• Journal of the Korean Society of Costume
• /
• v.62 no.5
• /
• pp.88-95
• /
• 2012

These days, the lifestyle of staycation, a holiday in which an individual or family stays and relaxes at home, or possibly taking day trips to local parks and museums and so on, has increased. For this reason, the market of loungewear has expanded and the meaning of it has developed as a separate home-wear. According to the reflection of this trend, various kinds of loungewear are sold from the internal and external brands; however, most of these loungewears are home-wear and have a training look where esthetic designs are needed. This study is done to benefit those who prefer organic products, known as LOHAS trend. In addition, we developed the loungewear fashion design products, which reflect the LOHAS trend that uses organic cotton for the S/S collection of 2012. The formation of space between body and textile by pleats in these designs on pants, skirts, tops, sleeves, capes connote the meaning of loungewear that give the wearers comfort. As a result of this study, we have reached these final conclusions. First, loungewear is suitable for featuring the human body structure. Second, organic costumes can be preferable and become superior if it combines both functional and aesthetic appreciations. Third, eco-costumes can become more of a formal wear as eco-design achieves qualitative improvement.

• Archives of design research
• /
• v.13
• /
• pp.139-150
• /
• 1996

This study is to develop brand renovation identities for kolon mode and 5 other brands: Arthur dixon, Arpeggio, Manstar, Just, Bella. Since those brands have their own identities for about 10 to 20 years, new images have to be made very carefully based on the examination of old identities whether they fit their concepts. lifestyle of their consumers, fasion trends and so on. The typical way of adopting a renovation identity for a existing brand is to consider a transition part which never needs to be considered for a new brand.

• Journal of the Korean Society of Costume
• /
• v.52 no.5
• /
• pp.15-30
• /
• 2002

The purposes of this study were to identify the Chinese university students' clothing attitudes and purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 540 Chinese university students from Mar. 5 to Mar. 20, 2001. Means, frequencies, and percentages were calculated. Factor analysis, cluster analysis. one-way ANOVA, and Chi-square test were used for data analysis. And Duncan's multiple range test was followed. The factors of lifestyle were consumption, self-confidence, economy, accomplishment. sociability. fashionability, individuality, and conservation. Chinese university students were segmented into 4 groups of the modern sociable, the passive stagnated, the positive progresive, and the traditional conservative. The group size of the modem sociable was the smallest, and the traditional conservative was the largest. Chinese university students considered sexual attractiveness of clothing most important. Psychological dependence and ostentation of clothing were next important in a decending order. The passive stagnated considered conformity of clothing most important and showed the opposite tendency of the modern socialable. The positive progressive considered all aspects of clothing attitudes important, and showed the opposite tendency of the traditional conservative. Chinese university students utilized direct fashion information sources, and patronized medium or small size department store or traditional market.

• The Korean Journal of Community Living Science
• /
• v.19 no.3
• /
• pp.411-418
• /
• 2008

The purposes of this study were to investigate the effect of perceived Korea image on the evaluation and purchase intention of Korean apparel products and examine the effect of perceived Korea image on preference of Korean image and Korean apparel brand among Chinese female consumers. As variables of perceived Korea image, marketing stimulus and popular culture elements were included. Data were obtained from 350 Chinese women in the 20s and 30s who were living in Shanghi, China. Data were analyzed by frequency analysis, ANOVA, multivariate regression using SPSS WIN 12.0. The results of this study were as follows. First, the preference of Korea image was significantly affected by marketing stimulus and popular culture (e.g. TV drama of Korea). However, only marketing elements significantly affected on the preference of Korean apparel brands. Second, purchase intention of Korean apparel products was influenced by marketing stimulus, the preference of Korean apparel brands and the evaluation of Korean apparel products. Popular culture element which was main element of Hanliu was not affected significantly to purchase intention of Korean apparel products. As source of Korean brand image for apparel product, Chinese female consumers used more Korean TV drama and entertainers. This study provides an insight into Korean fashion marketers for developing market strategies in China.

• Journal of the Korean Home Economics Association
• /
• v.47 no.6
• /
• pp.39-49
• /
• 2009

The purpose of this study were to compare school uniforms made in major and minor companies. Especially, purchasing motives, fitting satisfaction, and mending behaviors of school uniform were compared by middle and high school students. The most evident difference was exhibited in purchasing motive. Brand preference was the most important criterion in purchasing motive from a major company, while good pricing was the most important criterion in purchasing motive from a minor company. Apart from purchasing motive, purchasing behaviors such as fitting satisfaction, mending and mended part of school uniforms were not significantly different in relation to sex, grade, and type of company. These results indicate that major companies should consider lowering their prices and also adopt a high quality strategy for school uniform production. Minor companies need to identify areas of differentiation between themselves and larger companies, and produce niche market products that are for appealing to teenagers with a tendency to orient towards brands instead of quality. Furthermore, mature teenagers as consumers of school uniforms are receptive towards competition for reasonable price.

• Journal of the Korean Society of Costume
• /
• v.61 no.5
• /
• pp.48-63
• /
• 2011

Digital makeup(DM), depending upon computer graphic softwares, is applied to various fields, e.g. character works in movie and game industries and visual printouts in printing works. Focused on makeup field, DM is extremely conducive to developing, scientizing and informationalizing makeup patterns. Despite of unlimited potential of DM of which market size has been growing day by day, its practical use by domestic makeup experts and educators is much less active than expected as far, due to the lack of knowledge accumulation. The purpose of this study is to suggest some theoretical frameworks to generalize DM techniques and analyze two cases using the frames therefore support academicians' recent efforts to theorize DM techniques. The study 1) defines and categorizes the concepts of DM and DFX(digital special effect); 2) reviews the literature relevant to DM and generalizes the types and methods of DM techniques; 3) applies general frames to analyzing two movie cases, famous for their DM effects; 4) then suggests, based upon analytical results, some efficient ways for makeup experts to use DM techniques in practice. This study contributes to providing the theoretical grounds to conceptualize DM thus broadening makeup artists' interests in DM and awakening the scholarly concerns in cultural technology including DM.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.1
• /
• pp.79-91
• /
• 2010

This study investigates the differences between purchasers and non-purchasers of naturally dyed-products in the hobby/leisure, media exposure, usage of media program type, and information sources about naturally dyed-products. Data were collected from a total 213 Korean females ranging from 20 to 59 years old, and in data analyses, there were partially significant differences between the two groups. Compared to non-purchasers of naturally dyed-products, Purchasers of those ones were more interested in traditional fields and nature. They are also more exposed to newspapers and less exposed to TV. Purchasers used more informational and educational programs as well as personal and commercial information sources (store visual presentations and sales persons) than non-purchasers. However, the differences between these two groups were not significant in the interests of fashion/cooking and sports, Internet exposure, entertainment programs and public/commercial information sources about naturally dyed-products. Marketers can use the results to access the market of naturally dyed-products for promotion.

• Korean Journal of Human Ecology
• /
• v.17 no.4
• /
• pp.693-705
• /
• 2008

본 연구는 인터넷 사용동기에 근거한 온라인 시장을 세분화하고자 하였다. 표본은 미국 남서부지역의 대학생으로 총 219명의 Y세대 소비자로 구성되었다. 자료분석을 위해 군집분석(Cluster Analysis)과 분산분석(ANOVA)을 사용하였다. 군집분석결과, 온라인소비자는 3개의 세분시장 즉, "쾌락적 소비자", "실용적 소비자", "비능동적 소비자" 집단으로 분류되었다. 개인적 특성 중, 성별과 연령에 따라 세 집단별 유의한 차이가 없었으나, 능동적 소비자 집단 (쾌락적소비자, 실용적 소비자)이 비능동적 소비자 집단보다 인터넷 사용시간과 온라인쇼핑에 드는 비용을 더 많이 소비하는 것으로 나타났다. 온라인구매성향에 있어서, 전반적으로 충동구매성향이 낮지만, 세 집단별 통계적으로 유의한 차이를 보여, 쾌락적 소비자가 가장 높았고, 다음은 실용적 소비자, 비능동적 소비자 순이었다. 계획구매성향은 전반적으로 높았으며, 쾌락적 소비자와 실용적 소비자 두 집단이 비능동적 소비자보다 계획구매성향이 더 높게 나타났다. 또한, 온라인구매의도는 실용적소비자가 가장 높았으며, 다음은 쾌락적 소비자, 비능동적 소비자 순이었다. 구체적으로 상품군별 구매의도차이를 검증한결과, 실용적소비자는 "책 또는 잡지", "액세서리와 보석"에 대한 온라인 구매의도가 가장 높은 반면, 쾌락적 소비자는 "여행티켓 또는 예약", "오락 및 여가상품"에 대한 온라인 구매의도가 가장 높은 경향을 보였다. 따라서, Y세대 소비자를 위한 온라인 시장세분화에 따른 차별화된 마케팅 전략이 논의되었다.

• The Journal of Industrial Distribution & Business
• /
• v.8 no.7
• /
• pp.31-38
• /
• 2017

Purpose - This study aims to elucidate the status of women as consumers and observe their consumption trends in relation to culture. Research design, data, and methodology - Past studies of women as consumers were observed and their consumer behaviors were noted. The stigma of women in society and how it has impacted the market industries were examined. Additionally, the role of culture in consumerism for women were also reviewed and elucidated. Results - The stereotypical roles that are placed in women in society are still prevalent for the marketing industry and is reflected in their businesses. Additionally, the role of culture plays a significant role in the consumer behaviors of women and thus businesses should understand its intricate differences between countries. Fashion industry is one that plays a prominent role in women's consumerism and the impact of culture has a prominent impact on women's consumer habits as well. Conclusions - Additional studies should be conducted to understand the consumerisms of women in the marketing industry. Businesses should also be aware of the vastly different cultural norms of various countries and tailor to their preferences. Only through a thorough examination and understanding of the consumer behavior in women will markets be able to flourish and gain solid ground in global businesses.

• Journal of the Korea Safety Management & Science
• /
• v.18 no.1
• /
• pp.159-166
• /
• 2016

Logistics had only been perceived as a supporting means or auxiliary of corporate activity, but is now surfacing as a priority sector for competitiveness in the infinite competition of the global market. This study looks into the current status of logistics and sets forth the improvement tasks by analyzing the problems of the returned goods logistics. In order to improve the manual process of returned goods, the POS system (point-of-sales system) was implemented and DAS (Digital Assorting System) and SORTER System were synchronized for utilization, which cut the prime cost of the once expensive returned goods logistics, and analyzed the efficiency of establishing automated logistics system for efficiency of returned goods logistics in the aspects of one-stop BPR (Business Process Re-engineering).