• Journal of Agricultural Extension & Community Development
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• v.19 no.3
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• pp.729-755
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• 2012

The role of branding has been to differentiate products, but brands have been increasingly applied to organizational image too. The brand image holds a key position by the marketing system in this era. The main purpose of this research is to analyze the case for the development of farm brand. A in-depth interview was conducted to analyze the case for development of farm brand in connection with agricultural products and their business operation. The farms used various stories in the process of develop brand including farm history, cultivation process, product, management, relationship with consumers. The study present the findings divide into brand naming, image, positioning. The farms built trust by consumer relationship with the farm brand. The results of the study provide insights for agricultural marketers who intend to design brand stories that align with their produce.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.4 no.1
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• pp.32-40
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• 2001

Quantifications of fish farm influences on stream water quality may provide basic informations on watershed management to reduce environmental impact due to fish farm development and to conserve stream water quality in forested watershed area. In this research stream water qualities around Mt. Paekun area were monitored seasonally and the following results were obtained. Due to the increase of pH in effluent water from the fish farm it was believed that alkalization of stream water can be accelerated by large scale development of fish farms in the forested watershed area. Negative effects on stream water quality were observed by indications of increase in electrical conductivity and temperature of effluent water from the fish farm. Decreases in physicochemical indices such as the amount of dissolved oxygen, percentage of dissolved oxygen, total amount of cation, total amount of anion and total amount of ion in effluent water from the fish farm were also negative aspects in downstream ecology. It is recommended that water purification system as well as eco-friendly fish farm design should be incorporated to large scale fish farm development plan in forested watershed area.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.2 no.3
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• pp.54-63
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• 1999

Quantifications of fish farm influences on stream water quality may provide basic informations on watershed management to reduce environmental impact due to fish farm development and to conserve stream water quality in forested watershed area. In this research stream water qualities around (Mt.) Paekun area were monitored by seasons and the following results were obtained. Due to the increase of pH in effluent water from the fish farm it was believed that alkalization of stream water can be accelerated by large scale development of fish farms in the forested watershed area. Negative effects on stream water quality was also observed by indications of increase in electrical conductivity and temperature of effluent water from the fish farm. Decreases of physicochemical indexes such as the amount of dissolved oxygen, percentage of dissolved oxygen and total amount of ion in effluent water from the fish farm were also negative aspects in downstream ecology. It is recommended that water purification system as well as eco-friendly fish farm design be incorporated to large scale fish farm development plan in forested watershed area.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.12
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• pp.1917-1922
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• 2013

The objective of this study is developing urban farm management system based on USN for remote monitoring and control. This system makes it easy to manage urban farm and make the database of collected information for to build the best environment for growing crops. For this, we build a green house and installed several types of sensors and camera through which the remote sensing information collected. In addition, building a web page for user convenience and information in real time to enable control. We confirmed experimentally all functions related to stability for a long period of time through field tests such as collection and transfer of information, environmental control in green house. It will be convenient for farmers to grow crops by providing the time and space constraints and a lot of flexibility. In addition, factory, office, home like environment, including facilities for it will be possible to extend.

• Journal of Navigation and Port Research
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• v.33 no.10
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• pp.709-713
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• 2009

Water pollution of coast has a significant impact on the fish farm and fisheries. For solving the water pollution problems the fish farms are moving to the open sea. The fish farms in open sea have to operate by the automatic feeding system and remote monitoring system for safety and management. This paper describes an automatic feeding system for fish farms in open sea. Water temperature and fish weight will change depending on the amount of feed. And the fish farm temperature is changed extremely in open sea than on land side. This paper described that the feed amount is calculated automatically according to temperature, fish weight, and the automatic feed system. And the performance of automatic feed system is verified with test model for operation test.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.533-535
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• 2015

Recently bleak outside the city to find a peace of mind to education for children living in nature while enjoying the leisure life As more families there is growing interest in managing a farm on weekends grow crops by the weekend. However, due to the need for a weekend farm has a lot of information in order to receive pre-sale of farm experience and meets the conditions demanding application process simply weekend to participate in the farm program there is a difficulty. In this paper, in order to solve these problems and to develop a farm Sale and learning system using a public API to the smart phone applications. The system basically provides information and tips on growing farm so that you can easily get pre-sale and manage weekend farm Bulletin boards, albums, providing a play culture that can improve the learning ability of children with certain management functions to increase the degree of interest and participation in weekend farm.

• Korean Journal of Agricultural Science
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• v.28 no.2
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• pp.147-161
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• 2001

Efficiency and competitive power in agribusiness management has became important issue due to the rapid changes in farming environment under new WTO agreement. To increase competitive power, small-sized petty farm should be restructured to be specialized large-scaled farming system. Trust farming corporation(TFC) has been introduced to increase farm productivity and competitive power through large scale farming system and refined management skills. Eventually, TFCs are expected to revitalize rural economy. TFCs are increasing in numbers, but they are unsatisfactory in quality often with insolvent operations. The typical problems with TFCs are internal conflicts among members, lack of management abilities and incentives, inefficiency in machinery use, and insolvent operations. The self effort by members and legal-institutional assistance can alleviate the negative factors against the rational for cooperative management and sustain TFCs. This study identifies the management problems of TFCs. To provide the methods for increasing management efficiency, improving rational management skills, and hence to help revitalizing the rural economy with competitive power, 20 TFCs in Nonsan County is surveyed. The major findings are as follows; 1) According to the survey result of 20 trust farming corporations, investments on the accumulation of knowledges and information, accounting management, machinery management are required due to the present lack of management/accounting ability. There also exist problems associated with revenue sources, labor uses, and public recognition. To increase management efficiency under current situation, corporations should import active business plans with expanding farming execution and off-farm season business. 2) Based on the result of corporations' business analysis, more than 50% of the corporations were not able to provide profit dividends to the members. It suggests that trust farming corporations need appropriate and stable revenue sources to sustain business. It is also required that corporations should reduce their excessive expenditure on fixed assets. 3) Theoretical amounts of consignment fees for tillage operation, planting, and harvesting were found to be 338,874 won, 216,596 won, and 332,318 won, respectively. Although actual levels of fee are 110%~120% of these theoretical levels of consignment fee, corporations' expected fee levels could not be acheived because of competency of consignment market.

• Journal of Practical Agriculture & Fisheries Research
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• v.11 no.1
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• pp.21-33
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• 2009

The agricultural tourism is something that urban people can have an experience of the traditional culture and knowledge of the agriculture, so that it result the improvement of the agricultural profit and keep the special agricultural system. Recently, the demand of the agricultural tourism was increasing, but it was not really enough today that the practice of the tourism for essential farm experience or physical plan. The experiments were practiced by a land in Sucheong-li, Namjong-myun, Gwangju-si, Gyeonggi-do which provides the program for the basic plan and management of the experiential farm, so it shows a developmental model of that typical farm. The basic design of developmental model was formed by the analysis of the natural, civilized and visual environments. The site plan for the experiential farm was composed of a parking lot, public facilities, resting place, experiential site, sports facilities and pedestrian space. There was an examination that the activation of experiential farm should change the concept of the big production or labor-focused farm from a tourism-focused form.

• Smart Media Journal
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• v.3 no.1
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• pp.16-21
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• 2014

The demand for food rises proportionally as population grows. To be able to achieve sustainable supply of livestock products, efficient farm management is a necessity. With the advancement in technology it also brought innovations that could be harness in order to achieve better productivity in animal production and agriculture. Precision Livestock Farming (PLF) is a budding concept of making use of smart sensors or available devices to automatically and continuously monitor and manage livestock production. With this concept, this paper introduces a swine management system that integrates image processing technique for weight monitoring. This system captures pig images using camera, evaluate and estimate the weight base on the captured image. It is comprised of Pig Module, Breeding Module, Health and Medication Module, Weighr Module, Data Analysis Module and Report Module to help swine farm administrators better understand the performance and situation of the swine farm. This paper aims to improve the management in both small and big livestock raisers.

• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.307-320
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• 2000

Agricultural extension services in Korea need to build new extension system to cope with the digital age and especially with shortage of extension educators which has been originated from the changing status from central to local government. The new trends including development of multi-media, wide-spreading of internet, and advent of internet broadcasting are offering the opportunities for new agricultural extension service. Utilization of agricultural internet broadcasting could be a new alternative for enhancing the efficiency of agricultural extension services. Agricultural internet broadcasting could support decision making of farmers by forwarding unique agricultural data which have been collected, compiled and processed by the Rural Development Administration. Farmers will be able to search useful agricultural data through agricultural internet broadcasting for more efficient farm management and marketing farm products. Agricultural internet broadcasting could utilize more prompt and abundant agricultural technology and management data compiled by the Rural Development Administration, and through this process, agricultural internet broadcasting could compensate the shortage of extension manpower. Through feedback process of agricultural internet broadcasting. farmers will be able to communicate more efficiently with extension educators to increase agricultural production and income. Agricultural Internet broadcasting could be an alternative to prevent farmers from being shunned in the information-based society.