• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.992-1000
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• 2006

The main purpose of this research is to develop the methodology of objective evaluation of clothing appearance by eye movement analysis. The visual clothing items used in this study were skirt, one-piece, pants and shirt with the style variation of silhouette and details. By observing eye movement during visual evaluation of clothing, we can achieve the basic fixation data of eye movement. Moreover, we developed the Matlab program to extract the fixation coordinate and number of eye fixation on each part of the clothing item. As results, there were differences in the duration of fixation time for each item and the fixation time was not different by styles within a clothing item. However, we could find differences in the fixation time within a style, in other words, we could select the important parts of the clothing by observing the fixation time in a certain clothing item. It is also noted that time required in visual information processing differs depending on the item, and there was a region which contain more information independent with styles in the same item. By developing the objective method of visual evaluation that correspond to human's visual information processing, the results are expected to be applied in the retrieval program in internet shopping mall or in the development of contents for advertisement of clothing.

• Agribusiness and Information Management
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• v.7 no.2
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• pp.1-11
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• 2015

This study has performed a comparative analysis between groups based on Time To First Fixation, Fixation Duration, Fixation Count and Total Visit Duration, which are eye-tracking analysis indicators on what visual attention is shown compared to the e-magazine produced as regular images related to e-magazines in which experiment subjects have applied cinemagraph images as eye tracking research on the e-magazine produced with cinemagraph images and e-magazines produced with regular images. The experiment sample used e-magazines composed of nine pages while AOI (area of interest) has been set up on each page by classifying image and text regions. A combined 30 people took part in the experiment, which was performed by randomly assigning 15 to the experiment group and 15 to the control group. According to the results of the analysis, the experiment group recorded a shorter time than the control group on the e-magazine produced with cinemagraph images through Time To First Fixation. Though no significant difference was found between the experiment and control groups in Fixation Duration, a substantial difference did appear between Fixation Duration and Total Visit Duration.

• Journal of Korean Elementary Science Education
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• v.31 no.3
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• pp.358-371
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• 2012

The main purpose of this study was to examine elementary teachers' visual attention that appears in science textbook tables. This paper proposed that teachers' cognitive effectiveness can be different by the presence or absence of the title of tables. The eye fixation data of participants are collected by the eye tracker apparatus. Participants in this study were 10 elementary school teachers and the table on the 2007 revised science textbooks were selected as experimental stimuli. Information about eye-fixations are recorded when subjects are given 4 tables by eye tracker. Eye-fixation time as well as the ratio and the number of fixation can be obtained by using the eye tracker but also we can acquire a significant conclusion through these outcomes. As the result of the experiment, it took less time to interpret in the presence of the title than in the absence of it. However, this result is only effective only for the interpretation of simple stimulus; the presence of title does not influence on fixation time in the analysis of complicated stimulation. This study showed that it is better to insult the title in the tables because it helps teachers to recognize contents of the tables effectively.

• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.122-131
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• 2014

This study aimed to conduct an eye-tracking experiment carried with facade images as a medium and to do research on 'the interest of the eyes' resulted from people's gazing phenomena. This study secured gazing data which appeared according to visual response and analyzed gazing phenomena to find the basic theory of 'the interest of the eyes' as a methodological role, which consumer interest and attention could be grafted when a plan and a design for space design was made. Data terms used in eye-tracking backgrounds and the movement of the eyes were investigated in literature review. Twenty (20) facade images were selected through a case study to get experimental stimuli for the related experiment. Thirty (30) subjects (men and women) suitable for the experiment were recruited to conduct an eye-tracking experiment. After the experiment, five (5) areas were set up in the facade image to identify the focus level of interest and attention. The level of interest and focus was connected to the interest of the eyes. The analysis to study the interest of the eyes was based on nine (9) items such as sequence, entry time, dwell time, hit ratio, revisits, revisitors, average fixation, first fixation and fixation count. Through gaze analysis, the following conclusion was drawn about the 'interest level of sight' for gaze frequency. The interest level can be interpreted to be higher for faster sequence, shorter entry time, longer all fixation(ms) for dwell time, faster all saccade(%), higher hit ratio, more revisits, more revisitors, longer average fixation, faster and longer first fixation, and more fixation count, and the person can be said to have felt interest faster and/or more.

• Journal of Korea Multimedia Society
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• v.25 no.2
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• pp.421-431
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• 2022

The purpose of this research is to determine the point of fixation of the driver during the process of driving. Based on the results of this research, the driving instructor can make a judgement on what the trainee stare on the most. Traffic accidents have become a serious concern in modern society. Especially, the traffic accidents among unskilled and elderly drivers are at issue. A driver should put attention on the vehicles around, traffic signs, passersby, passengers, road situation and its dashboard. An eye-tracking-based application was developed to analyze the driver's gaze behavior. It is a prototype for real-time eye tracking for monitoring the point of interest of drivers in driving practice. In this study, the driver's attention was measured by capturing the movement of the eyes in real road driving conditions using these tools. As a result, dwelling duration time, entry time and the average of fixation of the eye gaze are leading parameters that could help us prove the idea of this study.

• Journal of Communication Design
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• v.38
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• pp.80-90
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• 2012

The purpose of this study is to determine the differences in eye-tracking, which is one of the emotional reactions of the autonomic nervous system, against various experimental stimuli that vary in terms of the movement attributes of graphic image. This experiment conducted an analysis of variance of the movement factors(n) in each movement attribute(speed, horizontality movement, verticality movement, diagonal movement). Dependent variables were the fixation starting time, the fixation dwell time, the whole fixation time from stimulus appearance, and the eye-tracking length. The result of eye-tracking against movement speed showed nonsignificant differences for each movement attribute. In the horizontality movement, the → movement was higher than the ← movement. In the verticality movement, the ↑ movement was higher than the ↓ movement. In the diagonal movement, there was not significant differences for each movement attributes.

• Korean Institute of Interior Design Journal
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• v.26 no.2
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• pp.22-32
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• 2017

This research is to analyze the spatial information search features which shown by Eye fixation and movement and conducted eye tracking experiment for targeting sports shop spatial images which it are same but looks different. This is able to find out the eye movement feature according to placement of goods from the eye movement and movement distance of spatial visitor, and the result can be defined as following. First, the whole original-reverse left / right images have a higher number of observations in the [IN] area than in the [OUT] area. This is because after eye taking high observations in LA area of [IN] have been jump-over [OUT], performed search activities in low eye fixation without high eye fixation. Second, there was a difference in the frequency of the observation data as the composition of the images changed. The original image has been often fixed the eyes in LA area, and the one that has been observed for a long time is reverse left / right image. Also, fixation point was shown higher at the reverse left / right image as jump-over from [OUT] area to [IN] area. If LA area seen as reverse left / right image, it is located in right-hand side. The case where the dominant area is on the right side has a characteristic that the eye fixation is longer. This can be understand that the arrangement of products for attract the customer's attention in the commercial space might be more effective when it is on the right side. Third, the moving distance(IN ${\rightarrow}$ OUT) of the sight pointed to external from LA area was long in the both original-reverse left / right images, but it is no relation with search direction([IN${\rightarrow}$OUT] [IN${\rightarrow}$OUT]) of the sight. In other words, the sight that entered in LA area can be seen as visual perception activity for re-searching after big jump-over, in the case go in to outward (OUT area) after searching for more than certain time. The fact that the moving distance of eye is relatively short in the [IN ${\rightarrow}$ OUT] process considered as that the gaze that stays outside the LA area naturally enters in to LA area.

• Korean Institute of Interior Design Journal
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• v.26 no.5
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• pp.65-74
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• 2017

The purpose of this research is to analyze characteristics of street elements when pedestrians have a view in the street. The research was utilized eye-tracking experiment and two times survey before and after experiment. The experiment is composed as follows. The data collection was conducted two days period from March 30 to 31, 2017. There were 43 participants who were all male and undergraduate students. In the data recording, the stimulus image was presented 65 seconds on a 23-inch monitor. Prior to analyzing data, the images were represented into five elements of AOI(area of interest). The fixation rate was divided by a period such as 'fixation time' and 'fixation count' parameters. The results were additionally obtained by linking analysis with the area ratio of AOI, time series analysis, and questionnaire. First of all, both building signs and advertisement standing boards draws attentions in participants. From a comparison between fixation rate and survey, the data have negative perspective view. Second, the advertisement standing boards are more eye-catching than other elements regardless of AOI size. It shows the priority of elements what should be developed in the environment. Third, the pavement is rarely seen in the fixation rate. Fourth, the trees are not a long frequency but viewed as a positive element. People want to keep the natural site in the street. In summative research, this method of extracting eye movement data would be provided a foundation data for developing streetscape plan based on scientific factors.

• Proceedings of the ESK Conference
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• 1995.10a
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• pp.101-108
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• 1995

This paper presents an experiment which examines eye movement characteristics of novice and experienced workers in the press operation. Signficant difference between the novice and the experienced workers was observed in eye fixation time, eye movement patterns, hand duration time, and hand movement time. The results could be used to set up a guide to train the novice workers and to determine how long the novice should be trained.

• Journal of Korean Society of Transportation
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• v.9 no.2
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• pp.101-120
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• 1991

The Subject of this research work is to study the driver's vision and eye-movement ch-aracteristics under the diffrent condiction of road traffic and driving. The analysis of this investigation was conducted spatially or temporaly into three parts'eye-mark distribution, viewing-time percentage and fixation duration. This dissertation focuses on analysis of dr-iver's visual characteristics to improve road circumstamces. In this study driver's ch-aracteristics are measured with eye-mark recorder and analyzed statistically The main features of this study are : 1st Duration distribution of fixation point is significant in 87% at 5% of the significant level in Gamma Distribution. The average of fixation duration by road are 0.33sec on streets 0.45sec on Roads and 0.86sec on highways. The average of fixation duration by visual objects are 0.4sec on road surface 0.26sec on road shoulder 0.49sec on traffic sign 0.37sec on warning sign and 0.67sex on gwide sign. 2st Moving anglrs of a fixation point are fit in the Exponential Distribution. The average moving angle is appeared to be 3.85。 on streets 2.81。 on roads 2.73。 on highway and 5 。 on intersecyion. 3st As a result of examining alignment of guide and warning sign in traffic signs cxisting foundation methods are less affected by lane than by apeed of a vehicle.