• Title/Summary/Keyword: Exhibition Value

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A Study on the Activation of Archive Exhibitions using Archival Contents (기록콘텐츠 기반의 아카이브 전시 활성화 방안)

  • Seo, Eun-Gyoung;Park, Heejin
    • Journal of Korean Society of Archives and Records Management
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    • v.19 no.1
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    • pp.69-93
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    • 2019
  • Archive exhibitions are one of the important tasks of archives that promote the value of archives and contribute to increasing users' interest and positive image but have not yet been activated. Recently, there has been a shift from a one-way archive exhibition to a new way to draw attention and understanding from users by using archival contents. This study aims to propose ways to activate archive exhibitions by utilizing archival contents by analyzing the exhibits of domestic cultural heritage institutions. Focusing on ways to improve the understanding and utilization of records through archival contents, the proposed strategy for developing archive exhibition programs is a three-way contents-based exhibition, experiential exhibition, and digital environment-based exhibition. The results of this study are expected to help develop archival exhibition programs that will enhance users' interest and understanding of records.

Estimating the Economic Impact of '2011 Seoul Motor Show' Using Regional Input-Output Model: Based on Expenditures of Exhibition Attendees (지역산업연관모델을 이용한 '2011 서울모터쇼'의 경제적 파급효과 분석: 전시참관객의 지출액을 바탕으로)

  • Kim, Dae-Kwan;Han, Youn-Joo;Lee, Sang-Min;Choe, Yeong-Bae;Song, Soo-Yeop
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.187-196
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    • 2011
  • This study aimed to estimate the economic impact of the '2011 Seoul Motor Show' using a direct survey-based regional input-output(I-O) model. Based on the regional I-O table, Exhibition multipliers were derived with respect to output, income, employment, value-added and indirect tax. Attendees' survey was conducted to estimate per capita expenditure. The results of this study indicated that all attendees of '2011 Seoul Motor Show' generated 53.1 billion Won of output impact, 11.7 billion Won of income impact, 24.1 billion Won of Value-added impact, 2.6 billion Won of tax impact, and 1,030 part-time and full-time jobs throughout direct and indirect effects. Another result of this study was that output multiplier of the exhibition industry was similar with other industries, however, income, employment and value-added multipliers were relatively larger than those of other industries.

Comparative Affordance Analysis of Smart Docents for Exhibits (전시관 스마트 도슨트의 어포던스 비교분석)

  • Park, Minhyuk;Lee, Jungwoo
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.63-75
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    • 2022
  • In this study, the smart docent interface provided at 25 exhibition halls at domestic and foreign were compared and analyzed based on affordance. Heuristic evaluation techniques were adopted, centered on a small number of experienced people, and six research participants were selected based on Jacob Nielsen's guidelines that five to eight people per set of research can achieve sufficient results. As a result of comparative analysis of affordance, smart docent used in the Oriental showed a higher average value than smart docent used in the Western, but a lower value for sensory affordance alone. In addition, the categories were subdivided to derive the affordance values for each country, and a singularity was found that the sensory affordance of smart docents used in the United States represents the highest value compared to other countries. In conclusion, this study was able to compare the four affordances of smart docents used in domestic and foreign exhibition halls while presenting directions for future behavioral improvement, which could provide practical implication for smart docent interface design and exhibition hall service strategies.

A Study on Influence of Public Marketing of Convention Organization on Destination Effect and Brand Value (컨벤션조직의 공익마케팅활동이 개최지 효과 및 브랜드가치에 미치는 영향 연구)

  • Zhang, Xiaoyue;Yoon, Yeong Hye;Lee, Hey Ryon;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.19
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    • pp.581-592
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    • 2015
  • This study aims to find the significance of the convention-related public organizations workers' cognition about the importance of public marketing activities. As well as to analysize the outcome of convention organization of public marketing activities holding positive, negative effects and the host brands value relationship. In order to strategically maintain the importance of conventions' differentiation marketing and the brands value of exhibition organization, this research is necessary to explore the importance of public marketing activities held by the public value and brand image link here. In this research, On the convention field public marketing activities' arguments were marketing strategy. In order to construct the convention destination's competitiveness and the differentiation of public marketing strategy, it is necessary to investigate the relation of convention organizations' public marketing activities' importance recognization and destination effections, destination brand value. As the results we can propose the implication of public marketing activities can enhance the competitive.

A Study of Multimedia Exhibition based on Augmented (증강현실 기반의 멀티미디어 전시에 관한 연구)

  • Kim, Tae-Eun;Kim, Byoung-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.521-527
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    • 2012
  • Along with the development of technology, a variety of multimedia programs are presented in the exhibition. Mixed reality-based technology, such as augmented reality, is also being effectively introduced in the form of an interactive exhibition. In this process, the novelty and the splendor of technology and environment, in the display, can be turned into complex forms, which value is often unappreciated by attenders. The current study realizes the target of display-oriented exhibition environments for augmented reality, and explores the structure of display format, which can minimize the intervention of equipment. The study aims to discuss the structures of multimedia exhibition based on augmented reality and its characteristics.

Impacts on Service Quality, Service Value on Visitors 'Satisfaction in Exhibition (전시회 참가자의 서비스품질, 서비스가치가 만족에 미치는 영향-2010 서울리빙디자인페어를 중심으로)

  • Yi, Kyeong-Sook;Lee, Yeon-Hwa
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.428-439
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    • 2011
  • This study show the service value and the service quality influence on the satisfaction of the participants in exhibition. Previous studies, from the general service quality to customer satisfaction research, begin to focus on the importance of service quality and customer satisfaction, so focus on the service value that explains revisiting behavior and loyalty as an important variable. This study mainly attempted integrated approach of various concepts between relationship. This point the service value did not sufficiently consider tries to evaluate the role of customer value in existing service quality and satisfaction. As a result, service quality and service value were identified to causal relationships that service value rather than service quality has an effect on satisfaction.

Design and Analysis of Business Model using Mobile RFID in the Exhibition Space and its Cases (모바일 RFID에 기반한 유비쿼터스 전시공간 비즈니스 모델 설계 및 사례 연구)

  • Jun, Jung-Ho;Lee, Kyoung-Jun
    • Journal of Intelligence and Information Systems
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    • v.14 no.4
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    • pp.47-68
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    • 2008
  • The aim of this research is to develop a new business model using mobile RFID in exhibition spaces such as museums and art galleries. Using mobile RFID, the exhibition space is expected to be evolved from a simple media space only for the exhibition to an extended space integrating media, commerce and entertainment. This paper proposes a u-Exhibition business model and its scenario in the u-Exhibition space. We discuss the real-world issues for the implementation and show the ways of investigating working conditions for the business model through revenue simulation and analyzing the expected value of tag installed on the exhibition space by so-called 'tag evaluation model.'

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Structural Causality between Service Quality, Emotional Response, Perceived Value and Satisfaction : focused on Yeosu Expo 2012 (여수세계박람회 서비스품질, 감정반응, 지각된 가치 및 만족 간 구조적 인과관계)

  • Kim, Ju-Yeon;Choi, Hyun-Joo;Ahn, Kyung-Mo
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.427-437
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    • 2014
  • This research has analyzed the influence of Yeosu Expo's service quality on emotion, perceived value and satisfaction. First of all, the Yeosu Expo's service quality scale was composed with five types of levels : exhibition contents, quality of performance, human service, approach convenience and necessary expense. As the result of influence analysis, exhibition contents, quality of performance and necessary expense had significant influence on attendee's positive emotion. Exhibition contents, necessary expense and approach convenience to approach showed significant influence in perceived value, and necessary expense related to the expo had the highest influence among the three values. Also, the attendee's positive emotion and perceived value towards service from expo was analyzed to have satisfactorily significant influence.

A study of Exhibition Planning based on the Installation Art - Focused on an Environmental Poster Exhibition - (설치미술의 배경과 전시디자인에 관한연구 - 국제교류 환경포스터 디자인전을 중심으로 -)

  • Shin, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.173-180
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    • 2009
  • Increased appetite for art and design due to improving the economic standard of living and industrial community recognized the value of art in the profitable aspect currently demands various exhibitions in various environments. These social needs and changes in corporate culture to meet the rapidly expanding opportunities for artistic exhibitions, and this modern exhibition outside of the conventional gallery requires more for designers to work with various exhibition spaces, and the opportunities are increasing further. Various types of exhibition space in the exhibition planning an unspecified environment best suited to each exhibit space has been designed to require. This comprehensive study of an environmental poster exhibition held in the Seoul Institute of the Arts, MA-block lobby during 2009.06.10-06.19 was a part of the international exchange projects between Seoul Institute of the Arts and California State University, Northridge. Planning and designing throughout the exhibition in an unspecified space for exhibition requires more creativity and flexible approaches than in the general exhibition gallery.