• 제목/요약/키워드: Experience Exhibition

검색결과 254건 처리시간 0.021초

감성마케팅을 적용한 홍보전시관 디자인에 관한 연구 -수도권 G지역 종합 홍보전시관과 D지역 뉴타운 홍보전시관을 중심으로- (A Study on Public Exhibition applied Emotional Marketing - Focused on Public Exhibition Proposals of the G Environment Improvement Project and D New Town -)

  • 양혜진;김남효
    • 한국가구학회지
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    • 제21권1호
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    • pp.40-53
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    • 2010
  • The purpose of this study was verified the effect of analyzed emotional factors and compare with competed design proposals of G and D public exhibition to plan the public exhibition applied emotional marketing which strengthen the effect with touching the emotion. The results are first, public consumer preferred to experience 5 senses and gives a positive effect, second, preference according to factor of scene gives differences by ages, but various ages preferred to experience the factor of scene, third the result of analyze the relation between preference of scene and 3 groups of 5 senses, which is high, middle, and low preferred had significant relation, and fourth, public consumer preferred to several levels of exhibition than only one level, the space preferred was 'experiencing' space.

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전시공간의 구성축과 관람순로에 관한 기초적 연구 (Study on the Movement and Structural Axis in Exhibition Space)

  • 정수영;차소란;임채진
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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    • pp.44-49
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    • 2003
  • Exhibition can be a type of mass-communication since it should contains some 'meaning' or 'message' that is to be delivered. The purpose of visiting museum is to view exhibits. Thus, factors, such as exhibits, exhibition media, show-case, direction signs, and gates, form visual perception, which means there exists homogeneity between visual perception and action. Visitors acquire knowledge by the space interaction when one can acknowledge the consecutive time flow while moving along the exhibition space. Visitors' movements can be formed by visual and perceptive experience that follows environmental stimulus and individual desire. Therefore, museum visitors experience certain shift flow with visual perception caused by the continuity of space. Thus, the research on development of focus in continuity is required. In addition, if the quality of exhibition space and organized continuity with visual diversity can be improved in exhibition design, it would expand the function of communication in exhibitions.

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일본과학계박물관의 전시수법과 연출에 따른 이용자행동반응에 관한 연구 (A Study on the Visitors' Behavior by the Exhibition Method and the Presentation in Science Museum)

  • 박종래;최준혁;배선화;임채진
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2004년도 춘계학술발표대회 논문집
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    • pp.127-130
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    • 2004
  • In order to verify the validity of the exhibition moethod in a science museum, this study undertakes a visitor follow-up survey, and clarifies the influence an exhibition method affect visitor's behavior, and its feature. The tracking research performed the visitor follow-up survey to family company children. The characteristic of the visitor's behavior by the exhibition method; Use frequency becomes low in order of 'Experience type' 'Participation type' 'Fixed type'. Experience type has tendencies, such as repetitive and continuing use, and use time was long. Otherwise use time of Fixed type was short. As a result, although the use frequency of Hands-on is high and its use time is longer than Hands-off, it turns out that is influenced according to factors, such as the exhibition method, presentation and the contents of exhibition.

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비대면 상황에서 가상 전시와 현장 전시 콘텐츠의 관객 반응 비교 (Comparison of audience response between virtual exhibition and on-site exhibition contents in non-face-to-face situations)

  • 정예은;남그린;권구주
    • 한국정보통신학회논문지
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    • 제26권12호
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    • pp.1838-1845
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    • 2022
  • 코로나19로 인해 대면으로 진행하는 현장 전시가 불가능한 상황이 지속되었다. 이를 계기로 가상현실/증강현실 등의 기술이 주목받고 있으며 많은 분야에서 이러한 기술들이 활용되고 있는데, 가장 신속히 비대면으로 전환된 분야 중 하나가 전시 예술 분야다. 이 연구에서는 가상현실 기술을 이용하여 가상 전시 공간을 제작하고 다양한 전시물을 가상으로 전시하는 가상 전시 콘텐츠를 제작하였다. 제작된 가상 전시는 동일한 내용의 전시물을 전시하는 현장 전시와 병행하여 개최되었다. 그리고 가상 전시는 HMD를 이용해 관객이 직접 체험해 볼 수 있는 기회도 제공하였다. 높은 현장감을 제공하기 위해 개방감 있게 가상 공간을 제작하였고, 사실적인 전시 구조와 같은 3D 객체와 텍스처를 이용하였다. 가상 전시 참여 관객들은 직접 참여하는 현장 전시와 유사한 체험을 할 수 있으며 동일한 전시 콘텐츠를 감상할 수 있다. 전시 이후에는 현장 전시와 가상 전시를 모두 참여한 관객에게 설문 조사하여 반응을 분석하였다. 설문 결과 가상전시의 유사성과 몰입감에 높은 점수를 부여하였다.

박물관 전시공간에서의 관람자 시각행동과 가시영역에 관한 조사 연구 - 부산박물관, 국립김해박물관을 중심으로 - (A Study on the Visitor's Visual Behavior and Isovist Area in Museum Exhibition Space - Focus on the Busan Museum, Gimhae National Museum -)

  • 유재엽;최준혁;임채진
    • 한국실내디자인학회논문집
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    • 제19권6호
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    • pp.197-205
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    • 2010
  • For the spatial experience of spectators visiting a museum, the route search of trying to follow the spatial structure or production of exhibition and the information search of trying to see are accomplished at the same time. In such process, the spectator's reaction of visual perception produces the result of emotional reaction and action exchanged between human and space by going through the recognition and perception on the target of environment factor. For the spatial experience of a spectator, the reaction of visual perception which interacts according to the exhibit and exhibition environment within space according to viewing purpose, interest and concern of spectator comes out as visual activity which is an activity to understand the spatial information shown as various activities according to spatial structure and unfolding characteristics of the display. The purpose of this study is to identify The Correlation of Spectator Movement Created According to Structural Form of Exhibition Area Based on Interaction between Exhibition Area Structure and Spectator to utilize as basic material while designing museum exhibition using isovist field which is a quantitative analysis tool of spectator's visual behavior and spatial structure at each exhibition area.

「Influencer」 예술 전시회 사례 연구 (A Case Study on the 「Influencer」 Art Exhibition)

  • 스위;정진헌
    • 디지털융복합연구
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    • 제18권9호
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    • pp.373-378
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    • 2020
  • Influencer(사회적 영향력을 가진 사람)의 경제활동이 지속적으로 발전하면서 'influencer'는 다양한 삶의 영역으로 영향력을 미치기 시작했으며, 많은 경제적 수입을 창출하고 있다. 동시에 각 업종도 자신의 'influencer'를 만들고 있다. 예술 전시 업계, 'influencer'로 불리는 예술 전시는 전통 예술 전시의 방식을 바꾸고 있다. 본 논문은 'influencer'로 불리는 예술 전시를 연구 대상으로 한다. 기존의 예술 전시회와는 다른 'influencer' 예술 전시회는 관객에게 전시를 통한 경험을 얻도록 더 많은 관심을 기울이고 있다. 그것은 비록 예술 전시회의 전문성을 감소시키지만, 더 많은 비전문분야의 방문객들이 예술 전시회를 보고 경험하게 한다. 'Influencer' 예술 전시는 상업적인 마케팅이지만 대중이 예술문화에 대한 소비를 늘리면서 관람객들에게 생생한 문화체험을 줄 수 있는 '영향자' 전시가 바로 대중의 문화소비 욕구를 충족시키고 있다. 몰입형 'influencer' 예술 전시회는 예술 전시회의 주요한 전시형태로 자리 잡을 것이며 혁신, 창의성, 예술 전문성 및 상업 마케팅을 통해 'influencer' 예술 전시회는 지속적으로 발전하리라 생각한다.

새로운 출발 (< Mediterior (study of exhibition guide system) > Metamorphosis)

  • 박현진
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2006년도 학술대회 2부
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    • pp.48-56
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    • 2006
  • This is study about interior guide system, especially in exhibition space. As experimental project, the study is focusing on designing the system itself. Think about past and present's exhibition system and what needs is in nowadays exhibition system. And picturing of this project and site search to detail scenario and draw and write scenario. To express, screen graphic is used in physical context.

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Museum Service Quality, Satisfaction, and Revisit Intention: Evidence from the Foreign Tourists at Bangkok National Museums in Thailand

  • Duantrakoonsil, Tattawan;Reid, Earl L.;Lee, Hae Young
    • 한국조리학회지
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    • 제23권6호
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    • pp.127-134
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    • 2017
  • Despite its importance to Thailand, museum tourism has not received sufficient attention from researchers and practitioners. Consequently, knowledge of museum tourist responses toward museum service quality is quite limited. Thus, the purpose of this study was to (1) examine the service quality of museums in Thailand and (2) revealed how tourists react positively namely through satisfaction and revisit intentions. This study further explored how the proposed relationships vary between Asian and European tourists. Based on Harrison and Shaw's (2004) museum experience model, facilities, staff services, and exhibition experience were proposed as three important service elements encountered during a service experience. Data were collected from foreign tourists who visited any of the 6 national museums in Bangkok. A total of 260 questionnaires were obtained over a 3-month period, all of which were retained and utilized for the analysis. Results found that exhibition experience and staff services were positively associated with tourist museum visit satisfaction, which in turn acted on revisit intention. In addition, exhibition experience was found to be the most important service element for Asian tourists, while staff services was most important for European tourists. Staff services and exhibition experience both played important roles in the tourist museum experience, while facilities did not have an effect on the evaluation of museum services. In response, museum managers need to implement a segmentation strategy that considers tourists' backgrounds such as region, culture, or nationality.

안도 다다오 전시공간의 구성에 관한 연구 (A Study on the Composition of Ando Tadao's Exhibition Space)

  • 김민정;김용성
    • 한국실내디자인학회논문집
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    • 제27권2호
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    • pp.143-153
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    • 2018
  • The exhibition space is a concept that is used to extract only the function of exhibition in an art museum combined with various cultural facilities. It mediates works, audience, and space. Therefore, it is considered that the exhibition space will not only judge the space by the form of the building, but also the true meaning will appear when the exhibition, the space and the environment coexist. His exhibition space has a story from the outside to the inside and the exhibition. In this study, we try to understand the characteristics of his space by analyzing the way of organizing exhibition and exhibition in his exhibition space. As a result of analyzing the cases suggested on this thesis through this point of view, Ando Tadao represented characteristics of his own exhibition space by harmonizing the demand of each exhibition space with his architecture language. His exhibition space provides the experiential space in the harmony of the nature and artificiality as inpouring the nature into the complex traffic line. And, the exhibition is constituted as a result of fully considering the overall situation of the space environment. He tries uniting the space and art by interpreting the work in the space rather than arranging the works. Consequently, It gives visitors the direct space experience through the intentional traffic line and is becoming an exhibition space that can express the exhibition only in that space as constituting it differently in accordance with the character of work.

2007 성남 리빙디자인 페스티벌 계획안 (2007 Exhibition plan for Seongnam Living Design Festival)

  • 박영태
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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    • pp.179-182
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    • 2007
  • 2007 Design Festival on Seongnam Living Design has been held with the theme of "You and I, We" on the basis of harmony through design. This kind of theme has the main concepts as follows: Harmony- the exhibition program that can capture our mind, Communication-the experience program not through personal work but through group work, Design Seongnam-joyful Sungnam which we have made together by regional participation design project. Especially, it also has encouraged active and voluntary participation based on the promotion of the event and design exhibition that are hosted by the universities, elementary and secondary schools that represent the downtown Seongnam. In understanding Seongnam City, it has applied the plan introducing emotional process. These are the programs, which are reading, thinking, listening, watching, touching, making, and dreaming. Through the processes of being with Seongnam by participants, it has helped people know more about Seongnam, and focused on being the exhibition understanding the members of the community Seongnam.

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