• Fashion, Industry and Education
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• 제16권2호
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• pp.30-39
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• 2018

This study investigates the importance of brand and retailer associations when consumers evaluate a product category extension in the context of brand and retailer collaborations. Although brand extensions are considered to reduce costs for introducing a new product category, limited study has focused on the role of brand and retailer associations in the context of brand and retailer collaborations. Using a total of 440 participants, a hypothesized model was tested using a structural equation modeling (SEM). The results show that brand and retailer associations influence the perceived fit between a brand and a retailer. In addition, the image fit and quality fit are significantly related to brand and retailer attitudes as well as brand extension evaluation. Since consumers may use their associations with brands or retailers when they perceive product differentiation, market position, and brand extensions, the role of brand or retailer associations is important to marketers, retailers, and consumers. Given the importance of brand and retailer collaborations as a brand positioning strategy in the global branding and retail setting, the findings of this study contribute to brand and retail management by providing empirical evidence on how consumers perceive new products from extended brands in the marketplace when a brand collaborates with a retailer.

• 한국의류학회지
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• 제45권3호
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• pp.559-572
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• 2021

This study explores the effects of VR (Virtual Reality) store vividness, which is one of VR shopping environmental features used in previous research, on user satisfaction. In addition, the mediating role of immersion between VR store vividness and user satisfaction is investigated. The moderating role of self-efficacy is also explored since the effects of vividness and immersion on user satisfaction may depend on a consumer's perceived shopping self-efficacy. A total of 58 participants experienced a VR store with the Oculus Go VR headset. To test the hypotheses, model 14 of Process Macro 3.4 is used (95% Confidence Interval). According to the results, immersion mediated between VR store vividness and user satisfaction. Additionally, there was a significant interaction effect between immersion and self-efficacy on user satisfaction. When a consumer experiences high immersion at a VR store, consumers may have a strongly positive experience, especially among those who have a perceived low shopping self-efficacy.

• 한국의류학회지
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• 제45권1호
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• pp.46-55
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• 2021

Seam puckering and the seam strength of conductive threads used to produce smart clothing were analyzed according to stitching methods and fabrics. Samples were prepared in a lock stitch and zigzag stitch on plain woven and jersey knit fabric, using one type of polyester sewing thread and three types of commercial conductive threads that consisted of two types of stainless-steel conductive threads (TST and MST) and one type of silver conductive thread (SSV). Seam pucker percentages, shapes, and seam strength were measured. On plain woven fabric as well as jersey knit fabric, three-ply TST and MST showed a higher SP percentage compared to a polyester sewing thread. Meanwhile, single-ply SSV showed the lowest SP percentage. In addition, the SP percentage of the zigzag stitch decreased along the weft and course directions of the fabric, and decreased significantly as the number of fabric layers increased. Moreover, there was a marked tendency for a higher SP percentage in jersey knit fabric compared to plain woven fabric, and the two-dimensional cross-section waveforms of stitches obtained using three-dimensional data that showed increased irregular waveforms and peaks in the zigzag stitch. There were no correlations between seam strength and tensile strength.

• 한국의류학회지
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• 제46권1호
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• pp.63-79
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• 2022

This study investigated the phenomenon of modern people enjoying tattoo culture in Korea from the perspective of post subculture. A qualitative study was conducted using both literature review and in-depth interview methods. For post-subculture perspectives, the theories of Maffesoli (2017) and Thornton (1996), which are suitable for interpreting contemporary tattoo culture, were reviewed in terms of seven concepts: sporadic network, grouping, fluid participation, temporary emotional bond, self-distinction, pursuit of underground culture, and display and concealment. Semi-structured questionnaires were constructed and administered based on the organized characteristics. Five cultural qualities of the tattoo phenomenon in Korea were derived based on post-subculture concepts. Sporadic formation is related to the pattern of inflow into tattoo culture, and "streaming" participation is based on fluid participation and temporary ties. Distinction within subculture is based on self-distinction and pursuit of underground. The costume-playing ordinary concept includes the characteristic of controlling the exposure of tattoos in society. Finally, formation of the consumer tattoo market was newly discovered in Korean tattoo culture.

• 한국의류학회지
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• 제46권5호
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• pp.910-926
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• 2022

Suitability for the human body, freedom to move and thermal insulation are important design considerations in military clothing. This study investigates the performance and wearer-satisfaction of the functional inner winter uniform currently used in Korea; it is hoped that our data can inform the development of a future version. Interviews were conducted, in which the participants suggested various improvements. The uniforms were mainly worn for guard duty or as daily attire in cold weather. The participants chose how many layers to wear according to the current situation, rather than sticking to the layering recommended in the manual. Layering choices did not significantly affect combat efficiency but were found to affect wearers' comfort. Wearers' satisfaction was found to depend on the convenience of the clothing, whether it was in the appropriate size, freedom to move and thermal insulation. Also, this study suggests a problem with the current size system, as the analysis of size distribution, across all sizes, the range of current production is insufficient to cover the demand.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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• pp.531-534
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• 2022

최근 국악계가 지향하는 국악의 발전 방향은 국악의 대중화 및 현대화에 초점이 맞춰져있다. 이에 국악인들은 창작 국악, 크로스 오버 국악 등의 새로운 국악을 연주하는 공연을 진행해오고 있으나 타 분야의 기술 융합을 통한 국악 관련 콘텐츠 개발의 측면에서 제작된 디지털 콘텐츠들은 두각을 드러내지 못했다. 다수의 선행연구에서는 국악 소재 디지털 콘텐츠에 관한 학술적 연구가 미미하다고 언급하며 이에 대한 연구의 필요성을 강조했다. 이에 따라 본 연구는 국악 소재 디지털 콘텐츠의 특징에 관한 사례연구를 진행했다. 사례조사 범위는 국내 스마트폰 보급이 본격화 된 2009년부터 2022년까지로 설정하여 해당 자료를 수집했다. 본 연구의 분석기준은 사례를 크게 콘텐츠의 기능적 측면과 내용적 측면으로 나누어 국악과의 연계성을 분석하는 데에 집중했다. 연구 결과 팬데믹으로 인한 언택트 형태의 온라인 국악 교육 콘텐츠가 주를 이루었고, 정보 콘텐츠와 교육 콘텐츠의 사례가 모두 이에 해당했다. 공연 콘텐츠는 LED 기술을 사용한 의상을 입은 퍼포먼스형 공연의 형태와 3D 미디어 아트가 주가 되는 음악회의 형태가 있고, 오락 콘텐츠는 리듬 게임과 스토리텔링형 게임으로 나눌 수 있었다. 본 연구는 선행연구에서 언급한 국악 콘텐츠 연구의 한계점을 해소하고자 수집한 자료를 본 연구의 분석 기준에 적용하여 특징을 도출하는 데에 그치지 않고 더 나아가 향후 국악 소재 디지털 콘텐츠가 개발되어야 할 방향을 제안했다는 점에서 연구의 의의를 지닌다. 또한 사례의 연도별 추이를 파악하였으므로 국악을 소재로 한 콘텐츠 제작 사례에 관한 연구를 진행하는 향후 연구자들에게 기초자료로서 도움이 될 것으로 사료된다.

• 한국가정과교육학회지
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• 제34권4호
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• pp.143-161
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• 2022

최근 코로나19 사태로 인해 온라인 매체나 수업 도구의 활용이 점차 증가하고 특히 고등 교육에서의 전반적인 교육 방향이 강의 중심형 수업에서 활동적이고 학생 중심적인 학습이 가능한 수업으로 이동하면서 학습자의 적극적·능동적인 참여를 유도할 수 있는 수업의 전략적 요소로서 온라인 학습 환경의 제공이나 다양한 학습자 주도형 교수·학습법이 주목받고 있다. 이에 본 연구는 문제 중심 학습법(PBL)을 적용한 실시간 온라인 수업에서 학습자의 주요 학습효과 변인인 자기주도적 학습 능력, 협력학습 능력, 문제해결 능력이 궁극적으로 학습자가 인지하는 학업성취도에 영향을 미치는지 검증하였다. 이를 위해 충청도에 소재한 S대학교의 의류학 전공 수업 중 3학년 35명의 재학생을 대상으로 이론과 실습이 병행되는 '패션마케팅과 머천다이징' 교과목에 4주 간에 걸쳐 온라인 PBL을 적용하였으며 학습자는 온라인 실시간 강의를 수강 후, 동료 학습자와 소집단을 구성하여 주별 학습 내용과 연관된 문제를 해결하는 활동을 수행하였다. 학습자의 원활한 문제해결을 위해 교수자는 과제수행서와 다양한 학습 도구를 제공하였고 학습자는 소집단별로 Zoom 소회의실에서 집단 토의 활동을 통해 정보의 공유와 분석, 해결안 도출, 결과물 정리를 하였다. 실시간 온라인으로 진행된 PBL 수업의 학습 효과를 알아보기 위해 학습자의 학업성취도를 종속 변인으로, 학습자의 자기주도적 학습 능력, 협력학습 능력, 문제해결 능력을 예측 변인으로 설정하여 학업성취도에 영향을 미치는 요인을 파악하였으며 그 결과, 자기주도적 학습 능력, 협력학습 능력, 문제해결 능력, 학업성취도 간에 모두 유의한 정적인 상관관계가 나타났고 온라인 PBL 수업을 통한 학업성취도에 협력학습 능력, 자기주도적 학습 능력, 문제해결 능력 순서로 모두 유의한 정적 영향을 미치는 것으로 확인되었다. 실시간 온라인 PBL 수업에서 학습자가 자기주도적인 개별 학습은 물론 협력학습을 통해 최적의 결과를 도출할수록 전공 지식을 적절하게 확산·적용할 수 있으며 학업 성취감을 느낄 수 있음을 알 수 있었다.

• 복식
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• 제64권2호
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• pp.35-49
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• 2014

In cases of fashion businesses operating by consignment, base estimate on quantity of sales is the most essential part of merchandising. This study classified factors influential to sales into factors with systematic influence and factors with unsystematic influence. In order to find out influence of each factor on sales, non-linear regression was used with SPSS package on the basis of actual data on sales for 5 years for sport shoes brand. Major findings of this study are as follows. First, price level had significant negative(-) influence on sales. Second, price expectation effects had significant negative(-) influence on sales. Third, competitor's price effect showed significant negative(-) value. Fourth, day-of-the-week effect showed significant positive(+) effect. The theoretical marketing implications of this study are as follows. First, study on price leads to expansion of the researches from apparels to sport shoes. Field of study on price was enlarged through expansion of variable of study from price level and price expectation effect to promotion, day-of-the-week effect and rainfall effect. Second, quantitative scale of day-of-the-week effect was found and it could be confirmed that there was seasonal differences with day-of-the-week effect. Implications of above findings on marketing managers are as follows. First, it was found that an increase in competitiveness of brand power and a decline in absolute value of competitor's price effect can be realized when new product groups are developed to meet the unsatisfied needs in the market. Second, it was possible to find out the parameters scales of the price response function, making it possible to estimate sales for the next season, and in turn realize increase in rate of sales and profit rate. This research is based on the dynamic price response function, which is rare to find in the apparel business and it academic significance due to its expanding response model which was focused on price in conventional researches to non-systematic variables.

• The International Journal of Costume Culture
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• 제2권2호
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• pp.97-118
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• 1999

Ever since China adopted a free market economy, it has been basking in unprecedented economic growth. It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate of Chinese and Korea college female students's cognitive body type and to suggest basic informations for high quality clothing merchandising for china export. The subjects in this study were 430 college female students, aged from 18 to 24 living in Beijing(215) and Seoul(215). The survey were taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, χ²-test. The results of this study are as follows. The 90% of Chinese collge female students has under 4000 yuan for monthly income, and they consume less than 1000 yuan for clothing purchasing for one year. About 42% chinese students are interested in controlling of physical body shape. The Korean college female students has from 1,000,000 won to 10,000,000 won for monthly income, and the 84% of them consume less than 1,000,000 for clothing purchasing for one year. It represents of economical difference between China and Korea. Examination on the Korean and Chinese self-perception on obesity of the body as a whole showed that both groups perceived themselves as normal or slightly overweight. More Korean respondents regarded their weight as normal than the Chinese did. The Chinese female college students perceived themselves rather overweight, and held a lower satisfaction level about their physical construction. While the Korean female college students showed low satisfaction level about specific bodily parts, they held a normal level of satisfaction about their physical construction as a whole. It is noteworthy that more Chinese respondents generally held lower satisfaction impressions about their physical construction than their Korean counterparts. It is needed to different merchandising project for export clothing in China.

• 한국의류학회지
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• 제31권6호
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• pp.923-932
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• 2007

본 연구는 한국과 미국 여대생의 정숙성-비정숙성 개념에 대한 문화적 차이와 유사점을 질적 연구를 통해 알아보기 위한 것이다. 본 연구를 위한 자료수집은 2004년 2월 한국과 미국의 대학에서 동시에 이루어졌다. 전문가집단에 의해 진행된 사전조사에서 정숙성-비정숙성에 관한 심층 인터뷰와 토론내용을 녹음하여 내용 분석한 후, 본 조사를 위한 13개의 질문을 구성하였다. 본 조사에서는 58명의 미국 여대생과 36명의 한국 여대생이 수업시간 중에 질문지에 자유 기술식으로 응답한 후 토론하였으며, 응답의 내용을 내용 분석하였다. 그 결과, 응답자들은 정숙한 옷이란 신체가 드러나지 않도록 덮는 것, 시간과 장소에 적합한 옷, 주변의 지나친 시선을 끌지 않는 옷, 보수적이고 격식을 갖춘 옷이라고 응답하였다. 또한 정숙성과 비정숙성을 판단하는 데는 시간과 장소의 적절성이 밀접하게 연관되어 있으며, 두 나라의 여대생들은 정숙하지 못한 옷, 최신유행의 옷, 부적절한 옷, 섹시한 옷을 구분하여 인식하고 있었다. 한편 미국 여대생들은 정숙성에는 성별에 따른 차이가 있다고 응답한 학생들이 더 많았던 반면, 한국 학생들은 그 반대였으며, 한국 학생들만이 의복의 청결과 관리상태 및 디자인을 정숙성과 연관시켜 생각하였다. 또한 미국학생들은 개인적인 관점에서 정숙성을 인식하는 반면, 한국 학생들은 집단적인 관점에서 인식하고 있어 문화적 차이를 보였다. 본 연구의 결과, 미국 학생들은 정숙한 의복을, 한국 학생들은 비정숙한 의복을 받아들이는 경향이 과거보다 증가하고 있음을 확인할 수 있었다.