• Asia Marketing Journal
• /
• 제22권1호
• /
• pp.41-60
• /
• 2020

The goal of the study is to understand the role of social norm in purchase decisions where demand is revealed in the form of multiple-discreteness. Consumers are socially engaged in various activities through the expectation from others in their community. Actions or decisions are likely to reflect this influence. This implicit or explicit social norm is revealed as the rules, regulations, and standards that are understood, shared, endorsed, and expected by group members. When consumers' decisions are in distance from the norm, they come to face discomfort such as shame, guilt, embarrassment, and anxiety. These pressure act as a constraint as opposed to utility in their decision making. In this study, the effect of social norms on consumer demand is captured via multiple constraint model where constraints are not only from budget equation but also from psychological burden induced by the deviation from the norm. The posterior distributions of model parameters were estimated via conjoint study allowing for heterogeneity via hierarchical Bayesian framework. Individual characteristics such as age, gender and work experience are also used as covariates for capturing the observed heterogeneity. The empirical results show the role of social norm as constraint in consumers' utility maximization. The proposed model accounting for social constraint outperforms the standard budget constraint-only model in terms of model fit. It is found that people with longer job experience tend to be more robust and resistant to the deviation from the norm. Incorporating social norm into the utility model allows for another means to disentangle the reason for no-purchase as 'not preferred' and 'not able to buy'.

• East Asian Economic Review
• /
• 제26권4호
• /
• pp.279-304
• /
• 2022

This paper quantitatively analyzes the current status of North Korean consumer payment instruments through a questionnaire survey of 292 North Korean defectors. In the 2010s, it was found that the payment experience ratio of domestic currency cash and grain decreased, while the payment experience ratio of foreign currency cash increased. The use of foreign currency reached a stage where it was spread not only as a store of value but also as a medium of exchange. However, the most frequently used payment instrument by North Korean consumers was still domestic currency cash. By region, in inland urban areas both domestic currency cash and U.S. dollars are used and in the North Korea-China border region both domestic currency cash and Chinese yuan are used, while in inland rural areas dollarization does not occur because both domestic currency cash and grain are used. Meanwhile, despite the stable price trend during 2013-2019, the dollarization hysteresis effect is appearing, and both the purchasing power risk theory and the network externality theory are considered to have explanatory power for the cause. The results of this paper suggest that as dollarization is intensifying, it is expected that more costs such as shortages of commodities will be incurred than in the past if North Korea's de-dollarization policy is reimplemented. Also, in the case of domestic currency cards, which the North Korean authorities introduced in 2015 as part of a means of financial reform, this paper suggests that it may continue to be difficult for domestic currency cards to normalize official finance under the dollarization hysteresis.

• 한국의류학회지
• /
• 제46권4호
• /
• pp.600-612
• /
• 2022

This study analyzed the learning effect, through a satisfaction survey and NVivo qualitative analysis, of fashion design classes using humanities self-reflection writing. The results are as follows. First, with regard to learning satisfaction, learners perceived the class as efficient and showed overall satisfaction. Second, learners' opinions were classified into self-reflection writing, design process, new experience of expression, and the understanding of class activities. Third, in self-reflection writing, learners discovered their tendencies and values while exploring their identity through deep thinking. Fourth, in the design process, learners set the design concept consistently through writing. Fifth, in the new experience of expression, learners recognized the idea produced through writing as the result of thought and considered it a new expression method for design. Sixth, in the understanding of class activities, learners were interested in the process and considered it an activity through which to build their own style in design expression. Design class activities using self-reflection writing drew a positive response and presented the possibility of educational use. The teaching method of this study is expected to be used as a humanistic method for expressions in various design fields.

• Journal of Information Processing Systems
• /
• 제19권3호
• /
• pp.334-346
• /
• 2023

An electronic document based on PDF has been widely used in customer communication between an enterprise and a customer to deliver personalized content. However, electronic documents based on PDF in the form of paper layouts are not suitable for mobile environments because of low readability and lack of interactive interaction. Even though HTML is an essential language in a mobile environment, electronic document based on PDF is still used as it has a content integrity verification feature with a digital signature. It means that a user is sacrificing user experience in a mobile environment for content integrity and using paper-layout electronic documents. In this research, we design the Document HTML specification by setting the Document HTML conformance, adding the extended meta tags, and signing the message digest with a digital signature based on public key infrastructure (PKI). Furthermore, we implemented the Document HTML system, which has REST API services to generate and verify the Document HTML, and did experimental verification of the theory. As a result, we have confirmed that the Document HTML has both content integrity and user experience on mobile. Furthermore, the Document HTML is expected to be an alternative document format to deliver personalized content from an enterprise to a customer in a mobile environment instead of the paper layout electronic document such as PDF.

• 대한간호학회지
• /
• 제53권1호
• /
• pp.115-128
• /
• 2023

Purpose: This study aimed to understand the experiences of women under 40 years of age with gynecologic cancer. Methods: Semi-structured individual in-depth interviews were conducted with 14 Korean female patients aged 21~39 years with gynecologic cancer. The data were analyzed using Corbin and Strauss' grounded theory approach, including open coding, context analysis, and integrating categories. Results: Grounded theory analysis revealed nine categories and a core category of 'the journey to find my life after losing the life as a typical woman.' The categories that emerged as the conditions are 'Unwelcomed guest, cancer,' 'Completely devastated life as an ordinary woman,' 'Uncertain future,' 'Losing my physical characteristics as a woman,' and 'Life tied with treatments.' The actions/interactions were 'Decrease of interpersonal relationships,' 'A lonely battle to overcome alone,' and 'The power to overcome hardships.' The consequence was 'Live my own life.' Conclusion: This study contributes to the development of a substantive theory of the experience of gynecologic cancer in young women, which has been on the rise in recent years. The study's results are expected to be used as a basis for providing nursing care to help young women with gynecologic cancer adapt to their disease.

• 인간식물환경학회지
• /
• 제22권5호
• /
• pp.505-513
• /
• 2019

As the number of foreign workers increases in Korea, people's interest in their adaptation to this society has also increased. The purpose of this study was to investigate the effect of a forest-healing program on foreign workers' cultural adaptation stress and psychological wellbeing. The experiment was conducted in a recreation forest located in Hongcheon-gun, Gangwon-do. The subjects who participated in this study included 40 foreign workers (16 males, 24 females). The experiment was conducted for three days and two nights from June 26 to 28, 2019. The forest healing program was composed of activities that can enhance immunity and restore physical and mental health by utilizing various healing environmental factors such as landscapes, sunlight, anion and oxygen in forest. The independent sample t-test was conducted to examine changes in cultural adaptation stress and psychological well-being before and after the program. The collected data were analyzed using SPSS 18.0 program. As a result, cultural adaptation stress was statistically significantly reduced in sub-factors including discrimination experience, language conflict and legal status. Psychological wellbeing improved in all the surveyed sub-factors such as self-confidence, ego, immersion, and joy. The results of this study are expected to be used as basic data for reducing the stress foreign workers experience from cultural adaptation and restoring their psychological wellbeing in the future.

• 국제학술발표논문집
• /
• The 6th International Conference on Construction Engineering and Project Management
• /
• pp.612-613
• /
• 2015

As a construction project is recently becoming large-scaled and complex, construction process plan and management for successful performance of a construction project has become more important. Especially a reasonable estimation plan of activity duration is required because the activity duration is directly related to the determination of the entire project duration and budget. However, the activity duration is used to estimate by the experience of a construction manager and past construction records. Furthermore, the prediction of activity duration is more difficult because there is some uncertainty caused by various influencing factors in a construction project. This study suggests an estimation model of construction activity duration using neural network theory for a more systematic and objective estimation of each activity duration. Because suggested model estimates the activity duration by a reasonable schedule plan, it is expected to reduce the error between planning duration and actual duration in a construction project. And it can be a more systematic estimation method of activity duration comparing to the estimation method by experience of project manager.

• 유통과학연구
• /
• 제22권7호
• /
• pp.63-71
• /
• 2024

Purpose: The main objective of this research is to encourage the increase of local MSME businesses through the sustainable tourism sector in South Sulawesi by proposing a research model that focuses on increasing revisit intention. This, in turn, is expected to stimulate local trade and strengthen tourism attractiveness. Research design, data and methodology: A quantitative research method involving 190 domestic tourist respondents was employed, utilizing a questionnaire for data collection. Structural Equation Modeling (SEM) analysis through AMOS software was applied, and the Sobel test to assess indirect effects. Results: The research findings indicate that memorable customer experiences and travel motivations significantly influence destination image. However, travel motivation does not significantly affect revisit intention. Furthermore, memorable customer experiences and destination image significantly impact revisit intention. Notably, destination image plays a significant mediating role in the relationship between travel motivation and increased revisit intention. Conclusions: Memorable customer experiences and travel motivations directly contribute to the formation of a more positive destination image. Furthermore, memorable customer experiences drive the revisit intention, but travel motivation is not significant. Memorable customer experiences only influence revisit intention through the formed destination image. Additionally, the improvement of memorable customer experience and destination image increased revisit intention.

• International Journal of Advanced Culture Technology
• /
• 제12권1호
• /
• pp.227-233
• /
• 2024

This study was conducted to understand the essential structure and meaning of the experience of participating in the Jigsaw class designed to achieve the learning goals for nursing students with different basic learning abilities, and to prepare a plan for each individual to learn as a collaborator rather than a competition with each other. As a study based on Giorgi's phenomenological research method and in-depth interviews, data collection was collected from 10 study participants from December 1, 2023 to December 20, 2023. The main question used in the interview was "What impressed you after participating in Jigsaw teaching meathod?" The transcribed data were analyzed through the stages of overall recognition, classification of semantic units, transformation of semantic units into psychological expressions, and integration into general structures according to Giorgi's qualitative analysis method. As a result, a total of 89 semantic units, 35 essential psychological meanings, 13 sub-components, and 6 components were derived. The six components include 'good communication', 'difference appear in material preparation', 'easy to understand', 'finding team members who form a learning atmosphere well', 'A talkative class', and 'Unprepared team members are uncomfortable'. Based on the above results, it is expected that students in a passive position in class will become teachers themselves, take responsibility for preparing for learning, and provide useful basic data for developing programs that cooperate among students.

• 한국프랜차이즈경영연구
• /
• 제2권1호
• /
• pp.134-151
• /
• 2011

기업은 예측 불가능한 변화에 대하여 신개념의 접근 방법을 준비하여야만 하는 시대에 살게 되었고, 다양한 시장 환경의 변화로부터 도전을 받고 있다. 기업들은 자사의 역량을 핵심 분야에 집중시키고 나머지 부분들은 제휴를 통해 기업비용의 절감을 실현시키는 방법에 관심을 기울이고 있다. 호텔의 식음료 상품역시 상품과 서비스에 대한 고객의 기대가 증대되고 있는 가운데 식음료 업장의 운영자들은 고객 가치 증진을 위해 가격의 하향 책정과 품질 향상이라는 양자택일의 상황에 놓여 있다. 그러나 대다수 의 호텔들은 대기업에서 운영되고 있기 때문에 이미지 유지를 위해 을 가격의 하향 책정을 택하여 손실을 감수하고 있는 현실에서 국내 호텔 운영자들에게 '브랜드 제휴'가 브랜드 이미지를 향상시키고 매출을 증진시키는 하나의 해결책으로 제시될 수 있을 것이다. 이에 따라 국내 중가 호텔 경영자들에게 브랜드 제휴 결정 요인을 제시하여 보다 효율적으로 브랜드 제휴를 수행 할 수 있는 방안을 제시하였다.