• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2011년도 춘계 종합학술대회 논문집
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• pp.135-136
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• 2011

중소기업이 차지하는 국민경제에서의 고용창출 효과와 수출기여도 측면에서의 중요도는 매우 크다. 날로 높아져가는 세계시장의 글로벌화와 환경변화 속에서 무역의존도가 높은 우리나라 기업의 경우 제품 가격 유통 촉진 즉, 마케팅믹스 전략과 경쟁력이 수출성과 거양에 매우 큰 비중을 차지한다고 할 수 있다. 본 연구의 목적은 수출 중소기업의 마케팅믹스요인과 마케팅성과와의 관계를 분석하여 중소기업이 실행해야 할 최적의 마케팅전략을 제시하면서 수출마케팅과 중소기업정책 발전의 토대를 이루기 위함에 있다. 이러한 목적 달성을 위해 국내 338개 수출중소기업을 대상으로 설문조사를 실시하였고 AMOS 18.0을 이용하여 연구모형과 가설을 검증하였다. 실증 분석 결과, 마케팅믹스와 마케팅성과 관계에서는 4P's Mix요인 중 유통과 촉진관련전략이 마케팅성과에 유의한 영향을 미치는 것으로 나타났고, 제품 가격전략은 통계분석상 유의한 결과가 나타나지 않아 기각되었다. 따라서 향후 수출중소기업입장에서는 마케팅역량을 제고하기 위한 내부적이고 전사적인 노력이 선행되어야 수출마케팅성과가 더욱 극대화될 것으로 판단된다.

• 문화경제연구
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• 제21권2호
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• pp.29-51
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• 2018

2012년에 한미 FTA가 발효되었으며 콘텐츠산업분야에서 역대 FTA 중 가장 많은 부분에서 시장개방이 이루어졌다고 평가받고 있다. 본 연구는 한미 FTA 체결에 따른 콘텐츠산업분야의 시장개방 효과의 하나로 수출입 효과를 실증적으로 분석하였다. 이는 정책적으로는 한류로 대표되는 한국 콘텐츠산업의 대외경쟁력이 FTA와 어느 정도 연관성이 있는 것인지에 대한 의미있는 해석을 도출한다. 이를 위해 1차적으로는 ANOVA 분석을 통해 평균적인 FTA 효과 유무를 추정하고, 이후 다른 요인들이 통제된 후 직접적인 FTA 효과 추정을 위해 회귀분석을 실시하였다. 한미 FTA로 인해 미국산 콘텐츠가 국내 시장을 잠식할 것이라는 우려와는 달리, 콘텐츠 수입측면에서는 통계적으로 유의한 변화가 발생하지 않았다. 콘텐츠 수출은 한 미 FTA협정 발효 후에 오히려 증가하여 대미 수출액에 통계적 유의미한 변화가 있었지만 한 미 FTA체결에 따른 효과가 아니라 그 외적인 변수들로 인해 수출액이 증가했다는 해석이 회귀분석을 통해 알 수 있었다. 실제 한 미 FTA협정의 콘텐츠산업 분야에서의 시장개방의 하나인 외국제작물의 편성비율 조정이 별다른 의미를 갖지 못했고 국내 제작물의 편성비율이 오히려 증가한 것을 보면 국내 콘텐츠의 전체적인 시장경쟁력이 높아졌고, 그 결과로 대미 수출이 증가한 것으로 볼 수 있다.

• 유통과학연구
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• 제12권11호
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• pp.35-43
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• 2014

Purpose - This study evaluates the mutual influential power regarding the trade volumes of Japan and USA, based on a literature review and an empirical analysis. Through the literature review, I could evaluate each country's actual import-export volume and its status. Further, I could evaluate how each country could influence its trade outcome, through empirical analysis. Research design, data, and methodology - This study aims to review the trade structure to improve Japan-USA economic and social cooperation, as the two countries have reciprocal complementary features, and to examine trade weaknesses and analyze factors influencing trade and its direction, as well as to identify ways to expand trade. Results - The intra-economic potential cooperation fields are numerous. Additionally, anticipated profits from these fields are stable as compared to other fields in the regional economic integration. Conclusion - The interrelations between the two economic identities can provide optimal opportunities for industrial technology cooperation. Under the current aggravated competition in industrial fields, it is advisable to identify ways to secure stable resource suppliers, including the development of export markets.

• 대한지리학회지
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• 제46권6호
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• pp.751-766
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• 2011

본 연구는 평택 당진항을 대상으로 화물수송량에 의한 밀집도로 항세권의 계층성을 파악하고, 항만의 수출입량 증대를 위한 활성화방안을 알아보고자 한다. 중국과의 무역증대를 예상하여 건설된 평택 당진항은 자동차, 천연가스를 주축으로 수출입하는 항구로서의 기능이 더욱 강화되어 배후지와 지향지의 항세권은 확대되고 있으나 여전히 반경 70km의 핵심권에서 무역량이 많아 전국적인 항만으로 나아가는 데는 항로의 다변화와 더불어 여러 지역의 화주와 운송업자 및 선사로부터 인정받는 항만의 활성화 정책이 실행되어야 국제적 중심 항으로서의 위상과 기능이 제고될 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.345-352
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• 2021

Guided by a resource-based theory, this study is the first one that takes a quantitative approach to identify determinants of competitiveness of women-owned small and medium enterprises (SMEs) in Vietnam. The study employs time series data of Vietnamese SMEs extracted from the Vietnam Small and Medium Enterprises Survey conducted biennially from 2005 to 2015 in ten Vietnamese provinces. Firm competitiveness hereby is indicated by revenue, market share, profitability, and export volume. The research reveals a number of determining factors, of all, research and development, labor skills, business environment, technology investment are the most important factors, followed by capital and headcount. It is indicated that the determining factors have different influences on competitiveness obtained by different measurements. Therefore, it is based on specific targets and situations to make wise business decisions. The authors also make comparisons among groups of women-owned enterprises divided by their firm age, location, ownership, export, age, and educational background of business owners. The findings serve as critical empirical evidence and provide policy recommendations for improving the competitiveness of women-owned SMEs in Vietnam. The recommendations range from technology support, education and professional support for female entrepreneurs, access to capital and human resources to business environment improvement.

• Asian Journal of Innovation and Policy
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• 제11권1호
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• pp.69-86
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• 2022

This study examines performances and varieties of export of IP sensitive products across emerging countries, namely, India and China by utilizing 6-digit disaggregated product-level export data. Further, this study constructs trade margins - extensive and intensive margins to understand trade potential and different trade patterns, specifically, exporters' productivity, product diversification, and volume of trade during 2007-2016. This study finds India's performance is comparable with China at the extensive margin though the gap between India and China is very wide in terms of the total value of exports and the intensive margin. China majorly exports more expensive electronics and manufacturing-related products as opposed to relatively cheaper medicinal and synthetic products, the total value of exports from China to the rest of the world is much higher than that of India. This study suggests that India is exporting IP-sensitive products to lower-income countries sufficiently, but the IP-sensitive exports to higher-income countries are still lagging.

• 통상정보연구
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• 제14권3호
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• pp.31-47
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• 2012

1999년 유로존(Eurozone)은 단일통화 출현을 목표로 출범하였다. 유로화(Euro)의 사용은 회원국들에게 있어 GDP의 약 1%에 이르는 환전비용과 환위험 관리비용을 제거하였다. 또한 안정적인 역내 물가수준을 유지할 수 있었고 저금리 기조를 유지하며 투자와 고용의 촉진이 이루어졌다. 유로화의 국제적 위상에서도 세계 외환보유고 비중이 2010년 기준 26.9%로 제2위의 기축통화국으로 자리매김하였다. 역내 회원국들 간에도 환율 고정에 따른 환율 위험을 떨어드려 투자와 경제성장을 유도하였다. 특히나 금융시장에서는 거래비용의 감소로 유로화의 수요가 증가하였고 교역에서도 대금지급수단으로 유로화가 사용됨으로써 교역증가로 인한 단일시장 효과를 유발하고 있다. 본 연구에서는 EU내 단일통화 사용이 회원국들 간의 수출과 수입에 미치는 파급효과에 대해 임의효과모형(random effect estimation)과 고정효과모형(fixed effect estimation)으로 분석해 보았다.

• Journal of Evidence-Based Herbal Medicine
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• 제2권2호
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• pp.33-38
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• 2009

Korean Ginseng has been recognized as a representative special product in Korea and over the world for a long time, since its quality is known to be superior to Chinese, North American Ginseng. However, the export volume of Korean Ginseng products has been diminishing since 1990 because the imports of low price Chinese Ginseng and the effective marketing policy on North American Ginseng. Therefore, this study is to suggest the competitiveness reinforcement strategies through analyses of the present state and transition of the international competitiveness in Korean Ginseng. This study conducts the comparative analysis of international competitive power of ginseng between Korea and other exporting countries. There are many kinds of saponin that are competitive from a quality profile. However, price competitiveness was very low. According to the result of analysis, this study suggest the competitiveness reinforcement strategies of Korean Ginseng as follows ; First, it is necessary to establish the ginseng plan for high-quality environmentally-friendly production. Second, Korean Ginseng producer should develop various consumer-oriented products according to purchasing power and taste of target market consumers. Third, export strategies must be established by finding out every importing country’s characteristics with regard its import, circulation and consumption of the Korean Ginseng. The use of this study is to forecast useful information to concerned organization for the future policies to the ginseng products in the international market.

• 무역상무연구
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• 제13권
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• pp.329-346
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• 2000

The marine cargo insurance is mainly the insurance on foreign trade commodities. The sales contract stipulates as to which of the seller or the buyer should arrange the insurance. In other words, if the sales contract is made on the C.I.F. terms, the seller has to arrange the insurance, while, in the case of F.O.B. or C.F.R. terms, the buyer has to arrange it. The F.O.B. or C.F.R. terms means that the seller has to take out an insurance for himself until the cargo being loaded onboard the overseas vessel at the port of shipment in export country. But our country has not reasonable insurance to cover seller's risk, because it hasn't yet implemented the insurance. In respect of a cargo exported from Korea on F.O.B. or C.F.R. terms, the F.O.B. insurance covers comprehensively the inland transit and storage until the cargo being loaded onboard the overseas vessel at the port of shipment in Korea with a certain limitation of a insurance period. The goal of this study is to analyze the development propriety of F.O.B. Insurance. This could be done through analyzing the volume and analyzing the proportion of F.O.B. or C.F.R. terms for export. It is supposed that the potential demands of F.O.B. insurance are sufficient in our country for developing the F.O.B. insurance. At this point of time, the positive development of F.O.B. insurance for export is inevitable from the viewpoint of present situation of trading circles.

• Journal of the Korean Wood Science and Technology
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• 제19권4호
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• pp.34-42
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• 1991

Protection of tropical forest affects on significant reduce of tropical hardwood supply, and softwood resources will be increasingly important for the timber security in Korea. U.S. softwood log was most favorite species for Korean softwood log importers in overall import conditions except price stablization and consistency of export policy. Reduced export volume from Pacific Northwest to Korean market has been immediately replenished by rediata pine from New Zealand and Chilean plantation. Siberian timber will hardly play major roles in Korean timber market unless budding structure. softwood plywood and softwood furniture uses are enhanced. Recent rapid rise of labor cost and reducing tariff rrate in Korea provided better opportunities for import lumber in building materials market. Dry dimension lumber was relatively profitable when processed from import U.S. soft-wood log while green lumber was favorable products processed from radiata pine log in Korean lumber market. This means U.S. softwood lumber would have better opportunity to market for '2${\times}$'4 studs when wood frame housing is introduced. On the other hand while radiata pine is competitive on temporary construction lumber such as supporter and concrete forming frame in Korea. Shortage of raw material for the new capacity of board plants in Korea will be it bottle neck. Major log export countries to Korea as U.S. New Zealand and Chile showed high trade intensity indices of composite hoard produces for Korean market. As Korea efforts to diversify import sources, and tariffs are reduced to 8% as scheduled by 1994. countries of scoring higher comparative advantages as Portugal. Brazil, Austria as well as New Zealand will have better opportunity to penetrate into promised Korean composites hoard market.