of materialist reality in only countervailing response. Finally, the implications of these findings were discussed.

• 복식
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• 제52권1호
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• pp.159-173
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• 2002

The subject of the paper is for the study about the implication and the changes of design and functions in the underwear by the change of the times from late 19c until present time. Researching on documents and magazine's articles, and interviewing with women older than 60s is used for the period of previous 1960s. researching on documents, advertising, newspaper, and interviewing with the persons concerned is used for the period of after 1960s. Analysis showed periodical change in underwear is divided into that the changes of the time is divided into 1890-1950 start to Westernization in underwear, 1957-1969 Ready made in underwear. 1950-1969 Variety in underwear, 1980-1989 Fashioning, functioning in underwear, 1990-present Withdrawing from fundamental notion in underwear. The time of 1890-l950 showed the biggest change in an external form in underwear. In 1950-1969, notions of beauty in underwear ultimately swatch from Oriental sense to Western sense, In 70s, underwear achieved the early stage of fashioning. In 80s, Underwear became one of fashion item. In 90s, underwear achieved higher quality and variety. The basic notion of underwear was destroyed by exposing underwear.

• 복식문화연구
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• 제7권5호
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• pp.56-67
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• 1999

At the turn of the 19C, the first development, spreading to the all classes that peculiar attitude of mind associated with the term prudery. The second changes of habit which affected both sexes and their undergarments were the novel idea of personal cleanliness. Drawers appear to have been of two lengths, short, when worn under breeches, and long when worn under pantaloons and trousers. The dandy wore corsets for beauty. In the early part of the 19C, the differences between day and evening style came to be accentuated. Not only the beau, but the soldier and hunting man were addicted to stays. The high standing collars of the early 1800s became fairly low in the middle of the century. in mid of the 19C, a woolen under-vest was worn next to the skin and studs were an usual fashion. At about 1850 the bottom of the shirt was cut in a curve. For evening dress the elliptic collar was introduced.

• 대한가정학회지
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• 제42권7호
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• pp.165-178
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• 2004

The purpose of this study is to research the facial shape and suggest quantified data for the domestic fashion cordinaton and beauty industry. A measurement survey of 264 female college students aged from 20 to 24, was conducted with photographs of front view and later view taken by digital camera. Two hundred values were generated through the facial measurement program. In the results, for the coefficient of variance of the height was highly related with height, radial length was highly related with radial length, and breadth with highly related with breadth. However Gnation breadth, Zygomatic breadth, Philtrum breadth were lowly related and indefendent with other items.