• The Journal of the Korea Contents Association
• /
• v.21 no.6
• /
• pp.466-479
• /
• 2021

Fake news is flooded with fake news that mixes untrue falsehoods in whole or in part. In order to create a frame for political and social purposes, news is mainly created by combining facts with fakes, or news is created for the purpose of incitement to encourage distortion and hatred. In particular, some media, including over-the-air broadcasting, are expressing their political bias in a specific direction without hesitation. Even if the press has political bias, if it is based on the delivery of facts, a trusted media environment can be achieved under the mutual checks of conservatives and progressives. The May 18 Democratic Uprising is a painful history and fact of modern history, leaving remuneration and progress. Nevertheless, there is still a view that the May 18 Democratic Uprising is regarded as 'democracy movement' and 'violence'. This study analyzed how the conservative JoongAng Ilbo and the progressive Kyunghyang Shinmun Manpyeong deal with the May 18 Democratic Uprising. The Manpyeong of the two newspapers differs greatly from the viewpoint of the May 18 Democratic Uprising. The liberal tendency of the Kyunghyang Shinmun Manpyeong has great significance in that it reveals the essence of the event and satirizes the subject. On the other hand, the conservative JoongAng Ilbo Manpyeong cannot approach the nature of the case or the object of satire due to ambiguity.

• International journal of advanced smart convergence
• /
• v.12 no.1
• /
• pp.82-91
• /
• 2023

In 2020 when the COVID-19 pandemic began in full-scale, the WHO Director-General warned of the dangers of an infodemic. The infodemic is a phenomenon in which false information spreads rapidly like an epidemic and causes chaos, and it was noted that the COVID-19 pandemic is not just limited to health problems, but also linked to a variety of issues such as human rights, economic inequality, various discrimination, hate speech, fake news, global governance etc. In the field of education, it is necessary to think about how to connect this global situation with school classes. Accordingly, this study suggested the direction for global citizenship education by analyzing how the infodemic spreads on Korean social media with the case of the recent global COVID-19 pandemic. According to the research results, the rate of negative emotions was higher than positive ones in the emotions that generate infodemic, while anxiety and anger were focused among negative emotions. In addition, the infodemic tended to spread widely with the feelings of anger rather than anxiety, and the feelings of anger led to advocating aggressive policies against certain country and regions. Therefore, global citizenship education is required to focus on a sense of duty and responsibility as a citizen, not on the level of national identity based on an exclusive sense of belonging. Furthermore, global citizenship education needs to lead to presenting a blueprint for education in a way that can enhance the awareness of the global community for joint response to global challenges and realize common prosperity based on sustainability and justice.

• Journal of Information Technology Applications and Management
• /
• v.28 no.5
• /
• pp.41-50
• /
• 2021

As COVID-19 spread widely, and rapidly, the number of misinformation is also increasing, which WHO has referred to this phenomenon as "Infodemic". The purpose of this research is to develop detection and rectification of COVID-19 misinformation based on Open-domain QA system and text similarity. 9 testing conditions were used in this model. For open-domain QA system, 6 conditions were applied using three different types of dataset types, scientific, social media, and news, both datasets, and two different methods of choosing the answer, choosing the top answer generated from the QA system and voting from the top three answers generated from QA system. The other 3 conditions were the Closed-Domain QA system with different dataset types. The best results from the testing model were 76% using all datasets with voting from the top 3 answers outperforming by 16% from the closed-domain model.

• The Journal of the Korea Contents Association
• /
• v.22 no.7
• /
• pp.548-562
• /
• 2022

This study was conducted to diagnose the issues of AI ethics in global content and to discuss what kind of discourse is needed to strengthen human identity. To this end, the study selected Netflix original content "The Social Dilemma" for analysis and adopted narrative analysis as the research method. The analysis results confirmed that "Social Dilemma" showed the structure of a traditional current affairs documentary and mainly used experts and statistical data to develop the story. It also reinforced core content claims by enumerating domestic and foreign cases such as the 2021 Myanmar massacre and the spread of fake news. In addition, the relationship between the characters clearly revealed the binary opposition between developers and media companies as well as users and advertisers. For the solution to the problem, strong regulations on businesses and the suspension of social media use were reached. However, "The Social Dilemma" merely pointed out the misuse of AI technology and had a narrative that ignored human identity and social relationships. Such results raise the need for creating contents that emphasize the importance of human sociality, relationships, and learning ability in the age of AI.

• Asian Journal for Public Opinion Research
• /
• v.12 no.1
• /
• pp.53-74
• /
• 2024

The proliferation of health misinformation gained momentum amidst the outbreak of the novel coronavirus disease 2019 (COVID-19). People stuck in their homes, without work pressure, regardless of health concerns towards personal, family, or peer groups, consistently demanded information. People became engaged with misinformation while attempting to find health information content. This study used the content analysis method and analyzed 1,154 misinformation stories from four prominent signatories of the International Fact-Checking Network during the pandemic. The study finds the five main categories of misinformation related to the COVID-19 pandemic. These are 1) the severity of the virus, 2) cure, prevention, and treatment, 3) myths and rumors about vaccines, 4) health authorities' guidelines, and 5) personal and social impacts. Various sub-categories supported the content characteristics of these categories. The study also analyzed the emotional valence of health misinformation. It was found that misinformation containing negative sentiments got higher engagement during the pandemic. Positive and neutral sentiment misinformation has less reach. Surprise, fear, and anger/aggressive emotions highly affected people during the pandemic; in general, people and social media users warning people to safeguard themselves from COVID-19 and creating a confusing state were found as the primary motivation behind the propagation of misinformation. The present study offers valuable perspectives on the mechanisms underlying the spread of health-related misinformation amidst the COVID-19 outbreak. It highlights the significance of discerning the accuracy of information and the feelings it conveys in minimizing the adverse effects on the well-being of public health.

• Management & Information Systems Review
• /
• v.38 no.1
• /
• pp.63-81
• /
• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

• The Journal of the Korea Contents Association
• /
• v.20 no.2
• /
• pp.248-264
• /
• 2020

This study aims to analyze the social and legal status of Internet personal broadcasting in Korea and propose the direction of personal broadcasting regulation based on overseas regulatory laws and the media characteristics of Internet broadcasting. The influence of Internet personal broadcasting has increasing, and social and legal problems such as pornography and fake news have also growing. In the absence of legal regulations on personal broadcasting on the Internet, academia is also discussing relevant legislation and policies at a general level of analysis. In addition, the current study argues that new legislative research is needed to respond to the rapidly changing media environment and to cope with the newly introduced Internet broadcasting content and platforms. The findings suggest that freedom of expression is a significant value, yet obscene materials for minors should be thoroughly regulated, and that internet personal broadcasting should be regulated to the minimum extent through self-regulation guidelines through cooperation between councils and related agencies or businesses. The significance of the current study indicates that it proposed the practical and concrete laws for the improvement of the quality of Internet personal broadcasting content, the establishment of new broadcasting policies for fair and diverse content development, and the efficient and fair regulation of personal broadcasting content.