• 제목/요약/키워드: Faculty Research Product

검색결과 352건 처리시간 0.026초

The Factors of Product Purchase Decisions for Distribution of Community Enterprises in Nakhon Si Thammarat, Thailand

  • NAKUDOM, Sor sirichai;NAKUDOM, Siwaporn;NOOBUTR, Pinrudee;KHIAWNOI, Pannapa;WANNAPIROON, Panita
    • 유통과학연구
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    • 제21권1호
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    • pp.45-52
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    • 2023
  • Purpose: This study aims to analyze the confirmation the purchase decision of community enterprise products, such information is an important issue for community enterprise entrepreneurs to develop a marketing strategy through the purchasing decision of community enterprise products Research design, data and methodology: The research was designed by using mixed methods research (exploratory design), starting with in-depth interviews of consumers of community enterprise products to determine the reasons for their purchase decisions. The researcher then used the data from the in-depth interviews to create a questionnaire for consumers of community enterprise products. These data were used to analyze the confirmation components of such elements. Results: The analysis found the following. 1. Decision-making is based on a product 2. Decision-making is based on social context considerations Conclusions: Develop an image to make a difference between community enterprise entrepreneurs and general entrepreneurs for distribution. The local wisdom, it is a local intellectual resource. It should be used in adjusting or blending old knowledge with new knowledge together appropriately. Creating community participation, love, unity, and the sympathy of the people in the community can help in participation in the operation of community enterprises.

Acronyculatin P, A New Isoprenylated Acetophenone from the Stem Bark of Acronychia pedunculata

  • Tanjung, Mulyadi;Nurmalasari, Intan;Wilujeng, Aisyah Kanti;Saputri, Ratih Dewi;Rachmadiarti, Fida;Tjahjandarie, Tjitjik Srie
    • Natural Product Sciences
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    • 제24권4호
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    • pp.284-287
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    • 2018
  • A new isoprenylated acetophenone, acronyculatin P (1) as well as two known compounds, 3',5'-diisoprenyl-2',4'-dihydroxy-6'-methoxyphenylethanone (2) and 3'-isoprenyl-2',4',6'-trihydroxyphenylethanone (3) were isolated from the stem bark of Acronychia pedunculata (L.) Miq. The structures were determined by HRESIMS, 1D and 2D NMR. The inhibitory activity of the isoprenylated acetophenone derivatives against murine leukemia P-388 cells showed compound 1 moderate activity with $IC_{50}$ $15.42{\mu}M$.

The Effectiveness of Virtual R&D Teams in SMEs: Experiences of Malaysian SMEs

  • Ale Ebrahim, Nader;Abdul Rashid, Salwa Hanim;Ahmed, Shamsuddin;Taha, Zahari
    • Industrial Engineering and Management Systems
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    • 제10권2호
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    • pp.109-114
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    • 2011
  • The number of small and medium enterprises (SMEs), especially those involved with research and development (R&D) programs and employed virtual teams to create the greatest competitive advantage from limited labor are increasing. Global and localized virtual R&D teams are believed to have high potential for the growth of SMEs. Due to the fast-growing complexity of new products coupled with new emerging opportunities of virtual teams, a collaborative approach is believed to be the future trend. This research explores the effectiveness of virtuality in SMEs' virtual R&D teams. Online questionnaires were emailed to Malaysian manufacturing SMEs and 74 usable questionnaires were received, representing a 20.8 percent return rate. In order to avoid biases which may result from pre-suggested answers, a series of open-ended questions were retrieved from the experts. This study was focused on analyzing an open-ended question, whereby four main themes were extracted from the experts' recommendations regarding the effectiveness of virtual teams for the growth and performance of SMEs. The findings of this study would be useful to product design managers of SMEs in order to realize the key advantages and significance of virtual R&D teams during the new product development (NPD) process. This is turn, leads to increased effectiveness in new product development's procedure.

GEOMETRIC INEQUALITIES FOR WARPED PRODUCTS SUBMANIFOLDS IN GENERALIZED COMPLEX SPACE FORMS

  • Mohd Aquib;Mohd Aslam;Michel Nguiffo Boyom;Mohammad Hasan Shahid
    • 대한수학회논문집
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    • 제38권1호
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    • pp.179-193
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    • 2023
  • In this article, we derived Chen's inequality for warped product bi-slant submanifolds in generalized complex space forms using semisymmetric metric connections and discuss the equality case of the inequality. Further, we discuss non-existence of such minimal immersion. We also provide various applications of the obtained inequalities.

The Effect of Consumer Affinity and Country Image Toward Willingness to Buy

  • Halim, Rizal Edy;Zulkarnain, Elszuary Abrar Uzi
    • 유통과학연구
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    • 제15권4호
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    • pp.15-23
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    • 2017
  • Purpose - This research aims to determine whether the consumer affinity and ethnocentrism as well as the image of a foreign country (Japanese product as the most popular product in Indonesia) are able to influence behavior related to the perceived risk and willingness to buy foreign products from the affinity country. Research design, data, and methodology - Using survey techniques with 164 respondents, the study uses structural equation model with confirmatory factor analysis (CFA). To ensure the research objective and appropriate respondent, then we select an individual who have interest on Japanese culture & language. The primary and secondary data used in this study. Primary data refers to information collected directly from respondent by questionnaires dissemination while secondary data is provided from well-established literatures. Results - The results show us that the ethnocentrism has dominant affection role compared to affinity in order to influence consumer behavior meanwhile, the product country image has cognition role to evoke consumer desire to consume foreign products. Conclusions - From a theoretical perspective, the study contributes to international marketing literature by refining the conceptualization of the consumer affinity construct and highlighting its multidimensional nature. The consumer affinity research need to enrich in term of the context and the different culture and situation.

Fundamental Properties of Composite Board Made with Oriented Strand Board and Three Different Species of Veneer

  • Yanti, Hikma;Massijaya, Muh Yusram;Cahyono, Tekat Dwi;Novriyanti, Eka;Iswanto, Apri Heri
    • Journal of the Korean Wood Science and Technology
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    • 제47권2호
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    • pp.239-248
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    • 2019
  • This research presents an improvement of the physical and mechanical properties of composite board (com-ply) made of Oriented Strand Board (OSB) coated with wood veneer of Pine (Pinus merkusii), Avocado (Persea Americana) and Mahogany (Swietenia mahogany). 1.5 mm thick veneers of those three wood types were adhered to the surface of OSB using two adhesive types: epoxy and isocyanate. The adhesive with the glue spread of $250g\;m^{-2}$ applied using single glue line was spread and then cold pressed with the pressure of $15kg\;cm^{-2}$ for 3 hours. The research result showed an improving dimension stability of com-ply, but not found on all parameters of physical property test. The moisture content seemed to be influenced by the com-ply type, yet not related to its thickness swelling, water absorption and linear expansion. The exception took place in the parallel linear expansion when immersed for 2 hours. The highest to the lowest increases of MOE and MOR were consecutively found on OSB coated with wood veneer of Pine, Mahogany and Avocado. However, the increases were statistically insignificant. The highest increasing screw hold power was found at the com-ply type AE (avocado veneer and epoxy adhesive) that was by 28%.

The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence

  • DaHee Han;Claire Heeryung Kim
    • Asia Marketing Journal
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    • 제25권2호
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    • pp.84-98
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    • 2023
  • A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects on an individual's judgment such that a salient identity often influences judgment on identity-congruent products only or identity-incongruent products only. Across two experiments, this research proposes and shows that the valence of identity-incongruent and identity-congruent attributes determines the direction of the asymmetric identity salience effects. Specifically, when an attribute of an identity-incongruent product is positively- (negatively-) valenced, identity salience influences judgment through a decreased (increased) preference for the identity-incongruent (identity-congruent) product.

Customer Experience and Repurchase Intention in Multi-Channel: Customer Satisfaction as Mediating Variable

  • MUSTIKASARI, Anita;KRISNAWATI, Maria;SUTRISNO, Endro
    • 산경연구논집
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    • 제12권3호
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    • pp.7-19
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    • 2021
  • Purpose: This study aims to examine customer experience toward repurchase intention in offline and online stores and discuss customer satisfaction as a mediator variable. Research design, data, and methodology: This study investigates customer experience that consists of product, customer service, staff service, shopping environment and shopping procedure toward customer satisfaction using Regression Linear. This study also measures customer satisfaction as a mediated variable in the relationship between customer experience and repurchase intention using Sobel Test. Results: Almost all of the customer experience hypothesis is significant toward customer satisfaction, shopping process experience in the context of the online channel to customer satisfaction is not significant. We also found that customer satisfaction can be mediated variable in customer experience toward repurchase intention. Conclusions: Retails who want to make customers feel satisfied to have to make sure that have good resources in improving the product, the customer service is easy to contact to find the solution over customer problem in purchasing product, also develop the staff member skill in functional product knowledge, presentations, and communicating with customers online or offline, the retailer has to create enjoyment and pleasurable customer emotion through the shopping environment and also give seamless shopping experience to their customer in two-channel.

Properties of Citric Acid-bonded Composite Board from Elephant Dung Fibers

  • Widyorini, Ragil;Dewi, Greitta Kusuma;Nugroho, Widyanto Dwi;Prayitno, Tibertius Agus;Jati, Agus Sudibyo;Tejolaksono, Muhammad Nanang
    • Journal of the Korean Wood Science and Technology
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    • 제46권2호
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    • pp.132-142
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    • 2018
  • An elephant digests only around 30~45% of what it consumes; therefore the undigested material mainly passes as intact fibres. Elephant food is usually composed of grass, leaves, twigs, bark, fruit and seed pods. This research aimed to utilize the elephant dung fibers as material for composite board and citric acid as a bonding agent. Citric acid contents in this research were set at 0 wt% (binderless composite board), 10 wt%, 20 wt%, and 30 wt% based on dry weight particles, while the target density was set at $0.8g/cm^3$. Pressing temperatures were set at $180^{\circ}C$ and $200^{\circ}C$ with the pressing time was 10 minutes. Physical and mechanical properties tests were then performed according to Japanese Industrial Standard A 5905. The result showed that elephant dung fibers could be used as potential materials for composite board. Addition of citric acid and pressing temperature significantly increased the quality of composite board. Infrared analysis indicated that the presence of ester linkages much higher with the increasing of citric acid content and pressing temperature. The optimum properties of composite board made from elephant dung fibers could be achieved at pressing temperature of $200^{\circ}C$ and a citric acid content of 20 wt%.

Xanthones and 4-Phenylcoumarins from the Twigs of Mesua beccariana (Baill.) Kosterm

  • Mulyadi Tanjung;Tjitjik Srie Tjahjandarie;Muhammad Fajar Aldin;Shola Mardhiyyah;Ishomatul Maqfiroh;Ratih Dewi Saputri;Norizan Ahmat
    • Natural Product Sciences
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    • 제29권1호
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    • pp.38-41
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    • 2023
  • Two xanthones and 4-phenylcoumarins were isolated from the twigs of Mesua beccariana (Baill.) Kosterm. Among them, one new xanthone, beccarianin A (1), along with 7-isoprenyl-jacareubin (2), mammea A/AA cyclo F (3), and mammea A/BA cyclo F (4). These structures were determined by spectrometric and spectroscopic methods, HRESIMS data, NMR, and UV spectra. Two xanthones (1-2) and two 4-phenylcoumarins (3-4) were evaluated for their cytotoxic effect on the HeLa cells. Compound 1 showed active activity (IC50 = 8.2 µM), and compounds 3-4 showed moderate activity (IC50 = 12.3 and 15.6 µM, respectively).