Journal of the Korea Fashion and Costume Design Association
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v.12
no.4
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pp.115-135
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2010
Regarding the figure painting of the T'ang period, by Yeomipbon, a representative painter of the early T'ang period, shows a traditional painting style. Figure paintings of the Prosperous T'ang period, influenced by Odoja's painting style, are characterized as illustrating the lives of noble women delicately with brilliant colors. They include Janghwon's and in which Chinese traditional and Western painting styles were combined. , and , which were painted by Jubang in the mid T'ang period, were the developmentally succeeded the figure painting style of the previous times, illustrating even the psychological and emotional states of painted figures in a sophisticated way. Skin make-ups shown in figure paintings of the T'ang period are mostly baekjang in type. Besides, other different types of the make=up such as bihajang, dohwajang and juwoonjang can be seen. The paintings, show that the tone of skin got more and more red as the times moved from the early to the late T'ang periods because rouge was more and more used as the times passed between the periods. As a type of forehead make-up, aekhwang is found in Janghwon's and of the late T'ang period. Hwajeon is seen in lots of figure paintings made between the Prosperous the late T'ang periods. Most eyelid make-ups shown in the figure paintings are round-shaped wolmi and yuhyeopmi in type. Besides, other creative types like gyeyeopmi, paljami and iljami are found. Lips are found made up clearer and more red as the times went from the early and the late T'ang periods. The types of cheek make-up like sahong and jangyeop can't be found in figure paintings of the T'ang period.
A Study using compare and analyze about differences among three patterns(shape and size of pattern, fitting and amount of air gap and so on) through 3D simulation. This study use 3D simulation program, DC Suite version 3.0. The results are as a follows: The results of estimation about total appearance, the pattern of Bunka is best of all pattern about total fitting and silhouette of front and back side. The pattern of armstrong and on&on stand low in estimation. As the total fitting, the pattern of Bunka is 4.40, the pattern of Armstrong is 2.60 and the pattern of On&on is 1.60. The result show better pattern of Bunka than pattern of Armstrong and On&on. When we examine about space between body and cloth, the pattern of Bunka is best. The pattern of Armstrong don't have problems about back side but front side have some problem of getting loose. Because it only have a waist dart so dart size is too big. The pattern of On&on have so much space because it don't have a waist dart. On the amount of air gap, the pattern of Bunka squash up body so it have the amount of air gap 0.08 at bust circumference and underbust circumference. Next is the pattern of Armstrong, amount of air gap is 0.14 at bust circumference and 0.23 at underbust circumference. The pattern of On&on's amount of air gap is 0.30 at bust circumference and 0.37 at underbust circumference. So the pattern of Bunka is bodice block of the best closing adhesion and the On&on is a loose-fitting pattern.
Journal of the Korea Fashion and Costume Design Association
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v.14
no.1
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pp.31-42
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2012
This study focuses on the establishment of the medical practitioners' brand image through uniforms design developments and the need for recognition, which follows the globalization and evolution of the medical industry. It also embodies public healthcare management services, as well as works to develop a unified design for nurse uniforms at the Gyeonggi provincial medical center in order to place it as a foothold hospital in the region. The results of the study are as follows: First, the symbols of nurse uniforms were divided into external and internal definitions. However, when comparing the uniforms of university hospitals and Gyeonggi provincial medical center, the nurses of the Gyeonggi provincial medical center preferred a uniform that had a strong symbolic meaning. Second, the functionality of nurse uniforms included management of uniforms, sewing, and measurements as important elements. Also, it was found that medical center nurses prefer materials with high functionality. Third, the aesthetics of nurse uniforms and decoration, which includes the external shape and popular influences, were displayed. Also, medical center nurses have a higher preference in external aesthetics than university hospital employees. The results of this study were used as the basis for the development of the design for the Gyeonggi provincial medical center nurse uniforms, which are as follows. First, in terms of symbolism, active application of the Gyeonggi provincial medical center's brand image and medical practitioners such as the Gyeonggi provincial medical center's logo were applied to establish a unified image. Second, in terms of functionality, consideration of the special working conditions and activities were taken into place through the use of functional materials and details to create superior application and efficient work performance. Third, in terms of beauty, bright and neat colors as well as pleasantries were emphasized to create a professional image that will reel in confidence from the patients.
Journal of the Korea Fashion and Costume Design Association
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v.20
no.1
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pp.49-59
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2018
The purpose of this research is to study the semantic characteristics of men's cosmetics brand names by analyzing 51 brand names in the domestic market, so as to find ways to develop strategic brand names. In order to investigate this area, the study looked at the Interbrand Company's Name Spectrum, and the results are as follows. The men's cosmetics brand names turned out to be freestanding brand names, descriptive brand names, and associative brand names, in that order. The freestanding brand names were found to be the initial combinations of the words that have the desired benefits in the concepts of the pertinent brands; in other words, coined brand names that were made by synthesizing words such as nice men, naturalism, eco-friendly plant-derived materials and ideal skin. Associative brand names are generally used to express the effect of enhancing brand awareness by considering the phonetic image of the word or prompting a masculine and favorable image. Descriptive brand names use language symbols such as men, homme, man, monsieur and gentle to represent specific business and product categories for men, and also use stem, plant, flower, skin, beauty, moisturizing, tosowoong and so on to provide the properties and beneficial information related to the products. In conclusion, the men's cosmetics brand names embody an important factor that symbolizes the concepts, functions or features of the brand, and there is a need for men's cosmetic brands to develop more unique and distinctive brand names to promote their brand names as constitutional factors that can build brand power and strengthen brand image.
Journal of the Korea Fashion and Costume Design Association
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v.18
no.2
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pp.237-251
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2016
The purpose of this study is to provide the improvement idea for an school uniform styling that better satisfies female high school students' changing demands, through evaluating images differences according to design variation in school uniforms. This study was carried out with a between-subject design by using the stimulant materials of school uniform design and image assessment scale. The stimulant materials used for this study were 27 designs with blazer/skirt ensemble and 21 designs with vest/skirt ensemble. The survey materials were collected through a questionnaire from a total of 192 female high school students living in Gyeongsangnam-do. As a result of analyses on a image of blazer/skirt ensembles, 4 factors were extracted such as neatness, uniqueness, activeness, and attractiveness. Blazer was the only variables that exerted significant effects on neatness, uniqueness, and attractiveness. As a result of analyses on a image of vest/skirt ensembles, 4 factors were extracted such as attractiveness, neatness, uniqueness, and activeness. Skirt was the only variables that exerted significant effects on attractiveness, neatness, and uniqueness. Neat image was perceived to be high in ensembles of standard blazer/standard collar/horizontal-seam skirt, standard vest/skirt with horizontal color combination, and buttons-down vest/horizontal-seam skirt. Unique image was perceived to be high in ensembles of blazer with bindings/standard collar/solid skirt, and vest with pockets/skirt with vertical bindings. Also, active image was perceived to be high in ensembles of vest with pockets/skirt with vertical bindings, and buttons-down vest/skirt with vertical bindings. Attractive image was perceived to be high in ensembles of blazer with bindings/peaked lapel/skirt with vertical bindings, and standard vest/horizontal-seam skirt. In conclusion, this study reveals that different items and pieces of school uniforms can be combined in many different ways to create quite diverse looks. Thus, this study provides important basic data for research on teenagers' fashion and clothing.
The purpose of this study is to find out the orientations and characteristic in clothes buying of each age group of elderly women, based on the actual self-image and the ideal self-image of clothing. Grasping the diversity of their clothes' buying orientations will be helpful in making a better merchandise production planning for apparel, and in launching new brands into the market. The study will also provide useful data in developing sales strategies which enable to supply goods that meet consumers' needs and tastes in the quality market, and consequently will help to classify the market. Samples were 488 women of 55 and over, dwelling in Pusan Metropolitan City. The data was analysed by using MANOVA, ANOVA, and the Cronbach's $\alpha$ reliability was also applied. The conclusions based on the theoretical background and the result of questionnaire surveys were as follows: 1. The order of priority of buying orientations based on clothes's actual self-image was 'practicality', 'cautiousness' and 'economical effectiveness' without regard to age. The items that showed the significant differences in 50's were 'cautiousness', 'experimentation', 'fashion-consciousness' and ostentatiouness, and in 70's were 'economical effectiveness', 'experimentation', 'impulsiveness' and 'environmental friendliness', and none in 60's. 2. The order of priority based on clothes' ideal self-image was the same as that of actual one, and there was no significant difference between age groups.
This study focusses on the development of a motion-sensing smart leggings prototype with the help of a module that monitors motion using a fiber-type stretch sensor. Additionally, it acquires data on Electrocardiogram (ECG), respiration, and body temperature signals, for the development of smart clothing used in online exercise coaching and customized healthcare systems. The research process was conducted in the following order: 1) Fabrication of a fiber-type elastic strain sensor for motion monitoring, 2) Positioning and attaching the sensor, 3) Pattern development and three-dimensional (3D) design, 4) Prototyping 5) Wearability test, and 6) Expert evaluation. The 3D design method was used to develop an aesthetic design, and for sensing accurate signal acquisition functions, wearability tests, and expert evaluation. As a result, first, the selection or manufacturing of an appropriate sensor for the function is of utmost importance. Second, the selection and attachment method of a location that can maximize the function of the sensor without interfering with any activity should be studied. Third, the signal line selection and connection method should be considered, and fourth, the aesthetic design should be reflected along with functional verification. In addition, the selection of an appropriate material is important, and tests for washability and durability must be made. This study presented a manufacturing method to improve the functionality and design of smart clothing, through the process of developing a prototype of motion-sensing smart leggings.
The main focus of this paper is to provide clear understanding about the concept of make-up as total fashion by defining the essential meaning of it. First, we would like to go over the concept of make-up and total fashion, then analyze the make-up image, the changes of colors and images of make-up overtime and fashion that have influenced over those changes. In this paper, we analyze the trend of fashion and make-up in 1990s and their relevancy. Through this paper we hope that make-up can be accepted as a part of total fashion in its relationship with other elements such as shoes, clothes and accessory and that it can be considered as a independent art that has direct influence on people. The trend of Spring/Summer between 1990 and 92is the image of natural beauty and comfortable and modernistic image that can be experienced through nature. In 1992, there was a revival look of 1960s and 1970s. Make-up also followed this trend. The overall color tone was to give natural and stable images with pastel tone to soften the images. This tone brought back the ecology of 1960s. The theme of restoration in humanity and nostalgia was reflected in clothing, and these trend changed the ecology of make-up to peace, love and romantic ecology which was expressed in coral, blue, and green tone to create intelligent image of woman. Year 1996 could be called as color revolution period that emphasized the unique and individual expression of each person. In 1997, black, pastel and brown colors were the result of reinterpreting the classic and sexy images of 1960s to natural and modernistic image of 1997. Purple color started to be introduced to us. The beginning of 1990s Fall/Winter season was based on ecology concept that emphasized the natural image. Until 1995 it appeared that spring/summer and fall/winter trend had no big differences. But from 1995 seasonal differences in trend are appeared and there were various make-up designs. In 1995, 1996, brown color lines make-up comes to mix with romantic image and developed into wine, orange, neon colors. These color were the symbol of property and sentiment and gold make-up emphasizing the eye area was the tendency of that period. In 1997, the fear of coming end of century was expressed as decadent image and at that time ethnic image, romantic image appeared with vivid color lines, gold, red and violet.
In the modern 21st century society, the personal image is considered to be very important. As a result, the importance of presenting one's personal image through personal color in fashion and beauty related fields are increasing, and is the most realistic and practical field of color. When the color of the wardrobe and the skin color are in disharmony, that disharmony becomes the source of the lines and wrinkles that appear on one's face, resulting in shades. The boundary that is created when the color of the wardrobe and the skin color are in disharmony, it works negatively on one's image. When color arrangements are close or similar (in harmony) or are in complementary color arrangements or in strong contrasting state (contrasting harmony), it is generally believed to be beautifully harmonious. Personal color assessment is finding colors, through systematic and scientific methods, that improve the personal image by reaching harmony with skin colors that each and every individual are uniquely born with. In this study, one was able to learn the improved visual effects of the face image through creating harmony with the wardrobe and color shade make up and complementary colors that were selected based on personal colors. The base make up, through using the contrasting effects of the complementary colors which represents the supplementing, correcting, and complementing of the face image by contrasting with complementary colors, brings positive changes through correcting the base skin color. It is believed that this study finds its importance in that the improved image that is created by the overall harmony of the wardrobe and body can be used as valuable data in marketing and new product development efforts in the related industries.
This study is to observe the meaning, aesthetic formative nature of the human body which has been not only a main issue and discussion object but also socially, culturally connected with clothing by contemplating it in the respect of the trend of art. Additionally, a work of contemplation about human body introduced to fashion design was analyzed to renew the meaning and value of the formative art inside the human body. The way and scope of this study is to contemplate the concept and meaning of human body, based on the documentary records such as art history and clothing history in the West society as a main theme. The results of the analysis were as follows: In the first place, the formative characteristics shown in the modem arts expressing the human body since 1990 which are cubism, futurism, metaphysical painting, dadaism, surrealism, pop art, happening, feminism, body art, and technology art are distortion, exaggeration and dismantling. Second, the aesthetic formative nature and meaning in the human body appear to be different according to the standard of ideal beauty of human body when we examine the expression of it from the aspect of art-history and the meaning of human body implied in it. Besides, human body is being used as a messenger which delivers the message of modem artist to other people. So the changed meaning of human body has affected the clothing and made it possible to manufacture and form new styles of clothing that have never been before. In conclusion, the human body in the modem era plays an important role as a brand-new formative medium of communication in the human society and contributes to the development which applies the aesthetic formative nature of the human body to fashion design.
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