• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.7 no.2
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• pp.31-38
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• 2001

This study was carried out to investigate development method of packaging exhibition in korea. Even if Seoul Pack is held by 8th times, it marks time in comparison with other famous packaging exhibitions(e.g. Inter Pack, Pack Expo and Tokyo Pack). They have been developed every year. Seoul Pack is small scare, there is no comparison between ours and other famous packaging exhibitions. Seoul Pack is 1/10 over Tokyo Pack in the exhibition scale and visitors. Seoul Pack needs an active public information to develop national scale. After exhibition we distributer 70% of earnings and reinvest 30% of promotion. We needs over 400 exhibitors, 1,500 booths and 100,000 visitors in other to advance national exhibition in the near future.

• Journal of the Korea Society of Computer and Information
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• v.27 no.11
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• pp.89-98
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• 2022

Using the extended technology acceptance model, this study aims to quantitatively analyze the user experience with the . In the case of Perceived Usefulness and Perceived Ease of Use, only limited detailed factors have significant impacts on the degree of satisfaction. The degree of satisfaction has positive correlations with the degree of immersion and the variables of Behavioral Intention to Use Metaverse. Although sophisticatedly remediates using digital technology to provide visitors with the sameness of exhibits, exhibition circulation and interaction method, the metaverse exhibition does not acquire the same value of the exhibition. In conclusion, cannot replace , however, it has the potential to offer learning usefulness to visitors with low accessibility to the art museum.

• Korean Institute of Interior Design Journal
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• v.15 no.4 s.57
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• pp.106-114
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• 2006

The purposes of natural science museums are to educate the general public on the principles and application of science, and help them understand various aspects of science technology. Data should be analyzed by considering these educational aspects of exhibition, and the methods of presenting exhibits should be decided. Accordingly, the composition of exhibition contents with various exhibition elements has an important role at natural science museums. The relation and structure of exhibition themes are significant factors in helping visitors understand the principles of science and a system of viewing circulation can be used as an important tool for understanding the flow of exhibition. In other words, at the planning stage for the composition of exhibition contents, the relation of exhibition themes as well as the circulation patterns of viewers can induce active viewing behaviors. Therefore, centering on the patterns of viewing circulation as well as on the connectivity of exhibition themes at natural science museums, the purposes of this research are: 1) to conceptualize the composition of exhibition contents; and 2) to find elements that can induce active viewing behaviors by analyzing visitors' viewing behaviors. This research was establishing an analytical indicator of contact for viewing behaviors observed from the composition of exhibition scenarios, the active viewing patterns of engagement, first contact, and repeated contact were analyzed. First, a composition pattern with a high participation rate, in contact with exhibits, was found to induce an overall-viewing circulation and have a big ring of the composition of exhibition themes. Second, by inducing a partial-viewing circulation pattern, a high rate of first contacts was observed from a ring pattern of theme connection. Even for the structure with theme connection with depth, a high frequency of contacts with various exhibits was found when exhibition themes have a ring pattern. Third, the repeated contacts were mostly found in the form of scenarios, which has a successive structure of ring and cross patterns.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.60-68
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• 2009

Cheoungju International Craft Biennale is not just an art exhibition but more like a pubic festival which is including an experiential learning and a public participation section as well as a special exhibition and an international competition section. Thus it is strongly required to present an appropriate meaning and mood corresponding to each exhibition hall. The paper has examined the exhibition topics during the last 10 years and the plannings and contents to install the exhibition hall according the yearly topic and it has analyzed the comprehensive evaluations after the exhibition. The research scope is limited to the part related to the exhibition hall and facilities, which is including calculation of dimensions and layout, access and movement system, the appropriateness of the design and construction period, measure of applied technology appropriateness, post management as well as planning intent, estimation of the number of the visitors, preliminaries. With the results shown in the comprehensive evaluation and analysis, the paper has presented two issues, the one related to the procensure and preparation and the other related to the facilities. It is showed that both problems are due to the lack of expertise and it is necessary for the experts to participate from the first step of the procedure including planning for the successful exhibition. For the appropriate exhibition hall corresponding to the exhibition planning and scale, it is required to have the professional considerations of successful space and visitor's movement management, display environment, construction method, and post management. The study presents that architectural and interior design have to take an active part in constructing exhibition design in overall stage including the initial, practice, and evaluation stage.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.1
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• pp.217-225
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• 2015

Recently, as the supply of smart phone is spreading and the exhibition industries are rapidly growing, future exhibitions are evolving toward active, customized, interactive, tangible services, which can give more satisfaction to visitors. To realize this services, the indoor localization in the exhibition of visitors is very important and according to the accuracy of localization the quality of services for exhibition are also different. In this paper, state-of-the art indoor localization techniques are investigated and new localization method are proposed. To achieve this goal, future exhibition service types are proposed, which are connected with IT technology. And also, BLE(Bluetooth Low Energy) technology including comparison of specifications and representative localization technologies are analysed. Furthermore we performed comparison study and simulation between RF and VLC channels. Finally based on this, we proposed converged VLC and RF(Wi-Fi and BLE) localization technique for exhibition.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.435-441
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• 2021

In recent years, with thedevelopment of digital media technology immersive experiential exhibitions that provide realistic and realistic exhibition experiences to the audience are increasing In this study, the representative cases of these immersiveexperiential exhibitions were analyzed with a focus on the elements of the exhibition design. We also introduced the exhibition case of 'A Hero's Adventure' which was held and operated by applying game design elements to thethe directing planning of an immersive experience exhibition. In addition, the effects and utilization methods of the exhibition that applied game planning elements such as challenges goals conflicts rules and wins and losses were considered.

• Journal of the Korea Society of Computer and Information
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• v.28 no.2
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• pp.27-38
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• 2023

The purpose of this study is to shed light on the relationship between perceived value(PV), attitude toward the exhibition(ATYCSE), and behavioral intention toward the exhibition(BITYCSE) through literature review and quantitative research, focusing on <Yumi's Cells Special Exhibition (2020)> as an Instagrammable exhibition. The exhibition has strong entertainment experience quality, and taking pictures has a positive correlation with the satisfaction as well as the immersion, while sharing the viewing experience on Instagram does not influence on the ATYCSE in terms of the PV. Satisfaction also has meaningful correlations with the immersion and the detail factors of BITYCSE. In particular, it can be confirmed that the storytelling factor occupied a superiority over the exhibit factors or the exhibition environment of the Instagram-friendly exhibition, and through this, the importance of storytelling was confirmed. This research unveils implications for the influence of the interactivity and participatory features of the Instagrammable exhibition on the ATYCSE as a potential factor of PV, and the importance of storytelling in Instagrammable exhibitions.

• Journal of Digital Contents Society
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• v.17 no.6
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• pp.545-553
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• 2016

In this study, we propose an information providing and learning system using augmented reality in the exhibition (museum, performance) environment. In a typical exhibition space, a description of a picture or a photograph is provided in a printed matter or a space in the form of an information space (explanatory space), or an auxiliary explanation using an 'audio guide' or a 'docent' program. Augmented reality technology is applied to the exhibition space in the form of a fusion of these methods, and the description of the exhibition is provided to the user in various forms such as text, picture, audio and image, thereby providing stereoscopic information and learning. We apply the augmented reality technology in a specific exhibition space and utilize it as a tool of providing information and learning using image description of pictures.

• Journal of Korea Multimedia Society
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• v.17 no.7
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• pp.895-905
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• 2014

Recently the trade show is a massive marketing effort of a particular industry and introduces new products to potential customers, as well as the ability to elevate the brand's image and corporate identity. It is increasing its importance as a venue of communication. In these changes, the exhibition is required to have the emotional approach to enhance the dynamic and creative image of companies. Therefore, the product itself as well as the importance of various visual contents of the exhibition is increasing positive effect of the image and marketing on their products. In this sense, this study analyzes video contents of the exhibition that was held in Amsterdam, the Netherlands, Europe's largest display show 'ISE (Integrated Systems Europe)' in 2013, focusing on the domestic company, Samsung, LG Electronics and other four foreign companies. The analysis is based on the Herbert Zettl's applied media aesthetics related to the video contents, through which we can find the way to the development of exhibition video contents making for Trade show.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.3
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• pp.521-527
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• 2012

Along with the development of technology, a variety of multimedia programs are presented in the exhibition. Mixed reality-based technology, such as augmented reality, is also being effectively introduced in the form of an interactive exhibition. In this process, the novelty and the splendor of technology and environment, in the display, can be turned into complex forms, which value is often unappreciated by attenders. The current study realizes the target of display-oriented exhibition environments for augmented reality, and explores the structure of display format, which can minimize the intervention of equipment. The study aims to discuss the structures of multimedia exhibition based on augmented reality and its characteristics.