• 한국의류학회지
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• 제33권11호
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• pp.1719-1732
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• 2009

A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

• 미술이론과 현장
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• 제7호
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• pp.89-123
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• 2009

The Philippines was colonized by Spain for about centuries, from 1521 to 1898, and ruled by America for around four decades, from 1899 to 1946. After recovering from the Second World War, the government started to harness human labor as export itself. In the present time the overseas Filipinos keep the economy afloat with their steady transfer of money to relatives and dependents. Through the art works, the issue which Filipinos were exploited and exported by its government has been reflected as the various allegories. As Filipinos traditionally follow and keep Catholic belief, themes of Christ's sacrifice has allegorically been represented as salvation, struggle, suppression, and emancipation of people. Through the allegory, we can interpret both the intrinsic and superficial texts. Also we can identity certain modes of the visuality of allegory in selected works from Philippine art history that in their complex mediations materialize the people and dignity of their predicament and their prevailing. Philippine art can be divided as three different features: passion, vagrancy, and mass formation. The passion stage was depicted as deep structure of Christian thought and devotional feeling, harsh capitalist system. In the pictures of vagrancy, under the regime of Ferdinand Marcos, the themes of drift, deprivation, and homelessness are reckoned through the images of pictures. The stories represented with allegory have been played an important role to bring local issues up as national ones. Those stages take us to the processes of mass formation or the depiction of the people as a moment in the totality of force. The allegorical sign refers to another sign that precedes it, but with which it will never able to coincide reach back to a previous stage and in this constant attempt at return incorporates a structural distance from its origin. The true people's art is one that radically generates transformative technologies and techniques so that it irrevocably breaks the plane of "art". In the painting, the truth is represented by functioning as foundation of a rhetoric of the image. And at this axis, the passional, the vagrant, and the mass formation tend to come together because they render the form of contingency that must be suffered and hopefully surpassed, a Filipino subjectivity that must be stitched in time.

• 통상정보연구
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• 제15권4호
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• pp.341-366
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• 2013

글로벌 경제불황과 유로존의 재정위기에도 2012년 경이적인 무역흑자로 인하여 독일경제를 재조명하는 분위기가 고조되면서 이러한 성장을 이끈 주역으로서 독일 중소기업에 대한 관심이 증대하고 있다. 각국에서 국가경제를 회복시키기 위한 방법으로서 독일 미텔슈탄트를 모방하려는 시도가 나타나고 있다. 세계 제조업의 절대강자인 독일 중소기업의 수출경쟁력은 독일경제와 유사하게 수출의존적 경제구조를 갖고 있는 한국의 중소기업들에게 시사하는 바가 클 것이다. 따라서 본고에서는 독일 미텔슈탄트를 글로벌 강소기업을 목표로 하는 한국 중소수출기업들의 롤 모델로서 상정하고, 독일 제조업 경쟁력의 주역이라 평가받는 미텔슈탄트(Mittelstand) 성장의 역사적 고찰과 함께 수출경쟁력 구축 성공요인을 조명한다. 성공요인 분석의 결과는 한국 수출중소기업을 위한 비즈니스 전략 시사점으로 제공될수 있을 것이다. 독일 미텔슈탄트의 수출경쟁력은 기업 스스로의 기술 혁신성, 경영전략의 장기지향성을 보증하는 가족경영의 전통, 핵심역량을 작은 목표시장에 집중하는 니치전략과 함께 적극적인 글로벌화에서 그 성공요인을 찾을 수 있다. 이와 함께 미래지향적이고 효율적인 직업교육제도, 중소기업을 겨냥한 금융프로그램 그리고 정교하게 설계되고 운영되는 산업클러스터 및 산학연 네트워크 등이 미텔슈탄트의 내부적인 경쟁적 자산과 유기적으로 조합되면서 수출경쟁력에 시너지가 나타났다고 본다.