• 대한가정학회지
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• 제41권10호
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• pp.199-209
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• 2003

The purpose of this study was to investigate the causes of bankruptcy in small apparel stores. Data were collected from 153 apparel retail store owners who experienced failure in small apparel stores in Busan. The results showed as follows; The internal factors that caused bankruptcy in small apparel stores were the problems related with employees, capital, investment, weak marketing strategies, inadequate management, and characteristics of store owners. The external factors were economic condition, unexpected incidents, and the condition of market. There were significant differences in the perception of factors which caused the store bankruptcy according to prior business experience before opening apparel stores, the level of education, and the period between store opening and closing.

• 유통과학연구
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• 제16권9호
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• pp.59-63
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• 2018

Purpose - It has already been proved that 'mood' as the physical environment of shopping affects consumers' main sensory channels such as sight, hearing, smell, touch. However, there is no consensus on how the olfactory cue influences the customers in the shopping environment. In this study, we examine the previous studies on how the olfactory cue affects the customers in the shopping environment and present a clear direction as a suggestion for progressive research. Research design, data, and methodology - It is not important to use a lot of unconditional fragrance, but it should be exposed to the environment that suits the proper fragrance. In recent years, meaningful research on store fragrance has been slowly increasing. As a result, studies on the fragrance effects of retail stores have been conducted to verify the relevance of fragrance suitability in stores and consumer spending scale. Results - The fragrance appropriate for each store can not be uniformly specified as any fragrance. This is because external variables such as time, season, temperature, lighting, density of shoppers, and music in the store also affect customer evaluation. For example, using an unsuitable fragrance may encourage customers to leave the store quickly by restraining impulsive purchases or by disturbing concentration. The store manager should also be interested in using fragrances that are proven and effective in the store environment, but they should also have the ability to easily manipulate and manage the fragrances very appropriately according to changes in the store environment. Store managers should observe consumer preferences and responses according to their goals and strategies, and then systematically manage and store information about the fragrance appropriate to the store. Conclusions - In the future, the fragrance marketing researcher needs to consider the spatial form and density of the customer. In practice, managers operating a retail store should check the most appropriate store density(congestion) according to the size and spatial characteristics of the store and maintain the ideal conditions. To do this, it is necessary to pay attention to how to select and control sensory elements such as fragrance(olfactory), music(auditory), and lighting(visual).

• 한국의류학회지
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• 제31권4호
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• pp.604-614
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• 2007

As the role of retail stores in distribution channels becomes more significant and competition among them becomes more fierce, retail stores are making efforts to gain a dominant position in market share. And as such, consumer store choice behaviour is becoming more diverse and complex. The purpose of this study was to analysis the store choice process and to aid in understanding the types of store choice behaviors. 30 subjects were sampled by focus sampling and investigated by in-depth interview. Some consumers went through all stages of store choice process and others skipped some. The consumers who usually had no plan to visit stores and who purchase without problem recognition process were categorized as opportunity-taking type, and the consumers who visited just one store without external search of other store information were categorized as store-loyal type. Finally, the consumers who searched store information externally were divided into brand-oriented type and value-seeking type. The brand-oriented type represented the consumers who did not evaluate stores in detail because which store to visit was decided on brand; and the value-seeking type represented the consumers who did in fact evaluate stores in more detail according to the items and trends in fashion. This study is meaningful in that it provides a dynamic store choice process and examines related variables thereto.

• 한국항공우주학회지
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• 제33권8호
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• pp.105-110
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• 2005

외부장착 계측포드를 사용한 비행 적합성 시험 결과의 분석 기법을 연구하였다. 자체적으로 개발한 계측포드로부터 획득한 센서 원시자료와 MIL-STD-1553B 원시자료를 각각 별도의 방법으로 분석하였으며, 센서 자료의 보정, 동조 및 동기화를 통해 서로 다른 형태의 두 자료를 동시에 분석할 수 있도록 하였다. 분석 자료의 타당성 평가 결과, 자료가 항공기의 거동을 잘 구현하고 있었으며 실제 비행에서 수행한 자료값과 잘 일치하였다.

• 한국의류학회지
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• 제26권9호
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• pp.1378-1389
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• 2002

This study was to identify dimensions of subjective knowledge and to test the structural model of the effect of subjective knowledge on information search and evaluation rules for apparel products. A questionnaire was administered to 668 females living in Seoul, Taejon, and Cheongju, and the data were analysed by using LISREL 8. The results of this study were as follows: First, consumers' subjective knowledge regarding apparel products consisted of five factors; Style knowledge, Fashion Knowledge, Store Knowledge, Fabric/Management Knowledge, and Brand knowledge. Those factors were influenced by the experience related with apparel products. Second, the subjective knowledge influenced information searches. That is, internal search was significantly influenced by fashion knowledge and store knowledge, while external search was significantly influenced by fashion knowledge and fabric/management knowledge. Third, the subjective knowledge had indirect effects on evaluation rules via search activities (e.g., internal and external), suggesting that the internal search was mediated in relationship between subjective knowledge and compensatory rule, while the urtemal search was mediated in the relationship between subjective knowledge and noncompensatory rule. Therefore, this study implies that subjective knowledge plays an important role to explain consumers' decision making processes such as information search and evaluation.

• 한국항공우주학회지
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• 제37권3호
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• pp.232-239
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• 2009

군용항공기에 탑재된 외부무장은 필요시 투하되기 위해서는 무엇보다도 먼저 안전한 분리가 이루어져야한다. 따라서 이러한 외부 장착물의 안전한 분리는 여러 가지 실험을 통해 사전에 반드시 검증이 이루어져야 한다. 본 논문은 전투기에 장착한 외부 장착물이 전투기로부터 분리 될 때 안전한 분리가 이루어지는가를 풍동실험을 통해 검증하기 위한 연구를 수행하였다. 이러한 무장분리문제와 관련된 풍동실험 기법으로 널리 활용되고 있는 자유낙하실험과 Grid test 기법을 사용되었다. 본 논문에서는 이러한 각 풍동실험 기법의 수행절차를 기술하고 각 기법의 실험결과로써 얻어진 데이터를 통해 무장투하가 사출기의 작동 여부와 관계없이 안전하게 분리됨을 확인하였으며, 각 기법에서 얻어진 결과가 모두 안전 제한치 내에 있음을 확인할 수 있었다.

• Asia Marketing Journal
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• 제14권3호
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• pp.119-135
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• 2012

The purpose of this research is to investigate the effects of the product display type on the consumers' purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping situation on the purchase intention and the revisit intention are statistically significant. However the attitude toward the store is not affected by the treatments. Experiment results suggest that the positive consumer responses in terms of the purchase and revisit intention can be achieved when the product display is matched with the situation in the mobile shopping setting. Controlling consumers' evaluation on the product information and their experience of online shopping, we can take these effect as the results of match-up between the product display type and the situational factors surrounding mobile shopping. The result provides strong support for the location-based service in mobile shopping. Most of the mobile device can utilize the consumers' location which can be easily interpreted as the situational factors. With regard of the level of the external stimulation, the shopping service providers can offer the main interface with the right match with the consumers' situations. When the external stimulation level is high, they should provide the category display or product display in the target promotion in their mobile shopping apps. However if the target is on the way with the low external stimulation level, they should provide the search format as the main interface in their apps. More interestingly, this kind of manipulation does not affect the consumers' attitude toward the store according to our research result. Future research direction is discussed.

• 한국의류학회지
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• 제39권5호
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• pp.672-682
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• 2015

SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

• 항공우주시스템공학회지
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• 제9권1호
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• pp.28-34
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• 2015

Armed aircraft of a basic trainer class installs external stores under wing box by using pylon and performs an operation such as weapon delivery and jettison, and should be designed to withstand all kinds of loads applied to external stores. The static strength test of pylons and wing box was performed to assess the static strength of pylon and their support structures for substantiation. Based on the test, the structures were verified to fully satisfy a given design requirement. In this paper, methods of test load generation of wing box and pylon, evaluation of test result data and design result of test set-up were presented. Comparing the FEM analysis with the same test data can lead to good match and reasonable deviation between both. Finally, based on the test and the analysis, the static strength of test article was substantiated and the reliability and effectiveness of analysis math model were obtained.

• 한국환경농학회지
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• 제27권4호
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• pp.456-459
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• 2008

Quality of rice grain changes during dry storage with internal physiological changes and external injury by organism. Storage rice changes by condition with respiration via variable temperature, hydrolysis enzyme reaction, lipid peroxidation occurs with change of palatability. During dry storage, physiological change with protein variation pattern was examined by image analysis on proteomic technology. Analysis revealed that protein activity had no change store at room temperature and store at $40^{\circ}C$, but decreased store at $60^{\circ}C$. Analysis of variable hydrophobic protein pattern revealed that protein activity of beta-tubulin, protein disulfide isomerase, vacuolar ATPase b subunit, globulin was not significantly decreased all dry and store condition. However, heat shock protein 70, and glutathione transferase was significantly decreased when rice dried at $60^{\circ}C$ compared with room temperature and $40^{\circ}C$ dry condition.