• Title, Summary, Keyword: Exhibition field

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Developing Performance Indicator for Smart-Exhibition (스마트 전시환경의 전시회 성과평가를 위한 지표 개발)

  • Choe, Jae-Ho;Moon, Hyun-Sil;Kim, Jae-Kyeong
    • Journal of Information Technology Services
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    • v.13 no.2
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    • pp.71-82
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    • 2014
  • Exhibitions are important sales promotional method commonly used by the marketer of industrial products. Exhibition utilized as a means of effective marketing tools, company's interest and demand is rising. Especially in recent years, visitors' activity within the exhibition space can be monitored in real time by applying near-field sensing technology such as RFID, NFC, RQ code. Exhibition organizers are also applying the near-field sensing technology in order to attract the participating companies and visitors. With the introduction of near-field sensing technology, the exhibition has been a lot of changes occur in the exhibition environment. However absence of performance indicators to measure new exhibition environment which adopt ubiquitous technology, still the exhibition performance is not properly measured. In this study, we use the Delphi technique with the performance indicators based on previous research, and propose performance indicators for measuring achievement of exhibition in the smart-exhibition environment.

A Study on the Relationship between System of Exhibition Contents and Structure of Exhibition Space in Nature & Science Museums (자연과학계박물관의 전시내용구성체계와 공간구조 상관성에 관한 연구)

  • 임채진;정성욱;신혜진
    • Korean Institute of Interior Design Journal
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    • no.41
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    • pp.180-189
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    • 2003
  • This study aims to understand the correlation between system of exhibition contents and structure of exhibition space in nature and science museums. So, in this paper it deals with 10 examples of overseas nature and science museums as analytical objects, using Space Syntax as an analytical tool. In conclusion, the system of exhibition contents of nature & science museums can be divided into field and theme, and subdivided into total 6 systems according to categorization and integration. The system of exhibition contents by field is generally characterized by unconstricted access and system of exhibition contents by theme is generally marked by high visual openness. And the system of exhibition content according to categorization is characterized by strong concentration on exhibitory convex and its wide distribution.

A Study on the Formative Narrative Seen from the Exhibition Space of Architect Daniel Libeskind (다니엘 리베스킨트 전시공간을 통해 본 조형적 내러티브 연구)

  • Kim, Young-Eul
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.207-214
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    • 2012
  • Today, museum exhibition can be divided into two sub-categories: a. informative exhibition with various useful auxiliary media to convey knowledge and b. appreciative exhibition considering aesthetic conveyance and visual/perceptual environment. In addition to this, the concept of memorial exhibition as a field that tangible and intangible memories are transmitted and reproduced is creating another genre of exhibition. As an example of such a memorial exhibition above, the work of de-constructive architect Daniel Libeskind was selected. Jewish Museum and Imperial War Museum North both of which maximized the exhibition space by grafting architectural language to exhibition narrative were analyzed and compared to see if the same architectural language can be displayed differently in another form of exhibition after being drawn into the exhibition space depending on the changes in time and perspective. Therefore, in the narrative display combining the selection of exhibition contents and storytelling, the formative language of space can confirm that exhibition narrative as an ending structure changed into a retelling story with more extended meanings through interactive factors. Eventually, in this formative narrative, when the display of historical facts and exhibition themes is combined with the architectural language in an exhibition hall according to the approach direction, the memorial exhibition can create a formative language stimulating sensibility in the memories of space and a differentiated formative exhibition space where one is truly moved by oneness of contents.

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A Study on the Strategic Practical Use Plan of Trade Show (무역전시회의 전략적 활용방안에 관한 연구)

  • LIM, Cheon-Hyeok;PARK, Nam-Kyu
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.66
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    • pp.241-261
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    • 2015
  • About trade show strategic practical use plan, sought practical use plan hereafter with problem in 5 side. First, need that supply reliable and objective information about exhibition utilizing active public relations of domestic trade show certification system and international certification system. Second, I need to reinforce budget support estimation to expand governmental budget support and strengthen professionalism of exhibition operation. Third, need to seek globalization strategy of exhibition industry concretely to overcome realistic limit of domestic exhibition industry. Institutional improvement for long-term public information of exhibition and participation company's satisfaction raising and infra for gallery's management result should be established. Fourth, need excavation of various first-hand field marketing that can dig various interaction method with customers and invite new customers by booth exhibition. Fifth, need professional worker positivity, deflation that fulfill knowledge that is adapted, and precedes in environment worldwide exhibition industry training actively universal exhibition industry professional worker. Foreign exhibition is an one of marketing tactics that is generalized that can approach to oversea market in less expense relatively. To measure exactly fact and participation result of exhibition that select suitable exhibition in one's own company's marketing goal in company's standpoint that participate in exhibition according as exhibition number is increased and function of exhibition is diversified became difficult.

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A Study on the Visitor's Visual Behavior and Isovist Area in Museum Exhibition Space - Focus on the Busan Museum, Gimhae National Museum - (박물관 전시공간에서의 관람자 시각행동과 가시영역에 관한 조사 연구 - 부산박물관, 국립김해박물관을 중심으로 -)

  • Yoo, Jae-Yub;Choi, Jun-Huck;Lim, Che-Zinn
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.197-205
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    • 2010
  • For the spatial experience of spectators visiting a museum, the route search of trying to follow the spatial structure or production of exhibition and the information search of trying to see are accomplished at the same time. In such process, the spectator's reaction of visual perception produces the result of emotional reaction and action exchanged between human and space by going through the recognition and perception on the target of environment factor. For the spatial experience of a spectator, the reaction of visual perception which interacts according to the exhibit and exhibition environment within space according to viewing purpose, interest and concern of spectator comes out as visual activity which is an activity to understand the spatial information shown as various activities according to spatial structure and unfolding characteristics of the display. The purpose of this study is to identify The Correlation of Spectator Movement Created According to Structural Form of Exhibition Area Based on Interaction between Exhibition Area Structure and Spectator to utilize as basic material while designing museum exhibition using isovist field which is a quantitative analysis tool of spectator's visual behavior and spatial structure at each exhibition area.

The Analysis of Fashion Exhibition (패션관련 전시회의 현황 및 분석)

  • Kim, Jung-Won;Bae, Jong-Kil
    • Fashion & Textile Research Journal
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    • v.5 no.3
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    • pp.244-250
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    • 2003
  • Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries' exhibitions because of their special features. Hence, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 5 companies, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. As a result of this study, fashion related companies' recognition of exhibitions has been increased. However, in terms of exhibition participation. attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren't maximized because the right understanding concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn't enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can't be activated. Even though there are consultations, the consultations don't have much effect.

Analyses on Satisfaction and Perception for Space according to Experiencing Interactive Media in Exhibition Halls (인터렉티브 미디어 체험에 따른 전시공간에 대한 공간 만족도 및 인지도 분석)

  • Song, Yoo-Young;Lee, Ji-Hyun;Kim, Soo-Young
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.24 no.3
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    • pp.271-280
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    • 2012
  • This study examines the influence of experiencing interactive media in exhibition halls on the satisfaction and perception for the exhibition space. Field measurements and surveys were performed in two exhibition halls where various interactive media were exhibited. Results imply that experiencing interactive media was important to enhance understanding the information provided by them. In order to improve satisfaction for the exhibition halls, the layout of space need to be organized effectively in a way that visitors easily feel interest in the contents and information exhibited in the space. Also, in order to keep better perception for exhibition space, the information provided in the space should be organized clearly and open to visitors easily. The flow of visitors' traffic in the exhibition space should be perceived easily by the visitors. Multiple linear regression indicated that the space should be organized effectively with good visual composition that surrounds the exhibits in order to improve satisfaction level for the exhibition hall. In addition, various information provided by the media contributed to improve perception for the exhibition hall.

The Development and Operation of NFC-based Exhibition Support Service : A Motor Show Case (근접 무선 통신 기반 박람회 지원 서비스의 구축 및 운영 : 모터쇼 적용 사례)

  • Jun, Jungho;Choi, Myoung Hee;Lee, Kyoung Jun
    • Journal of Information Technology Services
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    • v.13 no.2
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    • pp.83-97
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    • 2014
  • With NFC technology, visitors can easily enjoy exhibit-related information and services. The participating firms can accumulate the visitor data and build up networks with potential visitors. This paper is to report an implementation and operation case of an NFC-based exhibition support service which creates new value as above. For this objective, we introduce the issues in constructing NFC-based exhibition support service. Moreover, we analyze visitor behaviors based on the tag touch data collected, and calculate the economic values generated. The NFC-based exhibition support service in this paper was applied to Hyundai Motors' booth in the 2013 Seoul Motor Show. This paper concludes with implications for business operators that are interested in applying NFC technology to exhibition spaces.

A Study on Optimum Level of Exhibition Space for Cultural city focused on the Medium sized-Cities (도시 문화자원 확보수준의 적정성에 관한 연구 -중소도시 전시공간을 중심으로-)

  • Bahn, Sang-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4853-4862
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    • 2012
  • In Modern Cities, The 'Cultural spaces or facilities' are the core of the urban activity. And it is the field of urban life which can improve the quality of life and change the human's life style. Also in Contemporary society, Cultural spaces are required to express the social and psychological activity of the city life and the diversity and function of human beings. But most of them are located in the Metropolitan area. In these days, the needs of cultural spaces and facilities in 'Medium sized-cities' are growing. And many development plans are working in practice in that cities to accede to these requirements of social, human and current of the times. They include the exhibition spaces which perform function of the field of art and culture, that have powerful and infinite potentiality of the social development. At this Point, this study suggest that 'Optimum level' of exhibition spaces as Museum and Art-gallery in Medium sized-cities. To achieve this study, two phases are proceeded as follows. First, Check the social needs of it based on theoretical inquiry of Exhibition space. Second, Focused on Medium sized-cities, through a comparison between 12 Domestic cities and 4 Japan's cities. A population of their cities is from 500,000 to 1,000,000. We can get a data for Optimum level of Exhibition space. And last, Suggest the strategies of the location and planning of Exhibition space based on Second phase.

A Study on Improving Institutional order of the Exhibition Design Industry (전시디자인 산업의 발주제도 개선방안에 관한 연구)

  • Ji, Hwan soo
    • Korean Institute of Interior Design Journal
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    • v.24 no.5
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    • pp.136-143
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    • 2015
  • At this present, the world is in the era of digital and culture.Tourist resources through cultural infrastructure have been a crucial factor of a country's competitiveness. A Museum is tourism resource facility like one of core cultural infrastructures which provides experiential culture, history and tradition. The field of a planning and a design for a museum should be recognized like professional design industry.n Korea, the government has various laws and systems to support the design promotion policy but it is not sufficient. If you plan to extend the scope of the maintenance of law and institutions As today 'Exhibition Industry Development Act, which is responsible for maintenance, including a permanent exhibition area in the exhibition industry facilities will be efficient alternative. And also, it would like to analyze states of the orders in the exhibition design industry for past five years (2010 ~ 2014) and show the problems and alternatives. Exhibition business-related orders investigation into the recent five years to analyze and suggest improvements. In the delivery method it was found three types of goods, the services, the delivery method through the analysis of the enforcement order to the Corporation and that are mixed.If these alternatives has been reviewed and used for basic data to promote professional companies and designers for museums, it must be expected to be well worth a careful study.