• Journal of the Korean Society of Costume
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• v.51 no.6
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• pp.117-128
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• 2001

The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.293-302
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• 2001

The purpose of this study was to investigate the effects of a saleswomans clothing and store type on elderly female consumers likability to a saleswoman. Also it was to study the effects of the factors consisting likability to a saleswoman on intent to purchase among elderly female consumers. 3(clothing formality: low, medium, and high)$\times$2(clothing style: clothing looking old vs. young)$\times$2(store type: high priced specialty store vs. low priced open market) complete randomized between subjects design using field experiments were conducted. Subjects were 240 elderly females aged 54-69. The results showed that likability to a saleswoman consisted of impression factor, service ability factor and caring factor. There was the significant three way interaction among three independent variables in the service ability factor(F(sub)2,228=15.62, P<.001). Regression Analysis showed that the impression factor($R^2$=0.29, F<.001) and the service ability factor($R^2$=0.06, F<.001) influenced the elderly consumers intention to purchase significantly. In conclusion, favorable appearances of a saleswoman is considered a crucial service quality influencing potential elderly consumers to purchase.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.391-401
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• 1999

For proper communication among manufactures in various countries and for consumers' convenience in purchasing garments imported from foreign countries the ISO revised the size designation system in 1969. Since 1970's various countries have revised their standard sizing system by adapting the ISO system . The purpose of this study is (1) to satisfy domestic consumer's needs by developing a sizing system based on that of ISO for Korean women in their early twenties and (2) to contribute to entering the international fashion market by manufacturing high quality apparel products The results were as follows: (1) By measuring and analyzing of 464 female between the ages for 18 and 24 the data indicated that body height could be divided into following three groups. S(Short) : 152cm (19.2%) R(Regular) : 160cm (57.8%) L(Long) : 165cm(22.6%) (2) According to the results to analyzing body type of this study the medium hip(drop 6) is 47.4% the large hip(over drop 12) is 42.7% the 2 types covers 90.3% (3) Comparing Korean women's size with foreign women's size DOB size code is 17 JIS size code is 9AR, FNOR size codes are 36n. 38n. and Italian size cods are 40, 42

• The Research Journal of the Costume Culture
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• v.8 no.5
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• pp.707-716
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• 2000

The purpose of this study was to explane the Net generation's characters appearing in the apparel brand naming for them. For this study, first I was trying to explane the New generation characters, second 45 apparel brands were selected by market research and questionaire survey was conducted on 53 the Net generation collage women of age 20 thru 21. Third, the apparel brands were classified into four types according to the characters reflecting in the apparel brand naming : First, the apparel brand type using the figures such as STORM=292513, 1492Miles. Second, the apparel brand type that two or more words are abbreviated into one word. Third, the apparel brand type containing more than one meaning in a brand naming or spelling the words as it pronunciate. Fourth, the apparel brand type using of slang. In conclusion, These types of the apparel brands were related to characters of the New generation, i.e., they who have grown in the advance of digital civilization are skilled in the communication through computer, internet and mobile phone, so that they are familiar with the figures, combined words, or abbreviated words etc. Also, they have individual, sensitivity character and seek after individuality, current fashion. They have also a tendency to accept various the sense of value, while they have a refusing tendency a custom or convention which the older generation has conformited.

• The Research Journal of the Costume Culture
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• v.21 no.5
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• pp.639-654
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• 2013

Understanding consumers' being well and stylishly dressed is a key for marketers' success in ever changing fashion industry. The purpose of this study is to identify the antecedents of dressing style. As antecedents, personal values and clothing-related variables were considered: this study included physical appearance, materialism, and individualism as personal values and quality conscious, price conscious, and brand conscious as clothing related variables. It was hypothesized that personal values influence dressing style both directly and indirectly through clothing related variables. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred eleven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using structural equation modeling. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test also showed that individualism among personal values directly influences dressing style and that only price consciousness among clothing-related variables influences dressing style. With respect to the relative importance, individualism showed the largest standardized regression weight. The results suggest effective product, price, and promotion strategies for marketers whose target market is style conscious consumers.

• Journal of the Korean Society of Costume
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• v.61 no.7
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• pp.1-16
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• 2011

The purpose of this research is to study and understand the foreign tourist market's preferences and purchasing behaviors of Korean. Especially this study seeks to achieve this purpose by classifying the preferences and purchasing behaviors by nationality into general product. To confirm this research objective, data was collected with questionnaire method along with literature research. Targeting tourists from Japan, America, and China, the questionnaire survey examined their preferences for general color and design as well as the differences and commonality of their purchasing behaviors. As a result of examining foreign tourists' awareness of traditional tourist souvenir, the significant difference was shown by each country. Also, as for the purchasing behavior and preference for foreign tourists' traditional tourist souvenir, results indicated that Americans consider the element of geographical significance and value more than other groups of tourists. Resultantly, people have a different taste of souvenir in color, design, transform and so on by nationality.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.289-299
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• 2020

The wearables market has fast grown, demanding a more consumer-centric academic attention. The current research explores the moderations of consumer individual characteristics (i.e., age, need for cognition, involvement) in the dynamics of perceived psychological benefits of wearables adoption (i.e., perceived usefulness, perceived ease of use) towards perceived product quality. the results indicate a strong positive influence of both the perceived usefulness and ease of use on perceived quality. however, the predicted moderations of age, need for congitiion, and involvement were partially supported.

• The International Journal of Costume Culture
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• v.5 no.3
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• pp.151-163
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• 2002

This study attempted to creat patent map 163 cases of patent for technology of apparel design using computer technology and researched the trend of Patent application by count교, technologies, applicant and filing date. In regard to application by country, the United States mark the first place with 99 cases (61%), Japan marks the second with 34 cases (21%), Korea the third with 19 cases (12%). Comparing the patent applications in specialized technologies, we find the United States is overwhelming the technologies for garment Production Process, Patterning Process and preparatory process, and Japan is currently undergoing development work in this area, while most of Korean applications are focused in the technologies for selection or substitution methods related to Purchase and sale of apparels, body image and design service Therefore, it is required to preoccupy and defend patent rights as well as develop technologies aggressively and extensively in preparation for the expansion of e-commerce market. Analysing the speed of progress in technology in terms of number of applicants and application cases, we can say it entered into developing stage from the middle of 1990s and it seems that they will continue the development work from now on. in case of Korea, they began in 1996, somewhat late, but reached a similar level with the United States in 2000.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.971-986
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• 2006

As baby boomer generations become older, these "New-age elderly" have emerged as an important consumer segment for apparel products. These young-minded elderly have positive attitudes to technology and enjoy many of high technology tool in their everyday life, which signals a huge market potential for internet apparel retailing targeting these elderly consumers. Internet apparel businesses are required to provide various consumer information to its consumers to facilitate the decision making process. For elderly consumers, who might have different shopping behaviors from the younger consumer segments, different kinds of information with higher quality would be required. As a preliminary step to develop internet consumer information model for elderly consumers, this study seeks to investigate the current practice of information offerings of internet apparel businesses for elderly consumers. Ten internet sites carrying apparel products for elderly consumers were selected and analyzed their offerings of consumer information by five researchers. This study found that internet apparel businesses targeting elderly consumers were still small-sized and lack of sophisticated technology to support these elderly consumers. Most web sites provided basic product information and service information but not fashion and trend related information. Managerial implications were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.654-664
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• 2003

The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping styles and demographics. A total of 462 responses collected from a questionnaire survey to subjects aged over 20 were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28%), insensitive group(22.1%), and interest group(28.9%) of sales promotion. MANOVA, ANOVA and $\chi$$^2$-test revealed significant differences among the four groups on shopping styles(high-quality prone, value prone, price prone. brand prone, fashion prone, hedonic shopping prone, and loyalty) and 4 demographic characteristics(i.e., age, marital status. occupation, and education). The rational group showed lower brand proneness than did other groups while the active group showed higher price and brand proneness. The interest group showed high value, brand, and hedonic shopping proneness while the insensitive group was the least engaged in shopping styles. The study developed a profile of each segment and provided marketing implications.