• 복식문화연구
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• 제13권5호
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• pp.699-711
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• 2005

This study was following one of 'A study on the consciousness of fashion industries internship'. The purposes of this study were to develop the internship program which focused on practical use to introduce and carry out for fashion industries, and secondly to propose some regime for government to activate fashion internship. Reference searching method and depth interviewing method were used for this study. The results were as follows : Fashion industry internship was grouped into two classes, 'on-the-job training'; educating students fields and 'talent hunting'; selecting good persons. Internship of industry-academic world was classified into two types; the one is 'credit type' which has curriculums between universities and industries and the other is 'non-credit type' which has not any credit and is operated by industry own system. This study provided the development courses of pragmatic program to perform internship systematically and it also provided the program models for guide line in fashion industries. Six grades such as ready step, introduction step, selection step, management step, evaluation step and feed-back step were proposed for the internship program development steps of fashion industries. A virtual organization, 'The Fashion Industry and Academy Association' was proposed as a policy for activating internship between universities, industries and government.

• 패션비즈니스
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• 제20권2호
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• pp.16-31
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• 2016

This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers' five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.

• 패션비즈니스
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• 제24권3호
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• pp.40-50
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• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• 패션비즈니스
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• 제16권3호
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• pp.125-135
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• 2012

Since knitted textile products mostly do not require long span of time from the conception to the final products, they have lead the fashion trends during the recent decades. Developments in the textile engineering industries, and computer software and hardware industries have made the 3D virtual clothing software system easily accessible by the fashion/textile industry personnel. The simulated models of apparel products using the state-of-the-art virtual clothing systems are, however, not the replica of real-world garments. Moreover, the garments do not maintain fixed shapes during wearing. Deformations at low external stress lead to difficulties in predicting the behavior of the knitted garments. Therefore, there is a need to compare the differences in appearances, textures, or other related properties between simulated fabrics and actual fabrics. Three knit stitches including jersey, rib, and cable stitches are examined in this study. The differences between fluffy thick yarns and thin yarns are also compared using 3D scanning and surface reconstruction. Obtained three-dimensional data regarding the reconstructed knit specimens would help to build a data base for estimating the behavior of the 3D models of the knitted garments.

• 한국의류학회지
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• 제42권5호
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• pp.839-854
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• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• 패션비즈니스
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• 제7권3호
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• pp.60-70
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• 2003

Textile scientists have regarded the material appearance of natural fibers, especially that of silk or wool fibers, as the benchmark for reinventing the look and feel of the long term, friendly companion of mankind. The appearances or textures of the materials surrounding us in everyday life have long been interesting topics to many people.from scholars to painters. Even the simplest questions may require careful pondering. Why is the silk fabric so lustrous with subtlety? Recently, appearance models have become increasingly important in textile products. They are needed to model and simulate different models. In this study, the optical characteristics of filament yarns and knitted fabrics were investigated using images taken at various angles and illumination conditions. Then the images were analyzed using some image analysis techniques, such as thresholding and measuring luster blobs. The anisotropic nature of the filamentous specimens was studied based on the images acquired at different incident illumination and observing angles with several alignment positions of the fabric specimens. A few cylindrical models were generated using commercially available software, Rhinoceros, and then on the models, a ray-tracing algorithm based on a software, POV-Ray, was applied to simulate the appearance or lustrous images of the monofilament models.

• 디지털융복합연구
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• 제12권1호
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• pp.531-537
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• 2014

패션스타일리스트의 분야와 역할중 패션 분야가 확대되어지면서 더욱 감각적이고 세련되며 특별한 것을 요구하는 시점에 이들이 각 분야마다 다양한 역할을 수행하고 있는 전문가로서 시대적 흐름에 부응하여 패션산업을 한걸음 발전시키는 단계에 이르게 하였다는 견해이다. 패션스타일리스트의 역할은, 매체를 통한 배역의 성격에 따라 이미지 스타일이 가능하도록 분위기에 맞는 패션 이미지를 연출하고 모델을 통해 특정 이미지를 형성시켜 수용자 내면의 흥미, 욕망을 유발시켜 상품의 인지도와 광고에 대한 기여도를 높이고 구매 행동을 촉진시키는 역할을 해야 한다. 또한 패션 테마나 컨셉에 맞춰 패션화보내의 모델에게 의상과 헤어 메이크업등의 스타일을 연출하고 빠른 트렌드를 읽기 위해서 패션에 대한 예리한 통찰력, 패션감각과 센스, 분석력, 기획력이 우선시 되어야 한다는 것이다. 본 연구는 최근 급부상하고 있는 패션스타일리스트의 분야와 역할을 살펴보고 직업적 전문성 확보와 소비자의 패션감각을 높여주는 요소로서 시대의 고성장 부가가치의 산업과 패션 전문 분야로의 활성화와 도약을 기대해 볼 수 있겠다.

• 한국의류산업학회지
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• 제16권1호
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• pp.66-78
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• 2014

The purpose of this study is to illuminate the location of fashion in contemporary society and to suggest a direction for fashion criticism in aesthetic$\hat{u}$cultural perspective. For this, literature researches about some of art criticism and fashion criticism theories and cultural studies related to fashion are performed. In this study, fashion criticism is defined as a linguistic analysis and interpretation about a variety of discursive networks around fashion as well as an aesthetic analysis of it. Considering this definition, an analytical framework for the contemporary fashion criticism combines Feldman's and Carney's models with Crane & Bovone's and Entwistle's sociological studies for aesthetic and cultural perspectives. At first, its aesthetic perspective shows 'Description'-'Descriptive formative features', 'Analysis'-'Locate the style' and 'Aesthetic value', 'Interpretation'- 'Interpretation of the fashion object' and 'Socio-cultural interpretation', 'Judgment'-'Critical judgment'. Then, its cultural perspective especially emphasizes 'Socio-cultural interpretation' of the 6 steps above. Socio-cultural interpretation gets tangled with the network of various cultural agents within the fashion system, producers/designers, retailers/suppliers, media/editors, consumers/spectators, and so on. In the course of the fashion system 5 analytical methods about the fashion object can be suggested and they are as follows: Analyses of texts, discourses and symbols of a fashion object, Analyses of fashion systems which produces symbolic values, Analyses of the communication of symbolic values and the disseminating processes through the media, Analyses of the attribution of symbolic values to a fashion object by consumers, and Cross-national studies of symbolic values expressed in a fashion object.

• 복식
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• 제66권3호
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• pp.18-31
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• 2016

In response to increasing preference for tattoos during the 2000s, the demand for Japanesestyle tattoo fashion increased. Ukiyoe, the prototype of Japanese tattoo popular in the Edo period has been preserved traditional expression techniques to the present, It is characterized by the following: first, the tattoos share literary lyricism through plays borrowed from the classics. second, it displays harmony and equivocal expression of heterogeneous elements samurai and kabuki mono. third, humorous images are expressed in picture-in-picture form. And fourth, presence of fixed characters based on the publication culture. Tattoo fashion is characterized by the following: First, eclectic fashion based on pastiche; second, characters emphasizing fun and comicality; third, the adoption of tattoo models for establishing brand images; and fourth, Cultural association for the new composition of culture consumption. Pastiche, harmony of heterogeneous elements, fun and comicality, and fixed characters were found to be common between tattoo ukiyoe and tattoo fashion. That is, it attempted to meet the sensitive consumers' needs to keep up with the trends by adopting tattoo incorporated into the subculture of neo pop. This shows clearly the characteristics of fashion, which creates new trends through interacting with the contemporary culture.

• 한국의류산업학회지
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• 제15권1호
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• pp.73-83
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• 2013

This study explores the ideal corporate social responsibility(CSR) that fashion consumers expect from a fashion firm in the identification of dimensions and levels of consumer expectations as well as examines the impact of CSR expectations on customer-base brand equity. The data of 315 adults were collected through a nationwide online survey. In order to analyze the data, this study employed Confirmatory factor analysis (CFA), paired t-test, structural equation modeling(SEM), and descriptive analysis. This study first identified seven fashion CSR expectations (environmental, ethical, social, internal management, philanthropic, economic, and legal expectations). Internal management and environmental activities were highly expected from fashion firms; however, economic activity was low in expectations. Five models separately tested the relationship between CSR expectations and brand equity (trustworthiness, attachment, performance, social image, and value). Economic, environmental, internal management, social and ethical CSR expectations influenced customer-based brand equity; however, philanthropic and legal expectations did not influence any dimension of customer-based brand equity. This study provides a framework of ideal CSR from a consumer perspective and suggests that fashion marketers should focus on economic, environmental, internal management, social and ethical CSR activities to meet the expect Haitians of fashion consumers and build stronger brand equity.