• Title/Summary/Keyword: Fashion Market

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Pharmacognostic Evaluation of the Flower of Alcea rosea L.

  • Mehrotra, Shanta;Rawat, A.K.S.;Shome, Usha
    • Natural Product Sciences
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    • v.5 no.1
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    • pp.39-47
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    • 1999
  • The flowers of Alcea rosea L., Malvaceae, sold in the Indian market under the trade name 'Gulkhairo', are well known for their expectorant, cooling and diuretic properties and used in many indigenous cough mixtures in India. The present paper deals with the detailed pharmacognosy of the floral parts including morphological, anatomical, phytochemical and fluorescence characters. Some of the diagnostic features of the drug are : pedicel characterized by multicellular appendages, stellate hairs, rosette crystals of Ca-oxalate, starch sheath and large sized mucilage canals; sepals having distinctive multicellular appendages arranged in a semilunar fashion present adaxially at their base; monadelphous stamens, pollen grains pentaporate provided with dimorphic spines; placentation axile, ovules campylotropous; dark green fluorescence of the powder with nitrocellulose in amyl acetate and yellow fluorescence of trichomes under Fluorescence microscope.

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Memory Behavior in Scientific vs. Commercial Applications

  • Kim, Taegyoun;Heejung Wang;Lee, Kangwoo
    • Proceedings of the IEEK Conference
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    • 1999.11a
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    • pp.421-425
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    • 1999
  • As the market size of multiprocessor systems for commercial applications, parallel systems, especially cache-coherent shared-memory multiprocessors that are conventionally designed for scientific applications need to be tuned in different fashion to achieve the best performance for new application area. In this paper, indepth investigation on the memory behavior which is the primary cause for performance changes were made. We chose representative benchmarks in scientific and commercial application areas. After running execution-driven simulation for bus-based cache-coherent shared-memory multiprocessors, we experienced significant differences and conclude that the systems must be carefully and differently designed to achieve the best performance when they are built for distinct applications.

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An Analysis of the Differences in Well-being Consumption Behavior to the Lifestyle (특급 호텔 종사원들의 라이프스타일에 따른 웰빙 소비 행동 차이 분석)

  • Kim, Youn-Min
    • Culinary science and hospitality research
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    • v.13 no.3
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    • pp.293-307
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    • 2007
  • This article was to provide information enabling us to respond effectively to the well being market which has great potential of growth by studying well-being consumption behaviour according to the lifestyles of dining-out customers and to find out how their lifestyles have influence on well-being by investigating their patterns according to demographical characteristics of dining-out customers who play key role in consumption and will have great purchasing power in food service industry. First, factor analysis of variation of lifestyle, 6 factors are named conscious style, realistic style, self-regard style, health-focusing style, changeable style, and fashion-sensitive style. Second, factor analysis of well-being consumption behaviour, 5 factors over eigen 1 are selected and used in a research and they are named healthful food principle, physical health principle, mental health principle, confidence principle, and old-age planning principle. Analysis result reveals that there exists significant relationship between lifestyle and well-being consumption behaviour.

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Clothing Purchase Behavior according to Consumer Self-Confidence (소비자 자신감에 따른 의복구매행동)

  • Jeon, Kyung-Sook
    • Journal of the Korean Home Economics Association
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    • v.45 no.6
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    • pp.1-9
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    • 2007
  • Even though self-confidence is a personal factor of a people, it works as behavioristic factor in consumer behavior. In this study, the influence of consumer self-confidence on clothing purchase behavior was investigated. A total of 284 data sets were analyzed after collecting questionnaires from college students in Seoul using convenient sampling method. For data analysis, chi-square test, analysis of variance, reliability test and factor analysis were performed by SPSSWIN program. The results were as followed. First, the clothing purchase places were affected by the consumers' level of self-confidence. The more confident consumers preferred internet shopping and Dongdaemun market to large-scale shops. The discount stores were selected by the less confident consumers. Second, information search was one of the main reasons to visit internet shopping mall by the more confident consumers. Third, the more confident consumers showed the higher level of clothing involvement than the less confident consumers. Finally, unplanned purchases, such as pure impulse buying and reminder buying were more likely to occur by the more confident consumers with less purchase conflicts.

A Study on the Selective Criteria and Information Soruce of Imported Apparel Brand (해외의류상표 도입시 선택기준과 정보탐색 행동)

  • 권영아
    • Journal of the Korean Society of Costume
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    • v.47
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    • pp.101-112
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    • 1999
  • This study examined 1) retail buyer's reasons for buying imported apparel and brand license business and 2) types of information sources which they searched for the businesses 3) types of product/vendor selective criteria Seventy subjects of one hundred samples responded. They were designers merchandisers of apparel companies and buyers of department stores. The results of empirical studies were summarized as follows: 1) Buyers & merchandisers recognized domestic market responses as the most important information source for selecting foreign brand. The critical problem of buying and brand license was deficiency of professionals in fashion retail 2) Buyers & merchandisers primarily recognized brand identity and exclusive style of the product when selecting puoduct or vendor. 3) Buyers & merchandisers primarily recognized return policy and good delivery of the vendor when selecting vendor 4). There were relationships among incormation sources selective criteria of product/vendor and buyer's characteristics.

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Will Middle-Aged Korean Women Buy Jeans Again?

  • Kang, Won Sook;Kwon, Yoo Jin
    • International Journal of Costume and Fashion
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    • v.15 no.2
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    • pp.49-62
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    • 2015
  • The purpose of the study was to investigate jean consumption among middle-aged Korean women and the characteristics of consumers as potential jean consumers. The data were collected from the survey of 238 Korean women aged 45 to 64 years old. The respondents prefer outlet store to other retail outlets and wear jeans mainly for travel, grocery shopping, and outing. The main reason for not wearing jeans is body change, which leads to poor fit in abdomen and waist area. The sample was clustered into two groups based on interest in jeans: high-interest and low-interest group. From the examination of group differences, the high-interest group rated conformity/brand reputation, scarcity, and attractiveness of appearance significantly higher compared to the low-interest group among the five clothing benefits pursued. No difference was found in obesity and body satisfaction. Group differences were found in recent purchase, price, number of jeans owned, and frequency of wearing jeans. The results suggest the characteristics of the potential jean market among middle-aged women in Korea. Implications are discussed.

The Role of Apparel Merchandisers’in Korea (한국 어패럴 머천다이저의 역할에 대한 연구)

  • 유연실
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.7
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    • pp.995-1003
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    • 2000
  • This study examined the role of apparel merchandisers’in Korea. Data were collected by interviewing 7 apparel merchandisers who had worked for major apparel manufacturers. The interviews were analyzed by use of chronologically sequenced events. Korean apparel merchandisers take part in planning and production of the merchandise, sales management, and promotion. Merchandisers’activities related to merchandise planning were as follows: analysis of fashion trend and market, concept evolvement, planning of assortment and volume assortment, time table set up, color pallette decision, fabrication, line adoption, pricing, line preview, production planning, and placing order of materials. Merchandisers’activities related to apparel production were planning and controlling production and consolidation. In sales, merchandisers analyze retail sales and control inventory by reorder or conducting markdown sale. In relation to promotion, apparel merchandisers monitor merchandise advertisement, and educate salesman.

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Attitudes Inward Clothing and Green Store Usage, Followed by Green Store User's Consciousness of the Environment (녹색가게 이용자의 환경의식에 따른 녹색가게 이용 실태와 의복 태도에 관한 연구)

  • Seok Hye Jung;Kim In Suk
    • Journal of the Korean Home Economics Association
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    • v.43 no.6 s.208
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    • pp.171-182
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    • 2005
  • This study discusses the environmental awareness and the second-hand clothing usage of those consumers who actively purchase used clothing through a clothing swap at a used clothing market. The study used the questionnaire method, weか the subjects being those with experience of buying second-hand clothing. The findings were as follows. 1. The group of higher environmental awareness differed from the group with low environmental awareness in terms of donating or swapping clothing at a green store or in terms of discontinuing the wearing of used clothing bought from a green store. 2. The higher environmental awareness group valued fashion, status symbols and the alignment with others while the group with low environmental awareness valued comfort and economy more than those with the higher environmental awareness. 3. It was discovered that environmental awareness, education and income levels were interrelated.

The Analysis of Home Management by the Life Style Types among Housewives (생활양식유형에 따른 가정관리행동의 분석 -서울지역 아파트 거주 주부를 중심으로-)

  • 문숙재
    • Journal of the Korean Home Economics Association
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    • v.25 no.2
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    • pp.89-107
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    • 1987
  • This study aimed at providing basis data to understand homemanagement by patterning of the life styles of housewives and by analysing the disposition of homemanagement behavior and characterstics of the behavior pattern to the difference of the life style patterns of housewives. The result can be summarized as follows: 1. By utilizing factor analysis and cluster analysis, the life style types of housewives were classified into 4 types, namely, self-fulness type (28.4%), negative stagnation type (22.7%), fashion-convenience type (23.3%), innovation-urging type (25.6%). 2. The life style types of housewives which were classified, differed significantly according to all of the demographic variables except family size variable. 3. The disposition of homemanagement behavior which were classified into inner-directed type and other-directed type, differed significantly according to the husband's age variable. 4. The patterns of homemanagement behavior which were classified into market pattern and service pattern, differed significantly according to the all of the demographic variables. 5. The disposition and the pattern of homemanagement behavior differed significantly according to the life style types of housewives.

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A Study on the Benefit Segmentation of Womens' Formal Suit in Checheon (여성 정장류 소비자의 혜택 세분화에 대한 연구 -제천시 주부들을 중심으로-)

  • 임경복
    • The Research Journal of the Costume Culture
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    • v.6 no.3
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    • pp.34-45
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    • 1998
  • The purposes of this study were 1) to segment the female formal suit market based on clothing benefits sought by housewives in Checheon 2) to compare the real and ideal self-image's relative power on the clothing benefits factor, and 3) to develop a profile of each segment concerning self-image (real and ideal), and demographics. The data wer collected via a questionnaire from housewives. Using factor and cluster analysis, four groups were identified and labeled as 1) Easy care oriented users 2) Aesthetics/fashion oriented users 3) Low benefit oriented users. ANOVA, Duncan's Multiple Range Test, Chi-square statistics revealed significant differences among the three groups according to clothing benefits, real and ideal self-image and demographic variables.

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