• Korea Trade Review
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• v.42 no.3
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• pp.1-24
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• 2017

This study investigates any possible influences of the fourth industrial revolution on international trade in Korea and suggests strategies to promote export of Korea in order to secure one of the biggest international trade countries. The fourth industrial revolution is the fourth major industrial era since the third industrial revolution in the 18th century which used electronics and information technology to automate production. This can be characterized as a range of emerging technologies that are fusing the physical, digital and biological worlds, and impacting all disciplines, economies and industries. Since this revolution is expected to have effects on international trade as well as whole industrial society, it examines how it may affect international trade of Korea in terms of the subject, the object, markets and forms of international trade. After that, it provides the strategies to promote Korean export in order to overcome the risks around the low economic growth of the recent years and the depressed domestic economy.

• Journal of Evidence-Based Herbal Medicine
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• v.1 no.2
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• pp.7-16
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• 2008

The main purposes of this study investigate as a cultural brand Oriental Medicine Cosmetics which has identification what images building up and which brand strategies are enforced refer to brand images of market. Follow this purpose, we want to investigate a concept of "Oriental Medicine Treatment" can become a brand or not through the Cosmetics. According to this purpose, we want to investigate that a concept of "Oriental Medicine" will be able to be Brand through the cosmetics. The Brand is emphasized the cultural value more than price and quality of the product. In case of "Oriental Medicine Cosmetics", above-mentioned fact is more important. Because "Oriental Medicine Cosmetics" is hard to divide into it's physical property and cultural character. What we want to comprehend through this investigation is, point out limitations of traditional marketing and the strategy of brand marketing which is possible to apply both the character and the history of "Oriental Medicine Cosmetics". Most important facts for this model, first, search for intermediately meanings for identification of "Oriental Medicine Cosmetics". Second, make a detailed plans after included the strategy of marketing communication at the inner part of cultural meanings. Should have done that, brand strategy and public relation tactics are composed in order identifiably with cultural. Finally, brand selling is able to move through the dimensional class. But it is necessary powerful mega brand for making a different level exceeding it's class.

• Transactions of the Korean Society of Automotive Engineers
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• v.22 no.3
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• pp.25-32
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• 2014

There are many type vehicles in army. They are jeep and truck by basic type. Recently many countries are developing new conceptual military vehicles. And they try for export of those military vehicles to another countries. Also Korea Army is developing military tactical and combat vehicles, and considering various necessary factors for export. But as easing the cold war system tension and reducing of defense budget, decrease in quantity of military vehicles. We think this trend is accelerative. Therefore Government(Military) and defense industry make every effort to increasing sales and productions. In this study, I'll inquire '2013~2017 basic plan for defense industry promotion' for strengthen the power of international competitiveness, and then suggest the increasing method for productions of military vehicles.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.135-136
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• 2011

It is very crucial that small and medium-sized enterprises, called SMEs, should play a pivotal role in creating jobs and contributing to export. Day by day under the influence of the increment globalization of the world market and the rapid changes of business environment, our country has been heavily dependent on export to the foreign countries. Therefore, both enterprises' Marketing Mix such as Product, Price, Place and Promotion and global competitiveness are essential elements to raise the volume of export. The purpose of this research is to find out the relationships between Marketing Mix and Marketing Performance. The considerable number of 338 domestic export SMEs was surveyed to verify the hypothesis and research model through a covariance structure analysis via AMOS 18.0, accompanied by the confirmatory factor analysis to prove suggested potential variables. After the strenuous empirical analysis, the relationship between marketing mix elements and marketing performance, the place and promotion element of 4Ps' Mix proved to have a postive impact on marketing performance. This research focused on Marketing Mix as major elements in marketing performance. Theoretical and practical implications are generated to help both enterprises and policy-makers that cover comprehensive government policies for SMEs.

• Korean Journal of Agricultural Science
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• v.38 no.3
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• pp.559-569
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• 2011

Korean government has introduced various programs to support exporters for the promotion of agro-food, including subsidizing the part of cost of transportation which is one of main supporting programs welcomed by exporters. However, the circumstance of global trade requires the change of government policy to promote exportation. The goal of this paper is to conduct the survey to analyze the recognition of agro-food exporters about the current promotion programs, and to suggest the findings to improve the Korean government program. The survey was conducted for 200 Korean agro-food exporters and 55 samples were taken for analysis. The results of analysis suggests followings: First, most of exporters still prefer the direct subsidy program, Second, however, many exporters also understand the necessity of the program to enforce the infrastructure for exportation and require that program, which will be the main promotion program in Korea.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.7
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• pp.321-330
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• 2020

The defense industry has recently been focused on boosting exports of weapon systems. Investigation and selection of promising export items for SMEs in the defense industry is essential to establish a defense promotion policy. This study presents a model for selecting promising export items applicable to the defense industry through case studies, such as criteria for selecting promising items from other organizations. The evaluation index is largely composed of three categories, competitiveness of the item itself, capabilities of the exporter, and ripple effect of the export, and consists of eight detailed evaluation indicators. The relative weight between categories was calculated through the AHP method. In the selection model, if a certain score is exceeded, it is then possible to adopt a promising item or verify validity. In particular, promising items were selected by applying this methodology to those involved in the defense industry. Using the model presented in this study, it is expected that domestic small and medium-sized enterprises with relatively high export competitiveness and excellent quality items will be given priority, and more effective and intensive export support will be possible.

• International Commerce and Information Review
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• v.10 no.4
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• pp.277-298
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• 2008

This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.212-223
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• 2004

The purpose of this study is 1) to identify Chinese environment for investment and apparel market, 2) to analyze the current situations of Korean fashion brands＇entry to Chinese market, 3) to analyze the marketing strategies to China according to product category, and 4) to identify merits and problems of Chinese market. For data collection, secondary resources were collected, and the telephone interview with merchandisers were implemented with brand managers. Twenty-one fashion brands were included for the study. Results of the study were as followed： 1) China was a big potential apparel market due to its rapid economic growth. Apparel purchase behavior and clothing preference of Chinese consumers were various by regional groups. 2) The motives of entry to China were to competition in domestic markets, saving raw material cost. The entry modes to China were direct export, license and regional manufacturing system. 3) Marketing strategies were to pursue high quality branding, high pricing and placing strategies with high-class department stores. Also star marketing were used with ＂Han Rue＂. Also various promotion strategies were implemented such as fashion show and unique VMD. 4) The merits of Chinese market were high potential market for export, close proximity, cultural similarity and Han-Ryu syndrome. Problems of Chinese market for export were lack of experts on Chinese market, fierce competition in China, and unstable economic policies.

• East Asian Economic Review
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• v.18 no.1
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• pp.83-107
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• 2014

This paper studies the effects of economic development and cultural proximity as common determinants of trade in cultural goods in a dynamic preference selection model. For the empirical analysis, this paper utilizes the gravity framework with importer fixed effects and Poisson pseudo-maximum likelihood estimators. This paper applies the model to Korean export of broadcasting contents to Asian countries. The relative economic development of the export country and the market size of the import country are important determinants of cultural trade, the results of which are generally consistent with traditional goods trade. However, the distance variable does not show much significance, reflecting the unique characteristics of trade in cultural goods.

• Journal of Practical Agriculture & Fisheries Research
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• v.24 no.4
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• pp.45-52
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• 2022

This study suggest strategies to expand pork exports to Hong Kong through understanding characteristics of its pork market based on results from analysis on surveys on consumers and marketers. The survey results indicate that Hong Kong's consumers consider freshness and sanitation/safety of pork as the most important factors in their purchase. The consumers are found to be very satisfied with Korean pork and have intension to purchase it in the future. The importers suggest that Korean pork should improve its price competitiveness and build up its brand images. Based on results of surveys, this study suggests four strategies, which are systematic disease controls, establishment of its brand image, effective quality and sanitation/safety management and government supports. And, as results from deriving economic effects of 2021 Korean pork export to Hongkong, the production inducement effect is 42.5 billion won and the employment inducement effect is 266 persons.