• 복식문화연구
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• 제10권1호
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• pp.89-101
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• 2002

The purpose of this study was to investigate the effect of demographics and general clothing buying behavior of college male students in China. A questionnaire was developed to measure clothing purchasing motives, fashion information sources, evaluation criteria of apparel product, stores selection criteria, and general clothing buying behavior. The questionnaire was administered to 300 college male students in Dandong of China. The data was analyzed using percentage, frequency, mean, factor analysis, and ANOVA, duncan test. The results of the study were as fellows: 1. The clothing purchasing motives of consumers were significantly different depending on demographics. 2. The fashion information sources of consumers were significantly different depending on subjects, pocket money, and level of life. 3. The evaluation criteria of apparel product of consumers were significantly different depending on parent's jobs. 4. The stores selection criteria of consumers were significantly different depending on parent's school career, mother's jobs, household income. 5. Apparel buying places of consumers were in order of ; department stores, speciality stores, natural market. The buying frequency of apparel showed the most three times a year. The consumers were influenced by friends for apparel purchasing, and the method of payment mainly cash. 6. About purchase experience of the imported clothing, the 67% consumers answered 'yes', and the country of origin of the imported clothing were in order of ; Japan, Italy, France, Korea. The imported clothing satisfaction level of consumers were significantly different depending on demographics.

• 복식문화연구
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• 제25권4호
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• pp.419-432
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• 2017

The purpose of this study was to investigate preferences and satisfaction levels in maternity and nursing brassiere. A questionnaire was conducted on 302 women from their 20s to 40s who had breastfeeding experience. The questionnaire included questions on participant demographics, purchase behavior, and design preference and satisfaction levels. The majority(98.0%) of the participants had had experience using maternity/nursing brassieres. More than 90% of the participants agreed with the need for maternity/nursing brassieres distinct from regular ones. Shopping online was the most common means of purchasing them. The most and second-most owned fastener types were the detachable shoulder belt type and inside-cup type, respectively. The most selected reason for purchasing or wearing a maternity/nursing brassiere was the convenience of donning and doffing the brassiere during breastfeeding. Participants had lower satisfaction levels with how well maternity/nursing brassieres support and center the breasts, and with the variety of designs available on the market. Respondents indicated that fasteners for breastfeeding should be developed to provide comfort and convenience for breastfeeding. Wearing comfort was reported as the most important factor in purchasing selection, both during the pregnancy and breastfeeding periods. No-wire, back closure, full-cup, U-shape wing, and skin color were the most preferred design styles.

• 한국생활과학회지
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• 제18권4호
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• pp.923-932
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• 2009

This study aims to present a marketing strategy in the infant wear market with regard to consumer segments by analyzing benefits infant clothing purchases. For this study the consumer's evaluation criteria, usage of information source and characteristics of purchase behavior were analyzed by clustered consumers' groups. The results of the study are as follows: 1) Four factors were revealed as the result of the factor analysis on the benefits in infant clothing purchases. The factors were labeled fashionability, brand value, individuality, and practicality. 2) The result of the cluster analysis showed that it was most appropriate to categorize consumers into four groups based on the benefits of infant clothing purchases. 3) There were a significant difference in evaluation criteria, usage of information source, and characteristics of purchase behavior in terms of buying plan, retail store, purchase frequency, amount money spent, named brand purchase, and vicarious satisfaction among the groups.

• 한국생활과학회지
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• 제18권2호
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• pp.407-418
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• 2009

In our modern society along with high speed economic growth and improvement of living conditions and through concentration of people in cities cars became essential necessities for people living in modern society. Due to social and economic conditions and for the need of recycling of materials and as a countermeasure for waste of materials importance of car service is stressed. In this connection need for improvement of working clothes which are suitable for safety and working efficiency in a difficult working environment is essential. However most of working clothes now being sold in the market are produced without consideration of ergonomic aspects of wearers of working clothes. For this reason there is need for basic research on development of working clothes which improve safety and comfort for working of car service workers. Accordingly in this study this author carried out research on fitness, level of satisfaction and dissatisfaction, suitability for movement and level of demand for improvement in working clothes with focus on workers at car service firms and direction for its improvement was explored. This study is intended to provide basic data for development of functional pattern of working clothes for car service workers in future.

• 한국의류학회지
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• 제24권7호
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• pp.1056-1064
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• 2000

The aim of this paper was to look at distribution intensity of casual wear brand before and after IMF Management System. It also provides the guide to distribution design and reinforces the strategy of the brand of it. Since the firm especially in casual wear industry recently has had difficulty in how to decide and to select the distribution numbers in the domestic market. Based on the data in‘98 Korea Fashion Guide’and ‘Korean Fashion Brand Annual’, 78 brands had been analyzed with percentage, multiple regression. The results were as follows: In general, the lower the price of the product is and the higher the total sale is, the more intensive the distribution of the casual wear brand is before and after IMF Management System. The longer the launching period is, the more intensive the distribution of the casual wear industry is after IMF Management System. Besides, there is difference between the brand origins in the distribution intensity. In addition, two brand types were classified and tested. The distribution intensity of jean casual wear and uni-sex casual wear have related to the price after IMF and the total sale before and after IMF Management System while there is no relationship with the launching period before and after IMF Management System. The distribution intensity of the domestic brand have related to the price, and the total sale, while the foreign brand has a relationship with the total sale before and after IMF Management System. The foreign brand has related only to launching period after IMF Management System.

• 한국의류학회지
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• 제38권3호
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• pp.397-403
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• 2014

In this study, various types of Jumchi Hanji were made to develop shroud materials as a new use for Hanji. The properties of Hanji (basis weight, thickness, apparent density, bulk, tensile strength, wet tensile strength, elongation ratio, tear strength, bursting strength, and folding endurance) are measured. In all cases, Jumchi Hanji had a higher thickness, lower apparent density and higher bulk than Hanji because pores in the intervals of mulberry fiber are composed of bulk. So, it is considered to carry a value as a textile material. As for the results of the strength analysis of Jumchi Hanji, Jumchi technique enhances 25% of elongation ratio, which is regarded the most important role in textiles and 35% of bulk. Moreover, it was shown that it enhanced overall strength. In conclusion, it implies the possibility of applying it as a shroud material. Jumchi Hanji is thought to have enough potential to be developed as a material to carry the characteristics of Hanji in the textile market.

• 한국의류학회지
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• 제37권3호
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• pp.306-319
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• 2013

This study explores various issues of appearance management behavior for plus-size women in Korea with a focus on clothing. In-depth interviews and focused group interviews were conducted with 24 plus-size women. The interviews were recorded and the transcripts were analyzed based on grounded theory. Discomfort was the main phenomenon involving the experience of plus-size women related to appearance management. Psychological as well as physiological/physical discomfort, unmet needs (regarding clothing) and inconvenient shopping experiences were frequently mentioned. Causal conditions for discomfort were obesity, social stigma, and an underdeveloped clothing market for plus-size consumers. Interviewees developed strategies to cope with discomfort (suppressing clothing need, loss of interest in clothing, diversion from clothing needs, sole focus on physical comfort, dress-up and increase in shopping channels, and change in shopping patterns) that depended on contextual conditions (such as duration of obesity and attitudes of people) close to the interviewees. The discomfort of interviewees decreased or continued depending on if they became ambivalent about their obese condition, lost weight, or utilized plus-size specialty stores.

• 한국의상디자인학회지
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• 제7권3호
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• pp.27-37
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• 2005

This study is aimed at the ready-mades size system and satisfaction of consumers size for woman's wear at domestic market which are made by public production systems. This study, particularly, is focused on jacket of 20-30 aged woman's wear in twenties & thirties female clothe. The procedures of this study are as follows; 1. Select 25 domestic clothing companies that its product has targeted in twenties & thirties female and investigate the system of each pattern size 2. Select 259 female in twenties & thirties randomly in Seoul survey a standad of females jacket purchase. Analysis of this study is based on SPSS statistics program, technical statistics, $X^2$ and ANOVA verification. The results of studying are as follows; 1. The survey of pattern size of the domestic females clothing companies has shown some distinctive feature at age and body type of their consumers. 2. Crucial point of female consumers in twenties & thirties is a design and fitness of their jacket while they are purchasing their jacket. 3. Female consumers have some dissatisfaction for the variety of size, difficulty of purchasing and size of bust, shoulder & length of arms of their jacket.

• 패션비즈니스
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• 제8권5호
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• pp.125-135
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• 2004

Hair coloring before the 1980s was mostly to hide white hair by dying in black. With the introduction of color TV, however, the size of the coloring market has been expanding. Nowadays, artificial synthetic dyes are widely used, which, though advantageous in many points, have problems such as harmful effects on the human body, carcinogenesis, environmental contamination and damage on hair. On the contrary, natural vegetables obtained from Curcuma Longa L., A. catechu, polygonum indigo, henna, etc. are little harmful to hair or the skin of the head and cause few environmental problems. In addition, as they are natural materials collected from nature, they are considered positively by consumers. Thus the present study started from the necessity of research on the convenient use of environment?friendly and side-effect-free natural dyes, coloring technology for reproducing original color, the improvement of adhesion rate, etc. From the present research were obtained yellow color from Curcuma Longa L., brown from A. catechu, blue from polygonum indigo and orange from henna. It is expected that, based on materials from previous researches, there may be more researches on the use of natural dyes as hair colors.

• 한국의류산업학회지
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• 제10권6호
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• pp.857-863
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• 2008

The purpose of this study is to analyze the types of Hibiscus patterns expressed on Aloha shirts. This study analyzed real data collected from man's aloha shirts displayed at the International Market Place in Waikiki of Hawaii during January 21-27, 2007. 35 pieces of Aloha shirts with Hibiscus Patterns were was analyzed. The total of each analysis means all number of patterns sampled or appeared to analyze the types of patterns. The motif of Hibiscus was sampled a total of 42 units for some shirts having several motifs. Its motif was divided into two groups, 20 units(47.62%) of natural type and 22 units(52.38%) of stylized type, according to modeling. Two types were much the same percentage. Hibiscus patterns were classified into three groups, isolated, band and arabesque type, by formation type. The isolated type was appeared most frequently. The layout of Hibiscus pattern was classified into three groups, engineered print, all over print and border print. All over print was appeared most frequently. The data of this study will be provided as a resource to promote using and developing of the pattern of Korean rose of Sharon.