• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4881-4887
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• 2011

The research purposes is apply to the expectation theory for the China's entrepreneurs want to know the relations model among the entrepreneurial expectancy, start-up business and expect growth. The entrepreneurial expectancy is defined expectation about entrepreneurial establishment, start-up business and expect growth intentions are defined entrepreneur's lead consider. According to the study, all of hypothesis have been suggested. In other words, expectation about entrepreneurial establishment, start-up business and expect growth effects and start-up business show the mediated effect in the research.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.5
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• pp.2079-2086
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• 2012

In this paper, the relation model for three important entrepreneurial entities are studied based on the expectation theory for entrepreneurs. The three entrepreneurial entities include entrepreneurial expectancy, entrepreneurial outcome and expect growth intentions. In this study, the entrepreneurial expectancy is defined as the expectation about establishment, while entrepreneurial outcome and expect growth are related to entrepreneur's dominant idea for enterprises' operation and management. Based on the investigation data via questionnaire for 489 subjects, the relation model hypothesis for the three entrepreneurial entities is tested using structural equation model analysis. According to the analysis result, arguments can be made that entrepreneurial expectancy can have a significant positive effect on realization of successful entrepreneurial activities, and entrepreneurial outcome may have a significant positive effect on realization of expect growth intentions. Therefore, a kind of mutual promotion model can be observed among the three entrepreneurial entities. In addition, the proposed relation model is applied to both Korean and Chinese entrepreneur, and their differences are compared and discussed.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.641-644
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• 2011

본 연구의 목적은 현재 중국 각 지역에서 중소기업을 경영하고 있는 중국인 창업가나 기업가를 대상으로 기대이론의 1차 수준을 적용해서 창업에 대한 기대, 창업 그리고 성장의도를 서로 간의 관계를 입증하기 위한 것이다. 본 연구에서 기대는 창업에 대한 기대로 정의하고 창업 및 성장의도는 창업가의 주도적 생각으로 정의 되었다. 연구결과에 따르면 제시된 가설은 모두 채택되었다. 즉 기업가의 창업에 대한 기대는 창업 그리고 성장의도에 모두 유의한 영향을 미치는 것으로 나타났으며 창업은 성장의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 그리고 창업의 매개역할 확인하려고 실시한 매개회귀분석 결과는 창업이 부분 매개효과를 갖는 것으로 나타났다.