• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.225-234
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• 2012

The purpose of this study is to explore possible ways to make a strategical use of CRM(Customer Relationship Management) for facilitating performing arts. In order to satisfy the purpose, this study investigated actual cases of CRM, primarily focusing on LG Art Center, one of representative performance venues in South Korea, and CREDIA, a performing art planning agency in South Korea. Here, it was found that LG Art Center operated its independent TMS(Theater Management System) and thereby could afford to successfully plan performing art programs on the basis of customer-oriented convenient ticketing system as well as a pile of customer information. On the other hand, CREDIA introduced advanced performance management system and has successfully attracted larger membership than before. Moreover, it organized specialized personnel in membership management and thereby could manage membership in systematic manner. And it was found that based on web log analysis, CREDIA developed a variety of products to comply with customer needs and thereby could realize higher returns and better customer satisfaction through cross-selling activities as well as performance ticketing. However, it was found that CREDIA still operated its membership system and mileage point system in stereotypes manner. Thus, it is required to operate differentiated membership system based on membership grades and diversify practical ways to save and use mileage points, so that CRM can be strategically applied to develop new audience and maintain loyal customers.

• Journal of the Korean Society for Library and Information Science
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• v.51 no.3
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• pp.133-161
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• 2017

As a foundational research for formulating a comprehensive operation plan for Ulsan Library, this study has been undertaken to develop directions for the future library services by performing surveys on the users and library staffs. Consequently, first, the users have demonstrated such a high demand for collaborative services, such as make possible variable library services using a single membership ID across the nation. Second, there is a significant difference in the awareness among the two groups in regards to the awareness of promotional methods for the facilitation of the use of public library in Ulsan. That is, while the staffs highly preferred the use of media such as newspaper, magazines, and radios, users demonstrated the converse and, instead, preferred field trip programs. Third, there seemed to be a certain level of agreement by and among the users and staffs in respect of the library's roles such as that of providing diverse education and programs on reading activities, and that of enabling diverse cultural activities such as arts and culture.