• Title/Summary/Keyword: Fashion Theory

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Tactile Value Expressed in the Design of Madeleine Vionnet (마들렌 비요네 디자인에 나타난 촉각적 가치)

  • Yoon, Jin-Young;Yim, Eun-Hyuk
    • The Research Journal of the Costume Culture
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    • v.19 no.6
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    • pp.1193-1204
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    • 2011
  • As designs that simulate man's five wits are important, all five senses used are complex. Tactil value by Bernard Berenson means that the object in fine art makes the spectator feel like his or her finger is touching something, although the spectator is distant from the art piece. Especially as costumes have a relationship with the flexible skin and moving body, tactile modality and tactile value is more important. In order to analyze how Madeleine Vionnet realized a new femininity through the application of the principal of tactile value to dress design and in order to define tactile value in the field of fashion, this study examines the theory of tactile value, sculpture, painting, contemporary art, and product design as well as the design of Madeleine Vionnet from 1925 to 1937 because she was in the fashion business enlarging dress shops in New york during this period. The shape of Madeleine Vionnet's dresses made the concealed body alive through organic curves pressed against the body from cuts and dissections based on the anatomy of a supple body with curves and movement. In the garments, soft physical characteristics or the glossy touch of silk or pile textile imitated smooth skin while colors similar to a woman's eye, hair, and skin color continue the impression of the dress extending to the body through these design elements, Madeleine Vionnet's dresses reinforce the will to touch female body hidden under the dress by tactile values, not by the body's modification or visual exposure.

Color Arrangement Evaluation on Working Clothes for Safety and Integrated Environment Harmony in Machinery Industry Fields (기계 산업 분야의 통합 환경 조화와 안전을 위한 작업복 색채 배색 평가)

  • Park, Hyewon;Yang, Junghee
    • Journal of Fashion Business
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    • v.16 no.5
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    • pp.207-219
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    • 2012
  • It is intended to study the colors of work environment and the working clothes colors between humans and environment with application of the arrangement of working clothes colors to domestic machinery companies that play pivotal roles in the industry of Korea. The purpose of this study is to provide the foundation of color plan for the integrated environmental harmonization and the safety of industrial sites by analyzing the photographs of working clothes in the sires in consideration of the functions of colors (clearness, attention-getting, and safety) using the Faber Birren's Color Harmony and by analyzing the result of a questionnaire survey. The study was conducted by the method to shoot a worksite using a digital camera after wearing 24 sets of uniforms, which were developed by the color plan established in a previous study, in the same worksite. The shooting place was an outdoor steel sheet inspection site of D company, a machinery company in Changwon-si, Gyeongnam, and the intensity of illumination was 2400lux. 24 pieces of images were printed in 5x7 inch size and a questionnaire survey was performed at 5-point scale. The questionnaire survey was performed for 13 subjects consisting of 6 field professionals having more than 30 years of experiences, 4 clothes color professionals, and 3 industrial engineering professionals. The result of the survey was statistically analyzed by the method of frequency analysis using IBM SPSS Statistics 20 Program. As the result of assessment of basic four colors (yellow green, sky blue, blue, and violet) of working clothes, yellow green, sky blue, and blue showed high mean values in (Tint)+(Shade)+(Tone)+(Gray) equation indicating that its is a harmonized equation.

Consumers' Usage Intentions on Online Product Recommendation Service -Focusing on the Mediating Roles of Trust-commitment- (온라인 상품추천 서비스에 대한 소비자 사용 의도 -신뢰-몰입의 매개역할을 중심으로-)

  • Lee, Ha Kyung;Yoon, Namhee;Jang, Seyoon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.5
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    • pp.871-883
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    • 2018
  • This study tests consumer responses to online product recommendation service offered by a website. A product recommendation service refers to a filtering system that predicts and shows items that consumers would like to purchase based on their searches or pre-purchase information. The survey is conducted on 300 people in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using confirmatory factor analysis and structural equation modeling by AMOS 20.0. The results show that personalization quality does not have a significant effect on trust, but relationship quality and technology quality have a positive effect on trust. Three types of quality of recommendation service also have a positive effect on commitment. Trust and commitment are factors that increase service usage intentions. In addition, this study reveals the moderating effect of light users vs heavy users based on online shopping time. Light users show a negative effect of personalization quality on trust, indicating that they are likely to be uncomfortable to the service using personal information, compared to heavy users. This study also finds that trust vs commitment is an important factor increasing service usage intentions for heavy users vs light users.

The Study on the Scythian Costume II - Focused on the depicted Scythians on Persian Reliefs - (스키타이 복식 연구 II - 페르시아 왕조 부조에 묘사된 스키타이인을 중심으로 -)

  • Yi-Chang, Youngsoo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.1
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    • pp.149-168
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    • 2016
  • The Saka were a large group of Eastern Iranian nomadic tribes on the Eurasian Steppe. The sythian figures shown on the Persian reliefs are esteemed as the only empirical material in the range of scythian costume researches. The study of the scythian culture is an important part in the research of possible connections of our cultural roots with this region. The investigation was initiated by the theory, that the korean people emigrated from the Eurasian region, so that their origin can linked to eurasian riding people. The aim of this study is to organize the scythian clothingform in a typological system. This results shall be used as the starting point for research investigating the origin of the korean clothingform. This study refers to data, which has been extracted from reviews of literature, articles and excavation data of German Archaeological Institute. Results of this study are as follows: The basic form of clothing shown on the Persian reliefs is the upperjacket with narrow sleeve and trousers. This basic form is divided into two different types. 1)The median tunicform upperjacket('Sarapis') and median narrow trousers('Anaxsirides'), which is bound with its end shoes. 2)The Scythian 'Cutaway' upperjacket that is cut from the front in the middle to the knee with the diagonal lines and relatively wide trousers. They wore high pointed hats with flaps over ears and the nape of the neck. The first median type is dated from the $6^{th}$ century BC. and the second type can be found on reliefs from the $5^{th}$ century BC. Reliefs. In the meantime appeared a mixed form, namely scythian Jacket and median trousers. From this analysis could be observed that scythian clothingform has changed by median type to the scythian type. The Scythians shown on the Persian reliefs are divided into three group according to the regions where they lived: Saka-paradraya, Saka-tigraxauda, Saka-haumavarga. Clothingstype is different depending on the group. The clothesform is also used as a good parameter to distinguish scythian groups.

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A Study on Formative Characteristics of Hair Art Using the Copper Wire (동선을 이용한 헤어아트 조형성 연구)

  • Ann, Mun-Kyung;Kim, Soung-Nam
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.4 s.10
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    • pp.63-74
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    • 2006
  • The purpose of the study was to investigate unique field of formative characteristics using copper wire, the present thesis aims at developing concept of hair art as a creative way, and recognizing the formative characteristics of copper wire as analyze and arrange the concept of hair art, formative, a way of practical application, material aspect, through literature, academic journals, photo data, and researched about prior piece, for example, architecture and costume with hair art, and then pieces of hair art were made. Influenced by the theory, applied the social phenomenon and the formative principles, produced the seven pieces which includes flying, composure, yahoo, harmony, balance, way, spring etc. The results of this research are outlined below. Firstly, It showed that the copper wire can express the mysterious and beautiful formative world, and it could know the possibility of design. Secondly, formative activity using copper wire can differ according to approach and interpretation, and it can be a works with aesthetic value. Thirdly, hair could be express the art of the three-dimensional forms which constitute the mixture of line, surface and space. Fourthly, the handicraft including beading, pleat, piping, rolling that used for works are proper to express the unique formative and the rich colors, and it can also express the transparency. So it showed that copper wire is a proper materials. So, hair art has enlarged the fields with development of technique, and changed to recognition of the hair art, and opened up a new field. Hair art will be positive fields to maximize the possibility, and not only the beauty artist but also the public will be communicate each other.

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A Case Study on Uniform Design Development -Focused on F Distribution Enterprise- (기업의 유니폼 디자인 개발 연구 -F 유통업체 사례를 중심으로-)

  • Kim Zang-Mi;Park Hye-Won
    • Journal of the Korean Society of Costume
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    • v.56 no.5 s.104
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    • pp.75-88
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    • 2006
  • The conception of uniform is changing from function and economical efficiency of the past to symbolism and aesthetic sense So, in such a management strategical point of view as enterprises' PR, scouting talent, organization revitalization etc, this is required to settle uniform culture which is proper to each enterprise and design development. The purpose of this thesis is, first, to study to help distribution enterprises' CI or PR by examining the present condition of uniform design in domestic fashion distribution enterprise and planning uniform design on the base of real case and finally making a real thing in person. Second is to suggest to fashion enterprise security of competitive ability of uniform-producing enterprise by developing article design of worth. Third is to present academic area with how to do design education in a wide range not based on trend article development. Following is how and what to study to carry out these purposes. Details about necessity and how and what to study are in an introduction, the conception of uniform in theory through precedential records examination in chapter 2, the present condition of uniform design based on Changwon city in chapter 3, planning uniform design and making a real thing suitable for F enterprise in chapter 4, and the conclusion is in chapter 5. Through this study, I became to know that uniform in distribution enterprise who treats visitors face to face is very important. I supply material and information concluded from this study to uniform industry and hope this will be helpful in developing uniform. It is significant in that this study as being related with enlarged uniform and enterprise, beyond such a uniform area as school uniform and hospital one, expanded the study range of clothing. I already tell you that this study is based on visual expression of uniform and wearer's feeling in clothes is not included.

A study on hair art design using the copper wire (동선(銅線)을 이용한 헤어 장식(裝飾) 디자인 연구(硏究))

  • Park, Eun-Jung;Ann, Mun-Kyung
    • Journal of Fashion Business
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    • v.11 no.1
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    • pp.38-47
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    • 2007
  • In the modern society that is advancing rapidly, the hair art is also advancing and subdividing. The purpose of this study is to investigate unique field of formative as characteristics and forms of copper wire, focused on such a harmony of hair art, the present thesis aims at developing concept of hair art as a creative way, and recognizing the formative characteristics of copper wire as analyze and arrange the concept of hair art, formative, a way of practical application, material aspect, through literature, academic journals, photo data, and researched about prior piece, for example, architecture and costume with hair art, and then pieces of hair art were made. Influenced by the theory, applied the social phenomenon and the formative principles, produced the five pieces which includes balance, composure, flying, harmony, way, spring etc. The results of this research are outlined below. Firstly, It showed that the copper wire can express the mysterious and beautiful formative world, and it could know the possibility of design. Secondly, formative activity using copper wire can differ according to approach and interpretation, and it can be a works with aesthetic value. Thirdly, hair could be express the art of the three-dimensional forms which constitute the mixture of line, surface and space. So, hair art has enlarged the fields with development of technique, and changed to recognition of the hair art, and opened up a new field. Hair art will be positive fields to maximize the possibility, and not only the beauty artist but also the public will be communicate each other.

The Study on the Scythian Costume III -Focaused on the Scythian of the Pazyryk region in Altai- (스키타이 복식 연구 III - 알타이 파지리크 지역 스키타이인을 중심으로 -)

  • Yi-Chang, Youngsoo
    • Fashion & Textile Research Journal
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    • v.18 no.4
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    • pp.424-437
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    • 2016
  • The study will analyze the costumes of the Scythians tribes who lived in the region of Altai in the 3-5 century BC. The purpose of this study is to prepare new material to re-examine the theory, which claims that the origin of the circular motives of korean costumes are to be found in the typology of the Scythian costumes. In this study, we analyzed the most recent reports of archaeological excavation about the unearthed clothes in the Pazyryk region and compared its information with european literature. The conclusion of this study is as follows: The jackets of the Pazyryk region are classified in two types, (1) opened jacket with narrow sleeve and (2) enclosed jacket with narrow sleeve. Trousers were separated by (1) narrow and (2) extreme wide trousers. The enclosed jacket of tunic form and extreme wide trousers are newly excavated. It proves, there was a vivid exchange between the Scythians and their neighboring cultures. It can be noted, that there existed a diverse Scythian culture of costumes, besides the commonly known clothing culture of the "Pazyryk-rider". Based upon the results of the previous research, it can be said that the opened jacket with narrow sleeve and narrow trousers are costume typologies which are common for all Scythian tribes of the whole Eurasian region. The hem of the edge of jacket is proven to be a connective element, which is common to all Scythian tribes.

A Study on Social, Economic and Cultural Features of Luxury Brand Consumption -Focused on the Theory of Baudrillard's Consumer Society- (명품브랜드 소비의 사회 경제 문화적 특성에 관한 연구 -보드리야르의 소비사회이론을 중심으로-)

  • Park, Mi-Ryung
    • Fashion & Textile Research Journal
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    • v.8 no.2
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    • pp.183-190
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    • 2006
  • The purpose of this study was to analyze social, economic and cultural phenomena of the luxury brand in the viewpoint that the consumption system of the modern society stood for the sign consumption and the industrial production of difference as Baudrillard mentioned in the Consumer Society. The result was divided into the two subjects popularization and differentiation of luxury brand. Firstly the meaning of luxury brand was that the personal effects of consumption of king or aristocratic class who did not exist in the modern and were made into the selection and consumption-possible things of exchange value. The popularization of this sign was accelerated through TV drama. Secondly as differentiation strategy of luxury brand, was made by giving meaning to the life style concept of the upper class with advertisement and design, and also the logo of design was used as sign differentiated from people. Also the reason why the producer of the luxury brand gave meaning to such life style was that the awareness of the brand which people have consistently makes them consume more products. The consumption system of the modern society stood for the sign consumption, difference sign mark value which was the desire on a social meaning basis, not the consumption of things as used value. And the consumer could express his personality by selecting and consuming the product of luxury brand model made with this sign. Accordingly the distribution, purchase, sales and acquisition of the things with this difference sign were our verbal activity and linguistic code today, and it was the essential feature of the society, culture and economy of the consumer society.

A study on the current status and development of color education programs as lifelong education (평생교육으로서의 색채교육 프로그램 현황 및 개발 방향 연구)

  • Kim, Jae Hee;Kim, Mun Young
    • The Research Journal of the Costume Culture
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    • v.28 no.3
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    • pp.376-388
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    • 2020
  • The purpose of this study was to analyze the current status and contents of color-related education programs as lifelong education and to determine the necessity of color education and directions for future development. The findings of this study, first show that the general welfare center, which is striving to develop abilities and promote welfare, was opened mainly for professional education, rather than hobby-oriented education. Accordingly, pricing was set at a lower level than the three institutions and centers, but without a variety of programs or hobby-oriented courses. Second, as the purpose of the set-up is to be established, the general welfare center should be considered an area for hobbies along with expertise, and various courses should be opened. Although the department store's cultural center focused on programs for cultural and leisure use and promotion, it is necessary to extend the program to attempt to approach it in a short-term process rather than a one-time class. The lifelong education center established as a subsidiary of the university' was opened as an area for of painting such as oil painting and watercolor and drawing which have much in common school should learn and start basic theory and practice, so there was much difference. Third, if it is changed to a developed form of color-oriented education according to the purpose of each center and institution presented in the results of this research, a good response will be possible to further improve the quality of life and develop professionalism and creativity.