• Title/Summary/Keyword: Exploratory Analysis

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Exploratory research based on big data for Improving the revisit rate of foreign tourists and invigorating consumption (외국인 관광객 재방문율 향상과 소비 활성화를 위한 빅데이터 기반의 탐색적 연구)

  • An, Sung-Hyun;Park, Seong-Taek
    • Journal of Industrial Convergence
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    • v.18 no.6
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    • pp.19-25
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    • 2020
  • Big data analytics are indispensable today in various industries and public sectors. Therefore, in this study, we will utilize big data analysis to search for improvement plans for domestic tourism services using the LDA analysis method. In particular, we have tried an exploratory approach that can improve tourist satisfaction, which can improve revisit and service, especially in Seoul, which has the largest number of foreign tourists. In this study, we collected and analyzed statistical data of Seoul City and Korea Tourism Organization and Internet information such as SNS via R. And we utilized text mining methods including LDA. As a result of the analysis, one of the purposes of visiting South Korea by foreigners was gastronomic tourism. We will try to derive measures to improve the quality of services centered on gastronomic tourism.

Analysis of Factors Affecting the Spatial Distribution of Highly Educated Human Capital: Focusing on Master's and Doctorate Group (고학력 인적 자본의 공간적 분포에 미치는 요인분석 - 석·박사 집단을 중심으로 -)

  • KIM, Soyoung;KIM, Donghyun
    • Journal of the Korean Association of Geographic Information Studies
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    • v.24 no.2
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    • pp.64-77
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    • 2021
  • The purpose of this study is to examine the spatial distribution of highly educated human capital and to identify key factors affecting their spatial distribution. We analyzed the spatial concentration and inequality using Gini's coefficient and exploratory spatial data analysis and identified the economic and amenity factors to affect the spatial concentration of highly educated human capital using spatial regression model. The findings show that the spatial pattern of highly educated human capital is concentrated, imbalanced, and clustered in Capital region and part of Chungcheong and Gangwon region. The spatial concentration were more affected by economic factor than by amenity factors. This study provides some implication on the regional economic strategies to attract the human capital.

The Effect of Tourist Shopping Value on Product Types and Satisfaction - The Moderating Role of Escaping-Seeking Motivation - (관광쇼핑가치가 쇼핑제품 유형 및 만족도에 미치는 영향 - 탈출-추구동기의 조절효과를 중심으로 -)

  • Hur, Hee Jin;Suh, Young-Gu
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.752-761
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    • 2020
  • This study analyzes the type of preferred shopping items based on tourism shopping value pursued by tourists through shopping at travel destinations as well as verifies their impact on satisfaction. A survey on 310 adult men and women aged 20 to 69 collected data samples representing tourism shoppers in Korea. Based on the collected data, a factor analysis and a structural model equation analysis were performed using SPSS 25.0 and AMOS. Tourism shopping value was divided into functional value, emotional value, exploratory value, and shared value. In addition, shopping items were categorized as physical materials and experience materials to identify the difference in preferred item types according to the value that tourists perceive. It also confirmed the adjustment effect of tourism motivation that affects tourism shopping behavior. According to the analysis results, the more tourists perceive functional and emotional values when shopping, the more physical material they prefer, and the more they perceive exploratory values, the higher the preference for experience goods. However, the shared value affected both physical materials and experience materials. Based on escape-seeking motivation, the adjustment effect of tourism motivation (a major variable to understand the behavior of tourists) on tourism shopping behavior was confirmed. Based on the academic and practical implications of this study, we hope to broaden our understanding of tourism shopping and revitalize research on tourism shopping.

Validation of a tool evaluating MOOCs for higher education from the perspective of education service

  • Sung-Wan, Kim
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.3
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    • pp.177-187
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    • 2023
  • This study aims to validate a tool evaluating MOOCs for higher education from the perspective of education service. Based on the results of related researches, a potential model for evaluating MOOCs (4 factors and 8 sub-factors) was made. An evaluation tool consisting of 18 survey items was delivered to 138 college students. After data cleaning, 136 surveys were used for exploratory factor analysis (principal component analysis. varimax rotation) and reliability analysis that confirmed the fitness of the potential model. Four exploratory constructs and seven sub-factors were extracted: Factor I was labeled as 'Systemic Learning Experience,' Factor II, 'Value Experience,' Factor III, 'Co-creation of Value Experience,' and Factor IV, 'High Order Learning Experience.' Reliability estimates using Cronbach's alpha indicated that the evaluation tool had good internal consistency. In conclusion, the evaluation tool for MOOCs in higher education was proven to be valid and reliable.

An exploratory analysis of factors influencing online music users' willingness to pay

  • Yu-Xuan, Yuan
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.2
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    • pp.217-225
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    • 2023
  • The willingness of online music users to pay is the key to the protection of music copyright and the sustainable development of the industry. This paper aims to study the influencing factors of online music users' willingness to pay based on exploratory analysis. Based on the theory of customer perceived value, the unified theory of technology acceptance and use, and the theory of fan enthusiasm, the research model is constructed. Validate the obtained 583 valid data. Through analysis, I got that perceived value, interpersonal influence, fan enthusiasm, and personal payment awareness directly affect online music users' willingness to pay; practical value and hedonic value have a positive impact on perceived value, and the impact of economic cost and compilation cost has not reached a significant level; Online word-of-mouth negatively moderates the impact of perceived value on users' willingness to pay for music. Music platforms can formulate operating policies based on this.

The Reliability and Validity of Korean Version of the Infertility Stigma Scale (K-ISS) (한국어판 난임 낙인 측정도구의 타당도와 신뢰도)

  • Kim, Miok;Ban, Minkyung
    • Journal of Korean Academy of Nursing
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    • v.52 no.6
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    • pp.582-597
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    • 2022
  • Purpose: This study aimed to translate the Infertility Stigma Scale (ISS) into Korean and to evaluate its reliability and validity in the Korean context. Methods: Data were collected from 350 women who underwent in vitro fertilization (IVF). Data were analyzed using SPSS WIN 25.0 and AMOS 22.0. Content validity was analyzed using the item-level content validity index (I-CVI) and scale-level content validity index/averaging (S-CVI/Ave). The preliminary survey was conducted on 20 women who had experienced IVF at least once to check the level of understanding of the tool and the time required to fill out the questionnaire. Exploratory and confirmatory factor analyses were used to test construct validity. Additionally, hypothesis-testing construct validity were tested. Cronbach's α was used to assess the reliability. Results: The Korean-ISS (K-ISS) consists of 25 items, excluding two items from the original ISS questionnaire. Exploratory factor analysis identified four factors, which explained 75.6% of the total variance. The four distinct factors were infertility stigma with self-devaluation (56.8%), public stigma (8.1%), social withdrawal (6.5%), and family stigma (4.2%). In the confirmatory factor analysis, the 25 items in the four-factor structure were validated (χ2 /df ≤ 3, RMSEA ≤ 10). The hypothesis-testing construct validity of K-ISS against FPI (r = .58~.71, p < .001) and FQI (r = - .49~- .65, p < .001) was tested and found to be significant. The internal consistency reliability of the K-ISS, assessed using Cronbach's α, was .97. Conclusion: The K-ISS has satisfactory construct validity and reliability; therefore, it can help minimize the negative impact of stigma by measuring the stigma associated with women experiencing infertility.

Testing the validity and reliability of an assessment tool for dental hygienists' consideration of patients with mild disabilities (치과위생사의 경증 장애인 환자 진료 고려사항에 대한 지식 측정 도구의 타당도와 신뢰도 검증)

  • Ye-Ji Kim;Hie-Jin Noh;So-Jung Mun;Sun-Young Han
    • Journal of Korean society of Dental Hygiene
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    • v.23 no.1
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    • pp.55-62
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    • 2023
  • Objectives: The purpose of this study was to test the reliability and validity of an assessment tool for dental hygienists' consideration of patients with mild disabilities. Methods: Thirty-seven preliminary questions were compiled through literature review, and thirty-two questions were selected through content validity testing by eight experts. Two hundred and three dental hygienists completed the assessment tool as an online survey. The construct validity, internal consistency, and test-retest reliability of the tool were investigated using the SPSS 26.0 program. The construct validity was assessed using exploratory factor analysis. The internal consistency was assessed using Cronbach's alpha. The intraclass correlation coefficient (ICC) value with 95% confidence intervals was calculated for test-retest reliability. Results: Ten items and four factors were selected through exploratory factor analysis. The internal consistency reliability of the tool was found to be Cronbach's alpha=0.658, and test-retest reliability was found to be ICC=0.812. Conclusions: An assessment tool of care for patients with mild disabilities by dental hygienists is a reliable and valid tool suitable for the job characteristics of dental hygienists. It can be used in clinical practice and research.

An Exploratory Study on Video Information Literacy (영상정보 활용능력에 관한 탐색적 연구)

  • Min Kyung Na;Jee Yeon Lee
    • Journal of the Korean Society for information Management
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    • v.41 no.2
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    • pp.19-46
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    • 2024
  • In this study, we conducted a literature review and exploratory research to identify the characteristics of recently popular video information and to propose the basic capabilities required for video information literacy. Through a literature review, the distinct characteristics of video information were examined from various perspectives, differentiating it from other types of information. Subsequently, we had one-on-one, in-depth, semi-structured interviews with 16 participants in their teens to 50s to collect their video usage experiences. The interview contents were categorized to create a codebook, and content analysis was performed. Based on this analysis, we derived the characteristics of video information. Finally, the characteristics of video information were identified through the literature review and interview analysis outcomes, and these characteristics were classified into properties of video and characteristics related to video information usage. Based on the identified characteristics of video information, this study proposed the basic capabilities required for video information literacy.

The Effect of Failure Experiences on Exploratory Innovation Activities: A Longitudinal Study of The Korean Pharmaceutical Industry (실패경험이 기술혁신 활동과 기술개발 성과에 미치는 영향: 국내 제약 산업을 중심으로)

  • Lee, Jaegun;Huh, Moon-Goo
    • Journal of Technology Innovation
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    • v.26 no.3
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    • pp.69-97
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    • 2018
  • This study explored the influence of failure experience of Korean pharmaceutical industries on the innovative activities of corporations from the perspectives of R&D and knowledge search. Previous studies have defined the cause of the failure or studied the reasons for the decline. However, studies analyzing the influence of failure on the innovative activities of corporations are rare. This study set a research period of 10 years for the Korean pharmaceutical industry to conduct a longitudinal analysis of the influence of the influence of failure on innovation activities and the influence of innovation activities on radical innovation. A summary of the research results is as follows. Firstly, failure of corporations induce exploratory innovation activities, and the extent differs greatly from the size of financial slack resource. Secondly, experiences of corporations' failure were not significant from the perspective of knowledge search. Thirdly, the interaction between the corporation's exploratory innovation activities and knowledge search had a positive (+) relationship with radical innovation performance. This study is significant in that it suggested empirical evidence by verifying the positive influence of failure to learning and innovation unlike previous researches viewing failure negatively, and suggested the direction of future studies based on these research results.

Correspondence Analysis of Two-way Contingency Tables with Ordered Column Categories

  • Yang, Kyung-Sook;Huh, Myung-Hoe
    • Journal of the Korean Statistical Society
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    • v.28 no.3
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    • pp.347-358
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    • 1999
  • Correspondence analysis is an exploratory method for two-way contingency tables intended to display the association pattern between row and column categories. It has been developed for several decades mainly in France and Japan and, nowadays, is popular worldwide. For the special case, however, that the column consists of ordered categories, correspondence analysis may yield ackward result so that it cannot be fully accommodated. That's because the row and column categories are assumed to be nominal in the ordinary correspondence analysis. The aim of this study is to develop the correspondence analysis for two-way contingency tables with ordered column categories. It is based on two specific algorithms,

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