• Journal of Fashion Business
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• v.10 no.2
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• pp.83-98
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• 2006

With the subjects of male consumers in their 20s to 40s living in the Ningbo area in Zhejiang Province, this study aims to investigate into the reality of their purchase attitude and size fitness of ready-made suits. The results are as follows; Looking into their demographic characteristics, 70.6% of the subjects were twenties, 60.6% were single, and educational career stood in the order of college, middle school, and high school graduation. They were largely absorbed in free trade, followed by teaching, commerce and service industry. 59.6% of them were Zhejiang Province belongs. One to two thousand yuan was the greatest portion of their monthly income. As for their purchase attitude of ready-made suits, they thought higher of material, quality, activity, and solidity than of design. They preferred to buy clothes at a department store. There was significant difference between purchase frequency and purchase price according to monthly income and jobs. Concerning brand recognition, the Chinese subjects favored "Youngor." Though Korea's brands were very lowly recognized, Korean products received really high recognition. Compared with China's brands, they found foreign brands excellent in design, followed by material/matter, wear, and sewing. As to their physical satisfaction and the size fitness of clothes, most subjects felt happy with their sizes. Trousers and jackets were among the unfitting suit items, while the girth of waist was the least satisfactory size. Therefore, in order to raise the market occupation rate of Korean suit goods in China, more aggressive marketing strategies are required to utilize the current Korean-style entertainment and maximize concerning brand images. In particular, outstanding products in consideration of prices should be made through the proper patternmaking to reflect the body types of the Chinese.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.165-176
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• 2021

Recently, interest in home training and changes in lifestyle are expanding the market in the healthcare field, and high value-added fashion products reflecting the dumbbell economy phenomenon are being released. This study had the following objectives: to investigate the possibility of developing a fashion item that can be applied to the dumbbell economy phenomenon; to develop the UI/UX of a smartphone application for beginners who wish to work out their upper and lower bodies regardless of time and space; and to create a wearable customized smart athleisure fashion device. First, the study identified factors related to exercise methods, breathing techniques, and range of exercises for beginners by investigating the postures of workouts of the upper and lower bodies by angles. Based on the results, the study collected empirical data through a user needs analysis from muscle strengthening exercise experts to verify the significance of the study and use as fundamental data. Second, the study developed the UI/UX of a smartphone application with three different contents: counting, suggesting exercise postures, and providing exercise calendars. Further, the study analyzed necessary user-centered concepts and characteristics in terms of design and technology and developed a wearable customized smart athleisure fashion device based on the results.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.329-346
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• 2022

Recently, as the market for short form videos (Instagram, TikTok, YouTube) on social media has gradually increased, research using them is actively being conducted in the artificial intelligence field. A representative research field is Video to Shop, which detects fashion products in videos and searches for product images. In such a video-based artificial intelligence model, product features are extracted using convolution operations. However, due to the limitation of computational resources, extracting features using all the frames in the video is practically impossible. For this reason, existing studies have improved the model's performance by sampling only a part of the entire frame or developing a sampling method using the subject's characteristics. In the existing Video to Shop study, when sampling frames, some frames are randomly sampled or sampled at even intervals. However, this sampling method degrades the performance of the fashion product search model while sampling noise frames where the product does not exist. Therefore, this paper proposes a sampling method MF (Missing Fashion items on frame) sampler that removes noise frames and improves the performance of the search model. MF sampler has improved the problem of resource limitations by developing a keyframe mechanism. In addition, the performance of the search model is improved through noise frame removal using the noise detection model. As a result of the experiment, it was confirmed that the proposed method improves the model's performance and helps the model training to be effective.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.702-713
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• 2000

The purpose of this paper is to deeply understand the transitional concept of gender expressed in the later 20th century fashion through analyzing of various literature. Gender is constructed in the context of social and culture different than sex which is inherent difference between man and women. Thus the concept of gender can be changed according to change of social and culture. There are imposing changes in gender since 60's owing to various factors; namely, feminism, subculture, deconstruction, development of technology, market economy, changing sex roles, etc. Especially in the 60's to 70's, as radical changes were took place, gender became vague more and more. Finally these days there is no fixed gender. In terms of meaning, there may be a number of genders-since there are as many meanings of sex as there are people who have thought about it. That is, sex is, gender means. Sex exists in itself, and is sublimely indifferent to what humans think of it, However gender is all the meanings we assign to sex. In accordance with this phenomena, people don't mind their sexes with appearance. There is only different disposition and taste.

• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.758-768
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• 2009

This study aims to analyze contemporary women's sense of fashion aesthetic by looking into the design and trend of T-panties, which have now carved out a new niche in the world's 21st century female underwear markets. By this, I'd like to reassure readers of the importance of T-panties, which has only been recently recognized, and more generally suggests the future direction of prominent T-panty design development. This study aims to analyze contemporary women's sense of fashion aesthetic by looking into the design and trend of T-panties, which have now carved out a new niche in the world's 21st century female underwear markets. By this, I'd like to reassure readers of the importance of T-panties, which has only been recently recognized, and more generally suggests the future direction of prominent T-panty design development. The domestic formativeness of all styles is divided into three types: modern feminine, mono-bosom, and utopian narcissist image. This study is baseds on the documents study.

• Korean Journal of Human Ecology
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• v.16 no.4
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• pp.801-811
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• 2007

This study attempts to propose a pattern design of snug fitting midi briefs for women. Each briefs made of two kinds of fabric, cotton 40's and cotton 40's spandex, was produced for the research in a different shrinkage rate. The result of wearing test of the briefs-sold-in-the-market (BSM) and the briefs-specially-made-for-this-research (BSMR) were as follows: BSMR showed a higher mark than that of BSM in the sense of close fit on the torso, comfortableness, sense of being tight, satisfaction and beauty. In particular, the back design line of BSM gave a lower satisfaction to test wearers, while that of BSMR gave a more comfortableness to them, making their hip comfortably being wrapped by making smoother the angle of the straight line linking sidelines with clutch part, and making sidelines into curve. In a forward research, further studies about grading and other patterns but midi pattern of briefs would be examined.

• Fashion & Textile Research Journal
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• v.7 no.4
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• pp.433-438
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• 2005

Seven commercial lining fabrics normally used in a market were selected: plain-weave fabrics with polyester, nylon, rayon and acetate fiber, and polyester textured yarn, in addition, polyester fabrics with plain, twill and satin weave. Then seam strength, seam efficiency, resistance to slippage of yarns and type of seam destruction were examined related to endurance by textiles in sewing capability of the lining fabrics. In results, as tensile strength was greater, seam strength got greater, which shows tensile strength and seam strength have close relationship. Tensile and seam strength of acetate fabric were the least, but seam efficiency was the greatest. It presents that strong tensile and seam strengths do not show high seam efficiency at the same time. Various types of seam destruction have been shown. When tensile strength of the sewing thread was greater than tensile strength of fabric, fabric destruction was occurred before the sewing thread destruction. When tensile strength of the fabric was greater than seam strength, the sewing thread destruction was occurred. Resistance to slippage of yarns got greater as tensile strength of the fabric got greater. The plain-weave fabric, which tensile strength of fabric was smaller, showed the greater resistance to slippage of yarns than twill and satin weave fabrics. The stretch fabric revealed the optimal lining fabric with the greatest resistance to slippage of yarns.

• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.84-97
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• 2014

This research aimed to explore strategies to develop the cashmere industry in Mongolia. Questionnaire consisted of questions regarding the necessity of development in different sectors in the cashmere industry, and areas of necessary competition for the development of Mongolian cashmere industry. In addition, characteristics of respondents and their companies were questioned. Surveys were distributed to people working in cashmere manufacturing companies in Ulaanbaator, Mongolia between July 25th, 2012 to September 3rd, 2012, and a total of 79 questionnaires were included in the final analysis using descriptive analysis, t-test, one-way ANOVA, and Duncan test. Results showed that respondents perceived design as the sector that needed the most improvement, and product related strategies such as product quality, product differentiation, and design were more important than distribution or promotion related strategies. The perceptions on the development strategies differed according to company size and their target markets (domestic vs. export). Overall, respondents working in smaller companies showed greater concern for most sectors, and also felt technology, product quality and design were more important than those in working in larger companies. Companies that targeted the domestic market showed greater concern for herding and scouring sector than companies that exported, while the latter evaluated government policy, network, distribution/export channels more importantly than the former in developing the Mongolian cashmere industry.

• The Research Journal of the Costume Culture
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• v.20 no.5
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• pp.736-752
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• 2012

The purpose of this study was to identify the effectiveness of fashion banner advertising according to university students' attitudes toward internet advertisement(IA). Factors of IA were information, entertainment, negative, benefit, and topicality. A self-administered questionnaire was used for data collection. Subjects(n=678) were participated in the survey and they were segmented into IA positive group, IA intermediate group, IA indifferent group, and IA negative group. IA positive group included more women with higher household income and clothing expenditure. They preferred shopping at open market on-line malls. IA intermediate group included more women with lower income and clothing expenditure. They preferred shopping at on-line malls. IA indifferent group included more men with lower income and less clothing expenses. Banner advertisement with mixed appealing was the most effective to the university students in terms of preference and click and purchase intention. IA positive group showed the highest level of preference and click and purchase intention to the banner with rational appealing, banner with emotional appealing, and the banner with mixed appealing. IA indifferent group showed the lowest level. IA intermediate group showed a positive attitude to the banner with rational appealing and mixed appealing. IA negative group showed the lowest level of click and purchase intention to the banner with rational appealing.

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.604-615
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• 2015

The objectives of this study were to investigate whether heel height changes in the U.S. market occur in a cyclical pattern and heel heights show greater within-year variability over time. Heel height data from U.S. Vogue's spring and fall editions were analyzed over the time period 1950~2014. A total of 1581 pieces of data were measured in millimeter units using Adobe Illustrator and standardized by dividing the height of the heel by the shoe length through the curved sole line. To analyze the cycle pattern of heel heights, the yearly averages were standardized by using three-year moving average technique to average out the irregular components of time series data and give a better indication of the long-term fluctuation of heel height. To identify the degree of within-year variability of heel height, the standard deviation of the average measurements for a year was calculated, and then decade averages were drawn from the yearly averaged standard deviation. One-way ANOVA was conducted to compare the within-year variability of data in heel height over the time period studied by decade. The results showed: First, there was a trend toward higher heels from the early 1950s to 2011. Second, four cyclical movements of heel height were observed from 1950 to 2007, and heel heights gradually decreased after 2008. Third, the within-year variability significantly increased over time, especially after the 1980s.