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검색결과 535건 처리시간 0.044초

수출 중소기업의 마케팅믹스요인이 마케팅성과에 미치는 영향 (The Effects of Export Small and Medium Enterprises' Marketing Mix on Marketing Performance)

  • 범경기;김원겸;맹부영
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2011년도 춘계 종합학술대회 논문집
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    • pp.135-136
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    • 2011
  • 중소기업이 차지하는 국민경제에서의 고용창출 효과와 수출기여도 측면에서의 중요도는 매우 크다. 날로 높아져가는 세계시장의 글로벌화와 환경변화 속에서 무역의존도가 높은 우리나라 기업의 경우 제품 가격 유통 촉진 즉, 마케팅믹스 전략과 경쟁력이 수출성과 거양에 매우 큰 비중을 차지한다고 할 수 있다. 본 연구의 목적은 수출 중소기업의 마케팅믹스요인과 마케팅성과와의 관계를 분석하여 중소기업이 실행해야 할 최적의 마케팅전략을 제시하면서 수출마케팅과 중소기업정책 발전의 토대를 이루기 위함에 있다. 이러한 목적 달성을 위해 국내 338개 수출중소기업을 대상으로 설문조사를 실시하였고 AMOS 18.0을 이용하여 연구모형과 가설을 검증하였다. 실증 분석 결과, 마케팅믹스와 마케팅성과 관계에서는 4P's Mix요인 중 유통과 촉진관련전략이 마케팅성과에 유의한 영향을 미치는 것으로 나타났고, 제품 가격전략은 통계분석상 유의한 결과가 나타나지 않아 기각되었다. 따라서 향후 수출중소기업입장에서는 마케팅역량을 제고하기 위한 내부적이고 전사적인 노력이 선행되어야 수출마케팅성과가 더욱 극대화될 것으로 판단된다.

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해저터널 열차 화재 시 구난역 에어커튼 시스템의 성능에 관한 실험 연구 (Experimental study on applicability of Air-Curtain system in train fire at subsea tunnel rescue station)

  • 박병직;신현준;유용호;박진욱;김휘성;김양균
    • 한국터널지하공간학회 논문집
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    • 제20권1호
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    • pp.1-9
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    • 2018
  • 터널 화재는 밀폐된 공간에서 발생하기 때문에 시야 확보가 매우 어려우며, 빠른 속도로 연기가 차오르기 때문에 대형재난사고로 이어질 수 있다. 본 연구에서는 해저터널 열차 화재 시 구난역을 안전하게 사용하기 위하여 에어커튼 및 가압송풍기를 구난역 플랫폼에 설치하고 실물화재실험을 통하여 에어커튼 시스템의 적용성을 확인하였다. 실제 규모의 구난역에 에어커튼 시스템을 설치하였으며, 화원으로 사용한 액체 햅탄이 전소될 때까지 약 2분 동안 실험을 진행하였다. 에어커튼 시스템이 작동한 경우에는 구난역 플랫폼의 온도와 외부의 온도는 약 $160^{\circ}C$ 차이가 발생하였으며, 에어커튼 시스템이 작동한 경우에 구난역 플랫폼 내부의 일산화탄소는 작동하지 않은 경우의 구난역 플랫폼 내부와 비교하여 약 160 ppm 적게 일산화탄소가 측정되었다. 따라서 본 실물화재 실험을 통하여 해저터널 구난역 에어커튼 시스템이 화재로부터 발생한 열기와 유독가스를 차단할 수 있음을 확인하였다.

Association Between the Pre-mir-218 Polymorphism and Cancer Risk in the Chinese Population: a Meta-Analysis

  • Gao, Yue;Liu, Yan;Liu, Ge-Li;Ran, Long-Ke;Zeng, Fan;Wu, Jia-Yan;Song, Fang-Zhou
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권6호
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    • pp.2517-2522
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    • 2014
  • Background: Several recent studies have explored associations between pre-mir-218 polymorphism (rs11134527) and cancer risk. However, published data are still inconclusive. To obtain a more precise estimation of the relationship in the Chinese population, we carried out a meta-analysis for the first time. Materials and Methods: Through retrieval from the PubMed, Medline, Embase, Web of Science databases, China National Knowledge Infrastructure and the Chinese BioMedical Literature Database, a total of four studies were analyzed with 3,561 cases and 3,628 controls for SNP pre-mir-218 rs11134527. We calculated odds ratios (ORs) and 95% confidence intervals (95%CIs) to explore the strength of associations. Results: The results showed that the rs11134527 polymorphism was associated with decreased cancer risk in GG versus AA and GG versus AA+AG models tested ( GG vs AA: OR=0.82, 95%CI: 0.71-0.94; GG vs AA+AG: OR=0.84, 95%CI: 0.74-0.96), and significantly decreased cervical cancer risk was observed in GG versus AA and GG versus AA+AG models (GG vs AA: OR=0.79, 95%CI: 0.66-0.94; GG vs AA+AG: OR=0.80, 95%CI: 0.68-0.94). However, no significant association between the rs11134527polymorphism and hepatocellular carcinoma risk was observed in all comparison models tested (AG vs AA: OR=0.94, 95%CI: 0.79-1.11; GG vs AA: OR=0.88, 95%CI: 0.70-1.10; GG+AG vs AA: OR=0.92, 95%CI: 0.79-1.08; GG vs AA+AG: OR=0.91, 95%CI: 0.75-1.11). Conclusion: The findings suggest that pre-miR-218 rs11134527 polymorphism may have some relation to cancer development in Chinese. However, well-designed studies with larger sample size and more detailed data are needed to confirm these conclusions.

Current Status of Ginseng Cultivation and Soil Characteristics of Northeastern Three Provinces in China

  • Park, Yang Ho;Kim, Jang Uk;Kim, Dong Hwi;Sonn, Yeon Kyu;Yun, Jin Ha;Moon, Huhn Pal;Cho, Soo Yeon
    • 한국토양비료학회지
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    • 제49권6호
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    • pp.795-806
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    • 2016
  • This study was conducted to improve the continuous techniques for international competitiveness of ginseng industry to Korea-China FTA negotiation and conclusion, and provide the basic information for ginseng industry development of Korea. It was carried out the visiting of the northeastern three provinces (Jilin, Liaoling and Heilongjang) in China for 3-year from 2014 to 2016 and observed the farmers' fields of ginseng cultivation with soil environmental status. The types of ginseng cultivation could be observed in small scales of 0.5~3.0 ha, in middle scales of 4.0~10.0 ha and in large scales of 30~700 ha with the kinds of imhasam, Chinese ginseng, Korean ginseng and western ginseng. Also ginseng was cultivated in newly reclaimed land of forest in two types of direct seeding and transplanting of ginseng seedlings. The field beds of ginseng growing were covered with vinyl films in arch design of 100~130 cm height and vinyl was painted in spraying with blue, green and yellow colours for shading. It was investigated in status of the physico-chemical properties of soils. The physical information on the field soils were silt loam, loam and sandy loam in soil textures, and some plain in low slope, some alluvial fan or local valley in forest of land topography. Soil pH ranged within 5.0~5.2, soil EC was $0.93{\sim}3.78dS\;m^{-1}$, organic matter was $37{\sim}35g\;kg^{-1}$, nitrate nitrogen $63{\sim}490mg\;kg^{-1}$, available $P_2O_5$ $55{\sim}163mg\;kg^{-1}$, and in exchangeable cations, K was 0.30~0.98, Ca was 6.5~14.0, Mg was $1.1{\sim}5.3cmol_c\;kg^{-1}$ in ranges. Farmers used the fertilizer for ginseng cultivation in 10~11 t of compost, $200{\sim}400kg\;ha^{-1}$ of complex fertilizer and $750kg\;ha^{-1}$ of oil cakes. The northeastern three provinces of China can use the newly lands with large areas of ginseng cultivation in soil sickness by continuous cropping. and the soil basic fertility is batter than that of Korean in standard guide of ginseng cultivation soil.

Significance of HPV Infection and Genic Mutation of APC and K-ras in Patients with Rectal Cancer

  • Sun, Zhen-Qiang;Wang, Hai-Jiang;Zhao, Ze-Liang;Wang, Qi-San;Fan, Chuan-Wen;Kureshi, Kureshi;Fang, Fa
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권1호
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    • pp.121-126
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    • 2013
  • Background: Significance of HPV infection and genic mutation of APC and K-ras in rectal cancer has been investigated but not clarified. The objective of our study was to investigate these parameters in patients with rectal cancer to analyze correlations with biological behaviour, to determine relationships among the three, and also to demonstrate survival prognosis effects. Methods: From December 2007 to September 2008, 75 rectal cancer cases confirmed by histopathology in the Tumor Hospital of Xinjiang Medical University were enrolled. The control group consisted of normal rectal mucous membrane taken simultaneously, a least 10 cm distant from the carcinoma fringe. HPV DNA, the MCR of APC and exon-1 of K-ras were detected by PCR and PCR-SSCP. All results were analyzed in relation to clinical pathological material, using chi-square and correlation analysis via SPSS.13 and Fisher's Exact Probability via STATA. 9.0. All 75 patients were followed up for survival analysis using Kaplan-Meier and Log-rank tests. Results: 55 out of 75 cases demonstrated gene HPV L1 while it was notdetected in normal rectal mucosa tissue. HPV infection was correlated with age and lymphatic metastasis (P<0.05) but not other characteristics, such as ethnicity, tumor size, histological type, tumor type, Duke's stage and infiltration depth. Some 43 cases exhibited APC genic mutation (57.3%) and 34 K-ras genic mutation (45.3%). APC genic mutation was correlated with gender(P<0.05), but not age, histological type, infiltration depth, lymphatic metastasis and Duke's stage. In 55 cases of rectal cancer with HPV infection, there were 31 cases with genic mutation of APC (56.4%) and 24 with genic mutation of K-ras (43.6%). For the 20 cases of rectal cancer with non-HPV infection, the figures were 12 cases (60%) and 10 (50.0%), respectively, with no significant relation. Survival analysis showed no statistical significance for K-ras genic mutation, APC genic mutation or HPV infection (P>0.05). However, the survival time of the patients with HPV infection was a little shorter than in cases without HPV infection. Conclusions: Our results suggest that HPV infection might be an important factor to bring about malignant phenotype of rectal cancer and influence prognosis. Genic mutation of APC and K-ras might be common early molecular events of rectal cancer, but without prognostic effects on medium-term or early stage patients with rectal cancer.

중.소규모 사업장의 국소배기장치 설치 실태와 문제점 및 개선방안 (Additional Improvement and Evaluation of Exhaust Ventilation Systems at Small and Medium Sized Enterprise)

  • 임성근;박두용;김원기;김수근
    • 한국산업보건학회지
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    • 제20권1호
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    • pp.1-9
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    • 2010
  • Objectives : The purposes of this study were to evaluate exhaust ventilation systems(EVSs) and to suggest problems and improvements. Methods : For 50 small and medium-sized enterprises, we carried out evaluation of EVSs. We evaluated hoods with smoke tester and measurement of capture velocity. In addition, we used several indicators for performance evaluation designed in this study. Results : 1. Based on the smoke flow pattern and the criteria of occupational health and safety act, 67.8% of hoods were rated 'good' level at smoke test whereas 26.3% were rated 'good' level at measurement of capture velocity. 2. 29.3% of hoods, of which ratio of measured actual air flow at hood(Qah) to required ideal exhaust air flow at hood(Qih) was 1 or more, were rated 'good' level. 3. The % of EVS, of which ratio of measured actual air flow at stack(Qast) to total required ideal exhaust air flow at hood(Qith) was 1 or more, was 29.0%. 4. For the ratio of measured Qast to existing air flow at fan(Qfan), only 5% of EVSs were 1 or more and 26.0% were 0.8 or more but less than 1.0. 5. For the ratio of measured Qast to total measured actual exhaust air flow at hood(Qath), 74.0% were 0.8 or more but less than 1.0. 6. The percentage of EVS, of which ratio of total measured Qath to existing Qfan was 0.8 or more, was 19.0%. 7. The percentage of EVS, of which ratio of total measured Qath to total required ideal exhaust Qith was 1 or more, was 26.0%. 8. For the comprehensive evaluation indicators designed in this study, 29.0% were 0.8 or more. Conclusions : We found that few exhaust local ventilations at small and medium-sized enterprises were rated 'good' level and that most exhaust local ventilations had 'poor' design and installation. Therefore, relevant professional manpower and enterprises have to construct exhaust local ventilation where it is needed, and technical guidance and economic support are needed to improve 'poor' exhaust local ventilation after self-evaluation.

외식소비자의 라이프스타일에 따른 전통주 선택속성에 관한 연구 (A Study on Selection Attributes of Traditional Liquor by Life-style of Eating-out Consumers)

  • 권용주;이재훈;송흥규
    • 한국조리학회지
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    • 제18권3호
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    • pp.90-107
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    • 2012
  • 본 연구는 전통주의 소비시장을 세분화하고 관련 산업에 시사점을 제안하고자 전통주를 음용하는 외식 소비자를 대상으로 그들의 라이프스타일과 전통주 선택속성을 측정하여 그 차이를 규명하고 전통주 선택속성 중에서 구매만족에 미치는 변수를 찾는데 있다. 조사대상은 서울의 대도시 상권에 소재한 민속주점을 이용하고 있는 20대 이상의 성인으로 하였으며, 조사기간은 2010년 8월 1일부터 9월 30일까지 수행하였다. 분석결과, 전통주와 관련된 외식소비자의 라이프스타일은 사회형, 마니아형, 지식추구형, 문외형으로 분류되었고, 전통주 라이프스타일에 따른 소비자 그룹은 군집분석에 의해 전문가, 애호가, 초보자, 무관심자로 구분되었다. 그리고 전통주 선택속성은 전통주의 특성요인, 맛과 향요인, 대중성요인, 조화요인, 관심 요인 등 총 6개 요인으로 나타났다. 검증결과, 외식소비자의 라이프스타일과 분류된 소비자의 그룹 간에는 유의한 차이가 있는 것으로 조사되었고, 전통주 선택속성과의 차이점에도 유의한 것으로 나타났으며 소비자의 그룹에 따른 전통주에 대한 선택속성에도 유의한 차이가 있는 것으로 조사되었다. 마지막으로 전통주 선택속성은 구매만족에 부분적으로 영향관계에 있는 것으로 조사되었으며, 이중 맛과 향, 대중성이 긍정적인 정(+)의 관계에 있는 것으로 나타났다.

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Prognosis and Management for Gallbladder Cancer with Hepatic Invasion: Long-term Results of 139 Patients from a Single Center in China

  • Qu, Kai;Chang, Hu-Lin;Liu, Si-Nan;Liu, Chang;Xu, Xin-Sen;Wang, Rui-Tao;Zhou, Lei;Tian, Feng;Wei, Ji-Chao;Tai, Ming-Hui;Meng, Fan-Di
    • Asian Pacific Journal of Cancer Prevention
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    • 제13권3호
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    • pp.1015-1018
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    • 2012
  • Objective: To improve the diagnosis of primary gallbladder carcinoma (GBC) with/without hepatic metastases by analyzing our experience of different GBC treatment in our patients. Methods: A retrospective study was carried out to analyze the clinical data of the 139 patients with GBC who underwent hepatic resection in our unit from January 2003 to December 2007. Patients were divided into two groups according to whether they demonstrated hepatic invasion. Tumor presentation, surgical modes, and prognosis of each patient were retrospectively reviewed. Kaplan-Meier curves and log-rank tests were employed to compare the survival rates of those patients undergoing different surgical procedures. Results: Of the 139 patients, 46 were men and 93 were women with the male to female ratio of 1:2.0. Their ages were ranged from 35 to 86 years with a mean age of $62.8{\pm}10.4$ years. There were 73 patients complicated with hepatic invasion (group A), and no hepatic invasion occurred in the other 66 patients (group B). Compared with the group B, the patients with hepatic invasion suffered lower differentiation of tumor (p=0.000), more advanced Nevin staging (p=0.008) and poorer prognosis (p=0.013). Radical resection were more frequently performed in group B (75.76%) than in group A (45.20%) with better outcomes (p=0.000). Conclusion: GBC patients complicated with hepatic invasion had poorer prognosis than those without invasion in long-term follow-ups. Radical resection might result in a satisfied prognosis in patients without hepatic invasion, but appears less favorable than palliative resection in those who were complicated with hepatic invasion.

띠톱기계 톱대의 역학적 모델링 및 설계 (The Mechanical Modeling and design of saw frame in band sawing machine)

  • 라로평;정택임;정협생;강평;팬리;샤오레이화;반백송;안보영;노준규;리원치;한창수
    • 한국산학기술학회논문지
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    • 제20권12호
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    • pp.390-397
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    • 2019
  • 현대 제조 공업이 고효율, 고정밀도와 경제적인 방향으로 발전 하면서 금속을 절단하는 띠톱 기계는 이미 철강, 기계, 자동차, 조선, 석유, 광산, 항공 우주 등 다양한 영역에서 광범위 하게 활용 되고 있다. 하지만 기존의 띠톱 기계들은 경험적으로 설계 되어져 왔으며 따라서 낮은 수명, 톱질 동작 상태에서 낮은 정밀도 및 저효율을 문제와 높은 제조원가 문제를 가지고 있다. 본 논문에서는 띠톱의 역학적 해석을 통해 띠톱 톱대의 설계 파라미터를 개선하는 방법을 제시 하였다. 실제로 빈번하게 사용 되고 있는 띠톱 기계를 모델링 하여 응력 분석, 피로해석을 시행 하였으며 이에 따라 톱대의 상세한 설계 파라미터를 도출 하였다. 그 결과 피로 강도가 피로 요구 사항을 만족 시키고 띠톱 기계의 정밀도와 효율이 크게 향상 되는 것을 확인할 수 있었다.

형태적 특성이 다른 들깻잎, 상추, 케일 중 농약 잔류량 비교 (Comparison of Pesticide Residues in Perilla Leaf, Lettuce and Kale by Morphological Characteristics of Plant)

  • 손경애;임건재;홍수명;김진배;임양빈;고현석;김장억
    • 농약과학회지
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    • 제16권4호
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    • pp.336-342
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    • 2012
  • 본 실험은 엽채류 중 들깻잎, 상추, 케일에 살포된 농약의 잔류량을 비교하기 위해 수행하였다. 농약 9종을 대상으로 2구 선형노즐을 부착한 배부식 동력분무기로 7일 간격 2회 살포 후 0, 2, 5일의 잔류양상을 조사하였다. 무게 대비 엽면적 비율($cm^2/g$)은 들깻잎 58, 상추 27, 케일 23 으로 나타나 들깻잎이 상추 보다 2.1배 높았다. 살포 직후 잔류량은 들깻잎이 상추 보다 1.3~2.3배 높게 나타났으며 케일은 상추보다 2.4~7.3배 높았다. 살포 후 5일에는 들깻잎이 상추 보다 1.3~3.3배 많았으며 상추는 케일보다 5.6~28.1배 높았다. 케일의 잔류량이 적은 것은 잎 표면이 매끄러워 살포된 농약입자가 쉽게 흘러내리는 것이 원인으로 보인다. 상추와 들깻잎의 잔류량 차이는 무게 대비 엽면적 비율의 차이에 따른 영향이 크다고 판단되었다.