• 한국의류산업학회지
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• 제10권6호
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• pp.926-935
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• 2008

The field of textile and fashion is regard to be sensitive to trend, however, the professional fashion information planning company for trend forecasting has not settled down in Korea. This study was designed to propose systemizing for fashion trend information planning in domestic fashion information service market. The empirical research was conducted by analysing in-depth interview data and news-scrap contents about each fashion information planning company. The result are as follows; First, fashion information service showed a little difference according to the type of fashion information companies, but they provided not only general fashion trends but also external market environmental information, survey-based consumer information and various segmented market research reports including academic information. Second, the fashion information planning process is largely divided into 3 stages; trend analysis, trend forecasting, trend application. The trend application step is the stage which connects the fashion information service industry to the fashion business. Thirdly, as a result of the competitive power evaluation for fashion information planning, the domestic fashion information planning companies came to reveal the fact that the possibility of carrying out and information analysis power were weak, however, how to present trend information had a relatively competitive. Consequently, this study is expected to play a role in understanding the importance of fashion trend information, and further ahead it would be helpful to organize the curriculum of fashion information planning subject in order to educate the future fashion executives.

• 한국의류산업학회지
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• 제5권4호
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• pp.351-362
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• 2003

To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

• 대한가정학회지
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• 제44권10호
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• pp.9-20
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• 2006

Due the globalization trends of industry environment, not only fashion companies of the developed countries but also those of NICs and the developing countries are pursuing to globalize their businesses. This study was conducted (i) to identify the characteristics of international marketing mix of Korean fashion companies operating in oversea fashion markets and (ii) to analyze the performance of Korean fashion companies related to international marketing mix. The data were collected from inter-Korean fashion enterprises. A questionnaire was distributed to a person in charge of international division/international trade division who doing business in domestic market and a person in charge of a local subsidiary in oversea market. The methods of analysis used in this study were factor analysis, cluster analysis, and one-way ANOVA. The results of this study are as follows: First, according to factor analysis and cluser analysis, Korean fashion companies were classified in four (4) clusters. The fashion companies in Cluster I put their priority on price. The companies in Cluster II are traditional fashion companies which have relatively low power of product and price. The companies in Cluster III put their priority on product, and the companies in Cluster IV put their priority on local market. Second, according to ANOVA, a growth rate of sales make significant difference among 4 clusters and Clusters II and III were comparatively high in performance.

• 한국의류산업학회지
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• 제6권2호
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• pp.195-204
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• 2004

As Korea fully entered the fashion industry in the early 1980s, the casual lifestyle trend has led the casual trend of fashion, and segmentation and specialization of the casual wear market began from the early 1990s. As of 2003, which is twelfth year after On & On's launch in 1992, this brand has succeeded in advancing into the Chinese market and has also arisen as a successful brand in the domestic market. The present research was carried out by consulting on the proposal of the marketing strategies for On & On. Firstly, in 1994 the marketing research for the consumers visiting the shop was carried out. A second investigation was conducted on the basis of the first analysis in 2003, ten after the first investigation. This research was performed to propose the future marketing strategies for On & On through an analysis of the changes of On & On consumer's purchase. This research established marketing strategies for the young casual brand.

• 복식
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• 제54권2호
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• pp.1-9
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• 2004

This research aims at the development of Korean fashion design for the world market, which combines the western beauty and Korean tradition into the product design focusing on the styling concept. Through the example-analysis of structural elements which form Europe and Korean fashions, the styling concepts of functional change, beauty-combination, and tradition-conservation. are derived. The results are as follows : 1. Functionality needs to be improved by the structural change and the development of new materials from the traditional materials. 2. Beauty should come from the combination of natural patterns and western-spatial allocation, as well as from the front combination of western-beauty. 3. Tradition needs to be kept as Korean beauty and representation skills in the colors, accessaries, and in the spatial design. The styling concept for Korean fashion design in this research is related to the visual structural elements, and is not expanded to the styling concept of Korean image and/or feeling. Therefore future researches may follow on these un-expanded points. and also may continue the wide comparison between the Korean fashion design and oriental image fashion in Europe.

• 패션비즈니스
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• 제14권4호
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• pp.91-101
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• 2010

This paper has the purpose of suggesting a development-method on the fashion products that would secure the competitiveness in the global markets through creating supersensitive practical products on the basis of developing originative fashion-goods being made of jacquard that is fine quality of couture. This paper has collected data through the cases of the developed nations in fashion, precedent studies and all the related literature on the subject. The results of this researching are as following: The first, it is expected that the necessity of developing new fashion products would be appealed toward the prestige group of consumers who are seeking for the fine quality and super-sensitivity in female fashion in Korea, and it is the current situation that the products made of jacquard are gradually expanding not only in the area of apparel, fashion goods and interior but also another areas. The current situation of the global market suggests the necessary strategy of survival, that is, the development of supersensitive materials and creative products which would be able to keep the high quality and lower the selling price through cost reduction. The second, the suggestion of the direction in developing the products of the female fashion made of jacquard has two points - the development of the texture that would realize a unique form and the development of the material that would be able to realize planar pattern and three dimensional pattern which are woven with thin and light materials with various solidity and delicacy through various techniques of mixing and three dimensional expression. The third, the expected ripple effect and utilization generated from the development of fashion products are as followings: As material characteristics of jacquard, It needs the specialization of various techniques and specialized production system in using jacquard, and the specialized technique and system would make it possible to produce not only the higher value-added products through expressing affluent colors and delicate design but also competitive products through cutting the process and cost, eventually, it would lead to the expansion of the jacquard market of super-sensitive prestige. Therefore, it is remarkable that various development of products toward the global market and the prestige female fashion market can suggest the vision that make the national fashion industry develop into the higher value-added knowledge industry integrating technology and culture.

• 패션비즈니스
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• 제5권2호
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• pp.87-104
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• 2001

The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

• 패션비즈니스
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• 제7권3호
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• pp.45-53
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• 2003

In the face of trade opportunity of Chinese reformation and opening and the future largest single market, global or multinational companies and Korean, Japanese, Chinese, Hong Kong's and Taiwan's companies will go all out to catch hold of one quotient. One trading war is about to start for funds, elitists, technique, and management in China now. It might be difficult to get profits in Chinese markets. However, risks can bring challenges, and competition can make progress. It's time to prepare for the challenges in the golden opportunity laid in front of us all.

• 복식문화연구
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• 제16권3호
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• pp.432-443
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• 2008

Fast fashion is widely accepted in young generation who are eager to the new fashion trends. With the consumers' rapid adoption of fast fashion, fashion retailers have tried to adopt strategies to reflect current and emerging trends as quickly as possible and effectively in current merchandise assortment, raises important issues with respect to the processes of effective merchandise management. However, the concept of fast fashion has not been academically investigated and developed properly yet. Therefore, this study mainly reviewed secondary data such as leading fast fashion companies' website, newspaper articles and Zara's case study which covers fast fashion issues. Fast fashion gets widely spreading in market, current investigation showed that domestic fashion companies have adopted fast fashion concept in early stage. This study tried to examine characteristics and strategies used by fast fashion businesses to provide domestic fashion industry with valuable information of production and marketing strategies. Suggestions through the result are as follows: 1. Fast fashion requires flexible managing systems such as SCM, QRS and JIT in order to promote efficient production and assortment management from the entire supply chain. 2. Domestic fast fashion companies should build up not only quality of good design but also reasonable price and strengthen marketing strategies in order to compete with abroad fashion companies 3. Fashion companies that succeed in satisfying consumer's desire for new trend show that it has been successful their strategy to make market area wider to the world not focusing on domestic market.

• 한국의류학회지
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• 제48권1호
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• pp.50-65
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• 2024

By analyzing the style of creator avatars in the world of Metaverse, which is emerging as a fourth-generation social media platform, this study aims to identify the meta-fashion tastes of Generation Z (Gen Z) creators (born in the late 2010s and early 2020s) and to analyze the extent to which current trends in the fashion market are influencing meta-fashion. The research method uses a case study to compare meta-fashion and current fashion trends. First, five Gen Z fashion creators on ZEPETO were selected to analyze the meta-fashion styles presented by this group. In the end, a total of 100 fashion styles were analyzed by combining 50 items each from the current meta-fashion and real fashion trends. The fashion styles were found to be hip-hop, easy-casual, punk, lovely feminine, and sexy, and the main fashion items were analyzed as jeans, hip-hop style pants, sneakers, tight crop tops, dresses, tattoos, chain accessories, and dyeing. Meta-fashion is the emergence of items similar in shape to those popular in the current fashion market, but are more exaggerated or show off the human body than actual fashion items.