• 제목/요약/키워드: Faculty Research Product

검색결과 358건 처리시간 0.024초

The Impact of Corporate Greenwashing Behavior on Consumers' Purchase Intentions of Green Electronic Devices: An Empirical Study in Vietnam

  • NGUYEN, Thi Thu Huong;NGUYEN, Kieu Oanh;CAO, Tuan Khanh;LE, Viet Anh
    • The Journal of Asian Finance, Economics and Business
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    • 제8권8호
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    • pp.229-240
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    • 2021
  • The environment friendly lifestyle and the green product trend have motivated corporates to develop and adopt sustainable business practices. However, an increasing number of corporations have engaged in greenwashing practices to create the appearance of environmental responsibility. By employing the theory of reasoned action, the paper investigated a model linking corporate greenwashing and consumers' green purchase intentions with the mediating role of green trust and green word-of-mouth about green electronic devices in Vietnam. Using an online survey via Email, Zalo, and Wechat, data was obtained from 308 Vietnamese consumers who have been purchasing green electronic devices. Based on the responses of the participants from the questionnaires conducted, data analysis was conducted by using SEM in AMOS version 23. This investigation shows that corporate greenwashing negatively affects consumers' green trust, green word-of-mouth, and their green buying intentions. Additionally, the paper verifies that green trust and green word-of-mouth mediate the relationships between greenwashing and consumers' green purchase intentions. These results reinforce the extant understanding of greenwashing and its consequences. Finally, the study not only stimulates future research but serves as a reference for business managers, scholars, and students who are interested on the topic of environmental sustainability, new product development, and green brands.

Creation of Market Categories through Product Strategy: A Text-Mining Approach

  • IMAI, Marina
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.439-451
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    • 2021
  • The study aims to investigate the process employed by companies to intentionally create market categories through implementation of product strategy. Much of the research on market category formation focuses on the spontaneous emergence of market categories, with a few studies focusing on the intentional creation of market categories. In the course of this study, I therefore sought to understand the logic by which companies intentionally create market categories, by treating the process through which market categories are formed as a sensemaking process, and by treating the behavior of a company intentionally forming a market category as an effort to manage this sensemaking process. In empirical study, we conducted an exploratory case analysis through content analysis of company press releases and consumer reviews. It is possible that market categories can be formed or changed if the way in which they are shared among market participants can be changed. In this study, we identified two sense-giving activities for the creation of market categories by firms as follows: (1) reorganizing market categories that flat-panel TV manufacturers in the North American market have attempted to form into subcategories of smart TVs, and (2) connecting them to surrounding categories through strategic labeling to establish new categories.

A Direct Utility Model with Dynamic Constraint

  • Kim, Byungyeon;Satomura, Takuya;Kim, Jaehwan
    • Asia Marketing Journal
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    • 제18권4호
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    • pp.125-138
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    • 2017
  • The goal of the study is to understand how consumers' constraint as opposed to utility structure gives rise to final decision when consumers purchase more than one variant of product at a time, i.e., horizontal variety seeking or multiple-discreteness. Purchase and consumption decision not only produces utility but also involves some sort of cognitive pressure. Past consumption or last purchase is likely to be linked to this burden we face such as concern for obesity, risk of harm, and guilt for mischief. In this research, the existence and the role of dynamic constraint are investigated through a microeconomic utility model with multiple dynamic constraint. The model is applied to the salty snacks data collected from field study where burden for spiciness serves as a constraint. The results are compared to the conventional multiple discreteness choice models of static constraints, and policy implications on price discounts is explored. The major findings are that first, one would underestimate the level of consumer preference for product offerings when ignoring the carry-over of the concern from the past consumption, and second, the impact of price promotion on demand would be properly evaluated when the model allows for the role of constraint as both multiple and dynamic. The current study is different from the existing studies in two ways. First, it captures the effect of 'mental constraint' on demand in formal economic model. Second, unlike the state dependence well documented in the literature, the study proposes the notion of state dependence in different way, via constraint rather than utility.

Safety and Health Perceptions in Work-related Transport Activities in Ghanaian Industries

  • Atombo, Charles;Wu, Chaozhong;Tettehfio, Emmanuel O.;Nyamuame, Godwin Y.;Agbo, Aaron A.
    • Safety and Health at Work
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    • 제8권2호
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    • pp.175-182
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    • 2017
  • Background: With the recent rapid industrialization, occupational safety and health (OSH) has become an important issue in all industrial and human activities. However, incidents of injuries and fatality rates in the Ghanaian industry sector continue to increase. Despite this increase, there is no evidence regarding the element of OSH management in transport activities in Ghanaian industries. Thus, this study aims to examine the perceptions regarding the importance of safety and health in work-related transport activities in Ghanaian industries. Methods: A survey data collection technique was used to gather information on best safety practices over a 5-month period. We randomly selected 298 respondents from industries to answer structured questionnaires. The respondents included drivers, transport managers, and safety engineers. Standard multiple regression model and Pearson product-movement correlation were used to performed the analysis. Results: The result shows that for interventions to improve safety and health, concentration has been on drivers' safety practice with less attention to safe driving environments and vehicle usage. Additionally, the respondents are aware of the importance of OSH in transport activities, but the level of integration does not measure up to the standard to reduce operational accidents and injuries. Finally, strong commitment to changing unsafe practices at all levels of operations appears to be the effective way to improve safety situations. Conclusion: OSH culture is not fully complied in industries transport activities. This study, therefore, supports the use of safety seminars and training sessions for industry workers responsible for transport operations for better integration of safety standards.

Evaluation of the performance of encapsulated lifting system composting technology with a GORE(R) cover membrane: Physico-chemical properties and spectroscopic analysis

  • Al-Alawi, Mutaz;El Fels, Loubna;Benjreid, Ramadan;Szegi, Tamas;Hafidi, Mohamed;Simon, Barbara;Gulyas, Miklos
    • Environmental Engineering Research
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    • 제25권3호
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    • pp.299-308
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    • 2020
  • Composting is among the most effective integrated waste management strategies used to recycle sewage sludge (SS) waste and generate a useful product. An encapsulated lifting system is a relatively new industrial-scale composting technology. The objective of this study was to evaluate the effectiveness of composting dewatered stabilized SS mixed with green waste using this new technology. The composting process was monitored by changes in the physico-chemical properties, UV-visible spectra, and fourier transform infrared (FTIR) spectra. The composting temperature was steady in the thermophilic range for 24 and 12 d in the intensive and maturation phases, respectively, which fulfilled the disinfection requirement. Moreover, the temperature increased rapidly to 76.8℃ within three days, and the thermophilic temperatures peaked twice and lasted longer than in traditional composting, which accelerated SS degradation and decreased the composting period necessary to obtain mature compost. FTIR spectroscopic analysis showed a diminished in methyl group derived from methylene C-H aliphatic groups because of organic matter degradation by microorganisms and an increased number of aromatic chains. The new technology may be a viable and sustainable alternative for SS management that converts waste into compost that is useful as a soil amendment.

젓갈 및 젓갈 대용 부재료가 김치의 숙성 중 Angiotensin 전환효소 저해작용에 미치는 영향 (Effects of Salted-Fermented Fish Products and Their Alternatives on Angiotensin Converting Enzyme Inhibitory Activity of Kimchi During Fermentation)

  • 박덕천;박재홍;구연숙;한진희;변대석;김은미;김영명;김선봉
    • 한국식품과학회지
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    • 제32권4호
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    • pp.920-927
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    • 2000
  • 김치제조에 널리 쓰이는 젓갈류 즉, 멸치젓갈(액젓, 저염 액젓, 육젓), 새우젓갈 및 저염 까나리액젓과 젓갈 대용물로서 굴 가수분해물, 명태육 가수분해물 및 청각추출물을 첨가하여 제조한 김치를 $20^{\circ}C,\;10^{\circ}C$$4^{\circ}C$에서 각각 숙성시키면서 숙성에 따른 아미노질소의 함량과 ACE 저해효과를 살펴보았다. 그 결과, 젓갈류 첨가구의 경우, 아미노질소의 함량과 ACE 저해효과는 모든 숙성온도에서 숙성됨에 따라 어느 정도 증가한 후 대체로 일정한 수준을 유지하는, 유사한 경향을 보였다. 젓갈 대용물 첨가구의 경우, 아미노질소는 모든 숙성온도에서 각 시험구별 숙성에 따른 큰 변화 없이 $400{\sim}600\;mg/100\;g$의 함량을 보였으며 ACE 저해효과는 숙성 초기인 $1{\sim}2$일 사이에 급격한 상승 후 완만히 증가하는 경향을 보였다. 첨가된 젓갈 및 젓갈 대용물 중에서는 저염 멸치액젓 첨가구가 모든 숙성온도에서 아미노 질소의 함량(>600 mg/100 g)과 ACE 저해효과 (>80%)가 비교적 높았다. 그러나, 젓갈 대용물도 ACE 저해효과 면에서 젓갈류에 못지 않은 좋은 효과를 보임으로써 ACE 저해 기능성 김치용 조미소재로 젓갈류와 함께 이용 가능할 것으로 사료된다.

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젓갈 및 젓갈 대용 부재료가 김치의 숙성 중 아질산염 분해작용에 미치는 영향 (Effects of Salted-Fermented Fish Products and Their Alternatives on Nitrite Scavenging Activity of Kimchi During Fermentation)

  • 박덕천;박재홍;구연숙;한진희;변대석;김은미;김영명;김선봉
    • 한국식품과학회지
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    • 제32권4호
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    • pp.942-948
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    • 2000
  • 김치제조에 널리 쓰이는 젓갈류 즉, 멸치젓갈(액젓, 저염 액젓, 육젓), 새우젓갈 및 저염 까나리액젓과 젓갈 대용물로서 굴 가수분해물, 명태육 가수분해물 및 청각 추출물을 첨가하여 제조한 김치를 $20^{\circ}C,\;10^{\circ}C$$4^{\circ}C$에서 각각 숙성시키면서 숙성에 따른 아질산염의 함량과 그 분해효과를 살펴보았다. 그 결과, 젓갈류 첨가 김치의 경우, 아질산염 함량은 $20^{\circ}C$ 숙성에서 새우젓갈 및 멸치액젓 첨가구가 한 때 증가하였으나 그 후 다시 감소하였으며 $10^{\circ}C$$4^{\circ}C$의 경우도 대체로 감소하였다(<5 ppm). 젓갈 대용물 첨가 김치의 경우, 아질산염 함량은 숙성초기에 크게 감소한 후 숙성됨에 따라 일정하게 낮은(<2 ppm) 함량을 유지하였다. 각 시험구의 아질산염 분해효과는 젓갈류 첨가구가 다소의 변동을 보였으나 숙성온도에는 크게 영향을 받지 않으면서 대체로 일정한 수준을 유지하였다. 젓갈류 중에서는 저염 멸치액젓 첨가구가, 젓갈대용물 중에서는 굴가수분해물 첨가구가 90% 내외의 효과를 보여 타 시험구 $(70{\sim}80%)$보다 높은 아질산염 분해효과를 보였다.

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Phytochemical and Pharmacological Investigations on Moringa peregrina (Forssk) Fiori

  • Elbatran, Seham A.;Abdel-Salam, Omar M.;Abdelshfeek, Khaled A.;Nazif, Naglaa M.;Ismail, Shams I.;Hammouda, Faiza M.
    • Natural Product Sciences
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    • 제11권4호
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    • pp.199-206
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    • 2005
  • Investigation of M. peregrina aerial parts revealed the isolation and identification of 4-flavonoidal compounds, quercetin, quercetin-3-0-rutinoside (rutin), chrysoeriol-7-0-rhamnoside 6,8,3',5'-tetramethoxy apigenin. The compounds were identified by TLC, PC, MS, and $H^1-NMR$. The fatty acids and unsaponifiable matter were studied. The $LD_{50}$ for M. peregrina was 113.4 mg/100g b.wt. Repeated intraperitoneal injection of 1/20 and 1/10 $LD_{50}$ (5.67 mg and 11.34 mg/100g b.wt.) of defatted alcoholic of M. peregrina for 30 days induced significant decrease in serum glucose, liver enzymes and lipid components. M. peregrina administered i.p., 30min prior to carrageenan at the above doses significantly inhibited the rat paw oedema response, In acute pain models, namely, the acetic acid-induced writing and hot-plate assay, M. peregrina exhibited marked analgesic properties. In addition, M. peregrina administered at time of indomethacin injection inhibited the development of gastric lesions in rats.

Object oriented simulation in a CIM environment

  • 김종수
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1991년도 춘계공동학술대회 발표논문 및 초록집; 전북대학교, 전주; 26-27 Apr. 1991
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    • pp.67-76
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    • 1991
  • For several years, graduate students and faculty of the Engineering Systems Research Center at U.C., Berkeley have been studying new methods of planning and scheduling in a computer integrated manufacturing environment, with particular emphasis on large scale integrated circuit fabrication. One part of this work, focusing on short interval scheduling, uses simulation models as a primary research tool. We have built two versions of the same basic model (programmed in C) to study two different problems (one deals with machine down time and the other with setup times). These have proven to be efficient for studying particular problems, but are difficult and time consuming to modify. We are convinced that our research will be more effective: (1) if it were easier to build special purpose models tailored to the research question at hand; and (2) if we had better interfaces to graphics output. Commercially available factory simulators are inadequate for this research for a variety of reasons. Existing packages such as SIMKIT, SLAM, SIMAN and EXCELL have their own weaknesses. Typically, they are hard to develop and to modify. They do not allow for adding new dispatching decisions or release decision. Also, it is hard to add more machines to existing environment or change the route the product flows. For these various reasons, we had developed a new simulation package having flexibility and modularity. In this paper, based on experiences gained in the application of object oriented programming, we discuss unique features of the simulator developed in OOPS and ways to take advantage of features in developing and using manufacturing simulation software written in the OOPS

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Development of a SCAR Marker for Sex Identification in Asparagus

  • Kim, Seong-Cheol;Jung, Yong-Hwan;Seong, Ki-Cheol;Chun, Seung-Jong;Kim, Chun Hwan;Lim, Chan Kyu;Joa, Jae-Ho;Lee, Dong-Sun
    • 한국자원식물학회지
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    • 제27권3호
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    • pp.236-241
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    • 2014
  • A sex-linked random amplified polymorphic DNA (RAPD) marker was identified from Asparagus officinalis L. and was converted into a sequence-characterized amplified regions (SCAR) marker for the large-scale screening of male and female plants. A total of 100 arbitrary decamer oligonucleotide primers were used for the RAPD analysis. Among them, the primer UBC347 amplified one female-specific 400 base pair DNA. Subsequently, the amplified RAPD fragment was cloned and sequenced. The fragment was abundant in AT and shared sequence homology with retrotransposon elements. On the basis of the sequence obtained, a pair of SCAR primer was designed. The amplification product, named F400, was the same size as the respective RAPD fragment from which it was derived. The F400 SCAR marker resulted to be female-specific in the three asparagus varieties tested in this study. This SCAR marker can be used for an early and rapid identification of female and male plants during breeding programs of asparagus.