• 한국의류산업학회지
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• 제6권3호
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• pp.285-296
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• 2004

Fashion business must reflect the seasonable fashion trend because fashion has change always, and therefore fashion business has a big risk at the attribute. Careful consideration should be given to the selection of a particular color code to meet the purpose of marketing research in various color products. It must be designed to grasp systematically and comprehensively the current trend of colors. The most suitable color code for meeting this proposition would be one based on the designation by color ranges. The ISCC-NBS method of designating colors, published in 1955, was established by dividing the color solid into 267 color name blocks. The detailed classification like the ISCC-NBS system is very appropriate to serve the purpose of giving all color names according to color ranges. But it is somewhat too complicated to answer the purpose of surveying the trend of colors and of comparing and evaluating the ups and downs in the popularity of the range of each individual color. I have worked out the most convenient method of designating colors in accordance with the type of investigation needed. It is the classification which involves four classification system in itself, fundamental, gross, medium, and minute. The fundamental classification system classifies hues and neutrals into 16ranges. The gross classification system divides the above 16 ranges into 30. The medium classification divides the above 30 ranges into 103 in terms of tones. The minute classification divides the above 103 ranges into 207 in terms of specipic hues.

• International Journal of Costume and Fashion
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• 제8권2호
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• pp.50-64
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• 2008

The purpose of this study is to classify Avatar fashion style through analysis of on-line Avatar Mall and to propose color pallette and fashion contents from fashion color analysis. The literature research focused on investigating the notion, characters and types of Avatar and relation of Avatar and self-image, clothing image and color image. In data research, 4 on-line portal sites Avatar Malls were analyzed and Avatar fashion style was classified. In addition, Avatar clothing color was analyzed. The research of this study are as follows: Firstly, Avatar in the cyber space represents 'me' of the real states. Avatar fashion helps to represent Avatar Image and clothing makes human image and identity as a social sign. Color helps to constitute clothing impression and human image, therefore clothing and color are the important elements to express self-image through Avatar in the cyber space. Secondly, Avatar Malls of 4 on-line portal sites are very similar and confuse Avatar users because of no standard of fashion style classification. Accordingly, the standard of fashion style classification should be made by a fashion expert, and the specific characters of every on-line portal site should be emphasized. Thirdly, as a result of the analysis of Avatar's clothing, the clothing is divided into a real world clothing and an imaginary world clothing. There are daily clothes, uniform, event clothes, story clothes and fantasy clothes. As a result of the color analysis of Avatar clothing, White, Red, Red Purple colors and bright and vivid tone are generally used for Avatar clothing. This study is significant to classify Avatar fashion style systematically, to notify sensitive and delicate users' sign and to make Avatar fashion image emotional and high-quality.

• 패션비즈니스
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• 제7권1호
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• pp.55-71
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• 2003

The purpose of this research are to enhance the understanding of color marketing and to suggest future implementation strategy in the fashion industry. To do so, (1) the concept, requirements, tactics are discussed, (2) various cases are analyzed and key points of color marketing are suggested, (3) the current situation of color marketing and the problems are discussed, and (4) the future implementation strategies for the fashion industry are suggested.

• 한국실내디자인학회논문집
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• 제21권4호
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• pp.138-145
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• 2012

The epidermal color is one of factors the space for ages. Instead of the epidermal color expression, it made with material and decoration under structure for make shade of meaning before have the new media. But now a days, the epidermal color of the fashion store is getting free owe to the development of color harmony, has a great notion that gets out of the subordinate from color, and it is a emphasized factor with expression and self-control. The epidermal color of the fashion store makes an effort to accept the development and changing of new media. It should show that there role and function is changing constantly according to a new technology, and it gave a motivation for reanalysis about existence and expression of the epidermal color. The purpose of this research is that look around the feature of the epidermal color system, elements, and principle. Then contemporary fashion store is expressive characteristics of epidermal color. Using epidermal color is not common, we can find lots of the case with surface color, layer color, interface color, though. The paper reflects on the meaning and concept of fashion store which enables the application of expressive characteristics on space through advanced technology. Meanwhile, the features of epidermal color such as immateriality of process and communication can be inferred from case analysis.

• 복식
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• 제62권2호
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• pp.103-121
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• 2012

The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.

• 복식
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• 제55권8호
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• pp.144-153
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• 2005

The purpose of this study is to make a Web Color Data Base for practical design system for domestic fashion industry. The market segmentation was based on the results of the previous studies and the characteristics of fashion consumers. Finally, the 14,121 color samples are collected from the survey of 55 manufacturers of domestic fashion industry and 116 fashion brands of major department stores. These color samples are analyzed by the Munsell's H V/C and CIE L*a*b* value. The representative colors are selected concerning the density in CIE L*a*b* color space and the distance between the color samples. As a result, We suggested 2213 representative colors. Also, this color data was constructed on Web site. The data were sorted by the market, season and color code. In addition, the representative color sample book was made for the prototype of .

• 한국의상디자인학회지
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• 제11권2호
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• pp.1-10
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• 2009

The purpose of this study is to investigate harmonious color schemes based on a length proportion of upper and lower parts of a body by; understanding of the harmonious length proportion of a square measure of a color in color coordination of fashion design, and presenting a mutual relation of the length proportion of a square measure of a color according to the various way of color schemes and proportions. For this study, monochromatic scheme, analogous scheme and complementary scheme were adapted as the color schemes, and each color scheme was coordinated by analogous tone and contrast tone. Also, 1:1 symmetry proportion, 1:2 harmonic proportion, 1:1.618 golden section, 1:3 and 1:5 contrast proportion were used as the square measure of a color. For the survey, 12 sets of color sample were organized. The survey was conducted 182 of university students majored in fashion design, and 143 responded samples were analyzed using SPSS 12. The result of the study is as follows: 1:5 contrast proportion is most inharmonious in general, and 1:1 symmetry proportion is followed. It is thought that too much or same length of the square measure of colors has less attractive effect of coloring. On the other hand, 1:1.618 golden section and 1:2 harmonic proportion are accepted to be harmonious in all color schemes. The length proportion of the square measure of a color had more influence on harmony of color coordination in fashion design rather than color schemes. Though, on the assumption that people have a similar perception about the color image of fashion design, it will play an important role in strengthening or diminution of color in cloth if the coloring effect of the length proportion of the square measure of a color is used in fashion design and wearing of clothes.

• 복식
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• 제62권6호
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• pp.19-37
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• 2012

This study was done to define the color range, images and color characteristics of beige in fashion by analyzing the characteristics of beige that appears in contemporary fashion. In reference research, the general characteristics, the color name and range of beige was examined. In investigation research, color characteristics and images of beige that appear in contemporary fashion was defined, and it was discovered that the cases that the use of beige took more than 50% of the entire in the major collection from S/S season in 2007 to F/W season in 2010 as the subject of color analysis. The result of the study could be summarized as follows: First, the color range of beige consisted of the standard color from 2.5YR to 5YR, and color tone was pale and light gray. Second, the analysis of color beige that appear in contemporary fashion didn't show big differences according to year, season, and region. The color tones consisted of light grayish, pale, light, soft focusing colors from 5YR to 10YR. As for the arrangement of colors, it was arranged with black and it was used with the affiliation of YR, R, Y in many cases. Third, beige monochromatic image appeared soft, plain and classic. The arrangement of the image, modern, feminine, luxurious, gentle, intelligent five types were derived. Arrangements with achromatic colors were expressed in contemporary and sophisticated styles and arrangements with chromatic colors appeared to be soft, feminine and luxurious. This study draws the result to apply the fashion image of beige that was insufficient in other various color researches to design various color aspects by defining the image of beige that appears in contemporary fashion. Based on practical analysis for the color beige, it is evident that beige is an important factor and a powerful influence on fashion images.

• 한국의류산업학회지
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• 제5권4호
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• pp.337-350
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• 2003

Fiber industry is export leading industry that guide national economy development after the 1960s in Korea. But lately, including China and Southeast Asia pursuit, domestic fiber industry is taking serious situation. Various kind methods can be proposed for high value added in fiber industry, the research about color is essential. The importance of color is increasing in modern textile and fashion industry. Color is important factor of textile and fashion industry because color affects strong influence in human's sensitivity. Color expresses by hue, value and chroma but fashion industry is using mainly hue and tone color system. Daegu Gyeongbuk area is domestic maximum syntheic fiber producing district. This study planned the polyester standard color collections for general color management of the polyester industry in Daegu Gyeongbuk. As basic research for this I investigated the color appearance distribution of polyester fabrics in Daegu Gyeongbuk that were produced for the recently 10 years and Japanese polyester color collections "SCOTDIC 2450". Reflect these study finding, in this research planned the usable standard color collections "Hue and Tone Polyester Standard Color 288". This research constructs insufficient domestic color infrastructure and expect that basic role to develop the competitive power for Korean fiber industry.

• 패션비즈니스
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• 제15권3호
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• pp.51-66
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• 2011

The purpose of this study is to investigate the effect of the traditional color sentiment on the contemporary clothing color by studying the pictures of street fashion of Dalian in China, in view of the clothing color of women in their 20-30 years of age having highest purchasing power, along with traditional Chinese color. The clothing color is various in frequency depending on the items in street fashion. Due to the seasonal impact of summer, the most frequent item was one-piece dress with the Multi of various color patterns, followed by White, Black, PB, R and B category. In the top color, the White was most prevalent color due to the seasonal factor, followed by Black, Grey, Multi, R, Y, RP category. Achromatic color is more dominant with the ratio of 7:3, comparing with its counterpart, which consists of R and Y category of V, B, P, VP tone. In the bottom color, Dp tone of PB shows most high frequency, followed by Black. This results illustrate that Chinese women prefer blue jeans and to be looked as slimmer by using of the dark colors. In the accessories, colors of bags and shoes show different results. The bag colors show the high frequency of Dk tone, YR category, and the chromatic colors are little bit dominant than achromatic ones with the ratio of 5.3:4.7. On the contrary, the shoes colors show the highest frequency in Black, the achromatic colors are more dominant than chromatic ones with the ratio of 6.6:3.4. These results somewhat diverge from the international color trend. Color trend in Dalian street fashion in which the high frequency of V tone is observed through all the colors of the items followed by P, VP, Lgr tone in sequence. In the light of Chinese traditional color preference, this result denotes that the traditional color preferences of red, yellow are still affecting the contemporary color choices of clothing in Chinese women. The high incidence of PB category in the bottom and one-piece dress does not seem to have its origin form traditional Chinese color sentiment.