• Title/Summary/Keyword: External impact

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The Effect of Consumers' Perception of Similarity Toward Virtual Influencer on Purchase Intention Through Emotional Bond (가상 인플루언서에 대한 소비자의 유사성 지각이 정서적 유대감을 통해 구매의도에 미치는 영향)

  • Lee, Ji Hyeon;Kim, Han Ku
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.89-110
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    • 2022
  • Purpose To verify the factors that encourage consumers' favorable reaction toward virtual influencer, we proposed consumers' perception of subjective and objective similarity. The purpose of this study is to comprehensively investigate the impacts of consumers' perception toward virtual influencer on purchase intention through psychological distance and parasocial relationship. Design/methodology/approach This study was designed to examine the structural relationships among consumers' perceived external similarity, internal similarity, controllability, animacy toward virtual influencer, psychological distance, parasocial relationship and purchase intention. Findings The results are as follows. First, perceived external similarity, internal similarity, perceived controllability, and animacy had a positive impact on psychological distance. Second, psychological distance had a positive impact on parasocial relationship, whereas it had no significant impact on purchase intention. However, we found that the relation between psychological distance and purchase intention was mediated by parasocial relationship. Lastly, parasocial relationship had a positive impact on purchase intention. Based on these results, this study can propose the way to generate revenue to companies that consider advertising campaign using virtual influencer.

Examining Relationship among Intellectual Capital, Internal Collaboration, External Collaboration and Distribution Performance

  • AKIL, Sawir Rifatullah;SOEMARYANI, Imas;HILMIANA, Hilmiana;JOELIATY, Joeliaty
    • Journal of Distribution Science
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    • v.20 no.7
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    • pp.1-9
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    • 2022
  • Purpose: This study aims to examine the effect of intellectual capital on both internal and external collaboration and its impact on distribution performance enhancement in public sector. Research design, data, and methodology: The study applied quantitative approach with the help of AMOS Structural Equation Modelling. The unit of analysis is the Indonesian local government. The research involved 430 leaders from local government agencies as respondents. Results: This study found that intellectual capital positively influences both internal and external collaboration as well as distribution performance. Furthermore, the current research confirms the different effect of internal collaboration and external collaboration on distribution performance; internal collaboration positively affects distribution performance, while the external one does not. Eventually, internal collaboration mediates the indirect effect of intellectual capital on distribution performance, whereas the external collaboration does not. Conclusions: This study strengthens and complements the lean stream by confirming the role of intellectual capital as critical antecedent of internal collaboration, external collaboration, and distribution performance. Moreover, this research underlines the critical role of internal collaboration as the intercourse which supports distribution performance enhancement in public sector. Lastly, the study highlights the benefits of external collaboration in distribution practice if appropriately and wisely managed.

Impact force localization for civil infrastructure using augmented Kalman Filter optimization

  • Saleem, Muhammad M.;Jo, Hongki
    • Smart Structures and Systems
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    • v.23 no.2
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    • pp.123-139
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    • 2019
  • Impact forces induced by external object collisions can cause serious damages to civil engineering structures. While accurate and prompt identification of such impact forces is a critical task in structural health monitoring, it is not readily feasible for civil structures because the force measurement is extremely challenging and the force location is unpredictable for full-scale field structures. This study proposes a novel approach for identification of impact force including its location and time history using a small number of multi-metric observations. The method combines an augmented Kalman filter (AKF) and Genetic algorithm for accurate identification of impact force. The location of impact force is statistically determined in the way to minimize the AKF response estimate error at measured locations and then time history of the impact force is accurately constructed by optimizing the error co-variances of AKF using Genetic algorithm. The efficacy of proposed approach is numerically demonstrated using a truss and a plate model considering the presence of modelling error and measurement noises.

Coordination of SVC and External Reactor/Capacitor Banks Using Multi-objective (다목적 유전자 알고리즘을 이용한 SVC와 외부 리액터/커패시터 뱅크의 헙조 제어)

  • Park, Jong-Young;Lee, Sang-Ho;Park, Jong-Keun;Son, Kwang-Myoung;Lee, Song-Keun
    • Proceedings of the KIEE Conference
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    • 2000.07a
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    • pp.233-235
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    • 2000
  • SVC(Static Var Compensator) is commonly installed with conventional mechanically switched existing reactor or capacitor banks for wide range voltage control. The frequencies of switching of external banks have a great impact on the quality of voltage, but is limited since the life time of the external banks depends severely on the number of switching. So it is a complete multi-objective nonlinear optimization problem with conflicting objectives. This paper presents a method to determine the optimal coordination of SVC and external banks using genetic algorithm based on the multi-objective criteria. Optimal dead band and delay time of external banks is sought for reliable and efficient operation

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An Empirical Study on the Effect of Government Support on Open Innovation and Export Performance for SMEs (중소기업을 대상으로 한 개방형 혁신과 수출성과에 대한 정부지원의 효과에 관한 실증연구)

  • Yang, Ji Yeon;Roh, Taewoo
    • Korea Trade Review
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    • v.44 no.3
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    • pp.73-84
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    • 2019
  • This study focuses on previous research that explored the external knowledge reflecting the characteristics of SMEs and that should be considered because of the limited capacity of SMEs. This study examines the effects of open innovation and SMEs on export performance, focuses on government support as a way to supplement the limited capacity of SMEs, and analyzes the moderating effects of government support. An examination of 1,358 samples revealed that the breadth of external knowledge, depth of external knowledge, and government support had a significant impact on the export performance of SMEs. The effect of exploration of external knowledge (breadth and depth) of SMEs on the export performance of SMEs is significant both in breadth and depth when government support is provided, but only depth is significant when there is no government support.

A Study on Repair Technique after Damage of Aircraft Sandwich Composite Structure (항공기 기체에 적용된 샌드위치 복합재 구조의 손상 후 수리 방안 연구)

  • Park, Hyunbum;Kong, Changduk
    • Journal of Aerospace System Engineering
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    • v.7 no.1
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    • pp.39-43
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    • 2013
  • In this study, damage assesment and repair technique of aircraft adopted on Sandwich composite structure were performed. The sandwich composite structure were damaged by drop weight type impact test machine. The damaged sandwich composite structure was repaired using external patch repair method after removing damaged area. This study presents comparison results of the experimental investigation between the impact damaged and the repaired specimen.

A Study on the Emotional Factors in an Apartment External Space Impact on the Residential Consumption Behavior (아파트 외부공간의 감성적 요소가 주거소비행태에 미치는 영향에 관한 연구)

  • Jung, Eun-Hye;Jeong, Jun-Hyun
    • Journal of the Korean housing association
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    • v.22 no.3
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    • pp.15-24
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    • 2011
  • The purpose of the research is analyzing how the emotional factors of the external apartment design can be influenced by the consumers' emotional reaction, and analyzing how the emotional reaction of the consumers will affect the expenditure of the apartment in the upcoming future. For this purpose, first, external surrounding factors of the apartment are extracted and then classified into three major design categories (instinctive, behavioral, and reflective design), and each factor is evaluated by the emotional evaluation. The scope of the research is restricted to the apartments in Daegu city which are built by Top 3 construction companies from the analysis of construction-working rank (May, 2010). The residential-expenditure data are extracted from D-univ. students, in accordance with the satisfaction of the external surroundings and emotional-reaction against the emotional-design factors of the apartment. This research is done by the statistic analysis program SPSS17.0. This shows that difference of emotional design by the apartment external space requisites will be significance as fundamental data for development of application and planning and apartment external space of emotional design by the apartment external space in the future.

Numerical Analysis of Crash Impact Test for External Auxiliary Fuel Tank of Rotorcraft (회전익항공기용 외부 보조연료탱크 충돌충격시험 수치해석)

  • Kim, Hyun-Gi;Kim, Sungchan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.3
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    • pp.724-729
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    • 2017
  • The crashworthiness of the fuel tank of a rotorcraft is verified through the crash impact test. The crash impact test has a high risk of failure due to the application of an excessive load, which can seriously affect the overall development schedule of the aircraft. Therefore, a lot of effort has been made to minimize the possibility of failure in the actual test by carrying out a numerical analysis of the crash impact test of the fuel tank in the initial design stage. Recently, an external auxiliary fuel tank was added to increase the cruising distance. In this study, the numerical analysis results of the crash impact test based on several different shapes of the external auxiliary fuel tank are presented, in order to evaluate its crashworthiness. For the numerical analysis, smoothed particle hydrodynamics (SPH), which is one of the fluid-structure coupled analysis methods, is applied and the test conditions prescribed by US military standards are reflected in the analysis conditions. In addition, the material property data previously obtained by the specimen test of the actual fuel tank is applied to the numerical analysis. As a result, the equivalent stress of the fuel tank material itself and the metal fitting is provided and the possibility of acquiring data for designing the crash-worthiness of the external auxiliary fuel tank is evaluated by examining the behavior and working load of the internal mounted components.

The Effects of the High-tech Manufacturing Ventures' External Collaborations on the Management Performance: Focusing on the Mediation Effect of Internal Core Competencies (첨단제조 벤처기업의 외부적 협력활동 경험이 경영성과에 미치는 영향에 관한 연구: 내부 핵심역량의 매개효과를 중심으로)

  • Lee, Younghun;Song, Eugene
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.69-84
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    • 2021
  • As industrial structural changes in the 4th Industrial Revolution have recently led to the need for fostering high-tech industries and high-tech manufacturing industries have been showing high value-added creation, the importance of high-tech manufacturing ventures has increased a lot as well. As a result of this, the government is actively supporting and fostering them. However, it appears that high-tech manufacturing ventures seem to have a lot of difficulty in securing competitive advantages due to the lack of internal core competencies and experience in the rapidly changing international economic conditions. In order for high-tech manufacturing ventures to strengthen internal core competencies, external collaborations with other companies or institutions which have diverse experience, technology skills and abundant resources are actively promoted. Accordingly, based on resource-based theory and transaction cost theory, the authors analyzed the effects of the high-tech manufacturing ventures'external collaborations on internal core competencies and management performance in this study. In order to verify the hypothesis of this study, the 2020 data on"The Research on the Precision Status of Ventures'compiled by the Ministry of SMEs and Startups since 1999 were utilized. According to the results of this study, the experience of external collaborations had a positive impact on the internal core competencies and non-financial management performance, while there was no direct impact on financial management performance. Moreover, the relationship between the experience of external collaborations and management performance is mediated by the internal core competencies. Additionally, it was found that the internal core competencies positively affected both non-financial and financial management performances, and non-financial management performance again had a significant impact on the financial management performance. Finally, the experience of external collaborations had a positive impact on both development, manufacturing, and marketing factors forming the internal core competencies. However, the impacts of individual factors were different in the management performance. Development and marketing factors were shown to have a significant impact on both non-financial and financial management performance, while the manufacturing factor had a significant impact only on financial management performance.

Sound Metric for the Impact Sound of a Car (자동차 임팩트 소음에 대한 음질 요소 개발)

  • Park, Sang-Won;Kim, Ho-Wuk;Na, Eun-Woo;Lee, Sang-Kwon
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.20 no.1
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    • pp.66-73
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    • 2010
  • Vehicles experience the impact due to harsh road conditions. Contact with a barrier on a road induces vehicles to vibrate, which brings about an impact sound. The attenuation of the impact sound is an important issue since passengers may complain about the impact noise. However, the perfect removal of impact noise is not possible as most of impact noise is caused by external conditions. It is thus necessary to make vehicles to possess more desirable sound quality characteristic of impact sound. More research is needed on objective attributes of impact sound; it is not a simple matter since impact noise is transient in nature and has a high level of sound at an instantaneous moment. A new objective attribute of impact noise is designed by using wavelet transform. Wavelet transform is appropriate for the analysis of transient signals such as impact noise. The usefulness of new objective attribute, which is a sound metric, is examined by comparison with the mean subjective rating for real impact noise of passenger cars. The new sound metric has better correlation with the mean subjective rating than already existing sound metrics