• 디자인학연구
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• 제20권2호
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• pp.41-52
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• 2007

Today, many pregnant women also advance up the business ladder and remain very active. They are consequently increasingly aware of the clothes they can wear. Despite these social changes, maternity wear has not been specially designed to satisfy the consumer's demands. From this, the purposes of this study are to investigate the current status of maternity wear and the apparent buying trends of pregnant women through a customers' opinion survey and interviews for the future maternity markets. In summary, the survey and interviews illustrate some important points which are that: Firstly, not all pregnant women buy maternity wear. Some pregnant women said they couldn't find enough difference in maternity wear prices even though they would like to buy some, commenting that maternity clothes were too expensive for such a short period of time. Also some already had maternity wear from a previous pregnancy, or had been passed on from friends and family. Secondly, on the other hand, many respondents were strongly concerned with style and quality rather than price because they agreed that there were not enough suitable maternity clothes for work and special occasions. Therefore some respondents would buy a maternity outfit for a special occasion. It also indicates that for a particular time, place or occasion like a party, wedding or other celebration, some respondents would buy a special outfit to make themselves feel good. Finally, according to the survey, the most important design concept is for wearable designs which change with the body during pregnancy; followed closely by designs which are able to be re-used when the pregnancy has finished. Nowadays, as recycling and saving resources are the biggest issues, if maternity manufacturers are encouraged to develop new products incorporating these new design concepts, more maternity markets will be developed to buy maternity wear.

• 패션비즈니스
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• 제6권1호
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• pp.31-42
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• 2002

The purpose of this study is research on the characteristics of post-modernism expressed on western hair styles in the late 20th century. Therefore this thesis analyzed the relationship of modernism & the hair styles of that mage and post-modernism & the hair styles of that mage. That will re-illuminate the same beauty worth of same age as to accurate the concept of post-modernism & the hair styles of that mage. And the last, criticizing the post-modernism design and that hair design, helping to find new trends. The method of this study was the literature research & analysis of visual materials focus on upper bust image that can know the relationship of modernism & the hair styles of that mage, and post-modernism & the hair styles of that mage. First, the literature research is composed of analysis of theses, magazines on art, clothing and cosmetology having the contents of 20th century western culture, art and hair styles. Second, the analysis of visual materials is composed of analysis of video films, slide films and photographs of books, magazines, and internet home-pages. Modern western hair styles, appeared after 1910's, is represented as a short cut & permanent wave. That express experimentalism, functionalism, and purism, that is same as the other art's trend of same age. Post-modern western hair styles, appeared after 1960's, also show the same trend with same age's. This summarized & characterized 8 categories; historical method, pluralism, negotiation, escape from the formality, recovery of humanity, ornament, connection with race, metaphor & symbolism. But post-modernism concentrating pluralism makes easy making low quality art and absence of criticism, so this thesis criticised it 5 categories; absence of ideas, absence of the social sense of responsibility, lost of one's characteristics, decline of skills, decline of worth of usages.

• 복식문화연구
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• 제18권2호
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• pp.277-289
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• 2010

The objective of this study is to develop naturalistic knit designs inspired by Yann Arthus-Bertrand's works. For this purpose, we examined the present style of naturalism and history of naturalism though literature research, and then developed designs. The results are as follows: First, as scientific realism originated from a philosophical concept was adopted in literature and other genres, its meanings have been altered and comprehensively expanded according to the genres of which the term is being used. Naturalism of the modern times carries strong message of ecology and environmental protection. Second, the modern naturalism in fashion is manifested in expressing the image of nature and plasticity, instead of a mere use of the natural materials. As the aspects of ecology become more significant, elements of retro, recycle, or grunge are additionally integrated in fashion. Third, Naturalism expressed in knitwear is similar with that of other clothing in terms of color and textile, however, silhouette in knitwear is unique in its general naturalness and flowing effects. Embroidery, knitting of Jacquard and Intarsia, or crochet is used to express forms of objects from nature. Visual effects regardless of the contents of yarn, and pattern effects after knitting by using yarn, have influences on the material. Forth, the eight knit designs in expressing naturalism presented in this study took a motif from the works of Yann Arthus-Bertrand. They were created by rendering rhythm of the landscape with emphasis on brown color. Contour and surface touch were expressed through yarn and the structure of knit.

• 복식문화연구
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• 제17권4호
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• pp.561-574
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• 2009

Black has been the most important color of all since the ancient times when the recognition of black roused, as well as during most of the eras; and can especially be said as the main color which controlled the chronicles of fashion. The purpose of the study was to broaden the application of black color image make-up by inquiring into make-up design elemental characteristics of lines and textures, after classifying magazine illustrations and advertisement make-up images using black. The photos which made effective use of black among fashion illustrations, magazine advertisements after 2001 were classified in to each type, and make-up expression method and characteristics according to design element of each image type was analyzed. The conclusion of such study was the following. 'Erotic image' showed contrast effect between eye make-up and lip color by using pale tone or red color. 'Mannish image' emphasized form and texture of eyebrow by restraining the colors of eyelids with natural brown tone eye make-up; 'Modern image' expressed vague eyebrow to bring the sensation of the direction of eye shadow on eyelids and eye line as well as slant line to relief. 'Kitsch image' showed free and light imagery by creating unique hair style with various colors; expressing lips mostly with colors similar to skin tone or by restraining colors on lips. 'Decadence image' showed messy and foul sensation with unstandardized eye make-up and matt skin of shimmer, glossy and pale tone, also with black colored lips; 'Retro image' expressed reinterpretation of images from 1920${\sim}$1960 to contemporary styles.

• 복식문화연구
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• 제25권6호
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• pp.862-879
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• 2017

The purpose of this study is to analyze Alexander Wang's collections representing the athleisure look, and suggest a multilateral direction for fashion design based on the data. The present study examines literature, journals, and mass media to define the athleisure look and understand the background of its emergence, and assess its key design characteristics. The collections examined are from 2007 fall/winter to 2017 spring/summer, and T by Alexander Wang from 2011 spring/summer to 2016 fall/winter. A total of 446 photos were collected and verified by a group of experts. The characteristics of the athleisure look in Alexander Wang's collections were described by the following themes: dynamism (39.46%), unexpectedness (34.30%), sensuality (14.57%), and resistance (11.65%). Results revealed a number of findings: First, regarding the sensuality of the athleisure look found in Alexander Wang's collections, it was found to exhibit the lines of the human body and highlight sexiness and healthy beauty - with either direct or indirect body exposure. Second, the concept of dynamism is the most frequently seen - utilizing items with a comfortable or loose fit or materials that are flexible to enhance activity. Third, resistance appears as a specific style using aggressive and rough decorations. Alexander Wang's signature color, black, appears often, and showcases resistance through black clothing and fashion. Fourth, the unexpectedness of the athleisure look found in Alexander Wang's collections creates its own uniqueness with playful expressions made by various materials' mixed and matched or made visually fun.

• 복식문화연구
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• 제26권3호
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• pp.313-326
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• 2018

Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

• 한국생활과학회지
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• 제21권4호
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• pp.765-780
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• 2012

This study was investigated the clothing microclimate, subjective sensation for the improvement of traditional koran high school student uniform so called "Saenghwal Hanbok". For the purpose, casual hanbok school summer uniforms were made. They were made of 4 different textiles materials - P/R, P100, P/C, P/R/S for blouses, P/W, P100, P/R, P/W/F for skirts. Then their clothing microclimate, subjective sensation were tested at room temperature $25{\pm}1^{\circ}C$ and $50{\pm}10%$ R.H. Clothing Microclimates wearing on the blouses were good matched comfort temperature range. Subjective sensations wearing on the blouses were better than those of traditional koran clothes so called "Hanbok" and quite same for western style clothes. Thermal sensations were indicated some hot condition, and moisture sensations were indicated some wet condition but tactile sensations and comfortable sensations were agreeable. The temperatures of the forehead and the breast wearing on the skirts were indicated the same results with the cases of the blouses. Leg temperatures were some lower than the mean skin temperature, the other parts' temperatures were slightly higher than blouses but the mean skin temperatures were satisfied comfortable ranges. Subjective sensations wearing on the skirts were better than those of the other traditional clothes and even Western clothes. Thermal sensations and moisture sensations were resulted the same with the case of blouses. Currently, P/R material and P/W material seemed to be cool and respectively suitable for blouses and skirts in summer among the materials of modernized Korean traditional costumes and school uniforms, since those materials lowered skin temperature. But better, physiologically pleasant materials for summer clothes should be development in consideration of clothing microclimate and subjective sensation.

• 복식
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• 제57권7호
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• pp.137-152
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• 2007

The purpose of this study is to research on concept, consisting factors, and specialties of theme park' character costumes to understand better about character costumes as well as to establish fundamental research data. The characteristics of character costumes in the theme park are as follows. First, theme park' character costumes are personified so that visitors may feel friendly and have emotional communication with them. Specially, costume that anthropomorphize an animal(85.3%) and silhouette of lozenge style(86.8%) dominated the highest weight. Animal figures are walking upright and wearing human's clothes. They communicate with visitors using mime actions. Second, various types of body proportion is applied to highlight the characteristics of character costume. Most character costumes are applied with unrealistic body proportion. This unrealistic body proportion give abnormal image and looks funny. The important factor is size of their head. Especially, 3.5 body proportion(78.9%) is general. Third, simplification, exaggeration, shrinkage, and modification are other factors. Simplification is applied differently by parts. Pocket, collar details are simplified to clarify the character's image. More simplification can lead to ommission. For their head, peculiar parts look stand out but other parts are simplified to stress their characteristics. Exaggeration is used with shrinkage to give strong impression to visitors. Forms are broken intentionally and they are modified. They look impressive because they are not harmonized. It is unexpected image and induces humor and familiar feelings. Matter of stylization includes exaggeration, shrinkage, modification and movement of actors that have tangible factor of character costume.

• 한국의류산업학회지
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• 제1권1호
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• pp.34-42
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• 1999

The purpose of this study was to change practical korean costume in 20C. In the early 20C, inflow of western civilization started to change korean costume. Since then gradually changes to be simple in Korean costume. Results of this study can be summarized as follows: Traditional jacket (jeo-go-li) gradually began to be long to waist line. This jacket length was to be long and it sleeve is to be short in early 2OC. Traditional skirt (Chi-rna) length was short to the calf of the leg. Traditional wide skirt was gradually to be narrow and pleats shape look as if it in go-gu-Ryeo Dynasty. The width of pleats was about 3~5 cm, be one-sided, look as if it western style in today. But pleats skirt already existed on a women's of the upper classes in go-gu-Ryeo Dynasty. Women's long Coat (do-lu-ma-gi) length was short to under hip line in late 20c. In this way, the practical idea, the factor of design was because of western idea in civilization ages, early 20C. Since then gradually reformed to be simple in Korean costume. Assuming that the trend of simplification in Korean costume is related to the idea of practical. Therefore Korean costume of living or a reformed Korean costume to be design of practical, functional, convenient, economically. And it must have to traditional idea, it is only beauty of shape, pattern, line, fabric in Korean costume.

• 한국의류산업학회지
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• 제10권3호
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• pp.329-334
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• 2008

The purpose of this research is to develop the design, pattern and size system of brief as a measurement garment in order to obtain more precise silhouettes and sizes of the body in 3D measurements. The results of this research are as follows: First, nylon/lycra materials which elasticity is equivalent to 18%(wale) and 27%(course), were selected as a material for briefs to minimize possible error in measurement and deformation of body shape caused by looseness or tightness in its measured parts. And T-back style design was selected, of which briefs neither deform human body nor cause overlapping or excessive tightness when was put on the measurement garment over it. Second, different darts for men and women were adopted into the pattern in consideration for the shape of hip. Third, the waist band of briefs was located between the waistline and abdominal girth line so that it didn't interfere with measurement, and using a wide band of 40mm minimized the tightness of the human body. In addition, the stitch lines and sewing procedure were simplified to minimize the deformation of body shape resulting from inseams and stitch lines. Finally, for the size of briefs, 6 cm intervals were set on the basis of the waist girth and 8 kinds for men and 6 kinds for women were selected in descending order of appearance rate by the interval sections. English T meaning T-back design and numbers representing the waist girth were marked in parallel for the name of size.