• Journal of the Korea Society of Computer and Information
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• v.25 no.1
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• pp.131-140
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• 2020

In this study, we analyzed the effect of consumer's cognitive response, emotional response and behavioral response on online shopping stockouts (ISRI: Individual Stockout Response Index). And we try to show the heterogeneity of the degree of consumer response by subdivision market based on the regularity of distribution. The ISRI was developed by Kim and Lee in 2016 and 2018, which were based on the items and factors of cognitive, emotional and behavioral responses. The exponential stockouts response of consumers in this study will give an accurate picture of what consumers want when stockouts. further research should be done on how consumers' reactions are influenced by situational characteristics, consumer characteristics, store characteristics and brand / product characteristics. Especially, the price level of the product will affect the consumer 's response in the case of online fashion goods shopping.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.583-591
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• 2018

This study investigated the current production of women's sportswear tights among a total of 813 yoga, gym and training tights on the market to provide basic data for the development of women's sportswear tight tops. The results found the following: First, according to the analysis of women's sportswear tight tops by brand, polyester, nylon and polyurethane were most used. In addition, elastic, breathable and quick-dry, sweat absorbent products were commonly found. In terms of design, crew neck and sleeveless styles were popular. In addition, mesh was frequently applied to the top of the chest and upper part of the back. The size was mostly marked in S, M and L, and the size range was very large by brand. For color, achromatic color was most common. In terms of price, 'KRW 50,000-100,000' was frequently found. Second, yoga tights were compared to gym & training wear. In the case of yoga tights, elastic, various products in diverse design (e.g., crew neck, sleeveless, long sleeve, etc.) and colors (e.g., red, black, etc.) made of breathable and water-absorbing fabric were most produced. In particular, a combination of mesh materials was common. In gym and training wear, crew neck and short-sleeve styles in achromatic color made of elastic, breathable and quick-dry, seat absorbing fabric were most produced.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.600-607
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• 2018

Polypropylene fibers, while having many advantages such as light weight, sweat fast drying, water-repellent, drainage, thermal insulation, anti-static property has a drawback in dyeing. In recent years, the development of dyeable polypropylene fibers has expanded its value in the textile market. The purpose of this study is to fabricate composite spun yarns using polypropylene, acrylic, rayon and wool and to analyze tensile properties, uniformity characteristics, bending properties, hairiness, and surface shape according to the degree of fineness and blended ratio. The specimens consisted of 100% polypropylene spun yarn pp30, pp40 and ppa(pp/acrylic), ppr(pp/rayon), ppw(pp/wool), 5 altogether sed in this study. The results of the study are as follows. The breaking strength of polypropylene spun yarn blended with rayon and acrylic was higher than that of 100% polypropylene spun yarn. The polypropylene spun yarn is higher the fineness been shown to decrease the breaking strength and elongation. The bending properties of polypropylene spun yarns were in the order of ppa>ppr>pp40>pp30>ppw. The unevenness of ppw, ppr, and ppa was higher than pp40 and pp30. With the exception of ppw with crimp properties, pp30 and pp40 were found to have a hairiness index greater than ppr, ppa. In the microscopic photographs of polypropylene spun yarn, pp30, which had the highest hairiness index, was found to have a thick yarn and a large number of hairs, and ppw had hairs of 3 mm or more protruding elongated outwardly.

• Journal of the Korean Society of Costume
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• v.56 no.7 s.106
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• pp.42-53
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• 2006

The purpose of this research is to study doll's symbolism representing our social culture and the characteristics of clothing design. The ball joint doll was selected, that are pretty much resembled to human body in terms of facial expression, body proportion, joint movement, etc. Results of research are summarized as follows: the ball joint doll is indicated a doll whose joints are free to move with a round shaped joint, which originated by Yochilya simon, who adopted German Hans Bellmer's method.'rho ball joint doll, first, there appeared state of human isolation due to the material civilization and industrial revolution, and trend of adhering to one's own world made human possess dolls. Second, according to the doll play became a representing play culture among Kidult culture, dolls, that are resembled with human being, were recognized as personalized objects. Third, along of expanding digital culture that makes easy to exchange information via Internet, so, ball joint doll market is growing fast, for which various levels of mania are being formed. Take a look at the doll fashion in modern society. In accordance to form of Look, it is largely categorized Young Casual look, Office look, Ethnic look and Military look. When take a look at design specialty, young casual look was presented as a comfortable silhouette and also made of elastic materials and expressed vivid bright tones. Office look image was expressed as a suit of jacket with skirt, and cotton wool polyester materials and acro-matic colors. Ethnic look was represented by Japanese traditional dress and Chinese traditional clothing. The Military look was generally emphasized army uniforms of straight silhouette and shoulder straps.

• Journal of the Korean Society of Costume
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• v.58 no.8
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• pp.47-62
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• 2008

The purpose of this study is to develop a basic sloper for pants that would be appropriate for young Korean school girls between the ages of 6 to 11 years old. Pants available in the apparel market for children do not properly correspond to the body size of the target consumer group. This research explores the characteristics of the body size of the group and also identifies problems of the conventional pants sloper that would be generally used for the production of children's apparel. Ultimately it presents a basic sloper for a possible use for manufacturing. The basic slopers for pants were collected from three different companies and were the examples used for this study. An experimental pants sloper was developed, reflecting the average body size of a nine year-old girl, which Is thought to be the master size for grading in children's wear Four different cotton prototype pants were made based on the three companies' slopers and the experimental one for evaluation of the fit and overall shape of the pants on subjects. The results revealed that the design, fit, and overall look of the experimental pants was superior to that of the opposing companies' product. After alteration of the experimental sloper, a basic pants sloper was finalized. The finalized pants sloper was determined at W/4+1cm for the front waist and W/4+2cm for the back, H/4+0.5cm for the front hip and H/4+1.5cm for the bark hip, and 73cm for its length with 15.5cm and 18cm for its front and back pants width at the bottom, respectively.

• Fashion & Textile Research Journal
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• v.17 no.4
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• pp.626-634
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• 2015

This study analyzes the wearing and purchasing conditions of outdoor jackets by senior men who are over 50s, and examines product sizes of outdoor jackets in the market. A total of 134 questionnaires and sizing systems (or product size) of 10 outdoor brands were used as analytical data. The results were: a high number of senior men enjoyed hiking as an outdoor activity, with most of them following this activity1-3 times per month and as a preferred personal activity for over 5 years. Most needed outdoor wear suitable for these daily life activities. Outdoor wear satisfaction tends to decrease as people age. The major reason for the dissatisfaction with outdoor wear was price. Senior men aged 50s and 60s emphasize design and color when purchasing outdoor wear; however, men in their 70s considered price a priority. Senior men preferred outdoor brands based on a comfortable fit. An investigation on 10 outdoor brands indicated that they had not designated a specific target customer. A comparison of the product size of outdoor jackets with a similar silhouette indicated some deviations among sizes; however, the age of customers was not considered. The human body tends to shrink in stature and increase in girth as a person ages; consequently, we need to reflect body shape changes and senior's size in outdoor wear.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1038-1049
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• 2009

A hat is an important fashion accessory item for a total fashion coordination and the number of millineries is increasing in the current accessory market. This research provides basic information about the millinery in relation to consumer consumption behavior, preference, and satisfaction with hat products. A survey was conducted among 395 individuals age 20 and over who were quota sampled according to age and gender to investigate the differences between genders and different age groups. The collected data were statistically treated with the SPSS 12.0 program in terms of frequency, percentage, mean, standard error, cross tabulation, t-test, one-way ANOVA, and a Duncan-test. The results are as follows: 1. Respondents wear hats for ornamental purposes regardless of the season. They discard hats when they become out of style 2 to 3 years after the purchase. 2. In general, consumers prefer the baseball cap design among various hat product categories. Achromatic colors were the favorite color tone and the preferred material was woven cloth. 3. Consumers were most satisfied with colors and most dissatisfied with deformation after laundering. 4. There was a significant difference in preferences among the different age groups. Younger consumers were more concerned about individual image and style. Older consumers considered hats as a functional means such as protecting themselves from the sun. 5. There was a significant gender difference. Compared to males, female consumers were more concerned about the quality of sewing and colorfastness than male consumers.

• Journal of Fashion Business
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• v.18 no.6
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• pp.174-187
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• 2014

This study intended to propose a guideline designed to secure safety by developing a functional color design for the color of the ordinary working clothes worn in the actual industrial settings of the machine industry in national industrial complexes in Korea. For this, a total of 6 sets of actual working clothes were produced for test, using 2-color arrangements with blue, of varying brightness and chroma for top and bottom, in relation to the visibility proven in preceding studies and evaluated in the machine industry. Blue was suggested the best proper color for machine industry by previous studies. For the material of working clothes, a total of 111 swatches were collected from the Dongdaemoon Fabric Market, and they were analyzed for color values. A total of 6 materials were used to produce working clothes for testing, which represented high brightness, medium brightness, low brightness, high chroma, medium chroma, and low chroma. Clothes were tried at the industrial settings for machine industry in a national industrial complex located in Gyeongsangnam-do and the expert satisfaction evaluation was performed based on items related with safety. As a result, higher satisfaction was shown when the brightness difference of top and bottom clothes was greater, and for chroma, relatively higher satisfaction appeared when the chroma of both top and bottom clothes was high. To secure satisfaction for both brightness and chroma, it is possible to deduce that the 2-color arrangement using the strong tone with high brightness and high chroma and the dark tone with somewhat low brightness and high chroma would be effective. Top and bottom clothes in the same color with high chroma had high visibility but had somewhat low evaluation for harmonious arrangements. This indicated that the arrangement of vivid colors for top-bottom clothes is inappropriate.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.87-99
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• 2006

This research has the purpose to examine the images sought for, makeup Consciousness, and behavioral aspects during makeup by the college girls in their 20s in the region of Daeieon and Chungnam that have strong interest in appearance and start color makeup in full scale, who form the main consumer layers in cosmetics market, and to analyze their preference on colors and feelings by the kinds of cosmetics, and their cosmetics purchase behavior. A questionnaire survey on the college girls in Daejeon and Chungnam region has shown the following results. The biggest reason college girls do the makeup was for a refined and pure image as well as protection of skin and covering defects. Their greatest concern was skin protection, and as for color selection, harmonizations of skin color and hair color were the largest consideration. In addition, the type of makeup they do most was foundation makeup, while pink was the most frequent lipstick color, and lip glow was mostly normal colors. However, they mostly answered that they do not use eye shadow, eye runner, and foundation. It was shown that their cosmetics purchase p]aces were specialized discount stores for about 47% nearly half of them, and they consider colors the most for lipsticks and eye shadows, and affinity to skin for foundations and basic cosmetics.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.3
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• pp.89-95
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• 2002

Object of this study presents marketing of new market segmentation as what I classify a social stratum, and analyze sense of value about each social class clothes and a taste, but is. The study way used a questionnaire as an investigation study way, and I did execution from September to October in 1999, and the investigation object picked up an any table with the woman university student who lived in Seoul and did investigation, and analysis targeted total 550 people. I used a measurement item of economic capital and cultural capital as a classification item of a social stratum and selected a dwelling, a kind of property, an annual salary of parents as an index of economic capital. Presentation held an occupation of parents, scholarship, culture activity as an index of cultural capital. It is social stratum structure an occupation arranges in 12 job categories by, for your reference, I do a social orbit of the P. Bourdieu which is a French sociologist and an index of inheritance cultural capital, and having set up eight phases of evaluation, and to do a Y, Cultural Capital with X with economic capital. Sense of value about clothes and attitude selected social value, aesthetic appreciation enemy value, authority a few value in sense of value of the 6 type that E. Spranger(1922) presented, and a proposal did type in 3 about clothes. The measurement way used a 11 question item and measured I with five phases of Likert-type criteria and executed factors analysis by main ingredient analysis and varimax revolution law. I named a more than inherent 1 with the liver which was social man, aesthetic appreciation enemy man, an authority enemy with a basis. The results are as follows : People of the group which they belong to the same social class, and there is have a similar taste and select a similar product, and scholarship and an occupation of parents please lay a taste of children and sense of value, a hierarchical difference of attitude too and do it.