• 한국의류학회지
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• 제44권3호
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• pp.499-515
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• 2020

This study develops and empirically tests a comprehensive model of consumers' brand page experiences that illuminates dynamics among perceived values (practical value, stimulation, enjoyment, and social identification), brand page engagement dimensions (cognitive engagement, affective engagement, and behavioral engagement) and brand loyalty. An online survey was employed for data collection. We collected 358 usable responses for data analysis. Structural equation modeling results show that three dimensions of perceived values (practical value, perceived enjoyment, and social identification) positively affect brand engagement dimensions, while perceived stimulation affects affective engagement only. As for the roles of brand page engagement, affective and behavioral engagement positively influence brand loyalty. This study demonstrates how consumers' perceived values of brand page experience influence each dimension of brand page engagement and how each dimension has a different impact on brand loyalty. The results of this study provide substantive contributions to the consumers' brand page experience and engagement literature and brand page management on social media for developing brand loyalty.

• 한국염색가공학회지
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• 제17권2호
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• pp.40-45
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• 2005

Electret filter is good enough to protect health and environment from air pollution. The reason why is gathering particles not only by mechanical mechanism but also by electrostatic attraction. Especially this filter is shown lower pressure drop than general mechanical filters as glass fiber. For making electret filter media using polypropylene meltblown(M/B) nonwoven, the nonwoven is charged with corona which was supplied high voltage DC, AC, and pulse with DC power. The electret filter media is tested with $0.3{\mu}m$ sodium chloride and dioctyl phthalate(DOP) aerosol. Results revealed that filtration performance of electret filter media increased as corona was applied with higher voltage and with AC power rather than DC, and fiber diameter was fine and uniform.

• 한국멀티미디어학회:학술대회논문집
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• 한국멀티미디어학회 2001년도 춘계학술발표논문집
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• pp.192-195
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• 2001

MPEG-4 content is streaming media that are composed of different types of media objects, organized in a hierarchical fashion. This paper proposes scene composition model for authoring MPEG-4 contents which can support object based interactions. And we have developed MPEG-4 contents authoring tool applied the proposed scene composition model as intermediate data structure. Particularly, for supporting interoperability between multimedia contents, the scene composition model should be used independent of file format. So visual scene composed of media objects on the from of scene composition tree can be transformed variable data format including BIFS, scene description from proposed by MPEG-4 standard and also support the extension of capability.

• 한국의상디자인학회지
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• 제1권1호
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• pp.73-90
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• 1999

The purpose of this study was to make clear the differences of middle and high school students‘ clothing attitude, clothing regulation attitude and influential groups in putting on clothing according to their demographic variables and scholar score. For clothing attitude and clothing regulation attitude, I examined 5 variables of conformity, individuality, modesty, fashion, clothing importance and 2 variables of refusal against regulation from school and parent, The influential groups were divided into ‘significant others’ of teacher, father, mother, other sex friend, same sex friend, and senior and ‘model group’ of teacher, parent, friend and mass media star. My subject was 1050 middle and high school students who are resident in Seoul; sample groups were selected, considered their resident area, gender and the kind of school. As for the analysing method, I adopted SPSS/PC＋Program to practice t-test, one-way ANOVA, Duncan’s Multi-Range Test. The results are as follows: There was difference in clothing attitude according to the sex and school except nonconformity. Conformity and clothing importance were higher for than boys in both middle and high schools, In particular, middle school boys' clothing importance were lowest. Compared with middle and high school boys, middle school girls considered fashion most seriously and modesty least, For both sexes, the lower the scholar score, the worst the modesty, While the lower the scholar score, the higher the fashion, the refusals against clothing regulation from school and parent for boys, but the fashion and the refusals against regulation from school for girls, As for boy, the lower his father’s educational career was, the higher the clothing importance was, and the lower his mother‘s educational career, the fiercer he refused against clothing regulation from school. As for the influence on significant other/model groups when wearing clothing, girls were more influenced than boys.

• 복식
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• 제58권4호
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• pp.72-85
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• 2008

With the new millennium setting in, our society is plowing its way through more drastically changing currents than ever. Nowadays, many people believe that high tech such as the Internet, digital civilization, the IT revolution, bio-industry, and the genome project, that has brought humans material prosperity, is the right change in direction. However, the more we adopt high tech into our lives, the more we desire high touch in order to achieve a balance. In other words, we need something to act as a ballast to stabilize our minds. As such, the more high tech develops, the more individuals miss and search for tools that appeal to their emotions. Because of this, although high touch is an opposite concept to high tech, it coexists with high tech, and it is defined as "human contact of high sensitivity that stimulates the emotion of humans". High Touch, a term which originated from "High Tech, High Touch", a book written by American futurist John Naisbitt, refers to human contact that makes human life richer, forminga deep impression on individuals and providing comfort. As such, high touch, which is gaining significant attention in modern society, is a phenomenon occurring throughout politics, society, culture, art, and religion, together with high tech. Through high touch, modern people must realize how to understand and accept a modern society that is dominated by the age of technology and in which direction they should head. Under this background, this study has the following objectives: to interpret the concept of high touch in the age of high tech in association with formative art and fashion, and through various media examine the desire for expression that may stimulate emotion in modern people, which is required by the high tech-prevalent modern society. It further analyzes how high touch is reflected in modern fashion and presents the direction future fashion should head in.

• 패션비즈니스
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• 제3권1호
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• pp.81-92
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• 1999

The purpose of this thesis is to analyze the present conditions and problems of the Electronic Commerce, specially by the fashion companies that utilize the Internet and to propose using plans of Internet Electronic Commerce as a strategic method of fashion companies that have a information-oriented mind to adapt itself to modern century. On the basis of my analysis, I propose some using plans of Internet Electronic Commerce by the fashion companies as follows. As a means of construction method, it is need for the pertinent companies to have an information-oriented mind and then to construct the low-expense but high-speed communication Infrastructure. As an operation and management method, positive web site advertisements plans, such as promotion, using various mass media, subscribing to the Internet search engines and dissemination of products information, etc., are need for companies to attract the consumers to connect to the web site. Second, to offer more satisfactory experiences, it is need for companies to frame the integrated shopping mall as a strategic alliance in the management of shopping mall. To frame the integrated shopping mall is also effective in solving financial problems of shopping mall management and introducing of security system As a means of technology supplement, security management systems, such as SSL or SET, should be introduced for consumers to pay the price and furnish their personal informations. Second, new technology developments, such as the newest simulation programs using Virtual Reality to solve the problem of products' actual feeling, should be need for consumers to feel as they really put clothes on. If these technological developments are realized, fashionable products will be dealt in the Internet shopping mall as well and the marketability of Internet shopping mall will be expanded.

• 한국의류학회지
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• 제26권9호
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• pp.1308-1319
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• 2002

The purpose of this is to analyze the aesthetics characteristics of our modern sports fashion, and thereby, discuss them in the light of the overall mentality or the 20th century, and thus, present the conditions or sports fashion design meeting modem people's divers aesthetics values and desired. Modern sports fashion sues can be categorized into futurist sports style, erotic sports style and American sheet sports style. And the 20th century mentality characterized by changes of lifestyle, identity and aspiration has influenced the aesthetic features of such sports fashion sues, which can be summed up as follows; first, the futurist sports style applies the functional items and details of active sportswear to design, while heralding a positive and hopeful message of technology and future by using the material of hi-tech functions and senses. This sports style was affected much by shift from social status, attraction and wealth to demonstration of state-of-the-art science, pursuit of functionality in terms of shapes and materials, convenience through See combinations of sportswear items or design elements. Second, the erotic sports style based on minimalism attempted to express the erotic body beauty indirectly by exposing some parts of body or using the material pressed against the body. This sports style was closely related with the changes of sexual identity such as neutral sexualism, bi-sexualism and homo-sexualism. Lastly, the American street sports style was born from black Americarns' sports and dances. This spors style pursues “youth” beyond TPO concept As mass media and commercial sports developed, the young generation copied sports stars' uniforms or fashions to share honor, wealth and youth with them. In sort, the American sheet sports style was affected much by the so-called “heroism”. Such a changed object of aspiration influenced the aesthetic characteristics of American shot sports style directly.

• 한국의류산업학회지
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• 제17권1호
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• pp.33-41
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• 2015

It analyzes the expressive characteristics of the third wave feminism revealed in the fashion photographs and examines the feminine image affected by the third wave feminism. For the research purposes, both literature review and case study were conducted together. Through the analysis on the expressive characteristics of the fashion photographs based on the characteristics of the third wave feminism, the followings are definitions of the feminine image affected by the third wave feminism. First, as the 'Female image with sexual freedom', it escapes from the passive viewpoint and expresses liberation and rights of women as the subject of the power rather than subordination using sexuality of women actively. Second, as the 'Female image with multiple aspects', it pursues an independent and strong image, challenges and threatens the man power. Third, as the 'Multicultural female image', it reduces a gap among colored races and many other cultures, seeks after rights and freedom independently escaping from the dual oppression, Fourth, as the 'Queer female image', it disorganizes dichotomous gender identity actively and pursues diverse gender identities. So, it shows that the third wave feminism expressed by the various media cultures influences the feminine image in a society at large creating a new image of a woman through exchanging and communicating with its recipients.

• 한국의류학회지
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• 제21권8호
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• pp.1427-1438
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• 1997

The art plastique is the part from which designers draw their inspirations to create fashion design. Many designers look for their inspirations from Art Plastique. Since the early 20th century, lots of designers led by Paul Poiret drew their inspirations from Art and co-works with artists. The direct involvement of those artists helped to position Fashion to be an art. Also, these co-works brought the mass media's attention and commercial profit. The most prevalent relationship between the fashion design and art plastique is the reproduction of art such as the 1960s 'Pop Art printed on T-shirts, which can be seen easily todays. After World War ll, art was popularized in a new society where young generation played a major role. Pop Art having image of the freedom and the rejection of tradition was considered as the major trend of 1960s. This study considers reflection of anti-traditionalism, anti-elitism and popularity as the kitsch of Pop. That is the attraction which youth culture looked for from Pop Art and the reason that 60's avast-garde cloth could position itself into the masses. Therefore, this study examines the influence of the kitsch of Pop and the expression of parody upon the major changes in 1960s fashion from which are the mini-look and women's trousers wearing. This study examines Andra Courreges who led 1960s Mini look and Yves Saint Laurent who introduced Pop dress, Smoking look and transparent blouse to find the way which makes it possible for avant garde fashion to have a close relationship with the public and to position itself to be a art.

• 한국융합학회논문지
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• 제8권7호
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• pp.199-205
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• 2017

지속되는 불황 속에서도 최신 트렌드를 반영하고 유통하는 패스트패션의 유행은 의류폐기물의 급증을 초래하고 있다. 이를 배경으로 본 연구는 의류폐기물 문제와 더불어 합리적 소비문화를 정착시키기 위해 국내외 패션 공유서비스 활성화 방안 제안을 목표로 하였다. 공유형 패션 대여서비스는 폐기되는 옷뿐만 아니라 제작 과정에서도 발생하는 환경 문제들의 대안으로 떠오르며 블루오션 분야로 주목받고 있으나 선행연구가 미비하다. 따라서 본 연구는 보츠먼(Rachel Botsman)이 정리한 3가지 공유적 접근요인을 기반으로 서비스 사례를 분석한 결과 두 가지 발전 방안을 제안했다는 점에서 연구의의를 갖는다. 첫째, 온-오프라인을 통해 적극적 커뮤니티가 가능한 서비스 개발. 둘째, 공유경제 유형의 활성화를 통한 재화 창출이다. 본 연구에서는 실제 적용을 통해 효과를 입증하지는 못한 한계점이 있으며 향후 실제 이용자를 대상으로 한 실증연구를 통해 지속적인 연구가 필요하다.